Olu
@oluadedeji.bsky.social
⚡Founder @ https://sosavvy.so
Write like the Top 1% | Content Playbooks to Grow Inbound | Generate Sales inquiries with content that helps your audience🚀
Write like the Top 1% | Content Playbooks to Grow Inbound | Generate Sales inquiries with content that helps your audience🚀
What I learned in 2025.
Most people aren't solving a painful problem.
That's why everything feels so hard.
- marketing it is hard.
- talking about it is hard.
- finding customers is hard.
But, if a problem is painful enough
People will come to you for help
#buildinpublic #marketing
Most people aren't solving a painful problem.
That's why everything feels so hard.
- marketing it is hard.
- talking about it is hard.
- finding customers is hard.
But, if a problem is painful enough
People will come to you for help
#buildinpublic #marketing
December 6, 2025 at 4:04 PM
What I learned in 2025.
Most people aren't solving a painful problem.
That's why everything feels so hard.
- marketing it is hard.
- talking about it is hard.
- finding customers is hard.
But, if a problem is painful enough
People will come to you for help
#buildinpublic #marketing
Most people aren't solving a painful problem.
That's why everything feels so hard.
- marketing it is hard.
- talking about it is hard.
- finding customers is hard.
But, if a problem is painful enough
People will come to you for help
#buildinpublic #marketing
December 5, 2025 at 1:30 PM
Had this plant for over 20yrs
1st 5yrs it only needed water
The last 15+ years I've managed propagated, replanted repotted and transformed it into what it is today...
Just like any thing in life it takes time. Relationships Business and everything in between.
We have to work at it
1st 5yrs it only needed water
The last 15+ years I've managed propagated, replanted repotted and transformed it into what it is today...
Just like any thing in life it takes time. Relationships Business and everything in between.
We have to work at it
November 29, 2025 at 11:36 AM
Had this plant for over 20yrs
1st 5yrs it only needed water
The last 15+ years I've managed propagated, replanted repotted and transformed it into what it is today...
Just like any thing in life it takes time. Relationships Business and everything in between.
We have to work at it
1st 5yrs it only needed water
The last 15+ years I've managed propagated, replanted repotted and transformed it into what it is today...
Just like any thing in life it takes time. Relationships Business and everything in between.
We have to work at it
3 mistakes I made 2yrs ago
- I said yes to everyone
- I jumped on every call
- I spent too long on SM
So in 2025 I changed . . .
- I said no to everything
- I chose emails over calls
- I focused on helpful posts
The results ?
+ More Clarity
+ Better Opportunities
#marketing #buildinpublic
- I said yes to everyone
- I jumped on every call
- I spent too long on SM
So in 2025 I changed . . .
- I said no to everything
- I chose emails over calls
- I focused on helpful posts
The results ?
+ More Clarity
+ Better Opportunities
#marketing #buildinpublic
November 27, 2025 at 2:02 PM
3 mistakes I made 2yrs ago
- I said yes to everyone
- I jumped on every call
- I spent too long on SM
So in 2025 I changed . . .
- I said no to everything
- I chose emails over calls
- I focused on helpful posts
The results ?
+ More Clarity
+ Better Opportunities
#marketing #buildinpublic
- I said yes to everyone
- I jumped on every call
- I spent too long on SM
So in 2025 I changed . . .
- I said no to everything
- I chose emails over calls
- I focused on helpful posts
The results ?
+ More Clarity
+ Better Opportunities
#marketing #buildinpublic
Waiting for my espresso this morning
I had the strangest thought . . .
Go after a legacy industry
I promise, it's an underrated strategy
Approach it with that startup energy
KPIs . Northstars . Low CAC . High LTV
Let me know how it's going . . .
#marketing #buildinpublic #saas
I had the strangest thought . . .
Go after a legacy industry
I promise, it's an underrated strategy
Approach it with that startup energy
KPIs . Northstars . Low CAC . High LTV
Let me know how it's going . . .
