Performance Marketing World
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PMW is the global home of performance marketing. Follow us for daily industry news, analysis, interviews, podcasts, videos and much, much more. https://www.performancemarketingworld.com/
Meta has announced that it will begin testing a Community Notes feature on Facebook, Instagram and Threads on 18 March 2025.
What do you think of the change?
#meta #factchecking #X #performancemarketing #brandsafety
What do you think of the change?
#meta #factchecking #X #performancemarketing #brandsafety
Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.
www.performancemarketingworld.com
March 17, 2025 at 3:22 PM
Meta has announced that it will begin testing a Community Notes feature on Facebook, Instagram and Threads on 18 March 2025.
What do you think of the change?
#meta #factchecking #X #performancemarketing #brandsafety
What do you think of the change?
#meta #factchecking #X #performancemarketing #brandsafety
Google needs to be more transparent about what triggers AI Overviews, marketers say.
Since Google’s launch of AI Overviews, several advertisers and publishers have shared concerns about the feature reducing website traffic.
PMW spoke to industry insiders for their takes.
#AIOverviews #Google
Since Google’s launch of AI Overviews, several advertisers and publishers have shared concerns about the feature reducing website traffic.
PMW spoke to industry insiders for their takes.
#AIOverviews #Google
Google needs to be more transparent about what triggers AI Overviews, marketers say
With the expansion of AI Overviews and introduction of AI Mode from Google, advertisers need to keep up to avoid ‘zero-click searches’ and maximise their opportunities.
www.performancemarketingworld.com
March 11, 2025 at 11:44 AM
Google needs to be more transparent about what triggers AI Overviews, marketers say.
Since Google’s launch of AI Overviews, several advertisers and publishers have shared concerns about the feature reducing website traffic.
PMW spoke to industry insiders for their takes.
#AIOverviews #Google
Since Google’s launch of AI Overviews, several advertisers and publishers have shared concerns about the feature reducing website traffic.
PMW spoke to industry insiders for their takes.
#AIOverviews #Google
Performance Marketing people: Ebiquity appoints Group CFO
Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more.
#performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand
Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more.
#performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand
Performance Marketing people: Ebiquity appoints Group CFO
Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more.
www.performancemarketingworld.com
March 3, 2025 at 12:16 PM
Performance Marketing people: Ebiquity appoints Group CFO
Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more.
#performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand
Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more.
#performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand
Grace Andrews, the Marketing and Brand Director of Flight Studio, has become a last minute major addition to PMW Unlocked’s high-profile list of speakers.
Andrews will join for a session titled; ‘From content, to personal branding, to podcasting, brand building and anything in between’.
#unlocked
Andrews will join for a session titled; ‘From content, to personal branding, to podcasting, brand building and anything in between’.
#unlocked
Final speaker announcement: Flight Studio’s Grace Andrews to talk at PMW Unlocked
The former Marketing Director for the Diary of CEO podcast now leads the new media and technology company co-founded by Steven Bartlett.
www.performancemarketingworld.com
February 28, 2025 at 2:44 PM
Grace Andrews, the Marketing and Brand Director of Flight Studio, has become a last minute major addition to PMW Unlocked’s high-profile list of speakers.
Andrews will join for a session titled; ‘From content, to personal branding, to podcasting, brand building and anything in between’.
#unlocked
Andrews will join for a session titled; ‘From content, to personal branding, to podcasting, brand building and anything in between’.
#unlocked
Top 5 performance marketing campaigns this week: from Specsavers’ football comeback to Tesco’s primetime sponsorship, here are this week’s top five performance marketing campaigns.
#performancemarketing #campaigns #advertising #brand #creative #multichannel #data
#performancemarketing #campaigns #advertising #brand #creative #multichannel #data
Specsavers, E.ON Next, Changing Faces, RAF and Tesco: Top 5 performance marketing campaigns
From Specsavers’ football comeback to Tesco’s primetime sponsorship, here are this week’s top five performance marketing campaigns.
www.performancemarketingworld.com
February 25, 2025 at 3:17 PM
Top 5 performance marketing campaigns this week: from Specsavers’ football comeback to Tesco’s primetime sponsorship, here are this week’s top five performance marketing campaigns.
