Phil Masiello Biz Growth Coach
@philmasiello.com
Veteran founder focused on the mechanics of scale | 4x exits over 30 years | sharing lessons on profitable growth and operational truths. | CEO CrunchGrowth Agency
Intelligence won’t save you from bad decisions.
Being "the smartest person in the room" is exactly why founders fail. They fall in love with their own ideas instead of the customer’s problem.
Don’t let your brilliance become your blind spot.
#FounderMindset #Entrepreneurship #BusinessLessons
Being "the smartest person in the room" is exactly why founders fail. They fall in love with their own ideas instead of the customer’s problem.
Don’t let your brilliance become your blind spot.
#FounderMindset #Entrepreneurship #BusinessLessons
January 21, 2026 at 3:17 PM
Intelligence won’t save you from bad decisions.
Being "the smartest person in the room" is exactly why founders fail. They fall in love with their own ideas instead of the customer’s problem.
Don’t let your brilliance become your blind spot.
#FounderMindset #Entrepreneurship #BusinessLessons
Being "the smartest person in the room" is exactly why founders fail. They fall in love with their own ideas instead of the customer’s problem.
Don’t let your brilliance become your blind spot.
#FounderMindset #Entrepreneurship #BusinessLessons
This week’s guest is John Replogle a Founder and Partner in One Better Ventures.
John will explain:
5 Rules for Entrepreneurs
and
5 Rules of the Raise
John's insight and guidance is INVALUABLE
Catch it here.
e360tv.com/networks/pla...
A special gift for those that tune in.
#entrepreneur
John will explain:
5 Rules for Entrepreneurs
and
5 Rules of the Raise
John's insight and guidance is INVALUABLE
Catch it here.
e360tv.com/networks/pla...
A special gift for those that tune in.
#entrepreneur
January 19, 2026 at 6:17 PM
This week’s guest is John Replogle a Founder and Partner in One Better Ventures.
John will explain:
5 Rules for Entrepreneurs
and
5 Rules of the Raise
John's insight and guidance is INVALUABLE
Catch it here.
e360tv.com/networks/pla...
A special gift for those that tune in.
#entrepreneur
John will explain:
5 Rules for Entrepreneurs
and
5 Rules of the Raise
John's insight and guidance is INVALUABLE
Catch it here.
e360tv.com/networks/pla...
A special gift for those that tune in.
#entrepreneur
This week’s episode is for founders who want growth that doesn’t betray the brand.
My guest: John Replogle Founding Partner at One Better Ventures, former CEO of Seventh Generation, former President/CEO of Burt’s Bees
#ConsciousConsumer #SustainableBusiness #ImpactInvesting
My guest: John Replogle Founding Partner at One Better Ventures, former CEO of Seventh Generation, former President/CEO of Burt’s Bees
#ConsciousConsumer #SustainableBusiness #ImpactInvesting
January 16, 2026 at 6:25 PM
This week’s episode is for founders who want growth that doesn’t betray the brand.
My guest: John Replogle Founding Partner at One Better Ventures, former CEO of Seventh Generation, former President/CEO of Burt’s Bees
#ConsciousConsumer #SustainableBusiness #ImpactInvesting
My guest: John Replogle Founding Partner at One Better Ventures, former CEO of Seventh Generation, former President/CEO of Burt’s Bees
#ConsciousConsumer #SustainableBusiness #ImpactInvesting
Here is the mistake advertisers make. Focusing on features.
When we focus only on the features, we are talking to the logical brain. But purchasing decisions? Those happen in the emotional brain. Logic is just the tool we use later to justify why we spent the money.
youtu.be/HIEYQIgA9HY
When we focus only on the features, we are talking to the logical brain. But purchasing decisions? Those happen in the emotional brain. Logic is just the tool we use later to justify why we spent the money.
youtu.be/HIEYQIgA9HY
Why Your Ads Flop And How To Fix It. What your competitors do differently #dtc #adcreativebreakdown
YouTube video by Philip Masiello
youtu.be
January 16, 2026 at 4:38 PM
Here is the mistake advertisers make. Focusing on features.
When we focus only on the features, we are talking to the logical brain. But purchasing decisions? Those happen in the emotional brain. Logic is just the tool we use later to justify why we spent the money.
youtu.be/HIEYQIgA9HY
When we focus only on the features, we are talking to the logical brain. But purchasing decisions? Those happen in the emotional brain. Logic is just the tool we use later to justify why we spent the money.
youtu.be/HIEYQIgA9HY
Its not the economy that causes business failures. It is stagnation. It is a business not paying attention to the customer and the business environment. They stopped meeting the customer needs.