#marketing #buildinpublic #saas
November 26, 2025 at 5:02 PM
Waiting for my espresso this morning
I had the strangest thought . . .
Go after a legacy industry
I promise, it's an underrated strategy
Approach it with that startup energy
KPIs . Northstars . Low CAC . High LTV
Let me know how it's going . . .
#marketing #buildinpublic #saas
I had the strangest thought . . .
Go after a legacy industry
I promise, it's an underrated strategy
Approach it with that startup energy
KPIs . Northstars . Low CAC . High LTV
Let me know how it's going . . .
#marketing #buildinpublic #saas
I've stopped obsessing about AEO
This weekend reminded me that it didn't matter because
- only 1% of traffic come from AI Search
- over 90% of that traffic is from ChatGPT
- writing for humans is a better strategy
I'll focus on writing for real people.
#SEO #marketing #buildinpublic
This weekend reminded me that it didn't matter because
- only 1% of traffic come from AI Search
- over 90% of that traffic is from ChatGPT
- writing for humans is a better strategy
I'll focus on writing for real people.
#SEO #marketing #buildinpublic
November 24, 2025 at 12:54 PM
I've stopped obsessing about AEO
This weekend reminded me that it didn't matter because
- only 1% of traffic come from AI Search
- over 90% of that traffic is from ChatGPT
- writing for humans is a better strategy
I'll focus on writing for real people.
#SEO #marketing #buildinpublic
This weekend reminded me that it didn't matter because
- only 1% of traffic come from AI Search
- over 90% of that traffic is from ChatGPT
- writing for humans is a better strategy
I'll focus on writing for real people.
#SEO #marketing #buildinpublic
I joined bsky a year ago
formed some amazing friendships
but most of them seem to have left
If you're new here pls " say hi 👋"
I hope to find more friends here . . .
Have a Great Weekend ❤️
#marketing #buildinpublic
formed some amazing friendships
but most of them seem to have left
If you're new here pls " say hi 👋"
I hope to find more friends here . . .
Have a Great Weekend ❤️
#marketing #buildinpublic
November 22, 2025 at 1:29 PM
I joined bsky a year ago
formed some amazing friendships
but most of them seem to have left
If you're new here pls " say hi 👋"
I hope to find more friends here . . .
Have a Great Weekend ❤️
#marketing #buildinpublic
formed some amazing friendships
but most of them seem to have left
If you're new here pls " say hi 👋"
I hope to find more friends here . . .
Have a Great Weekend ❤️
#marketing #buildinpublic
0 Likes 0 Comments
It's not the algorithm.
It's your post.
Most posts suck.
A writing system will fix this.
Build a system for:
- product launches.
- promoting webinars.
- announcing progress.
You'll write better posts faster with a good system.
DM for info.
#marketing #buildinpublic
It's not the algorithm.
It's your post.
Most posts suck.
A writing system will fix this.
Build a system for:
- product launches.
- promoting webinars.
- announcing progress.
You'll write better posts faster with a good system.
DM for info.
#marketing #buildinpublic
November 21, 2025 at 12:07 PM
0 Likes 0 Comments
It's not the algorithm.
It's your post.
Most posts suck.
A writing system will fix this.
Build a system for:
- product launches.
- promoting webinars.
- announcing progress.
You'll write better posts faster with a good system.
DM for info.
#marketing #buildinpublic
It's not the algorithm.
It's your post.
Most posts suck.
A writing system will fix this.
Build a system for:
- product launches.
- promoting webinars.
- announcing progress.
You'll write better posts faster with a good system.
DM for info.
#marketing #buildinpublic
I took a break from SEO
Spent time building a prompt library instead.
The Goal:
help business owners write better, faster
Next:
- invite you to submit your prompts
- make it easy for others to try it
- share usage stats and iterate
- test with Gemini 3.0
More SEO next week 💪
Spent time building a prompt library instead.
