Author | Lightnews

Practical Ecommerce @practicalecommerce.com · 12h

"New #Ecommerce Tools: October 29, 2025" | This week: updates on agentic commerce, conversational shopping, customer feedback, cryptocurrencies, shipping tools, post-transaction ads, website builders, and autonomous site optimization. www.practicalecommerce.com/new-ecommerc...

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Practical Ecommerce @practicalecommerce.com · 2d

"Does Schema Markup Help AI Visibility?" | @smartymarketing.bsky.social y explains how absence of official GEO guidelines creates much uninformed speculation. What matters for #GEO, she says, is relevant content and brand building, not structured data. www.practicalecommerce.com/does-schema-... #seo

Letters "G-E-O" next to a magnifying glass

Practical Ecommerce @practicalecommerce.com · 3d

"How AI Shopping Impacts Main Street Retail" | #AI shopping can do many things, but not replicate the personal recognition and service of local merchants. Armando Roggio addresses how Main Street businesses can adapt and thrive in an AI world. www.practicalecommerce.com/how-ai-shopp... #ecommerce

Practical Ecommerce @practicalecommerce.com · 5d

"E-Bike Founder's Path to Purpose" | Aaron Powell nearly sold Bunch Bikes, his electric cargo bicycle company. Then he reconsidered the positives & stayed. He shares his journey with host Eric Bandholz in this "Ecommerce Conversations" episode. www.practicalecommerce.com/e-bike-found... #ecommerce

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Practical Ecommerce @practicalecommerce.com · 6d

"ChatGPT Atlas Pushes Agentic Browsing" | AI browsers such as Atlas summarize pages, compare options, and complete tasks. In this terrific piece, Sr. Contributor Armando Roggio addresses the impact — opportunities/concerns — for #ecommerce merchants. www.practicalecommerce.com/chatgpt-atla...

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Practical Ecommerce @practicalecommerce.com · 7d

"New #Ecommerce Tools: October 22, 2025" | This week's rundown includes updates on GEO, agentic commerce, cryptocurrencies, embedded payments, website builders, customer data tools, and more. www.practicalecommerce.com/new-ecommerc...

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Practical Ecommerce @practicalecommerce.com · 8d

"10 Books for Building Superb Teams" | Employees, suppliers, service providers drive #ecommerce success. Writer/editor @yestare-nyc.bsky.social shares new titles to help leaders develop/retain high-performing teams. www.practicalecommerce.com/10-books-for... #books

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Practical Ecommerce @practicalecommerce.com · 9d

"How to Remove a Web Page from Google" | The reasons for removing a page from SERPs haven't much changed over the years, although the tools & tactics have evolved. Here is @smartymarketing.bsky.social's all-new update to her helpful post. www.practicalecommerce.com/how-to-remov... #ecommerce #seo

Practical Ecommerce @practicalecommerce.com · 10d

"Reshoring Is Supply Chain Flexibility" | Sr. Contributor Armando Roggio reminds us that the benefits of domestic manufacturing include speed, quality, and demand. Walmart's example illustrates his point. www.practicalecommerce.com/reshoring-is...

Practical Ecommerce @practicalecommerce.com · 12d

"Alibaba.com Exec on Suppliers, Tariffs, IP" | The B2B giant connects 200K suppliers w/ millions of retailers. U.S. Strategy Head Rah Mahtani joins host Eric Bandholz re: manufacturers, IP protection, tariffs, more. www.practicalecommerce.com/alibaba-exec... #ecommerce @alibabagroup.bsky.social

Practical Ecommerce @practicalecommerce.com · 13d

"Recommerce for the Holidays" | Sales are booming for pre-owned, returned, refurbished goods. Testing #recommerce during the 2025 holiday allows retailers to gauge performance without a full-scale effort. Via Sr. Contributor Armando Roggio. www.practicalecommerce.com/recommerce-f... #ecommerce

Image from Lululemon Like New of a female and a male wearing used apparel

Practical Ecommerce @practicalecommerce.com · 14d

"New Ecommerce Tools: October 15, 2025' | This week: tools for AI-powered ads, email marketing, AI agents for shopping & B2B, social commerce, 1-click payments, bitcoin, personalization platforms, ecom deliveries. www.practicalecommerce.com/new-ecommerc... @godaddy.com

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Practical Ecommerce @practicalecommerce.com · 15d

"Google’s AI Reshapes Organic Listings" | @smartymarketing.bsky.social provides a rundown of how AI has upended SERPs. She concludes with this: "We know what is happening. The key is adjusting traffic, tactics, and expectations accordingly." www.practicalecommerce.com/googles-ai-r... #ecommerce #seo

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Practical Ecommerce @practicalecommerce.com · 17d

"Meta Ads Pixel Tracking, Explained" | The Meta Pixel is vital for #ecommerce. It drives better advertising performance but, importantly, necessitates heightened privacy awareness. Via Sr. Contributor Armando Roggio. www.practicalecommerce.com/meta-ads-pix...

