Practical Ecommerce
@practicalecommerce.com
Authoritative articles and commentary to help businesses succeed online. Founded 2005. https://www.practicalecommerce.com/
"Bing Adds AI Visibility Reporting" | @smartymarketing.bsky.social explains that the new "AI Performance Report" in Webmaster Tools is an industry first. It's a good start, she says, but lacks actionable data for optimization strategies. www.practicalecommerce.com/bing-adds-ai... #ecommerce
February 16, 2026 at 3:15 PM
"Bing Adds AI Visibility Reporting" | @smartymarketing.bsky.social explains that the new "AI Performance Report" in Webmaster Tools is an industry first. It's a good start, she says, but lacks actionable data for optimization strategies. www.practicalecommerce.com/bing-adds-ai... #ecommerce
"The Truth about ‘Direct’ Traffic" | Direct traffic as reported by Google Analytics is sometimes mislabeled. In this terrific piece, Sr. Contrib. Armando Roggio explains how it occurs & why it's harmful to marketers. www.practicalecommerce.com/the-truth-ab... #ecommerce #attribution
February 15, 2026 at 1:30 PM
"The Truth about ‘Direct’ Traffic" | Direct traffic as reported by Google Analytics is sometimes mislabeled. In this terrific piece, Sr. Contrib. Armando Roggio explains how it occurs & why it's harmful to marketers. www.practicalecommerce.com/the-truth-ab... #ecommerce #attribution
"Ecomm Cowboy Talks AI and Underdogs" | Chris Hall's "Ecomm Cowboy" show is live Mon thru Fri on X & YouTube informing/inspiring online sellers. He joins host Eric Bandholz in this week's episode, re: AI tools that empower one-person brands. www.practicalecommerce.com/ecomm-cowboy... #ecommerce
February 13, 2026 at 3:19 PM
"Ecomm Cowboy Talks AI and Underdogs" | Chris Hall's "Ecomm Cowboy" show is live Mon thru Fri on X & YouTube informing/inspiring online sellers. He joins host Eric Bandholz in this week's episode, re: AI tools that empower one-person brands. www.practicalecommerce.com/ecomm-cowboy... #ecommerce
"AI Content Licensing for Merchants" | In this must-read post for marketers, Sr. Contributor Armando Roggio addresses efforts by Microsoft & Amazon to develop content-licensing marketplaces, stating both are opportunities for #ecommerce merchants. www.practicalecommerce.com/ai-content-l...
February 12, 2026 at 2:40 PM
"AI Content Licensing for Merchants" | In this must-read post for marketers, Sr. Contributor Armando Roggio addresses efforts by Microsoft & Amazon to develop content-licensing marketplaces, stating both are opportunities for #ecommerce merchants. www.practicalecommerce.com/ai-content-l...
"New #Ecommerce Tools: February 11, 2026" | This week's rundown includes rollouts for returns, fraud prevention, fulfillment, AI assistants, AI store builders, chargebacks, agentic commerce, Claude for WordPress, more. www.practicalecommerce.com/new-ecommerc...
February 11, 2026 at 1:14 PM
"New #Ecommerce Tools: February 11, 2026" | This week's rundown includes rollouts for returns, fraud prevention, fulfillment, AI assistants, AI store builders, chargebacks, agentic commerce, Claude for WordPress, more. www.practicalecommerce.com/new-ecommerc...
"Ask an Expert: Should Merchants Block AI Bots?" | #Ecommerce sellers face unprecedented traffic and acquisition challenges. @refibuy.bsky.social's Scot Wingo advises on bot access, product attributes, contextual info, and more. www.practicalecommerce.com/ask-an-exper... #genai
February 10, 2026 at 12:16 PM
"Ask an Expert: Should Merchants Block AI Bots?" | #Ecommerce sellers face unprecedented traffic and acquisition challenges. @refibuy.bsky.social's Scot Wingo advises on bot access, product attributes, contextual info, and more. www.practicalecommerce.com/ask-an-exper... #genai
"Traffic Impact of Google Discover Update" | Last week's core update focused entirely on Discover, a first for Google. @smartymarketing.bsky.social looks at the changes and the likely impact on #ecommerce merchants. www.practicalecommerce.com/traffic-impa... #googlediscover
February 9, 2026 at 2:43 PM
"Traffic Impact of Google Discover Update" | Last week's core update focused entirely on Discover, a first for Google. @smartymarketing.bsky.social looks at the changes and the likely impact on #ecommerce merchants. www.practicalecommerce.com/traffic-impa... #googlediscover
"Google Discover for #Ecommerce" | Sr. Contributor Armando Roggio looks at Google's recent update to Discover, and ponders the long-term implications. If it's becoming a meaningful traffic channel, he says, Discover deserves attention. www.practicalecommerce.com/google-disco... #googlediscover
February 8, 2026 at 1:39 PM
"Google Discover for #Ecommerce" | Sr. Contributor Armando Roggio looks at Google's recent update to Discover, and ponders the long-term implications. If it's becoming a meaningful traffic channel, he says, Discover deserves attention. www.practicalecommerce.com/google-disco... #googlediscover
"3 Performance Max Updates for 2026" | Performance Max campaigns are a priority for Google Ads and thus for advertisers. PPC pro Matt Umbro reviews three updates that can elevate performance. www.practicalecommerce.com/3-performanc... #ecommerce #googleads
February 6, 2026 at 8:06 PM
"3 Performance Max Updates for 2026" | Performance Max campaigns are a priority for Google Ads and thus for advertisers. PPC pro Matt Umbro reviews three updates that can elevate performance. www.practicalecommerce.com/3-performanc... #ecommerce #googleads
"5 Content Marketing Ideas for March 2026" | Since 2014 Sr. Contributor Armando Rogggio has published monthly #ecommerce content ideas. For March, he suggests addressing spring renewal, peanut butter, Mr. Spock, DIY holidays, & U.S.'s 250th anniversary. www.practicalecommerce.com/5-content-ma...