The Goal:
help business owners write better, faster
Next:
- invite you to submit your prompts
- make it easy for others to try it
- share usage stats and iterate
- test with Gemini 3.0
More SEO next week 💪
November 20, 2025 at 12:24 PM
I took a break from SEO
Spent time building a prompt library instead.
The Goal:
help business owners write better, faster
Next:
- invite you to submit your prompts
- make it easy for others to try it
- share usage stats and iterate
- test with Gemini 3.0
More SEO next week 💪
Spent time building a prompt library instead.
The Goal:
help business owners write better, faster
Next:
- invite you to submit your prompts
- make it easy for others to try it
- share usage stats and iterate
- test with Gemini 3.0
More SEO next week 💪
So many people struggle with this but. .
Great content demands great context
Generic stuff ruins timelines.
Try to:
- Educate
- Entertain OR
- Evoke Emotion
Don't get stuck writing for everyone.
#marketing #buildinpublic #saas
Great content demands great context
Generic stuff ruins timelines.
Try to:
- Educate
- Entertain OR
- Evoke Emotion
Don't get stuck writing for everyone.
#marketing #buildinpublic #saas
November 17, 2025 at 5:17 PM
So many people struggle with this but. .
Great content demands great context
Generic stuff ruins timelines.
Try to:
- Educate
- Entertain OR
- Evoke Emotion
Don't get stuck writing for everyone.
#marketing #buildinpublic #saas
Great content demands great context
Generic stuff ruins timelines.
Try to:
- Educate
- Entertain OR
- Evoke Emotion
Don't get stuck writing for everyone.
#marketing #buildinpublic #saas
2 things marketing will NEVER give you
1️⃣ instant gratification
2️⃣ predictable results
As a startup founder, one thing is clear.
Marketing is everything that tech is NOT.
Just pick a channel and show up every day.
#marketing #buildinpublic
1️⃣ instant gratification
2️⃣ predictable results
As a startup founder, one thing is clear.
Marketing is everything that tech is NOT.
Just pick a channel and show up every day.
#marketing #buildinpublic
November 13, 2025 at 2:55 PM
2 things marketing will NEVER give you
1️⃣ instant gratification
2️⃣ predictable results
As a startup founder, one thing is clear.
Marketing is everything that tech is NOT.
Just pick a channel and show up every day.
#marketing #buildinpublic
1️⃣ instant gratification
2️⃣ predictable results
As a startup founder, one thing is clear.
Marketing is everything that tech is NOT.
Just pick a channel and show up every day.
#marketing #buildinpublic
AI has made it easy to build a startup.
But distribution in 2025 is still the real challenge.
I'll be honest, validating an idea is harder now than ever
What worked in 2021 won't work today
Time to rethink how we approach distribution
#marketing #buildinpublic
But distribution in 2025 is still the real challenge.
I'll be honest, validating an idea is harder now than ever
What worked in 2021 won't work today
Time to rethink how we approach distribution
#marketing #buildinpublic
November 12, 2025 at 2:44 PM
AI has made it easy to build a startup.
But distribution in 2025 is still the real challenge.
I'll be honest, validating an idea is harder now than ever
What worked in 2021 won't work today
Time to rethink how we approach distribution
#marketing #buildinpublic
But distribution in 2025 is still the real challenge.
I'll be honest, validating an idea is harder now than ever
What worked in 2021 won't work today
Time to rethink how we approach distribution
#marketing #buildinpublic
Juggling kids and eldercare?
Just spent 3 months diving into this silent struggle.
Truth is . . .
Many are quietly overwhelmed
But isolation isn't the answer
Who is solving this problem today?
Repost and comment for reach.
Just spent 3 months diving into this silent struggle.
Truth is . . .
Many are quietly overwhelmed
But isolation isn't the answer
Who is solving this problem today?
Repost and comment for reach.
November 11, 2025 at 5:03 PM
Juggling kids and eldercare?
Just spent 3 months diving into this silent struggle.
Truth is . . .
Many are quietly overwhelmed
But isolation isn't the answer
Who is solving this problem today?
Repost and comment for reach.
Just spent 3 months diving into this silent struggle.
