Just as Rethink Breast Cancer prepares to celebrate its 25th anniversary, the organization has brought on Alison Lawler-Dean as the new Chief Marketing Officer (CMO).

One of Canada's original reverse mortgage providers, HomeEquity Bank , which serves Canadians 55 and over, is pursuing a brand refresh and has recently appointed a new creative and strategic agency of record (AOR).

Does doing great work still get noticed in the corporate world? Just ask Kristina (Allinson) Herder, who has been promoted to Director of Marketing at Nissan Canada.

This makes the return of Empire's Feed The Dream campaign, which has included Tokyo 2020 (held 2021), Beijing 2022, and Paris 2024, and is part of their involvement as the Official Grocer of Team Canada.

Angela MacInnis has stepped into her next career role as the new Chief Marketing Officer (CMO) of KITS Eyecare.

Our weekly wrap-up highlights the most exciting stories from the previous week. Here are the Top stories for the week ending January 9, as chosen by our readers:

7-Eleven Canada is making a major investment in its brand, which includes approximately 550 stores across the country, and has hired a new agency partner responsible for creative and strategic work. This content is available to Profectio subscribers. To Read the Full Story Become a Profectio Subscriber Be the first to know about breaking news, groundbreaking campaigns, industry trends and research that will give you a competitive edge.

This week, WPP Media announced the launch of Agent Hub on its AI platform for marketing, WPP Open.

IBM has launched a review of its global media mandate—estimated at approximately USD $330 million annually—according to Ad Age. This decision coincides with the company’s ongoing efforts to restructure its global marketing organization and strengthen its emphasis on data-driven enterprise platforms. This content is available to Profectio subscribers. To Read the Full Story Become a Profectio Subscriber Be the first to know about breaking news, groundbreaking campaigns, industry trends and research that will give you a competitive edge.

Consumer healthcare company Kenvue, owner of the Neutrogena, Aveeno, and Nicorette brands, has selected two agency network partners following a global review process. This content is available to Profectio subscribers. To Read the Full Story Become a Profectio Subscriber Be the first to know about breaking news, groundbreaking campaigns, industry trends and research that will give you a competitive edge.

Shirley Mukerjea has been promoted to the role of Chief Marketing Officer (CMO) at PepsiCo Canada. The move now makes Shirley's sixth promotion since joining the company.

G Adventures, the pioneer in community tourism and the world’s largest small-group adventure travel company.

Popular Canadian Advertising Stories For Week Ending December 19, 2025

On The Move: Media Buyers Edition For December 16, 2025 [Panoply Media, Publicis Media, Horizon Media Canada]

Horizon Media Canada has appointed Thiago da Silva as SVP, Digital Innovation. In the role, he will lead the agency’s digital investment practice across programmatic.

Popular Canadian Advertising Stories For Week Ending December 12, 2025

Here are the latest new hires and promotions in advertising, sales, and marketing as of September 16, 2025, featuring companies such as Bell Media, The Trade Desk, Walmart Connect.

G Adventures, the pioneer in community tourism and the world’s largest small-group adventure travel company.

Many cord-cutters seeking to lower their monthly cable or satellite bills are also reducing streaming costs, according to new research from All About Cookies.

This week, WPP Media announced a new partnership with Pinterest, designed to provide clients with deeper insights for their campaigns.

Bell Media and Loblaw Advance have launched a first-to-market, closed-loop measurement solution for linear and Connected TV advertisers in Canada.

​Profectio reached out to Bruce and Devon for an interview about Netflix's latest acquisition, discussing its impact on the media buying industry and potential implications for advertising.

Lauren MacDonald has quickly implemented changes at General Motors Canada since being appointed CMO in July. Following a review, GM Canada has hired a Digital Agency of Record (AOR).

Paramount is going nuclear all over Netflix as the entertainment giant has put. hostile bid for Warner Bros. Discovery directly challenging Netflix’s recent US$82.7 billion takeover agreement with the company.