#performancemarketing #campaigns #advertising #brand #creative #multichannel #data
#performancemarketing #campaigns #advertising #brand #creative #multichannel #data
Latest industry moves: News UK buys out Bauer’s shares of Octave
Every fortnight, PMW recaps some of the biggest activities from the global performance marketing industry, providing insights into the larger context and commentary on incoming trends.
#industrymoves #adtech #mergers #aquisitions
Every fortnight, PMW recaps some of the biggest activities from the global performance marketing industry, providing insights into the larger context and commentary on incoming trends.
#industrymoves #adtech #mergers #aquisitions
Industry moves: News UK buys out Bauer’s shares of Octave
The latest mergers, expansions, partnerships, and acquisitions in the performance marketing sector, including Mediaocean completing its buyout of Innovid and Equativ expanding into Japan.
www.performancemarketingworld.com
February 14, 2025 at 12:02 PM
Latest industry moves: News UK buys out Bauer’s shares of Octave
Every fortnight, PMW recaps some of the biggest activities from the global performance marketing industry, providing insights into the larger context and commentary on incoming trends.
#industrymoves #adtech #mergers #aquisitions
Every fortnight, PMW recaps some of the biggest activities from the global performance marketing industry, providing insights into the larger context and commentary on incoming trends.
#industrymoves #adtech #mergers #aquisitions
Top 5 performance marketing campaigns this week: From Rennie’s first-date activation to Amazon Music’s powerful charity initiative, here are this week’s top five campaigns.
#performancemarketing #campaigns #advertising #brand #creative #multichannel #data
#performancemarketing #campaigns #advertising #brand #creative #multichannel #data
Rennie, Crosta Mollica, IKEA, Chelsea FC, and Amazon Music: top 5 performance marketing campaigns
From Rennie’s first-date activation to Amazon Music’s powerful charity initiative, here are this week’s top five campaigns.
www.performancemarketingworld.com
February 11, 2025 at 3:33 PM
Top 5 performance marketing campaigns this week: From Rennie’s first-date activation to Amazon Music’s powerful charity initiative, here are this week’s top five campaigns.
#performancemarketing #campaigns #advertising #brand #creative #multichannel #data
#performancemarketing #campaigns #advertising #brand #creative #multichannel #data
Performance Marketing people: Digitas UK and Criteo announce new CEOs
Also, TMW promotes Phil Rhodes, Limelight appoints Global Sales Director, Apply Digital announces first SVP of Growth for EMEA.
#agency #brand #CMO #marketer
Also, TMW promotes Phil Rhodes, Limelight appoints Global Sales Director, Apply Digital announces first SVP of Growth for EMEA.
#agency #brand #CMO #marketer
Performance Marketing people: Digitas UK and Criteo announce new CEOs
Also in this week’s people moves round-up, TMW promotes Phil Rhodes, Limelight appoints Global Sales Director, Apply Digital announces first SVP of Growth for EMEA, and more.
www.performancemarketingworld.com
February 3, 2025 at 3:01 PM
‘Marketing's role as a growth engine is clear’: Industry reacts to buoyant AA/WARC report
With the AA/WARC's advertising outlook for 2025 and beyond looking better than many thought, PMW spoke to industry experts to get their takes on the data.
#ukadspend #research #data #performancemarketing
With the AA/WARC's advertising outlook for 2025 and beyond looking better than many thought, PMW spoke to industry experts to get their takes on the data.
#ukadspend #research #data #performancemarketing
‘Marketing's role as a growth engine is clear’: Industry reacts to buoyant AA/WARC report
While the broader macroeconomic outlook is uncertain, marketers are optimistic their industry will continue to act as a bedrock for the UK economy.
www.performancemarketingworld.com
January 31, 2025 at 4:30 PM
‘Marketing's role as a growth engine is clear’: Industry reacts to buoyant AA/WARC report
With the AA/WARC's advertising outlook for 2025 and beyond looking better than many thought, PMW spoke to industry experts to get their takes on the data.
#ukadspend #research #data #performancemarketing
With the AA/WARC's advertising outlook for 2025 and beyond looking better than many thought, PMW spoke to industry experts to get their takes on the data.
#ukadspend #research #data #performancemarketing
Top 5 #adtech and #martech tools this week: from affiliate marketing apps to ID-less advertising, here’s our round up of new ways to power up your tech stack.
#TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing
#TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing
Top 5 adtech tools this week: Kepler, Awin, PriceSpider, Marakl and Onetag
From affiliate marketing apps to ID-less advertising, here’s our round up of new ways to power up your tech stack.
www.performancemarketingworld.com
January 30, 2025 at 11:42 AM
Top 5 #adtech and #martech tools this week: from affiliate marketing apps to ID-less advertising, here’s our round up of new ways to power up your tech stack.
#TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing
#TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing
Top 5 #adtech and #martech tools this week: from AI powered Amazon marketing insights to using AI to drive more customer reviews, here’s our round up of new ways to power up your tech stack.
#BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing
#BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing
Top 5 adtech tools this week: Amazon Ads, Chatmeter, parcelLab, Storyblok and Button
From AI powered Amazon marketing insights to using AI to drive more customer reviews, here’s our round up of new ways to power up your tech stack.
www.performancemarketingworld.com
January 16, 2025 at 10:56 AM
Top 5 #adtech and #martech tools this week: from AI powered Amazon marketing insights to using AI to drive more customer reviews, here’s our round up of new ways to power up your tech stack.
#BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing
#BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing
Top 5 performance marketing campaigns this week: from THIS’s new ad campaign trying to win over meat lovers during veganuary to Yorkshire Tea’s star-studded new ad spot.
Check out our full selection of standout performance marketing campaigns below 🏆
Check out our full selection of standout performance marketing campaigns below 🏆
Papa Johns, FITCRUNCH, Calm, THIS, and Yorkshire Tea: top 5 performance marketing campaigns
From THIS’s new ad campaign trying to win over meat lovers during veganuary to Yorkshire Tea’s star-studded new ad spot, here are this week’s standout performance marketing campaigns.
www.performancemarketingworld.com
January 14, 2025 at 3:59 PM
Top 5 performance marketing campaigns this week: from THIS’s new ad campaign trying to win over meat lovers during veganuary to Yorkshire Tea’s star-studded new ad spot.
Check out our full selection of standout performance marketing campaigns below 🏆
Check out our full selection of standout performance marketing campaigns below 🏆
Top 5 #adtech and #martech tools this week: from ad fraud bot busting to omni-platform addressability, here’s our round up of new ways to power up your tech stack.
Head to the link below for the full story 👇
Head to the link below for the full story 👇
Top 5 adtech tools this week: Flashtalking, Experian, Yahoo DSP, VideoAmp and adCAPTCHA
From ad fraud bot busting to omni-platform addressability, here’s our round up of new ways to power up your tech stack.
www.performancemarketingworld.com
January 9, 2025 at 2:14 PM
Top 5 performance marketing campaigns this week: from Huel’s first global ad campaign to Walkers’ 0.0% alcohol crisps for Dry January.
Check out our full selection of standout performance marketing campaigns below 👇
Check out our full selection of standout performance marketing campaigns below 👇
Huel, Walkers’, LEGO, Netflix, and Boots: top 5 performance marketing campaigns
From Huel’s first global ad campaign to Walkers’ 0.0% alcohol crisps for Dry January, here are this week’s standout performance marketing campaigns.
www.performancemarketingworld.com
January 7, 2025 at 11:37 AM
Top 5 performance marketing campaigns this week: from Huel’s first global ad campaign to Walkers’ 0.0% alcohol crisps for Dry January.
Check out our full selection of standout performance marketing campaigns below 👇
Check out our full selection of standout performance marketing campaigns below 👇
Performance Marketing people: Sir Nick Clegg leaves Meta and Uber hires Global Head of Ads
Also, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.
#performancemarketing #career #ceo #advertising #agency #brand #CMO
Also, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.
#performancemarketing #career #ceo #advertising #agency #brand #CMO
Performance Marketing people: Sir Nick Clegg leaves Meta and Uber hires Global Head of Ads
Also in this week’s people moves round-up, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.
www.performancemarketingworld.com
January 6, 2025 at 3:29 PM
Performance Marketing people: Sir Nick Clegg leaves Meta and Uber hires Global Head of Ads
Also, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.
#performancemarketing #career #ceo #advertising #agency #brand #CMO
Also, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.
#performancemarketing #career #ceo #advertising #agency #brand #CMO
“Advertisers can no longer settle for the bare minimum or mediocre ads.”