Truth is . . .
Many are quietly overwhelmed
But isolation isn't the answer
Who is solving this problem today?
Repost and comment for reach.
Life update
spent weekend moving my elderly in-laws downstairs
At 80+ years old going up and down stairs is too dangerous
Apart from that I spent the afternoon making changes to the draft studio on SoSavvy
Getting close to inviting a few people to try using it (for free)
Relaunching soon 😍!
spent weekend moving my elderly in-laws downstairs
At 80+ years old going up and down stairs is too dangerous
Apart from that I spent the afternoon making changes to the draft studio on SoSavvy
Getting close to inviting a few people to try using it (for free)
Relaunching soon 😍!
November 10, 2025 at 2:43 PM
Life update
spent weekend moving my elderly in-laws downstairs
At 80+ years old going up and down stairs is too dangerous
Apart from that I spent the afternoon making changes to the draft studio on SoSavvy
Getting close to inviting a few people to try using it (for free)
Relaunching soon 😍!
spent weekend moving my elderly in-laws downstairs
At 80+ years old going up and down stairs is too dangerous
Apart from that I spent the afternoon making changes to the draft studio on SoSavvy
Getting close to inviting a few people to try using it (for free)
Relaunching soon 😍!
Early customers are your earliest investors
As a tech founder trying to build a business, here's the truth
early customers don't care about code
They care about our passion
They invest in our vision
Not the features
But the mission
They're your unpaid marketing team
Let's look after them
As a tech founder trying to build a business, here's the truth
early customers don't care about code
They care about our passion
They invest in our vision
Not the features
But the mission
They're your unpaid marketing team
Let's look after them
November 7, 2025 at 6:40 PM
Early customers are your earliest investors
As a tech founder trying to build a business, here's the truth
early customers don't care about code
They care about our passion
They invest in our vision
Not the features
But the mission
They're your unpaid marketing team
Let's look after them
As a tech founder trying to build a business, here's the truth
early customers don't care about code
They care about our passion
They invest in our vision
Not the features
But the mission
They're your unpaid marketing team
Let's look after them
Life comes at you fast . . .
Looking after ageing parents quickly resets your priorities
More doctor visits, less free time.
US average age will be 41 in 2035.
Eldercare systems are strained.
And I'm unsure if there's a better way.
Are you juggling life and caregiving?
Looking after ageing parents quickly resets your priorities
More doctor visits, less free time.
US average age will be 41 in 2035.
Eldercare systems are strained.
And I'm unsure if there's a better way.
Are you juggling life and caregiving?
November 6, 2025 at 4:19 PM
Life comes at you fast . . .
Looking after ageing parents quickly resets your priorities
More doctor visits, less free time.
US average age will be 41 in 2035.
Eldercare systems are strained.
And I'm unsure if there's a better way.
Are you juggling life and caregiving?
Looking after ageing parents quickly resets your priorities
More doctor visits, less free time.
US average age will be 41 in 2035.
Eldercare systems are strained.
And I'm unsure if there's a better way.
Are you juggling life and caregiving?
Instead of posting about startup features
tell us *why* you started. . .
share the frustrating issue you faced
post about what drove you to start building
use this formula to write your founder origin story 👇
sosavvy.so/blog/linkedi...
tell us *why* you started. . .
share the frustrating issue you faced
post about what drove you to start building
use this formula to write your founder origin story 👇
sosavvy.so/blog/linkedi...
LinkedIn Content for Founders: How to Write Viral Startup Origin Posts
Go viral on LinkedIn with this high-converting origin story framework. Transform your personal 'why' into a scalable engine for predictable revenue.
sosavvy.so
November 5, 2025 at 7:59 PM
Instead of posting about startup features
tell us *why* you started. . .
share the frustrating issue you faced
post about what drove you to start building
use this formula to write your founder origin story 👇
sosavvy.so/blog/linkedi...
tell us *why* you started. . .
share the frustrating issue you faced
post about what drove you to start building
use this formula to write your founder origin story 👇
sosavvy.so/blog/linkedi...
