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a man in a red sweater is holding a stick and says behold !

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Steamworks @partner.steamgames.com · 16d

A famous author once wrote, "Discounting* is in the eye of the beholder" and by "beholder" she meant "developers."

It's easier now on @steampowered.com to see monetary impact of each discount: store.steampowered.com/news/group/4...

*ok by 'discounting' she meant 'beauty' but you get the idea.

ALT: a man in a red sweater is holding a stick and says behold !

Coming Soon (Steamworks Documentation)

6

Steamworks @partner.steamgames.com · 24d

3/3 You'll need:

1- A set of branding images

2- A (short!) written description

3- A gameplay trailer (ideally)

4- A dozen freshly baked cookies*

More in our
@steampowered.com
documentation here: partner.steamgames.com/doc/store/co...

*See now THAT ONE you shouldn't believe.

a man with a mustache is wearing a suit and tie .

9

Steamworks @partner.steamgames.com · 24d

2/3:
It's true! You can start building an audience on
@steampowered.com
while building your game, giving players a place to learn more about it and add it to their wishlist. Here's how:

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Steamworks @partner.steamgames.com · 24d

1/3:
Us: "It's almost never too early to set up your Coming Soon page on
@steampowered.com "

Some developers:

ALT: a man with a mustache is wearing a suit and tie .

Discounting (Steamworks Documentation)

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Steamworks @partner.steamgames.com · 29d

Discounting on @steampowered.com can take on a plethora* of different forms:

-Steam themed fests
-Steam Seasonal Sales
-Third Party Events
-Run your own custom discounts

More in our documentation: partner.steamgames.com/doc/marketin...

*Yes, we used a thesaurus.

a woman is driving a car and the words so luxurious are behind her

1 8

Steamworks @partner.steamgames.com · Sep 8

Wider (up to 1200px!), responsive @steampowered.com Store pages are now in beta! This allows for bigger screenshots and trailers, more room for written descriptions, and it still scales down properly for smaller screens.

Read more here: store.steampowered.com/news/group/4...

ALT: a woman is driving a car and the words so luxurious are behind her

a cartoon drawing of a room with a table and papers on the wall with the words clideo.com at the bottom

2 4 27

Steamworks @partner.steamgames.com · Aug 25

Wow we are bad at this gif thing.

ALT: a cartoon drawing of a room with a table and papers on the wall with the words clideo.com at the bottom

2025 Developer Talks: Tips on Early Access, playtesting, and more. - YouTube

18

Steamworks @partner.steamgames.com · Aug 25

When it comes to marketing your game, don't forget to give your players easy ways to evangelize it to others. Example: Opportunities in @steampowered.com Workshop for players to create their own content around your game:

partner.steamgames.com/doc/features...

Vaguely-related GIF:

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Steamworks @partner.steamgames.com · Aug 14

Participating in @steampowered.com Next Fest is a big part of many dev's launch plans. Why? How should you approach it? Where can you find this cat's jaunty hat? Watch our latest developer Q&A for all the answers (except that last one; ask Biscuit)
youtu.be/ohmeO7uge-s

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Steamworks @partner.steamgames.com · Aug 7

The Steam Team has developer tips on our YouTube channel! Check out our new playlist with videos about:

😎Testing your game on @steampowered.com
😎Early Access
😎Steam Branches
😎Rich Presence

And more!
www.youtube.com/playlist?lis...

Online versions of talks by the Steam Business Team given to developers in 2025.

www.youtube.com

15

Steamworks @partner.steamgames.com · Aug 4

(2/2) Instead, think of wishlists as a thermometer. Use it to learn what kind of audience engagement works (or doesn't) in driving it.

Thanks, Biscuit. You can go now. Oh s%$t, he's clawing my couch...

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Steamworks @partner.steamgames.com · Aug 4

(1/2) Biscuit's back with a friendly* tip on how to look at wishlists for your game on @steampowered.com .

Yes, they can indicate potential success; but there is NOT a magical number to hit for it (or for featuring).

*as 'friendly' as you can be as a snarky cat.

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Steamworks @partner.steamgames.com · Jul 31

ICYMI: we've just announced the Steam schedule for the first half of 2026, including new Fests, the timing for the Spring Sale, and the Feb. edition of Next Fest.

Read more here: steamcommunity.com/groups/steam...

Steam :: Steamworks Development :: NEW: The Steam sales and events schedule for the first half of 2026

Here are the themed sale events we have planned for the first half of 2026.

steamcommunity.com

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Steamworks @partner.steamgames.com · Jul 25

You're a developer. You want your games to be easily discovered by players who will love them.

You're a player. You want to find games you like more easily.
So we're making it easier.

A new @steampowered.com Store menu has entered the (BETA) chat: store.steampowered.com/news/app/593...

a woman in a black shirt is making a funny face and saying we 're all gonna have fun .

ALT: a woman in a black shirt is making a funny face and saying we 're all gonna have fun .

Accessibility Features (Steamworks Documentation)

1 2 16

Steamworks @partner.steamgames.com · Jul 22

Earlier this year, @steampowered.com started work to make it easier for players to find games with accessibility features. If you haven't yet, take a look at our documentation highlighting how you can display accessibility options your game supports:
partner.steamgames.com/doc/accessib...

2025 Steam Dev Talks: Using Rich Presence

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Steamworks @partner.steamgames.com · Jul 15

Looking to reach more players on @steampowered.com ? Yosef, one of our Steam engineers, shares insights on how using Rich Presence can help: youtu.be/PzRQuNF6NZo

2025 Steam Dev Talks: Depots and Packs

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Steamworks @partner.steamgames.com · Jul 11

Have you set up your game with Depots and Packs? One of our @steampowered.com engineers (Aaron) explains in this quick video how it can help your players more quickly download and update your game. youtu.be/903uvSI7-oc

2025 Steam Dev Talks: Steam Branches

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Steamworks @partner.steamgames.com · Jul 9

Steam Branches (Betas) can be a helpful part of your development workflow. Aaron, one of our @steampowered.com engineers, explains how in this short video:

youtu.be/zcyBOH4pnR8

(We really do mean short, it's less than 4 minutes!)

2025 Steam Dev Talks: Early Access

8

Steamworks @partner.steamgames.com · Jul 7

Also recognizing "Gah" outed us as not-cool too.

2

Steamworks @partner.steamgames.com · Jul 7

Last week, we shared a link to one of our dev talks on testing your game on @steampowered.com . We're dropping* another one today: Alden with the Steam team sharing best practices on approaching Early Access on the platform:
youtu.be/qNYkK1tEK-c

*Was this a cool way to say it? No? GAH.

2025 Steam Dev Talks: Testing Your Game on Steam

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Steamworks @partner.steamgames.com · Jul 2

NEW CONTENT ALERT: Did you know* we have a YouTube channel, and release (what we hope is) helpful content on the regular-ish?

FOR EXAMPLE: Erik has this brand new video all about testing your game on @steampowered.com :

youtu.be/f68bG6YF410

*Oh, you did? Come on over, then!

Steam Deck Compatibility Review Process (Steamworks Documentation)

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Steamworks @partner.steamgames.com · Jun 27

Thanks #BICFestival for hosting the developer roundtable yesterday, we always love opportunities to answer ?s from developers all over the world, & loved connecting with devs in S. Korea. A common question? @steamdeck.com compat (docs here⬇️)
partner.steamgames.com/doc/steamdec...