The golden quarter is over, January has begun and it’s time for marketers to get in gear – so please enjoy part one of PMW’s 2025 edition of adland’s new years resolutions.
#performancemarketing #advertising #predictions
The golden quarter is over, January has begun and it’s time for marketers to get in gear – so please enjoy part one of PMW’s 2025 edition of adland’s new years resolutions.
#performancemarketing #advertising #predictions
‘Nobody is really getting personalisation right’: 16 marketers reveal their new years resolutions
PMW speaks to a myriad of industry experts to unveil what marketers should be leaving behind in 2024 and bringing with them in 2025.
www.performancemarketingworld.com
January 6, 2025 at 10:51 AM
“Advertisers can no longer settle for the bare minimum or mediocre ads.”
The golden quarter is over, January has begun and it’s time for marketers to get in gear – so please enjoy part one of PMW’s 2025 edition of adland’s new years resolutions.
#performancemarketing #advertising #predictions
The golden quarter is over, January has begun and it’s time for marketers to get in gear – so please enjoy part one of PMW’s 2025 edition of adland’s new years resolutions.
#performancemarketing #advertising #predictions
‘2025 will mark the great martech reset’: 15 marketers on measurement, data and privacy
The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world.
www.performancemarketingworld.com/article/1900...
The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world.
www.performancemarketingworld.com/article/1900...
‘2025 will mark the great martech reset’: 15 marketers on measurement, data and privacy
The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world.
www.performancemarketingworld.com
December 19, 2024 at 4:21 PM
‘2025 will mark the great martech reset’: 15 marketers on measurement, data and privacy
The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world.
www.performancemarketingworld.com/article/1900...
The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world.
www.performancemarketingworld.com/article/1900...
PMW's 30 under 30 Awards are back!
Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry.
Click on the link to find out more about how to apply.
www.performancemarketingworld.com/article/1898...
Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry.
Click on the link to find out more about how to apply.
www.performancemarketingworld.com/article/1898...
PMW's 30 under 30 Awards are back: entries now open
Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry.
www.performancemarketingworld.com
December 5, 2024 at 12:07 PM
PMW's 30 under 30 Awards are back!
Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry.
Click on the link to find out more about how to apply.
www.performancemarketingworld.com/article/1898...
Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry.
Click on the link to find out more about how to apply.
www.performancemarketingworld.com/article/1898...
Top 5 performance marketing campaigns this week: From Airbnb’s newest Christmas campaign to BetterYou’s brand awareness partnership with Connective3.
Check out our full selection of standout performance marketing campaigns below 👇
#performancemarketing #campaigns #advertising #brand #creative
Check out our full selection of standout performance marketing campaigns below 👇
#performancemarketing #campaigns #advertising #brand #creative
Stella Artois, Airbnb, The Institute Golf Club, BetterYou, and the DWP: top 5 performance marketing campaigns
From Airbnb’s newest Christmas campaign to BetterYou’s brand awareness partnership with Connective3, here are this week’s standout performance marketing campaigns.
www.performancemarketingworld.com
December 3, 2024 at 2:09 PM
Top 5 performance marketing campaigns this week: From Airbnb’s newest Christmas campaign to BetterYou’s brand awareness partnership with Connective3.
Check out our full selection of standout performance marketing campaigns below 👇
#performancemarketing #campaigns #advertising #brand #creative
Check out our full selection of standout performance marketing campaigns below 👇
#performancemarketing #campaigns #advertising #brand #creative
‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday
Peak shopping season has well and truly commenced, but what about Black Friday?
PMW canvassed industry experts for their predictions, hot takes, and more.
Read all of their thoughts below.
#blackfriday #shopping
Peak shopping season has well and truly commenced, but what about Black Friday?
PMW canvassed industry experts for their predictions, hot takes, and more.
Read all of their thoughts below.
#blackfriday #shopping
‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday
On the eve of perhaps the biggest sales event of the year, thought leaders offer their insights on everything from the threats to avoid, channels to lean on, opportunities to grasp, and more.
www.performancemarketingworld.com
November 28, 2024 at 3:18 PM
‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday
Peak shopping season has well and truly commenced, but what about Black Friday?
PMW canvassed industry experts for their predictions, hot takes, and more.
Read all of their thoughts below.
#blackfriday #shopping
Peak shopping season has well and truly commenced, but what about Black Friday?
