Paolo
@paolobietolini.com
#WebAnalytics Developer | Data collection | #DigitalAnalytics | Python & JS | Blogger at paolobietolini.com
Analytics Gang starter pack: https://go.bsky.app/Huxv35J
Analytics Gang starter pack: https://go.bsky.app/Huxv35J
My 5-step QA checklist: plan → preview → debug → record → peer-review. Simple beats fancy. Do you have a formal QA process?
November 12, 2025 at 9:00 AM
My 5-step QA checklist: plan → preview → debug → record → peer-review. Simple beats fancy. Do you have a formal QA process?
Tracking without a strategy is like saving receipts you’ll never use. What’s the north star question guiding your setup?
November 10, 2025 at 9:00 AM
Tracking without a strategy is like saving receipts you’ll never use. What’s the north star question guiding your setup?
Data layers are the backbone of reliable tracking. Without them, every tag pulls in its own messy way. Do you have one source of truth—or many silos?
October 31, 2025 at 9:00 AM
Data layers are the backbone of reliable tracking. Without them, every tag pulls in its own messy way. Do you have one source of truth—or many silos?
Segments in #adobeanalytics are not just filters—they’re lenses. They change how you see the same dataset.
October 29, 2025 at 9:00 AM
Segments in #adobeanalytics are not just filters—they’re lenses. They change how you see the same dataset.
"Global" AWS service
Looks inside
it's us-east-1 again
Looks inside
it's us-east-1 again
October 20, 2025 at 12:22 PM
"Global" AWS service
Looks inside
it's us-east-1 again
Looks inside
it's us-east-1 again
Classifications in #adobeanalytics are underrated. They turn raw data into business meaning.
October 20, 2025 at 8:00 AM
Classifications in #adobeanalytics are underrated. They turn raw data into business meaning.
Auto-event tracking promises shortcuts—but creates chaos if unchecked. Have you seen it flood reports with noise?
October 17, 2025 at 8:00 AM
Auto-event tracking promises shortcuts—but creates chaos if unchecked. Have you seen it flood reports with noise?
#analytics work is 80% #debugging, 20% insight. And that’s fine. Do you treat #debugging as a core skill, or as wasted time?
October 15, 2025 at 8:00 AM
#analytics work is 80% #debugging, 20% insight. And that’s fine. Do you treat #debugging as a core skill, or as wasted time?
#adobeanalytics shines when paired with a solid implementation strategy. Don’t treat it as a reporting tool—it’s an insight platform.
October 13, 2025 at 8:00 AM
#adobeanalytics shines when paired with a solid implementation strategy. Don’t treat it as a reporting tool—it’s an insight platform.
I built an #MCPserver that lets #LLM automate #GoogleTagManager tasks!
It acts as a bridge for #AI to create variables, bulk update triggers, and more. Saving time and reducing errors.
Online MCP server: gtmeditor.com
Local MCP server: github.com/paolobtl/gtm...
#MarTech #Automation #AItools
It acts as a bridge for #AI to create variables, bulk update triggers, and more. Saving time and reducing errors.
Online MCP server: gtmeditor.com
Local MCP server: github.com/paolobtl/gtm...
#MarTech #Automation #AItools
GTM MCP Server
gtmeditor.com
October 5, 2025 at 5:24 AM
I built an #MCPserver that lets #LLM automate #GoogleTagManager tasks!
It acts as a bridge for #AI to create variables, bulk update triggers, and more. Saving time and reducing errors.
Online MCP server: gtmeditor.com
Local MCP server: github.com/paolobtl/gtm...
#MarTech #Automation #AItools
It acts as a bridge for #AI to create variables, bulk update triggers, and more. Saving time and reducing errors.
Online MCP server: gtmeditor.com
Local MCP server: github.com/paolobtl/gtm...
#MarTech #Automation #AItools
Dashboards fail not from missing data, but from unclear KPIs. Clarity beats complexity.
