PR Agency One
@pragencyone.bsky.social
The home of creative effectiveness. Seven times winner of agency of the year. www.PRAgencyOne.co.uk
Is #GEO a thing, or just marketing’s latest sixth-form debate about the nature of reality? We asked synthetic philosophers, then the real evidence: how AI builds brand narratives from earned, shared and owned media.
New blog on #GenerativeEngineOptimisation and why PR already controls the inputs!
New blog on #GenerativeEngineOptimisation and why PR already controls the inputs!
November 25, 2025 at 3:53 PM
Is #GEO a thing, or just marketing’s latest sixth-form debate about the nature of reality? We asked synthetic philosophers, then the real evidence: how AI builds brand narratives from earned, shared and owned media.
New blog on #GenerativeEngineOptimisation and why PR already controls the inputs!
New blog on #GenerativeEngineOptimisation and why PR already controls the inputs!
We’ve been named European Agency of the Year (Silver) #EuropeanAgencyAwards2025, Thanks to our #CreativeEffectiveness, #OneEval and #OneNetwork.
Judges described our “great example of international growth...delivering real impact for clients across Europe”
#PublicRelations #PRAgencyOne
Judges described our “great example of international growth...delivering real impact for clients across Europe”
#PublicRelations #PRAgencyOne
November 11, 2025 at 10:46 AM
We’ve been named European Agency of the Year (Silver) #EuropeanAgencyAwards2025, Thanks to our #CreativeEffectiveness, #OneEval and #OneNetwork.
Judges described our “great example of international growth...delivering real impact for clients across Europe”
#PublicRelations #PRAgencyOne
Judges described our “great example of international growth...delivering real impact for clients across Europe”
#PublicRelations #PRAgencyOne
Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era.
It’s a call for shared standards, transparency, and honest data, for AI in PR.
Read the full report here: www.pragencyone.co.uk/media-blog/g...
#PRMeasurement #AI
It’s a call for shared standards, transparency, and honest data, for AI in PR.
Read the full report here: www.pragencyone.co.uk/media-blog/g...
#PRMeasurement #AI
Generative AI Tracking Report
Generative AI is changing how people consume information, and tools promise to measure brand visibility in ChatGPT, Gemini & Perplexity.
www.pragencyone.co.uk
November 4, 2025 at 2:19 PM
Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era.
It’s a call for shared standards, transparency, and honest data, for AI in PR.
Read the full report here: www.pragencyone.co.uk/media-blog/g...
#PRMeasurement #AI
It’s a call for shared standards, transparency, and honest data, for AI in PR.
Read the full report here: www.pragencyone.co.uk/media-blog/g...
#PRMeasurement #AI
PR Agency One has been shortlisted for four European Agency Awards 2025:
- PR Agency of the Year
- Independent Agency of the Year
- Campaign Effectiveness
- Best Pan-European Campaign
A fantastic recognition of the impact we deliver across Europe.
#PublicRelations #CreativeEffectiveness
- PR Agency of the Year
- Independent Agency of the Year
- Campaign Effectiveness
- Best Pan-European Campaign
A fantastic recognition of the impact we deliver across Europe.
#PublicRelations #CreativeEffectiveness
October 23, 2025 at 2:58 PM
PR Agency One has been shortlisted for four European Agency Awards 2025:
- PR Agency of the Year
- Independent Agency of the Year
- Campaign Effectiveness
- Best Pan-European Campaign
A fantastic recognition of the impact we deliver across Europe.
#PublicRelations #CreativeEffectiveness
- PR Agency of the Year
- Independent Agency of the Year
- Campaign Effectiveness
- Best Pan-European Campaign
A fantastic recognition of the impact we deliver across Europe.
#PublicRelations #CreativeEffectiveness
#HFSS rules will reshape food and drink marketing. Paid social is off the table.
But #PR and brand campaigns are wide open.
We’ve built a playbook for how to adapt – and thrive.
Read here: www.pragencyone.co.uk/media-relati...
But #PR and brand campaigns are wide open.
We’ve built a playbook for how to adapt – and thrive.
Read here: www.pragencyone.co.uk/media-relati...
September 16, 2025 at 1:37 PM
#HFSS rules will reshape food and drink marketing. Paid social is off the table.