I thought posting daily was a growth strategy
Turns out I was wrong.
4 weeks ago I started writing blogs to help my ideal customers.
Now they get real value from the growth secrets in the blogs.
10 blogs written. 105 to go
Progress is slow but steady!
Turns out I was wrong.
4 weeks ago I started writing blogs to help my ideal customers.
Now they get real value from the growth secrets in the blogs.
10 blogs written. 105 to go
Progress is slow but steady!
November 5, 2025 at 4:46 PM
I thought posting daily was a growth strategy
Turns out I was wrong.
4 weeks ago I started writing blogs to help my ideal customers.
Now they get real value from the growth secrets in the blogs.
10 blogs written. 105 to go
Progress is slow but steady!
Turns out I was wrong.
4 weeks ago I started writing blogs to help my ideal customers.
Now they get real value from the growth secrets in the blogs.
10 blogs written. 105 to go
Progress is slow but steady!
99% of followers aren't your clients
Lurkers who NEVER engage actually bring the sales
Your cheerleaders may not be ideal clients
But they will👇
✅ Try out the product
✅ Champion your journey
✅ Recommend their friends
Remember, super fans bring more than sales
They bring unshakable support.
Lurkers who NEVER engage actually bring the sales
Your cheerleaders may not be ideal clients
But they will👇
✅ Try out the product
✅ Champion your journey
✅ Recommend their friends
Remember, super fans bring more than sales
They bring unshakable support.
November 4, 2025 at 1:30 PM
99% of followers aren't your clients
Lurkers who NEVER engage actually bring the sales
Your cheerleaders may not be ideal clients
But they will👇
✅ Try out the product
✅ Champion your journey
✅ Recommend their friends
Remember, super fans bring more than sales
They bring unshakable support.
Lurkers who NEVER engage actually bring the sales
Your cheerleaders may not be ideal clients
But they will👇
✅ Try out the product
✅ Champion your journey
✅ Recommend their friends
Remember, super fans bring more than sales
They bring unshakable support.
Staying consistent here is hard.
I'm juggling elder care while building content tools for anyone that's stuggling.
Creating resources to help you show up here is my goal.
And that's what really keeps me going.
#marketing #business
I'm juggling elder care while building content tools for anyone that's stuggling.
Creating resources to help you show up here is my goal.
And that's what really keeps me going.
#marketing #business
November 3, 2025 at 1:56 PM
Staying consistent here is hard.
I'm juggling elder care while building content tools for anyone that's stuggling.
Creating resources to help you show up here is my goal.
And that's what really keeps me going.
#marketing #business
I'm juggling elder care while building content tools for anyone that's stuggling.
Creating resources to help you show up here is my goal.
And that's what really keeps me going.
#marketing #business
Most founders HATE sharing their SaaS
I get it.
I did too, scared of what people might think, I hid in the shadows.
Turns out, you need to share your startup
Knowing how to do it "tastefully" is what matters.
#marketing #saas #buildinpublic
I get it.
I did too, scared of what people might think, I hid in the shadows.
Turns out, you need to share your startup
Knowing how to do it "tastefully" is what matters.
#marketing #saas #buildinpublic
November 1, 2025 at 1:45 PM
Most founders HATE sharing their SaaS
I get it.
I did too, scared of what people might think, I hid in the shadows.
Turns out, you need to share your startup
Knowing how to do it "tastefully" is what matters.
#marketing #saas #buildinpublic
I get it.
I did too, scared of what people might think, I hid in the shadows.
Turns out, you need to share your startup
Knowing how to do it "tastefully" is what matters.
#marketing #saas #buildinpublic
Maybe I'll do a deep dive and write a content system for SaaS Founders . . . 🤔
Behind every product feature there's a business benefit.
But behind every business benefit there's a deep pain your client is trying to solve.
I used this exact prompt to uncover that pain when I wrote my last blog (see comments)
Steal my prompt for killer ideas👇
sosavvy.so/blog/linkedi...