#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused
#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused
January 15, 2026 at 2:25 PM
Its not the economy that causes business failures. It is stagnation. It is a business not paying attention to the customer and the business environment. They stopped meeting the customer needs.
#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused
#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused
Stop selling the "What" and start selling the "Why."
Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.
#advertising #ctv #thewhybehindthebuy #betterads
Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.
#advertising #ctv #thewhybehindthebuy #betterads
January 14, 2026 at 2:30 PM
Stop selling the "What" and start selling the "Why."
Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.
#advertising #ctv #thewhybehindthebuy #betterads
Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.
#advertising #ctv #thewhybehindthebuy #betterads
CTV ads are getting the best returns of any ad platform. And the costs have come down so much that it is accessible to even the smallest brand. #ctv #ottchannels #connectedtvads #advertising
January 13, 2026 at 3:16 PM
CTV ads are getting the best returns of any ad platform. And the costs have come down so much that it is accessible to even the smallest brand. #ctv #ottchannels #connectedtvads #advertising
Founders hit a ceiling when they hoard decisions.
build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.
Show→https://youtube.com/live/ATfmgif_tLY?feature=share
#Leadership #Delegation #ScaleUp #FounderLife #ai
build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.
Show→https://youtube.com/live/ATfmgif_tLY?feature=share
#Leadership #Delegation #ScaleUp #FounderLife #ai
January 8, 2026 at 3:52 PM
Founders hit a ceiling when they hoard decisions.
build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.
Show→https://youtube.com/live/ATfmgif_tLY?feature=share
#Leadership #Delegation #ScaleUp #FounderLife #ai
build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.
Show→https://youtube.com/live/ATfmgif_tLY?feature=share
#Leadership #Delegation #ScaleUp #FounderLife #ai
AI won’t replace you. It will amplify your skills if you practice.
On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible
Full episode here: lnkd.in/enmVZxFH
#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife
On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible
Full episode here: lnkd.in/enmVZxFH
#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife
January 7, 2026 at 5:18 PM
AI won’t replace you. It will amplify your skills if you practice.
On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible
Full episode here: lnkd.in/enmVZxFH
#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife
On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible
Full episode here: lnkd.in/enmVZxFH
#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife
Founders, Stop trying to validate your idea with friends and family
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.
That is validation
#startup #entrepreneur #founder #coaching #startuplife
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.
That is validation
#startup #entrepreneur #founder #coaching #startuplife
January 6, 2026 at 3:17 PM
Founders, Stop trying to validate your idea with friends and family
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.
That is validation
#startup #entrepreneur #founder #coaching #startuplife
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.
That is validation
#startup #entrepreneur #founder #coaching #startuplife
Founders: stop overcomplicating this.
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic
January 5, 2026 at 3:41 PM
Founders: stop overcomplicating this.
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic
Happy New Year
December 31, 2025 at 11:04 PM
Happy New Year
Stop launching products that sound exactly like your competitors.
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.
drop your current UVP draft in the comments! I'll give feedback
#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.
drop your current UVP draft in the comments! I'll give feedback
#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship
December 30, 2025 at 6:39 PM
Stop launching products that sound exactly like your competitors.
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.
drop your current UVP draft in the comments! I'll give feedback
#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.
drop your current UVP draft in the comments! I'll give feedback
#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship
December 26, 2025 at 7:45 PM
December 25, 2025 at 6:00 PM
Here are the tips and strategies why your ads dont work. Watch the full video here.
youtu.be/HIEYQIgA9HY
#coaching #startuptips #advertising
youtu.be/HIEYQIgA9HY
#coaching #startuptips #advertising
December 23, 2025 at 3:05 PM
Here are the tips and strategies why your ads dont work. Watch the full video here.
youtu.be/HIEYQIgA9HY
#coaching #startuptips #advertising
youtu.be/HIEYQIgA9HY
#coaching #startuptips #advertising
FREE! The Capital-Raising Playbook
Fundable or not?
I boiled what PE/VCs told me into a free playbook: 35% IRR reality, debt vs. equity worksheet, and a 10-slide pitch template.
Grab it and stop guessing.
offers.philmasiello.com
#raisingcapital #startupadvice #StartupGrowth #ScalingUp
Fundable or not?
I boiled what PE/VCs told me into a free playbook: 35% IRR reality, debt vs. equity worksheet, and a 10-slide pitch template.
Grab it and stop guessing.
offers.philmasiello.com
#raisingcapital #startupadvice #StartupGrowth #ScalingUp
December 22, 2025 at 2:16 PM
FREE! The Capital-Raising Playbook
Fundable or not?
I boiled what PE/VCs told me into a free playbook: 35% IRR reality, debt vs. equity worksheet, and a 10-slide pitch template.