But #PR and brand campaigns are wide open.
We’ve built a playbook for how to adapt – and thrive.
Read here: www.pragencyone.co.uk/media-relati...
But #PR and brand campaigns are wide open.
We’ve built a playbook for how to adapt – and thrive.
Read here: www.pragencyone.co.uk/media-relati...
Stephen, our Associate Director at PR Agency One, took a one-month sabbatical to travel Europe by train with his family - 10 countries, no flights, just time to recharge.
It’s all part of our people-first time #culture.
Read the full blog post 👉
www.pragencyone.co.uk/blog/how-i-s...
It’s all part of our people-first time #culture.
Read the full blog post 👉
www.pragencyone.co.uk/blog/how-i-s...
September 15, 2025 at 9:55 AM
Stephen, our Associate Director at PR Agency One, took a one-month sabbatical to travel Europe by train with his family - 10 countries, no flights, just time to recharge.
It’s all part of our people-first time #culture.
Read the full blog post 👉
www.pragencyone.co.uk/blog/how-i-s...
It’s all part of our people-first time #culture.
Read the full blog post 👉
www.pragencyone.co.uk/blog/how-i-s...
Stephen, our Associate Director, took a one-month sabbatical to travel Europe by train with his family - 10 countries, no flights, just time to recharge.
It’s all part of our people-first culture.
Read the full blog post 👉 www.pragencyone.co.uk/blog/how-i-s...
#Sabbatical #WorkCulture
It’s all part of our people-first culture.
Read the full blog post 👉 www.pragencyone.co.uk/blog/how-i-s...
#Sabbatical #WorkCulture
How I spent my sabbatical: exploring Europe by train with my family
All staff at PR Agency One get a one-month paid sabbatical after five years continuous service. See how Stephen Sanders spent his in Europe.
www.pragencyone.co.uk
September 11, 2025 at 1:55 PM
Stephen, our Associate Director, took a one-month sabbatical to travel Europe by train with his family - 10 countries, no flights, just time to recharge.
It’s all part of our people-first culture.
Read the full blog post 👉 www.pragencyone.co.uk/blog/how-i-s...
#Sabbatical #WorkCulture
It’s all part of our people-first culture.
Read the full blog post 👉 www.pragencyone.co.uk/blog/how-i-s...
#Sabbatical #WorkCulture
This August, TWO colleagues kept PRAO running at full pace:
Emily McGowan-Phoenix kept projects on track with her calm, organised leadership, supporting the whole team.
Adam Gooseman pushed forward with focus & resilience, securing phenomenal coverage.
#EmployeeOfTheMonth #CreativeEffectiveness
Emily McGowan-Phoenix kept projects on track with her calm, organised leadership, supporting the whole team.
Adam Gooseman pushed forward with focus & resilience, securing phenomenal coverage.
#EmployeeOfTheMonth #CreativeEffectiveness
September 9, 2025 at 11:18 AM
This August, TWO colleagues kept PRAO running at full pace:
Emily McGowan-Phoenix kept projects on track with her calm, organised leadership, supporting the whole team.
Adam Gooseman pushed forward with focus & resilience, securing phenomenal coverage.
#EmployeeOfTheMonth #CreativeEffectiveness
Emily McGowan-Phoenix kept projects on track with her calm, organised leadership, supporting the whole team.
Adam Gooseman pushed forward with focus & resilience, securing phenomenal coverage.
#EmployeeOfTheMonth #CreativeEffectiveness
BBC pulled Ozzy Osbourne’s documentary with the line “moved in the schedules.”
Speculation exploded until a day later they said it was at the family’s request.
In crisis comms, brevity isn’t enough. Context matters.
Blog ➡️ www.pragencyone.co.uk/uncategorize...
Speculation exploded until a day later they said it was at the family’s request.
In crisis comms, brevity isn’t enough. Context matters.
Blog ➡️ www.pragencyone.co.uk/uncategorize...
August 21, 2025 at 11:36 AM
BBC pulled Ozzy Osbourne’s documentary with the line “moved in the schedules.”
Speculation exploded until a day later they said it was at the family’s request.