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Practical Ecommerce @practicalecommerce.com · 19d

"Subscription Pro on Growth, Churn, LTV" | Andrei Rebrov, a 12-year subscription exec, says accurate/timely analytics can predict whether new subs stay or leave. He joins host Eric Bandholz in this week's episode, addressing LTV, much more. www.practicalecommerce.com/subscription... #ecommerce

Illustration of the words "subscription business model" on a keyboard

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Practical Ecommerce @practicalecommerce.com · 20d

"New Ecommerce Tools: October 9, 2025" | This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more. www.practicalecommerce.com/new-ecommerc... #ecommerce

Screenshot from Yottaa's home page of a smartphone and page-speed graphic

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Practical Ecommerce @practicalecommerce.com · 20d

"OpenAI’s AgentKit Is a Milestone" | In this excellent piece, Sr. Contributor Armando Roggio looks at the new toolbox and concludes it unlocks the practical challenges of developing and implementing autonomous #AI assistants. www.practicalecommerce.com/openais-agen... #ecommerce #agentkit

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Practical Ecommerce @practicalecommerce.com · 21d

"You’re Writing a #Book. Now What?" | Publishing a book can elevate awareness of an exec & biz. In this 2nd install of her 2-part series, editor/writer @yestare-nyc.bsky.social describes paths, resources, & realities for aspiring authors. www.practicalecommerce.com/youre-writin... #ecommerce

Illustration of a paper book coming out of a digital tablet

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Practical Ecommerce @practicalecommerce.com · 22d

"GEO for ChatGPT Instant Checkout" | Etsy merchants can now sell on ChatGPT automatically, with Shopify coming. Yet for any seller, generative engine optimization relies on context, not just product data, as @smartymarketing.bsky.social explains. www.practicalecommerce.com/geo-for-chat... #ecommerce

Person holding a credit card next to a smartphone in an abstract looking photo

Practical Ecommerce @practicalecommerce.com · 23d

"5 Content Marketing Ideas for November 2025" | Thanksgiving Day and BFCM are the key retail dates in November, but not necessarily the best options for #contentmarketing, says Armando Roggio. Here are his topic ideas for next month. www.practicalecommerce.com/5-content-ma... #ecommerce

Photo of employees in a small shop-like retailer

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Practical Ecommerce @practicalecommerce.com · 24d

"Better Audience Targeting in Google Ads" | PPC pro Matt Umbro explains how to reach more qualified prospects now that #GoogleAds has enhanced its targeting capabilities to resemble those on Meta and LinkedIn. www.practicalecommerce.com/better-audie... #ecommerce

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Practical Ecommerce @practicalecommerce.com · 26d

"Startup Vet Revives Legacy Fitness Brand" | Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-launched to remake a 20-year corporation. He joins host Eric Bandholz in this week's episode. www.practicalecommerce.com/startup-vet-... #ecommerce

Screenshot from TRX of a male working out with weights

Practical Ecommerce @practicalecommerce.com · 27d

"Agentic Commerce Has Arrived" | New protocols from Google and Stripe help establish transaction standards for agent-based commerce, per Armando Roggio. Once a novelty, AI shopping agents are becoming a reality for consumers. www.practicalecommerce.com/agentic-comm... #ecommerce #aiagents

Male and female looking at a laptop computer

Practical Ecommerce @practicalecommerce.com · 28d

"New #Ecommerce Tools: October 1, 2025" | This week's rundown of new products/ services for merchants includes sustainable packaging, website builders, agent-based commerce, BNPL purchases, B2B marketplaces, B2C CRMs, more. www.practicalecommerce.com/new-ecommerc... @namesilo.com

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Practical Ecommerce @practicalecommerce.com · 29d

"ChannelAdvisor Founder Launches GEO for Merchants" | Scot Wingo observed consumer shopping journeys for years. His new firm, @refibuy.bsky.social, applies that experience to GEO. He shares ReFiBuy's origins and tactics in this interview. practicalecommerce.com/channeladvis... #geo #ecommerce

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