February 5, 2026 at 12:48 PM
"5 Content Marketing Ideas for March 2026" | Since 2014 Sr. Contributor Armando Rogggio has published monthly #ecommerce content ideas. For March, he suggests addressing spring renewal, peanut butter, Mr. Spock, DIY holidays, & U.S.'s 250th anniversary. www.practicalecommerce.com/5-content-ma...
"New #Ecommerce Tools: February 4, 2026" | Every week we publish a handpicked list of new products/services for merchants. This week's rollouts include website builders, B2B/B2C ecom platforms, shipping, BNPL, checkout integrations, agentic commerce, more. www.practicalecommerce.com/new-ecommerc...
February 4, 2026 at 1:38 PM
"New #Ecommerce Tools: February 4, 2026" | Every week we publish a handpicked list of new products/services for merchants. This week's rollouts include website builders, B2B/B2C ecom platforms, shipping, BNPL, checkout integrations, agentic commerce, more. www.practicalecommerce.com/new-ecommerc...
"Why Buyers Buy: Books for Marketers" | Our hand-picked titles from top marketers and execs explain what motivates today's consumers. Via @yestare-nyc.bsky.social. www.practicalecommerce.com/why-buyers-b... #ecommerce #books
February 3, 2026 at 2:01 PM
"Why Buyers Buy: Books for Marketers" | Our hand-picked titles from top marketers and execs explain what motivates today's consumers. Via @yestare-nyc.bsky.social. www.practicalecommerce.com/why-buyers-b... #ecommerce #books
"Better Metrics for AI Search Visibility" | AI-generated search is pushing merchants to measure product visibility, but traditional methods fall short. @smartymarketing.bsky.social addresses 3 go-to metrics for modern search performance. www.practicalecommerce.com/better-metri... #ecommerce #seo
February 2, 2026 at 2:54 PM
"Better Metrics for AI Search Visibility" | AI-generated search is pushing merchants to measure product visibility, but traditional methods fall short. @smartymarketing.bsky.social addresses 3 go-to metrics for modern search performance. www.practicalecommerce.com/better-metri... #ecommerce #seo
"Reclaim Traffic with Smarter Ads" | When organic traffic declines, ad targeting and audience intelligence become competitive advantages. Sr. Contributor Armando Roggio details 4 tactics to drive ad performance in 2026. www.practicalecommerce.com/reclaim-traf... #ecommerce
February 1, 2026 at 1:16 PM
"Reclaim Traffic with Smarter Ads" | When organic traffic declines, ad targeting and audience intelligence become competitive advantages. Sr. Contributor Armando Roggio details 4 tactics to drive ad performance in 2026. www.practicalecommerce.com/reclaim-traf... #ecommerce
"AI Product Discovery Drives Brand Traffic" | Phillip Jackson's company, Future Commerce, surveyed U.S. 2025 holiday shoppers. When AI suggests a product, 77% of respondents leave to buy on the brand's site. He joins us in this podcast episode. www.practicalecommerce.com/ai-product-d... #ecommerce
January 30, 2026 at 3:11 PM
"AI Product Discovery Drives Brand Traffic" | Phillip Jackson's company, Future Commerce, surveyed U.S. 2025 holiday shoppers. When AI suggests a product, 77% of respondents leave to buy on the brand's site. He joins us in this podcast episode. www.practicalecommerce.com/ai-product-d... #ecommerce
"Why Marketplaces Block AI Shopping Agents" | Armando Roggio explains how AI agents threaten marketplaces' role in product discovery, advertising, & transactions. It's an excellent analysis of the current legal fight & the coming compromise. www.practicalecommerce.com/why-marketpl... #ecommerce
January 29, 2026 at 3:17 PM
"Why Marketplaces Block AI Shopping Agents" | Armando Roggio explains how AI agents threaten marketplaces' role in product discovery, advertising, & transactions. It's an excellent analysis of the current legal fight & the coming compromise. www.practicalecommerce.com/why-marketpl... #ecommerce
"New Ecommerce Tools: January 28, 2026" | New products/services this week address product imagery, agentic commerce, AEO/GEO analytics, logistics tools, deferred payments, tariff refunds, more. www.practicalecommerce.com/new-ecommerc... #ecommerce
January 28, 2026 at 2:04 PM
"New Ecommerce Tools: January 28, 2026" | New products/services this week address product imagery, agentic commerce, AEO/GEO analytics, logistics tools, deferred payments, tariff refunds, more. www.practicalecommerce.com/new-ecommerc... #ecommerce
"How #Ecommerce Succeeds in Africa" | We welcome our new Nigeria-based contributor, Wisdom Dabit. His first piece is a terrific overview of logistics challenges and the innovative solutions local companies are offering. www.practicalecommerce.com/how-ecommerc... #africa