In crisis comms, brevity isn’t enough. Context matters.
Blog ➡️ www.pragencyone.co.uk/uncategorize...
Speculation exploded until a day later they said it was at the family’s request.
In crisis comms, brevity isn’t enough. Context matters.
Blog ➡️ www.pragencyone.co.uk/uncategorize...
“Cutting-edge”? “Synergy”? “AI-driven”?
If your audience needs a translator, your message isn’t working.
We analysed 300+ B2B comms pieces - the verdict: jargon’s out, clarity wins.
Read the blog 👉 www.pragencyone.co.uk/case-study/p...
#B2BPR #PRStrategy
If your audience needs a translator, your message isn’t working.
We analysed 300+ B2B comms pieces - the verdict: jargon’s out, clarity wins.
Read the blog 👉 www.pragencyone.co.uk/case-study/p...
#B2BPR #PRStrategy
August 6, 2025 at 3:40 PM
“Cutting-edge”? “Synergy”? “AI-driven”?
If your audience needs a translator, your message isn’t working.
We analysed 300+ B2B comms pieces - the verdict: jargon’s out, clarity wins.
Read the blog 👉 www.pragencyone.co.uk/case-study/p...
#B2BPR #PRStrategy
If your audience needs a translator, your message isn’t working.
We analysed 300+ B2B comms pieces - the verdict: jargon’s out, clarity wins.
Read the blog 👉 www.pragencyone.co.uk/case-study/p...
#B2BPR #PRStrategy
Impressions are up. Clicks are down.
AI Overviews are changing search - and PR is now the key to visibility.
We break down what the “Great Decoupling” means and what brands should do next.
Read the blog to find out more: pragencyone.co.uk/news/what-is...
#AIOverviews #PRStrategy #SEO #OneEval
AI Overviews are changing search - and PR is now the key to visibility.
We break down what the “Great Decoupling” means and what brands should do next.
Read the blog to find out more: pragencyone.co.uk/news/what-is...
#AIOverviews #PRStrategy #SEO #OneEval
What is the ‘great decoupling’ and what can I do about it?
AI overviews are causing a collapse in organic traffic to websites. It’s been coined as the great decoupling. Marketers on both sides of the Atlantic have spotted this paradox in their analytics: wher...
www.pragencyone.co.uk
August 4, 2025 at 3:50 PM
Impressions are up. Clicks are down.
AI Overviews are changing search - and PR is now the key to visibility.
We break down what the “Great Decoupling” means and what brands should do next.
Read the blog to find out more: pragencyone.co.uk/news/what-is...
#AIOverviews #PRStrategy #SEO #OneEval
AI Overviews are changing search - and PR is now the key to visibility.
We break down what the “Great Decoupling” means and what brands should do next.
Read the blog to find out more: pragencyone.co.uk/news/what-is...
#AIOverviews #PRStrategy #SEO #OneEval
We call it creative effectiveness; Jess French just calls it “getting it done right.”
Whether it’s retail, finance or something niche, Jess knows how to get outstanding coverage.
Congratulations Jess, on being our Employee of the Month.
#CreativeEffectiveness #PRStrategy
Whether it’s retail, finance or something niche, Jess knows how to get outstanding coverage.
Congratulations Jess, on being our Employee of the Month.
#CreativeEffectiveness #PRStrategy
July 22, 2025 at 3:14 PM
We call it creative effectiveness; Jess French just calls it “getting it done right.”
Whether it’s retail, finance or something niche, Jess knows how to get outstanding coverage.
Congratulations Jess, on being our Employee of the Month.
#CreativeEffectiveness #PRStrategy
Whether it’s retail, finance or something niche, Jess knows how to get outstanding coverage.
Congratulations Jess, on being our Employee of the Month.
#CreativeEffectiveness #PRStrategy
#CrisisPR in 2025 moves at the speed of social.
In our latest blog post, we explore how comms teams can prepare, why “no comment” isn’t enough, what shapes the narrative, and how to respond when it counts.
Read our full blog post, here 👉https://www.pragencyone.co.uk/blog/crisis-pr-in-2025/
In our latest blog post, we explore how comms teams can prepare, why “no comment” isn’t enough, what shapes the narrative, and how to respond when it counts.