October 3, 2025 at 8:00 AM
Dashboards fail not from missing data, but from unclear KPIs. Clarity beats complexity.
Explaining #analytics isn’t about metrics. It’s about stories: what happened, why, and what’s next. Do your reports speak human—or analyst-only?
September 29, 2025 at 8:00 AM
Explaining #analytics isn’t about metrics. It’s about stories: what happened, why, and what’s next. Do your reports speak human—or analyst-only?
Client-side tracking is fading. Server-side is growing. Why? #privacy, #adblockers, control. Are you planning the migration or waiting until forced?
September 26, 2025 at 7:19 AM
Client-side tracking is fading. Server-side is growing. Why? #privacy, #adblockers, control. Are you planning the migration or waiting until forced?
A tracking plan is as important as the media plan. Without it, campaigns run blind.
September 22, 2025 at 4:08 PM
A tracking plan is as important as the media plan. Without it, campaigns run blind.
#digitalanalytics is not about collecting everything. It’s about defining the questions first, then tagging only what answers them.
September 19, 2025 at 8:02 AM
#digitalanalytics is not about collecting everything. It’s about defining the questions first, then tagging only what answers them.
Event #namingconventions sound boring—until you scale. Chaos today means broken reports tomorrow. Do you follow strict rules, or is it freestyle in your team?
September 18, 2025 at 7:09 PM
Event #namingconventions sound boring—until you scale. Chaos today means broken reports tomorrow. Do you follow strict rules, or is it freestyle in your team?
My top 3 browser tools for #debugging #analytics: 1) Tag Assistant. 2) DataLayer Inspector. 3) Network tab in DevTools. Which one saves you most time?
September 12, 2025 at 8:00 AM
My top 3 browser tools for #debugging #analytics: 1) Tag Assistant. 2) DataLayer Inspector. 3) Network tab in DevTools. Which one saves you most time?
A/B tests are only as good as the data feeding them. If your tags are wrong, results are useless. Garbage in, garbage out. How do you QA before testing?
September 10, 2025 at 8:00 AM
A/B tests are only as good as the data feeding them. If your tags are wrong, results are useless. Garbage in, garbage out. How do you QA before testing?
🚀 Excited to announce the release of a web app to validate the Product String (s.products) for #AdobeAnalytics! It ensures perfect formatting before sending to Adobe.
Feedbacks are welcome to make it even better!
Try it:
paolobtl.github.io/aa-product-v...
#DigitalAnalytics #AdobeLaunch #AdobeTags
Feedbacks are welcome to make it even better!
Try it:
paolobtl.github.io/aa-product-v...
#DigitalAnalytics #AdobeLaunch #AdobeTags
paolobtl.github.io
September 8, 2025 at 11:13 PM
🚀 Excited to announce the release of a web app to validate the Product String (s.products) for #AdobeAnalytics! It ensures perfect formatting before sending to Adobe.
Feedbacks are welcome to make it even better!
Try it:
paolobtl.github.io/aa-product-v...
#DigitalAnalytics #AdobeLaunch #AdobeTags
Feedbacks are welcome to make it even better!
Try it:
paolobtl.github.io/aa-product-v...
#DigitalAnalytics #AdobeLaunch #AdobeTags
Every analyst should know how #cookies and storage really work. Without it, consent and tracking feel like magic. Do you know where your IDs actually live?
September 8, 2025 at 10:00 AM
Every analyst should know how #cookies and storage really work. Without it, consent and tracking feel like magic. Do you know where your IDs actually live?
Bad tagging silently drains budgets: wrong #conversions, inflated clicks, wasted spend. The ROI of fixing tags is bigger than most campaigns. Have you quantified the cost of errors?
September 5, 2025 at 10:00 AM
Bad tagging silently drains budgets: wrong #conversions, inflated clicks, wasted spend. The ROI of fixing tags is bigger than most campaigns. Have you quantified the cost of errors?