Author | Lightnews

OrbitalSling @orbitalsling.bsky.social · 15d

Light that spark. Own your fire. #HappyDiwali

OrbitalSling @orbitalsling.bsky.social · Sep 17

Brand ambassadors accelerate deals because people connect with people first. Our executive profile management transforms your C-suite into your strongest competitive advantage.

OrbitalSling @orbitalsling.bsky.social · Sep 15

Great tech leaders shape conversations. Turn your expertise into market influence with OrbitalSling- tailored ghostwritten content, strategic placements, narratives that simplify without dumbing down. When you become the trusted voice, deals follow.

OrbitalSling @orbitalsling.bsky.social · Sep 11

Macro-influencers hit 0.61% engagement while nano-influencers cruise at 1.73%. Nearly half of the brands switched to commission-only deals in 2024. Trust beats follower counts. Agencies buying celebrity partnerships will lose clients to those who prioritize conversions.

OrbitalSling @orbitalsling.bsky.social · Sep 10

Most brand guidelines were written for print-era control, but platforms reward native behavior. Each has distinct norms that bury standardized approaches. Companies must figure out how to balance brand consistency with platform flexibility.

OrbitalSling @orbitalsling.bsky.social · Sep 10

Discovery platforms create demand before intent exists. 69.3% of consumers find products weekly across channels. Traditional attribution undervalues TikTok by 10.7x. Fix: 60-90 day windows, brand/performance budget splits, U-shaped attribution models.

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OrbitalSling @orbitalsling.bsky.social · Sep 8

MIT says 95% of AI projects are failing.
Your niche just got automated.

What still matters is crossing contexts, fixing what breaks, and making teams click.

That is where generalists win.

#AI #Careers

OrbitalSling @orbitalsling.bsky.social · Sep 5

The best teachers never stop being students. The best marketers never stop learning from their audiences.

The moment you think you know everything is the moment you start talking to yourself instead of them.

#TeachersDay #Marketing

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OrbitalSling @orbitalsling.bsky.social · Sep 4

Mahabali built such brand loyalty that Kerala still celebrates his return every year.

Centuries later.

That's the kind of brand equity modern companies can only dream about!

#Onam #BrandStrategy

OrbitalSling @orbitalsling.bsky.social · Sep 4

Local suppliers are boring until global systems break and your customers are furious.

Saving money is not everything, you know?

#SupplyChain #Local

OrbitalSling @orbitalsling.bsky.social · Sep 4

Performance marketing worked when clicks were cheap and tracking was easy. Now the brands that invested in memory are the ones still winning. Customers remember them without prompts, and it pays better!

#Brand #Marketing

OrbitalSling @orbitalsling.bsky.social · Sep 2

From Alexa’s whisper to today’s multimodal AI, user interaction is evolving. Our blog unpacks the tech shifts, trade-offs, and what Zero UI really means for product strategy. Read here: < orbitalsling.com/ai-evolution... >

OrbitalSling @orbitalsling.bsky.social · Aug 30

The red Solo cup is losing its grip. Gen Z is drinking less, doubling down on mental health, and chasing careers that mean something. The great American youth reset is here. [ orbitalsling.com/the-great-am... ]
#GenZ #YouthCulture

OrbitalSling @orbitalsling.bsky.social · Aug 28

“Why do we do it this way?”
“That is how we have always done it.”
That single exchange explains why Gen Z is leaving big companies in droves.
#GenZ #WorkCulture

OrbitalSling @orbitalsling.bsky.social · Aug 27

GAP nailed their KATSEYE campaign because someone in the room understood the audience instead of guessing what they wanted.

This is culture add in action. Hire people who see what you miss, not people who agree with what you already think.

OrbitalSling @orbitalsling.bsky.social · Aug 26

Your 2025 buyer persona is not some “tech-savvy Susan.”

It is “me, but busier.”
Tired, distracted, and still expected to make six-figure decisions.

Write like you are speaking to someone reading with one eye open during a meeting.

#Marketing #B2B #BuyerPersona #OrbitalSling

OrbitalSling @orbitalsling.bsky.social · Aug 14

In 2025, AI is not killing creativity.
It is exposing bad planning.

72% of marketers now use AI.
50% faster production.
3x better engagement.

Do not treat AI like a cheat code.
Treat it like a partner.

#MarketingTwitter #AIContent #B2BMarketing

OrbitalSling @orbitalsling.bsky.social · Aug 13

Microsoft fired their entire DEI team. Walmart backed down immediately. Amazon folded like origami.

But 25 companies said "make us" and proceeded to post record profits.

Maybe growing a spine isn't bad for business after all?

Full ☕: [ orbitalsling.com/corporate-am... ]

DEI Programs Under Fire as Companies Choose Sides in 2025

Costco, Disney, and others keep DEI programs intact despite political pushback, showing strong results while staying committed to diversity.

orbitalsling.com

OrbitalSling @orbitalsling.bsky.social · Aug 2

They said “study hard and get a stable job.”
Meanwhile, TCS laid off 12,000.
We broke down the AI job bloodbath & why Gen Z might survive it anyway.
[ orbitalsling.com/the-ai-tsuna... ]

OrbitalSling @orbitalsling.bsky.social · Jul 31

Design thinking does not mean whiteboards and buzzwords.

It means asking a question that pisses someone off in the first 10 minutes.
It means skipping the "warm-up" and getting into the mess.

(No sticky notes were harmed in actual problem-solving.)

OrbitalSling @orbitalsling.bsky.social · Jul 30

The future of marketing is sharper instincts, not more tools.
More thinking and fewer hacks.
Creator-first. Data-fluent. No-nonsense.
If your 2026 strategy still starts with “optimize the funnel”, good luck.

OrbitalSling @orbitalsling.bsky.social · Jul 29

Google just gave lazy B2B content the boot.
“Thought leadership” with zero thoughts? Done.
You want to rank? Go deeper, stick to your niche, and build like a real company, not a content calendar with commitment issues.

OrbitalSling @orbitalsling.bsky.social · Jul 28

A 15-sec kiss cam clip.
A CEO and Head of HR.
A fake apology.
And a Gwyneth Paltrow cameo(?!).

The #Astronomer scandal had everything, but also raised real questions about meme culture, ethics & brand response.

Blog here: [ tinyurl.com/7su5xhpn ]

When the internet comes knocking: What the Astronomer CEO-Coldplay scandal tells us about virality, ethics, and the psychology of public shaming - OrbitalSling

The stadium slip that sparked a scandal

tinyurl.com

OrbitalSling @orbitalsling.bsky.social · Jul 25

60,000x faster.
That is how your brain processes emojis compared to text.

Still think 😎 has no place in your B2B deck?
Use visuals, use emotion. Use the yellow guys.

Just do not vomit them everywhere like it is 2009.

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OrbitalSling @orbitalsling.bsky.social · Jul 24

There are two types of designers.
One says “I’ll get it done on Canva in 15 minutes”.
The other says “Give me 3 days and the full Adobe Suite”.

The truth is most teams need both.
Use Canva to move fast. Use Adobe when the stakes are high.