Read our full blog post, here 👉https://www.pragencyone.co.uk/blog/crisis-pr-in-2025/
July 21, 2025 at 4:22 PM
#CrisisPR in 2025 moves at the speed of social.
In our latest blog post, we explore how comms teams can prepare, why “no comment” isn’t enough, what shapes the narrative, and how to respond when it counts.
Read our full blog post, here 👉https://www.pragencyone.co.uk/blog/crisis-pr-in-2025/
In our latest blog post, we explore how comms teams can prepare, why “no comment” isn’t enough, what shapes the narrative, and how to respond when it counts.
Read our full blog post, here 👉https://www.pragencyone.co.uk/blog/crisis-pr-in-2025/
#Oasis are back, and so is peak #PR stunt season.
From Aldi’s “Aldeh” renaming to Asda’s giant lasagna, brands are jumping on the nostalgia wave.
We’ve rounded up the best activations (so far).
Read more, here 👉https://www.pragencyone.co.uk/blog/the-best-oasis-reunion-tour-pr-stunts-so-far/
From Aldi’s “Aldeh” renaming to Asda’s giant lasagna, brands are jumping on the nostalgia wave.
We’ve rounded up the best activations (so far).
Read more, here 👉https://www.pragencyone.co.uk/blog/the-best-oasis-reunion-tour-pr-stunts-so-far/
July 15, 2025 at 3:38 PM
More content ≠ more #visibility.
#LinkedIn in 2025 is all about value, not volume.
Our latest blog covers:
What the algorithm rewards
Why comments matter
Formats that work
Quick wins for busy teams
👉 Read it: www.pragencyone.co.uk/blog/how-to-...
#LinkedIn in 2025 is all about value, not volume.
Our latest blog covers:
What the algorithm rewards
Why comments matter
Formats that work
Quick wins for busy teams
👉 Read it: www.pragencyone.co.uk/blog/how-to-...
July 14, 2025 at 3:37 PM
More content ≠ more #visibility.
#LinkedIn in 2025 is all about value, not volume.
Our latest blog covers:
What the algorithm rewards
Why comments matter
Formats that work
Quick wins for busy teams
👉 Read it: www.pragencyone.co.uk/blog/how-to-...
#LinkedIn in 2025 is all about value, not volume.
Our latest blog covers:
What the algorithm rewards
Why comments matter
Formats that work
Quick wins for busy teams
👉 Read it: www.pragencyone.co.uk/blog/how-to-...
We’re looking for two Account Executives to join our Manchester office!
PR Agency One is an award-winning agency delivering bold, measurable campaigns across five sectors.
Start your PR journey here: www.pragencyone.co.uk/pr-jobs/acco...
#Hiring #PRJobs
PR Agency One is an award-winning agency delivering bold, measurable campaigns across five sectors.
Start your PR journey here: www.pragencyone.co.uk/pr-jobs/acco...
#Hiring #PRJobs
July 11, 2025 at 1:11 PM
We’re looking for two Account Executives to join our Manchester office!
PR Agency One is an award-winning agency delivering bold, measurable campaigns across five sectors.
Start your PR journey here: www.pragencyone.co.uk/pr-jobs/acco...
#Hiring #PRJobs
PR Agency One is an award-winning agency delivering bold, measurable campaigns across five sectors.
Start your PR journey here: www.pragencyone.co.uk/pr-jobs/acco...
#Hiring #PRJobs
AI-driven from #misinformation is a growing global challenge, and it's no longer just about fake news.
Our Managing Director, @James Crawford FPRCA, recently spoke with Insight HQ, sharing views from across the #AI and #communications landscape.
👉 thinkinsighthq.com/ai-and-misin...
Our Managing Director, @James Crawford FPRCA, recently spoke with Insight HQ, sharing views from across the #AI and #communications landscape.
👉 thinkinsighthq.com/ai-and-misin...
July 10, 2025 at 2:37 PM
AI-driven from #misinformation is a growing global challenge, and it's no longer just about fake news.
Our Managing Director, @James Crawford FPRCA, recently spoke with Insight HQ, sharing views from across the #AI and #communications landscape.
👉 thinkinsighthq.com/ai-and-misin...
