Donna L. Hoffman
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profhoff.bsky.social
Donna L. Hoffman
@profhoff.bsky.social
Marketing prof emeritus @GWBusiness; research focuses on perceptions & impact of our relationships with AI; Scholar page: http://bit.ly/3a6u4Wd
Below hes upset about the “woke man.” He mentions he’s on the exit path but seems quite happy about it. Extra years of salary, health care, and a 403(b) and then sail on down to Florida at age 70 for a relaxed career as a fading intellectual. Total player! firstthings.com/put-down-the...
Put Down the Woke Man's Burden - First Things
I was profiled recently in the Wall Street Journal, which was an interesting experience for a mild-mannered, retiring professor. It illustrated for me how things I’ve written about the...
firstthings.com
December 31, 2025 at 1:01 AM
No surprise that AI is used for reviewing. But since AI can't reliably critique and often gets stuff wrong, it makes me wonder how journals are handling this. Simply telling reviewers not to do this isn't going to stop it. Disclosure? Training? Limitations on use?
www.nature.com/articles/d41...
More than half of researchers now use AI for peer review — often against guidance
A survey of 1,600 academics found that more than 50% have used artificial-intelligence tools while peer reviewing manuscripts.
www.nature.com
December 17, 2025 at 12:31 AM
Those tacos look excellent and as someone who lives in Leucadia, putative home of the fish taco, I have some authority on this matter.
December 11, 2025 at 12:10 AM
Also her version of Michael McDonald's "Let Me Go Love," in a duet with him. So good. Never understood why that wasn't a bigger hit or why she wasn't a bigger star, like Linda Rondstadt.
November 25, 2025 at 5:57 PM
Like what?
November 2, 2025 at 5:46 AM
Well, they could with appropriate marketing, even a word-of-mouth program and use of social media.
July 1, 2025 at 4:46 PM
Internet Queen Mary Meeker dropped her voluminous 340 page AI Trends report a few days ago. How I’ve missed her Internet Trends decks! (Last one was in 2019.) Since we’re now in the AI future, let NotebookLM summarize the tl;dr into a 20-min cooking-dinner podcast

www.bondcap.com/report/tai/#...
Trends – Artificial Intelligence
BOND, May 2025
www.bondcap.com
June 8, 2025 at 12:11 AM
In the Apple TV+ show Acapulco, Maximo's sister Sara is gay. Sara is the mother of Maximo's nephew Hugo.
March 31, 2025 at 5:53 PM
Oh, you dreamer!
March 6, 2025 at 10:54 PM
Here's the list of keywords and phrases that will kick out your NSF proposal. See Appendix B on p. 40. www.commerce.senate.gov/services/fil...
www.commerce.senate.gov
February 4, 2025 at 8:40 PM
Love the live updates. Do not chill out, please. 🤣
January 8, 2025 at 3:18 AM
makes sense. thanks!
December 31, 2024 at 11:45 PM
Why is account necessary to read this content?
December 31, 2024 at 7:09 PM
The distinction is that we were both recruited at the same time, as opposed to one of us recruited, and then the other is the "trailing" spouse. We're unique but there are a few other couples like us in b-schools.
December 9, 2024 at 7:55 PM
It’s down in Encinitas. Looks like the cox website is hosed - outage maps won’t load, can’t log in, 504 errors. Downdetector suggests it’s down.
December 9, 2024 at 3:30 AM
There's a meltdown happening in the produce aisle at Whole Foods - they ran out of fresh cranberries. And over in Deli, there's a couple calling the rest of the family on speaker about what now because they ran out of cherry pies.
November 27, 2024 at 11:14 PM
Before that we used the lg air washer and those were comfy but breatheteq is much more comfy.
November 26, 2024 at 6:19 PM
Breatheteq are great. We bought the sizer kit first. I like,the lavender and my husband likes the gray. So comfy! Only negative they come in a bag of 10 and are not individually wrapped.
November 26, 2024 at 6:18 PM
Thank you for this software. We really appreciate the information it provides during testing!
November 17, 2024 at 2:49 AM
Agreed. California voting is amazing!
November 16, 2024 at 3:31 PM
This is a great viz of climate change.
Time for the @bsky.app community to see one of my favorite visualizations of climate change...

"Shifting Distribution of Land Temperature Anomalies" by svs.gsfc.nasa.gov/5211/ ⚒️🧪
November 15, 2024 at 5:25 AM
Back in the early days of Twiiter, @tomnovak.bsky.social and I were so inspired by the "town hall" vibe emerging at Twitter that we made a mini-movie about it, "Retweet." RIP Twitter. May bsky live long and prosper.
youtu.be/-J_mfu-ecAc?...
Retweet | ACR 2010 | Hoffman and Novak
YouTube video by Tom Novak
youtu.be
November 13, 2024 at 5:25 PM
Maybe, but I'm so glad you do! 😍
November 13, 2024 at 5:19 PM
So why is there not an iPad app?
November 12, 2024 at 8:18 AM