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oktopost.bsky.social
Oktopost
@oktopost.bsky.social
The only social media management tool that's B2B to the core ✨
Employees > logos. When your team shares:

🔥 8x more engagement
🔥 More trust
🔥 More reach
🔥 Stronger thought leadership

Your best distribution channel is already on payroll. Are you using it? 👀
February 18, 2026 at 2:12 PM
Finastra didn’t just show up at #Sibos2025, they stole the show.

Their campaign mixed storytelling, AI, and advocacy, earning them a 2025 B2B Marketing Innovation Award 💥

Meet all the winners: www.oktopost.com/blog/2025-b2...
February 17, 2026 at 11:17 AM
Social media marketers, everywhere 🏹🌹
February 16, 2026 at 9:09 AM
Legal marketers: you don't need everyone on board. You need the willing. Roy Sexton, CMO at Vedder, shares his “work with the willing” approach to help law firms move from safe to standout: www.oktopost.com/blog/legal-m...
February 12, 2026 at 3:01 PM
When was the last time you audited your LinkedIn company page? 👀

A decade of B2B social experience + insights from thousands of feeds = a masterclass on what drives B2B performance.

Tune in here: www.oktopost.com/blog/b2b-com...
February 10, 2026 at 12:15 PM
Hot take: Your employees’ social posts say more about your culture than your careers page.

Here’s why employee advocacy matters: www.oktopost.com/blog/employe...
The Culture Paradox: Why internal engagement isn't enough to win talent
Is your company’s great culture a secret? Learn how to bridge the gap between internal HR platforms and the external talent market to lower hiring costs.
www.oktopost.com
February 9, 2026 at 1:26 PM
2025 proved it, B2B marketing isn’t playing it safe anymore.

From art installations to AI albums (and even glamping in Zion 🌵), this year’s award-winning campaigns redefined what’s possible.

Meet the innovators in The B2B Social Compass: www.linkedin.com/pulse/b2bs-m...
B2B’s most creative year yet: Meet the 2025 B2B Marketing Innovation Award winners
From art installations to glamping retreats, these 2025 B2B Marketing Innovation Award winners prove B2B marketing is bold and unforgettable.
www.linkedin.com
February 4, 2026 at 11:51 AM
Employee advocacy builds trust in legal marketing when done right.

Law firm BDMC teams: join us tomorrow to learn how to activate lawyers on social without risking your reputation.

Featuring Philip Tyler (Lewis Silkin) and Karen Snell (Kennedys): www.oktopost.com/webinars/law...
February 2, 2026 at 8:14 AM
In 2025, B2B didn’t play it safe. It stood out.

From hundreds of nominations, CMOs and VPs from leading B2B brands, selected 7 campaigns that broke the mold and raised the bar.

Congratulations to our 2025 B2B Marketing Innovation Award winners: www.oktopost.com/marketing-in...
January 28, 2026 at 4:04 PM
B2B marketing just had its biggest year yet.

The campaigns that defined it? Find out tomorrow 👀
January 27, 2026 at 7:38 AM
Are your lawyers active on LinkedIn? Top firms are boosting visibility while protecting reputation.

Join our webinar on February 3 at 11 am ET to learn how legal marketers are scaling compliant employee advocacy.

Register: www.oktopost.com/webinars/law...
January 26, 2026 at 9:41 AM
Mark your calendar. January 28th.
January 22, 2026 at 10:54 AM
Hiring is getting harder even when culture is strong.

That is the paradox many HR leaders face. The problem is not your culture. It is that candidates cannot see it.

Daniel Kushner on how visible culture attracts talent: www.oktopost.com/blog/employe...
The Culture Paradox: Why internal engagement isn't enough to win talent
Is your company’s great culture a secret? Learn how to bridge the gap between internal HR platforms and the external talent market to lower hiring costs.
www.oktopost.com
January 22, 2026 at 10:53 AM
Ready to kickstart 2026?

Travis Tyler went Behind the Post to share 8 social media goals for B2B marketers.

Using the Wheel of Life framework, this conversation goes beyond metrics and gets real about creativity, wellbeing, burnout, money, and joy.

Tune in now 🎧 www.oktopost.com/blog/b2b-soc...
January 20, 2026 at 8:53 AM
B2B marketing has never looked this good.

Hundreds of nominations. Endless creativity.

The standout campaigns of 2025 will be revealed soon 👀
January 19, 2026 at 8:51 AM
Your best-kept secret is costing you talent. Great culture means nothing if candidates never see it.

Read about the culture paradox, and how you can use employee advocacy to attract top talent: www.oktopost.com/blog/employe...
January 14, 2026 at 8:21 AM
The countdown is ON!

After hundreds of nominations, your entries are in our judges' hands. Soon, we’ll reveal the standout B2B marketing campaigns of 2025 🏆
January 13, 2026 at 8:33 AM
Planning your B2B marketing campaigns for 2026? If you had to lock in one non-negotiable, what would it be?
January 12, 2026 at 10:44 AM
New year resolutions for social media managers:

- Lower screen time
- Less than 3 coffees by noon
- Posting and not immediately checking how many likes come in
- Actually using all those saved inspo posts
- Deleting the 9,457 screenshots you haven't looked at
- Less typos
January 8, 2026 at 9:31 AM
A new year is the perfect moment to refresh your social strategy and be bolder.

We asked two award-winning B2B marketers what they’re taking into 2026 and what they’re leaving behind.

Trends, tactics, and takeaways in the latest edition of The B2B Social Compass: www.linkedin.com/pulse/2026-f...
2026 in focus: Tactics award-winning B2B marketers are betting on
Explore 10 expert-backed B2B social tactics to lead in 2026, featuring insights from award-winning social media marketers, Chloe Maguire and Kassandra Quinn.
www.linkedin.com
January 7, 2026 at 2:08 PM
New year. New goals. One easy win for 2026 ✅

Tick off your first resolution by getting Oktopost certified in B2B employee advocacy. Built for busy social pros who want to lead with confidence.

Take the course, pass, get certified 🫡

Enroll now: www.oktopost.com/academy/empl...
January 6, 2026 at 8:09 AM
Happy January!

Team Oktopost & Lil Okty are here to brighten your day and remind you that we have more room on our team 💙

Come join the fun: www.oktopost.com/careers
Careers @ Oktopost
Oktopost is always looking for the brightest and sharpest minds to embrace our mission and have some fun along the way!
www.oktopost.com
January 5, 2026 at 7:46 AM
Your best brand ambassadors in 2026? They’re already on the payroll 👀

Employee advocacy builds trust, reach, and engagement, no ad budget needed.
December 31, 2025 at 8:03 AM
2026 is around the corner, and the new year motivation is kicking in 💪

Tune into the top 5 performing episodes of #BehindThePost in 2025!

🎧 Spotify: open.spotify.com/show/057b7vq...
🎧 Apple Podcasts: podcasts.apple.com/il/podcast/b...
December 30, 2025 at 9:42 AM
Who better to hype your brand than your own employees?

Think of employee advocacy as your personal team of influencers, authentic, passionate, and already on your side.

And you'll want this dream team in your corner for 2026 👊
December 29, 2025 at 10:10 AM