PMW canvassed industry experts for their predictions, hot takes, and more.
Read all of their thoughts below.
#blackfriday #shopping
Channel 4 is leading a small biz revolution in CTV - so much so, it claims to be "way ahead of all of the AVOD services".
PMW spoke to the broadcaster’s Head of Streaming and Social Propositions, Fatima Dowlet, to find out how.
Read the full interview below 👇
#broadcasters #ctv #channel4
PMW spoke to the broadcaster’s Head of Streaming and Social Propositions, Fatima Dowlet, to find out how.
Read the full interview below 👇
#broadcasters #ctv #channel4
Channel 4 sets out vision to remain the leader in ad funded streaming
With hyper-local targeting and transaction level measurement, Channel 4 is leading a small biz revolution in CTV. PMW spoke to the broadcaster’s Head of Streaming and Social Propositions to learn more...
www.performancemarketingworld.com
November 27, 2024 at 11:27 AM
Channel 4 is leading a small biz revolution in CTV - so much so, it claims to be "way ahead of all of the AVOD services".
PMW spoke to the broadcaster’s Head of Streaming and Social Propositions, Fatima Dowlet, to find out how.
Read the full interview below 👇
#broadcasters #ctv #channel4
PMW spoke to the broadcaster’s Head of Streaming and Social Propositions, Fatima Dowlet, to find out how.
Read the full interview below 👇
#broadcasters #ctv #channel4
Top 5 performance marketing campaigns this week: from Puma’s new sustainability-focused podcast series to Champion’s outerwear campaign for winter.
Check out our full selection of standout performance marketing campaigns below 👇
#performancemarketing #campaigns #advertising #brand #creative
Check out our full selection of standout performance marketing campaigns below 👇
#performancemarketing #campaigns #advertising #brand #creative
Moonpig, Puma, Metro, Champion and Swizzels: top 5 performance marketing campaigns
From Puma’s new sustainability-focused podcast series to Champion’s outerwear campaign for winter, here are this week’s standout performance marketing campaigns.
www.performancemarketingworld.com
November 26, 2024 at 11:23 AM
Top 5 performance marketing campaigns this week: from Puma’s new sustainability-focused podcast series to Champion’s outerwear campaign for winter.
Check out our full selection of standout performance marketing campaigns below 👇
#performancemarketing #campaigns #advertising #brand #creative
Check out our full selection of standout performance marketing campaigns below 👇
#performancemarketing #campaigns #advertising #brand #creative
Digitas UK CEO steps down and Monks implements layoffs.
Also, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more.
View all of the latest performance marketing people below:
Also, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more.
View all of the latest performance marketing people below:
Performance Marketing people: Digitas UK CEO steps down and Monks implements layoffs
Also in this week’s people moves round-up, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more.
www.performancemarketingworld.com
November 25, 2024 at 2:53 PM
Digitas UK CEO steps down and Monks implements layoffs.
Also, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more.
View all of the latest performance marketing people below:
Also, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more.
View all of the latest performance marketing people below:
Top 5 #adtech tools this week: from real-time ad fraud detection to AI marketing agents, here’s our round up of new ways to power up your tech stack.
Head to the link for the full story.
This week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex
#performancemarketing #advertising
Head to the link for the full story.
This week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex
#performancemarketing #advertising
Top 5 adtech tools this week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex
From real-time ad fraud detection to AI marketing agents, here’s our round up of new ways to power up your tech stack.
www.performancemarketingworld.com
November 21, 2024 at 11:46 AM
Top 5 #adtech tools this week: from real-time ad fraud detection to AI marketing agents, here’s our round up of new ways to power up your tech stack.
Head to the link for the full story.
This week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex
#performancemarketing #advertising
Head to the link for the full story.
This week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex
#performancemarketing #advertising
Why is everyone talking about retail media?
Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why?
Watch here: www.performancemarketingworld.com/article/1896...
Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why?
Watch here: www.performancemarketingworld.com/article/1896...
Why is everyone talking about retail media?
Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why?
www.performancemarketingworld.com
November 20, 2024 at 2:23 PM
Why is everyone talking about retail media?
Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why?
Watch here: www.performancemarketingworld.com/article/1896...
Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why?
Watch here: www.performancemarketingworld.com/article/1896...