Lightnews — Scholar-powered news

paidmediapros.bsky.social @paidmediapros.bsky.social · 4d

Google's Call Ads are going away. Learn the timeline of when the changes are going to take place and what solutions you'll have to push phone calls in the future. Joe recaps the update in today's video. >> youtu.be/PhlJj1z0QSk

Google Call Ads Are Going Away

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · 20d

Outbrain Ads merged with Teads years ago. In today's video, Joe created an update of what's changed since then so you can decide if it's worth testing out for your brand. He'll walk through both the "smart" and manual campaign setups. >> youtu.be/8FFX4D5fMmM

Teads Ads Overview (formerly Outbrain Ads)

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · 27d

In today's video, Michelle shows you how ads can appear alongside AI Overviews and discusses the settings you need to leverage to end up in each placement. >> youtu.be/4Ff1TkQq9ac

Google Ads in AI Overviews

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Sep 10

Performance Max campaigns now give you better control on which placements your ads can show. In today's video, Michelle shows you how to review where your ads are currently showing and how to control the placements you show on in the future. >> youtu.be/Y1XF-oTDRUA

Google Ads Performance Max Placement Exclusions

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Sep 8

There are several ways advertisers can run ads on YouTube Shorts. And not every campaign that can run YouTube Shorts ads allows you to create a dedicated campaign for just Shorts. This video will tell you where Shorts Ads can appear and which campaign types place ads on Shorts. youtu.be/Q7xUEI826qM

Google YouTube Shorts Ads Campaigns

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Sep 4

Customer match audiences for Microsoft Ads differ slightly than Google Ads. In today's video, Joe walks through the template, talks about the limitations, and shows you how to add them to your ad groups for targeting or exclusions. >> youtu.be/WQN5pQhb5E

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Sep 2

Google recently released a new experiment type to help give advertisers more control over asset testing. In today's video, Michelle runs through how to setup a Demand Gen Asset Campaign Experiment and shows you how to get one running in your account. >> youtu.be/TVDk5baCXsE

Google Ads Demand Gen Asset Experiments

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Aug 27

In today's video, Michelle recaps existing location controls, talks about how Locations of Interest for AI Max are different, then shows you how to apply them and see if they're performing well. >> youtu.be/HozW85Avfhg

Google Ads AI Max Locations of Interest

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Aug 25

Google recently announced a placement report for the Search Partner Network. In today's video, Joe talks about what the Search Partner Network is. Then he'll show you where this report exists and what you can and cannot see to help determine the value of Search Partners. >> youtu.be/dT2yNoPbCQw

Google Ads Search Partner Network Placement Report

YouTube video by Paid Media Pros

youtu.be

1

paidmediapros.bsky.social @paidmediapros.bsky.social · Aug 21

This month Microsoft Ads announced some enhancements to impression-based remarketing. Joe will show you what they are in today's video. >> youtu.be/U9d7eUdFpuo

Microsoft Ads Impression Based Remarketing Aug 2025

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Aug 19

With Google Campaign Experiments, you can set up an A/B test of AI Max for Search in your existing campaigns before rolling it out. In today's video, Michelle walks you through how to set up those experiments and talk about some things you should keep an eye out for. >> youtu.be/mkibhez4DMk

Google Ads AI Max Campaign Experiments

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Aug 18

Our latest course for CXL is live. Learn how top practitioners plan, test, and optimize campaigns using frameworks built on millions in managed spend. No filler. Just strategy and actionable tactics.

Register for the course and use code "paidmediapros" for a discount: cxl.com/institute/on...

