Practise
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practise.bsky.social
Practise
@practise.bsky.social
Designer/teacher based in Tāmaki Makaurau via London, Sydney, Stockholm, Copenhagen, Arnhem, Chicago & Providence. AKA James Goggin.
Full redesign, and ongoing art direction and design, by Practise
Hot in the city: Metro Summer 2026 is out now! In our new redesigned summer issue: A People’s Guide to the City, presenting local recommendations and slices of Auckland life, neighbourhood by neighbourhood, from more than 75 contributing voices. Available in shops and from our website!
December 15, 2025 at 12:57 AM
Reposted by Practise
We continue rolling through 100 Tens to celebrate 10 years of Letterform Archive. This group includes contributions from:⁠

James Goggin⁠ @practise.bsky.social
Jean-Benoit Levy
Jennifer Morla⁠
John Stevens⁠
Tezzo Suzuki
Juan Villanueva⁠
Julien Priez⁠ @boogypaper.bsky.social

#100Tens
October 23, 2025 at 8:26 PM
Excited about this epic project getting out there. I co-edited together with Sam Valenti IV & J.C. Gabel, and conducted a number of artist interviews: conversations about music, design, and life with the maestros Michael Cina and Hassan Rahim among other spectral souls. Pre-order before it vanishes!
We'll Never Stop Living This Way: A Ghostly International Catalogue (GI-500)

The first monograph of Ghostly's 25+ years of music and art.

Published by Hat & Beard
Designed by @practise.bsky.social
484 page mirror-coated hardcover

Pre-order at link in bio for Nov 21 delivery
October 18, 2025 at 12:19 AM
The print edition has arrived in warehouses in advance of the 23 Sept release day, the web edition’s final chapters are being fine-tuned together with Minkyoung Kim. Blaise and I caught up to talk about aspects of the book’s cover design. I continue to greatly value & learn from our collaborations.
The cover of “What Is Intelligence?” may look like a simple, abstract image. But it’s actually a scatterplot showing the explosion in computation at the moment of abiogenesis—what likely happened billions of years ago, when chemistry first became life.
September 11, 2025 at 11:01 PM
Reposted by Practise
While riding the B or Q trains between Dekalb Ave station and the Manhattan Bridge, you may catch a glimpse of "Masstransiscope," a public art installation by Bill Brand. It was added to the #NYCsubway system in 1980.
August 22, 2025 at 2:03 PM
Reposted by Practise
Ahead of my upcoming book “What Is Intelligence?” (out Sept. 16th via @mitpress.bsky.social and Antikythera), my book designer James Goggin of @practise.bsky.social and I sat down with PRINT Magazine to explore how we brought the introduction to life.

www.printmag.com/daily-heller...
The Daily Heller: Is Artificial Intelligence Truly Artificial? – PRINT Magazine
Blaise Agüera y Arcas and James Goggin provide insights into what may become a seminal book for "the New Intelligence."
www.printmag.com
May 30, 2025 at 7:25 PM
November 20, 2024 at 2:34 AM