Our Managing Director, @James Crawford FPRCA, recently spoke with Insight HQ, sharing views from across the #AI and #communications landscape.
👉 thinkinsighthq.com/ai-and-misin...
DE&I is alive and well in the UK! ✨🌈
Equality Act, pay-gap reporting & governance codes keep inclusion strong. Find out why DE&I is holding steady in the UK, despite the American drama, in our latest blog post: www.pragencyone.co.uk/news/dei-isn...
#DEI #Inclusion #PRStrategy #UKBrands
Equality Act, pay-gap reporting & governance codes keep inclusion strong. Find out why DE&I is holding steady in the UK, despite the American drama, in our latest blog post: www.pragencyone.co.uk/news/dei-isn...
#DEI #Inclusion #PRStrategy #UKBrands
July 7, 2025 at 3:01 PM
DE&I is alive and well in the UK! ✨🌈
Equality Act, pay-gap reporting & governance codes keep inclusion strong. Find out why DE&I is holding steady in the UK, despite the American drama, in our latest blog post: www.pragencyone.co.uk/news/dei-isn...
#DEI #Inclusion #PRStrategy #UKBrands
Equality Act, pay-gap reporting & governance codes keep inclusion strong. Find out why DE&I is holding steady in the UK, despite the American drama, in our latest blog post: www.pragencyone.co.uk/news/dei-isn...
#DEI #Inclusion #PRStrategy #UKBrands
We’re pleased to be shortlisted in three categories at the PRCA Dare Awards tonight:
Consumer Relations
Event/Launch of the Year
Public Sector
Proud of the work, the people behind it, and the results delivered!
#CreativeEffectiveness #PRAgencyOne
Consumer Relations
Event/Launch of the Year
Public Sector
Proud of the work, the people behind it, and the results delivered!
#CreativeEffectiveness #PRAgencyOne
June 26, 2025 at 2:32 PM
We’re pleased to be shortlisted in three categories at the PRCA Dare Awards tonight:
Consumer Relations
Event/Launch of the Year
Public Sector
Proud of the work, the people behind it, and the results delivered!
#CreativeEffectiveness #PRAgencyOne
Consumer Relations
Event/Launch of the Year
Public Sector
Proud of the work, the people behind it, and the results delivered!
#CreativeEffectiveness #PRAgencyOne
🤖✨ PR is your brand’s AI survival kit! ✨🤖
AI Overviews and LLMs are transforming search. To stay visible, brands must feed AI with credible PR-driven content. Dive into our latest blog post👉
#PRStrategy #AI #BrandVisibility #DigitalStrategy
AI Overviews and LLMs are transforming search. To stay visible, brands must feed AI with credible PR-driven content. Dive into our latest blog post👉
#PRStrategy #AI #BrandVisibility #DigitalStrategy
June 26, 2025 at 8:44 AM
🤖✨ PR is your brand’s AI survival kit! ✨🤖
AI Overviews and LLMs are transforming search. To stay visible, brands must feed AI with credible PR-driven content. Dive into our latest blog post👉
#PRStrategy #AI #BrandVisibility #DigitalStrategy
AI Overviews and LLMs are transforming search. To stay visible, brands must feed AI with credible PR-driven content. Dive into our latest blog post👉
#PRStrategy #AI #BrandVisibility #DigitalStrategy
Finfluencers are changing the game.
With 4.7B+ views on #FinTok, Gen Z and Millennials are getting money advice from social media. We’ve published a deep dive on what this means for UK financial brands.
Read it here 👉
www.pragencyone.co.uk/uncategorize...
With 4.7B+ views on #FinTok, Gen Z and Millennials are getting money advice from social media. We’ve published a deep dive on what this means for UK financial brands.
Read it here 👉
www.pragencyone.co.uk/uncategorize...
June 25, 2025 at 9:35 AM
Finfluencers are changing the game.
With 4.7B+ views on #FinTok, Gen Z and Millennials are getting money advice from social media. We’ve published a deep dive on what this means for UK financial brands.
Read it here 👉
www.pragencyone.co.uk/uncategorize...
With 4.7B+ views on #FinTok, Gen Z and Millennials are getting money advice from social media. We’ve published a deep dive on what this means for UK financial brands.