Grab it and stop guessing.
offers.philmasiello.com
#raisingcapital #startupadvice #StartupGrowth #ScalingUp
Fundable or not?
I boiled what PE/VCs told me into a free playbook: 35% IRR reality, debt vs. equity worksheet, and a 10-slide pitch template.
Grab it and stop guessing.
offers.philmasiello.com
#raisingcapital #startupadvice #StartupGrowth #ScalingUp
Happy Chanukah
December 20, 2025 at 1:02 AM
Happy Chanukah
Here’s my tips on staying lean to fuel explosive growth, inspired by talking to over 250 entrepreneurs
1. Test Before You Invest
2. Find Your Product Market Fit
3. The Engine of Success is to Build, Measure, Learn
4. Be Ready to Pivot (Avoid the 'Zombie' Trap)
5. Focus on Metrics that matter
1. Test Before You Invest
2. Find Your Product Market Fit
3. The Engine of Success is to Build, Measure, Learn
4. Be Ready to Pivot (Avoid the 'Zombie' Trap)
5. Focus on Metrics that matter
December 19, 2025 at 3:25 PM
Here’s my tips on staying lean to fuel explosive growth, inspired by talking to over 250 entrepreneurs
1. Test Before You Invest
2. Find Your Product Market Fit
3. The Engine of Success is to Build, Measure, Learn
4. Be Ready to Pivot (Avoid the 'Zombie' Trap)
5. Focus on Metrics that matter
1. Test Before You Invest
2. Find Your Product Market Fit
3. The Engine of Success is to Build, Measure, Learn
4. Be Ready to Pivot (Avoid the 'Zombie' Trap)
5. Focus on Metrics that matter
Thank you to VoyageBaltimore for featuring my journey.
In this interview, I share the messy parts:
Why I was the bottleneck
The moment a $1M PR stunt saved a slow launch.
If you're a founder this is a look behind the curtain at what really happens.
voyagebaltimore.com/interview/me...
In this interview, I share the messy parts:
Why I was the bottleneck
The moment a $1M PR stunt saved a slow launch.
If you're a founder this is a look behind the curtain at what really happens.
voyagebaltimore.com/interview/me...
voyagebaltimore.com
December 18, 2025 at 2:50 PM
Thank you to VoyageBaltimore for featuring my journey.
In this interview, I share the messy parts:
Why I was the bottleneck
The moment a $1M PR stunt saved a slow launch.
If you're a founder this is a look behind the curtain at what really happens.
voyagebaltimore.com/interview/me...
In this interview, I share the messy parts:
Why I was the bottleneck
The moment a $1M PR stunt saved a slow launch.
If you're a founder this is a look behind the curtain at what really happens.
voyagebaltimore.com/interview/me...
After reviewing thousands of ads. This is why your ads don’t work. It’s not your creative. It’s your message.
Before you build anymore creative, watch this video.
how to lower your ROAS and get more sales.
link to the full video. youtu.be/HIEYQIgA9HY?...
#advertisingtips #digitalmarketing
Before you build anymore creative, watch this video.
how to lower your ROAS and get more sales.
link to the full video. youtu.be/HIEYQIgA9HY?...
#advertisingtips #digitalmarketing
December 17, 2025 at 2:33 PM
After reviewing thousands of ads. This is why your ads don’t work. It’s not your creative. It’s your message.
Before you build anymore creative, watch this video.
how to lower your ROAS and get more sales.
link to the full video. youtu.be/HIEYQIgA9HY?...
#advertisingtips #digitalmarketing
Before you build anymore creative, watch this video.
how to lower your ROAS and get more sales.
link to the full video. youtu.be/HIEYQIgA9HY?...
#advertisingtips #digitalmarketing
Tonight’s show on e360tv. Silicon Valley entrepreneur who founded several robotics businesses around medical and surgery. Raised over $100 million and worked with John’s Hopkins in developing cutting edge robotics
#entrepreneurship #scalingup #philmasiello #crunchingyourgrowth
#robotics
#entrepreneurship #scalingup #philmasiello #crunchingyourgrowth
#robotics
December 16, 2025 at 2:52 PM
Tonight’s show on e360tv. Silicon Valley entrepreneur who founded several robotics businesses around medical and surgery. Raised over $100 million and worked with John’s Hopkins in developing cutting edge robotics
#entrepreneurship #scalingup #philmasiello #crunchingyourgrowth
#robotics
#entrepreneurship #scalingup #philmasiello #crunchingyourgrowth
#robotics
December 11, 2025 at 3:08 PM
December 9, 2025 at 2:19 PM
Get coaching from someone who has actually built and scaled businesses. Contact Phil
December 8, 2025 at 6:07 PM
Get coaching from someone who has actually built and scaled businesses. Contact Phil