But behind every business benefit there's a deep pain your client is trying to solve.
I used this exact prompt to uncover that pain when I wrote my last blog (see comments)
Steal my prompt for killer ideas👇
sosavvy.so/blog/linkedi...
LinkedIn Posting Strategy for Tech Recruiters: Get CEOs booking calls on Autopilot
Get 5 Content Systems you need to turn every Tech CEO into your biggest hiring partner
sosavvy.so
October 31, 2025 at 2:15 PM
Maybe I'll do a deep dive and write a content system for SaaS Founders . . . 🤔
Behind every product feature there's a business benefit.
But behind every business benefit there's a deep pain your client is trying to solve.
I used this exact prompt to uncover that pain when I wrote my last blog (see comments)
Steal my prompt for killer ideas👇
sosavvy.so/blog/linkedi...
But behind every business benefit there's a deep pain your client is trying to solve.
I used this exact prompt to uncover that pain when I wrote my last blog (see comments)
Steal my prompt for killer ideas👇
sosavvy.so/blog/linkedi...
LinkedIn Posting Strategy for Tech Recruiters: Get CEOs booking calls on Autopilot
Get 5 Content Systems you need to turn every Tech CEO into your biggest hiring partner
sosavvy.so
October 31, 2025 at 1:26 PM
Behind every product feature there's a business benefit.
But behind every business benefit there's a deep pain your client is trying to solve.
I used this exact prompt to uncover that pain when I wrote my last blog (see comments)
Steal my prompt for killer ideas👇
sosavvy.so/blog/linkedi...
But behind every business benefit there's a deep pain your client is trying to solve.
I used this exact prompt to uncover that pain when I wrote my last blog (see comments)
Steal my prompt for killer ideas👇
sosavvy.so/blog/linkedi...
99% of recruiters copy-paste job vacancies
But The top 1% share their sourcing strategy
1️⃣ They connect with candidates
2️⃣ They jump on zoom calls
3️⃣ They build relationships
4️⃣ They share insights
Stop posting vacancies.
Start meeting candidates.
#marketing #buildinpublic
But The top 1% share their sourcing strategy
1️⃣ They connect with candidates
2️⃣ They jump on zoom calls
3️⃣ They build relationships
4️⃣ They share insights
Stop posting vacancies.
Start meeting candidates.
#marketing #buildinpublic
October 29, 2025 at 12:30 PM
99% of recruiters copy-paste job vacancies
But The top 1% share their sourcing strategy
1️⃣ They connect with candidates
2️⃣ They jump on zoom calls
3️⃣ They build relationships
4️⃣ They share insights
Stop posting vacancies.
Start meeting candidates.
#marketing #buildinpublic
But The top 1% share their sourcing strategy
1️⃣ They connect with candidates
2️⃣ They jump on zoom calls
3️⃣ They build relationships
4️⃣ They share insights
Stop posting vacancies.
Start meeting candidates.
#marketing #buildinpublic
Recruitment is Broken . . . 😢
I worked in corporate for 2 decades
Wasted my time interviewing the wrong candidates
As a SaaS founder I still waste weeks doing this
Average recruiters post job vacancies
High-performing ones share unique insights
#buildinpublic #marketing
I worked in corporate for 2 decades
Wasted my time interviewing the wrong candidates
As a SaaS founder I still waste weeks doing this
Average recruiters post job vacancies
High-performing ones share unique insights
#buildinpublic #marketing
October 28, 2025 at 3:54 PM
Recruitment is Broken . . . 😢
I worked in corporate for 2 decades
Wasted my time interviewing the wrong candidates
As a SaaS founder I still waste weeks doing this
Average recruiters post job vacancies
High-performing ones share unique insights
#buildinpublic #marketing
I worked in corporate for 2 decades
Wasted my time interviewing the wrong candidates
As a SaaS founder I still waste weeks doing this
Average recruiters post job vacancies
High-performing ones share unique insights
#buildinpublic #marketing