Read it here 👉
www.pragencyone.co.uk/uncategorize...
🚨 Crisis comms gone wrong?
A week after the tragic loss #airindiaplanecrash, backlash is growing - not over the incident, but the response.
Read more, here 👉 lnkd.in/esuzjmnr
#CrisisComms #ReputationManagement
A week after the tragic loss #airindiaplanecrash, backlash is growing - not over the incident, but the response.
Read more, here 👉 lnkd.in/esuzjmnr
#CrisisComms #ReputationManagement
June 23, 2025 at 4:14 PM
🚨 Crisis comms gone wrong?
A week after the tragic loss #airindiaplanecrash, backlash is growing - not over the incident, but the response.
Read more, here 👉 lnkd.in/esuzjmnr
#CrisisComms #ReputationManagement
A week after the tragic loss #airindiaplanecrash, backlash is growing - not over the incident, but the response.
Read more, here 👉 lnkd.in/esuzjmnr
#CrisisComms #ReputationManagement
🎤 #KarenMillen on @channel5bluesky.bsky.social Vanessa described women who breastfeed babies over 6 months as "selfish" and denied the health benefits.
Read exactly why this interview earned a place in our 'Worst Media Interviews of All Time' blog series: www.pragencyone.co.uk/blog/why-kar...
Read exactly why this interview earned a place in our 'Worst Media Interviews of All Time' blog series: www.pragencyone.co.uk/blog/why-kar...
Why Karen Millen's breastfeeding rant was such a fail for her brand : PR Agency One
Karen Millen and the breastfeeding backlash: how to cause a PR crisis in one interview Karen Millen’s recent appearance on Channel 5’s Vanessa is a textbook example of how a media interview can backfi...
www.pragencyone.co.uk
June 12, 2025 at 3:12 PM
🎤 #KarenMillen on @channel5bluesky.bsky.social Vanessa described women who breastfeed babies over 6 months as "selfish" and denied the health benefits.
Read exactly why this interview earned a place in our 'Worst Media Interviews of All Time' blog series: www.pragencyone.co.uk/blog/why-kar...
Read exactly why this interview earned a place in our 'Worst Media Interviews of All Time' blog series: www.pragencyone.co.uk/blog/why-kar...
The findings from our latest report on AI have not only found their way to Vienna for the #AMECSummit2025, but also onto the top story for @prweekuk.bsky.social
Check out the full article: prweek.co.uk/article/1921...
#AIinPR #PRmeasurement
Check out the full article: prweek.co.uk/article/1921...
#AIinPR #PRmeasurement
Three in four AI-generated brand references come from PR – report
The huge importance of PR in boosting brands’ visibility in AI searches is highlighted in new research.
www.prweek.co.uk
June 12, 2025 at 2:46 PM
The findings from our latest report on AI have not only found their way to Vienna for the #AMECSummit2025, but also onto the top story for @prweekuk.bsky.social
Check out the full article: prweek.co.uk/article/1921...
#AIinPR #PRmeasurement
Check out the full article: prweek.co.uk/article/1921...
#AIinPR #PRmeasurement
Just launched at the #AMECSummit2025 in Vienna: our new AI Optimisation report reveals that PR drives 75%+ of AI-generated brand content.
PR is shaping how brands appear in ChatGPT, Gemini and Claude.
Read more: www.pragencyone.co.uk/uncategorize...
#PR #AIsearch #AMEC2025
PR is shaping how brands appear in ChatGPT, Gemini and Claude.
Read more: www.pragencyone.co.uk/uncategorize...
#PR #AIsearch #AMEC2025
June 11, 2025 at 9:24 AM
Just launched at the #AMECSummit2025 in Vienna: our new AI Optimisation report reveals that PR drives 75%+ of AI-generated brand content.
PR is shaping how brands appear in ChatGPT, Gemini and Claude.
Read more: www.pragencyone.co.uk/uncategorize...
#PR #AIsearch #AMEC2025
PR is shaping how brands appear in ChatGPT, Gemini and Claude.
Read more: www.pragencyone.co.uk/uncategorize...
#PR #AIsearch #AMEC2025