Emilio García
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piensaenpixel.bsky.social
Emilio García
@piensaenpixel.bsky.social
190 followers 170 following 17 posts
Design at onum.com - ex New Relic, Eventbrite, CARTO and Tuenti. Amateur photographer and magician.
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🌌 Orión y mi árbol favorito.
Mismo árbol, misma noche, diferente punto de vista.
Thanks! Yeah, she is amazing!
For anyone building in technical B2B spaces, design is not just about aesthetics—it’s a strategic advantage.

Trusting design to lead. And maybe the most important part, surround yourself with the best colleagues possible (Maca, Paula y @alberto.design )
By making design a priority, we didn’t just build a product—we built a product people loved used it.

This focus was recognized with:
• A Silver Laus Award
• Finalist at the ADC Europe Awards

For a technical B2B product, this was proof that great design can thrive in the most unexpected spaces.
When we were building Onum, we putted design at the same level as engineering and product of every decision.

• How could workflows feel intuitive?
• How could we simplify complexity for technical users?
• How could we create a seamless experience in a traditionally clunky space?
In B2B, especially in technical spaces like data management, design is often overlooked. Functionality gets the spotlight, while user experience takes a back seat.

Here, we shifted the vision and we were totally agree that design should be a core driver of the company.
Designing a product from scratch is challenging. It’s creating a vision where design, user experience, and technical excellence worked together.

Designing a highly technical, pure B2B product with design at its core? That’s even harder.

Building Onum from scratch have given us ton of learnings 🧵
Jajajaja es lo q tocó jajaja
Hasta que unas nubes se cuelan en tu camino…
Deseando ir el año que viene