January 27, 2026 at 2:06 PM
"How #Ecommerce Succeeds in Africa" | We welcome our new Nigeria-based contributor, Wisdom Dabit. His first piece is a terrific overview of logistics challenges and the innovative solutions local companies are offering. www.practicalecommerce.com/how-ecommerc... #africa
"New Microsoft Retail AI Guide Echoes SEO" | "A guide to AEO and GEO" includes actionable tips that align with traditional SEO tactics. @smartymarketing.bsky.social looks at the new guide and its resemblances to longstanding practices. www.practicalecommerce.com/new-microsof... #seo #geo
January 26, 2026 at 1:42 PM
"New Microsoft Retail AI Guide Echoes SEO" | "A guide to AEO and GEO" includes actionable tips that align with traditional SEO tactics. @smartymarketing.bsky.social looks at the new guide and its resemblances to longstanding practices. www.practicalecommerce.com/new-microsof... #seo #geo
"The Fraud Hiding in Email Signups" | Payment fraud often starts at the new-account stage, where criminals deploy valid but fake email addresses. Sr. Contributor Armando Roggio addresses the fraudsters' tactics & the benefits of email validation. www.practicalecommerce.com/the-fraud-hi... #ecommerce
January 25, 2026 at 1:54 PM
"The Fraud Hiding in Email Signups" | Payment fraud often starts at the new-account stage, where criminals deploy valid but fake email addresses. Sr. Contributor Armando Roggio addresses the fraudsters' tactics & the benefits of email validation. www.practicalecommerce.com/the-fraud-hi... #ecommerce
"M&A Advisor on #Ecommerce Valuations" | Frank Kosarek is co-founder of BizPort, an M&A marketplace. He says buyers of ecom businesses focus on discretionary earnings and seek recurring sales. He joins host Eric Bandholz in this week's episode. www.practicalecommerce.com/ma-advisor-o...
January 23, 2026 at 3:22 PM
"M&A Advisor on #Ecommerce Valuations" | Frank Kosarek is co-founder of BizPort, an M&A marketplace. He says buyers of ecom businesses focus on discretionary earnings and seek recurring sales. He joins host Eric Bandholz in this week's episode. www.practicalecommerce.com/ma-advisor-o...
"Marketing to Humans and Machines" | Armando Roggio reminds us that marketers have long targeted shoppers & machines, e.g., search engines. Seeking genAI visibility is similar: feed data to AI & entice humans to prompt your brand & products. practicalecommerce.com/marketing-to... #ecommerce
January 22, 2026 at 9:25 PM
"Marketing to Humans and Machines" | Armando Roggio reminds us that marketers have long targeted shoppers & machines, e.g., search engines. Seeking genAI visibility is similar: feed data to AI & entice humans to prompt your brand & products. practicalecommerce.com/marketing-to... #ecommerce
"New Ecommerce Tools: January 21, 2026" | Our handpicked rundown this week includes updates on post-purchases, inventory, payments, agentic commerce, product recommendations, chatbots/shopping assistants, more. www.practicalecommerce.com/new-ecommerc... #ecommerce
January 21, 2026 at 1:10 PM
"New Ecommerce Tools: January 21, 2026" | Our handpicked rundown this week includes updates on post-purchases, inventory, payments, agentic commerce, product recommendations, chatbots/shopping assistants, more. www.practicalecommerce.com/new-ecommerc... #ecommerce
"Best Writing Tools for Business in 2026" | Modern AI-assisted writing aids save time, polish prose, and even overcome disadvantages such as dyslexia. Longtime editor/writer @yestare-nyc.bsky.social looks at go-to tools for busy merchants. www.practicalecommerce.com/best-writing... #ecommerce
January 20, 2026 at 2:22 PM
"Best Writing Tools for Business in 2026" | Modern AI-assisted writing aids save time, polish prose, and even overcome disadvantages such as dyslexia. Longtime editor/writer @yestare-nyc.bsky.social looks at go-to tools for busy merchants. www.practicalecommerce.com/best-writing... #ecommerce
"Google’s Core Updates, Explained" | Unlike Spam Updates, Core Updates do not penalize but, instead, alter how the algorithm treats certain queries. @smartymarketing.bsky.social explains the difference and offers recovery tactics. www.practicalecommerce.com/googles-core... #ecommerce #seo
January 19, 2026 at 2:44 PM
"Google’s Core Updates, Explained" | Unlike Spam Updates, Core Updates do not penalize but, instead, alter how the algorithm treats certain queries. @smartymarketing.bsky.social explains the difference and offers recovery tactics. www.practicalecommerce.com/googles-core... #ecommerce #seo