PPC Campaigns Course | Online Training at CXL

Master PPC ads that fill pipelines without the guesswork or wasted budget. Learn how to validate fast, cut what doesn’t work, and scale what does, using the frameworks proven by practitioners who mana...

cxl.com

paidmediapros.bsky.social @paidmediapros.bsky.social · Aug 13

In #GoogleAds, lookalike audiences are only available for Demand Gen campaigns. In today's video, Michelle talks about how lookalikes work and what the limitations are before you consider testing them in your accounts. >> youtu.be/IJbwiI_iOnU

Google Ads Lookalike Audiences

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Aug 11

The channel performance report gives advertisers visual information on which campaign types are using the most spend in their Performance Max campaigns. Joe will show you where this report lives and what data you can gather from it in the latest Paid Media Pros video. >> youtu.be/2euO2oYfcNE

Google Ads Channel Performance Report for Performance Max Campaigns

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Aug 7

We now have better reporting for #GoogleAds responsive search ads. In today's video, Michelle walks through what's changed and how we can use this new information to better optimize our ads going forward. >> youtu.be/L9jeZvHS-rE

Updated Reporting for Google Ads Responsive Search Ads

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jul 14

Business Information assets are a form of ad extensions in Google Ads that may not appear in your account right away. There are a few requirements needed in order to have these show up alongside your search ads. Learn all about them in today's video. youtu.be/8nmnC9GfUUc

Google Ads Business Information Assets

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jul 8

In today's video, Michelle walks you through an experience we had with a client that turned off branded search. She talks about why we ran the test, the actions we took, shows the results, and discusses how our strategies changed based on the outcome. >> youtu.be/KJaBMoyk0Ws

We Turned off Branded Search - Here's What Happened

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jul 2

In today's video, Michelle covers 4 tactics we've seen help improve lead quality from Performance Max to make this campaign type usable for more lead gen accounts. >> youtu.be/FblBQVNPw_M

Improving Lead Quality From Performance Max

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jun 30

Importing Meta campaigns into Reddit Ads will save you time, but there are some clear limitations to the feature. Today's video will show you which objectives can be imported, which post types can be imported, and what else you will need to complete before campaigns can launch. youtu.be/wWAWhF9Ji_4

How to Import Meta Campaigns into Reddit Ads

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jun 26

AI Max is officially rolling out and may already be in your accounts. But what is AI Max and should you use it? In today's video, Michelle covers what AI Max for Search is, what it isn't, and how the features could be used in your accounts. >> youtu.be/_eGOKwr-Buo

Google AI Max for Search

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jun 24

There are two main ways to push phone call actions with Meta Ads. You can make it the only CTA a user sees or just have it as an add-on to a current ad. In today's video, Joe walks through both of these setups so you can choose which route is best for you. >> youtu.be/qpeDBbFSzW4

Promoting Phone Calls with Meta Ads

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jun 19

Did you know Meta Ads awareness campaigns come with controls to help you manage the frequency with which your audience sees your ads? In today's video Michelle walks through the 2 different types of impression frequency controls and talks about when each might make sense for you youtu.be/TV_w7yNwfBY

Meta Ads Frequency Controls for Campaigns

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jun 17

YouTube Follow-On Views are any organic views a viewer receives after they have engaged with one of your video ads. This metric does not appear automatically in Google Ads. Joe will show you how to start importing these numbers and the steps required in today's video. >> youtu.be/5r4DayR7Khk

YouTube Follow On Views

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jun 11

#LinkedInAds recently announced a new feature for their lead forms. After a user submits the form, advertisers now have the option to send users to their Calendly page to book a meeting instead of a website URL. Joe shows you how easy it is to set up in today's video. >> youtu.be/MR0taa8rjFc

LinkedIn Ads Lead Forms Can Now Link to Calendly

YouTube video by Paid Media Pros

youtu.be

paidmediapros.bsky.social @paidmediapros.bsky.social · Jun 9

Threads Ads are now live in your Meta Ads accounts. Getting started is pretty simple, but there are some limitations with this first set of features. Michelle walks you through how to start advertising on Threads and covers the incompatibilities that are currently in place. >> youtu.be/GtI8UGfyhnQ

How to Run Ads on Threads

YouTube video by Paid Media Pros

youtu.be