On average, more than 50,000 people visit Project Implicit each week.

That’s almost 300 people every hour!

If that kind of public research infrastructure matters to you, help us keep it alive: 4agc.com/donate/impli...

Got a DM if we were really serious about closing, and yes, we've reached that inflection point.

But we’re trying to stop that from happening! We need help connecting to funders or sponsors who might provide bridge funds as we design the next chapter.

Who in your network would be open to a chat?

Thank you for donating, boosting, and reaching out this week!

One more ask: Who should we be talking to?

If you are willing to make an intro to a funder, company, foundation, or individual who cares about science, research infrastructure, or public education, please DM or tag us.

People show up to “take a test,” but what they actually experience is a tiny research lab about their own mind. It’s a chance to stand inside the research itself.

Support Project Implicit's work by making a donation here: 4agc.com/donate/impli...

Every dollar counts.

Please consider a donation sustain this critical service for research and education about implicit social cognition. The website has generated very useful data and discussion to understand the strengths, weaknesses, and processes of implicit measurement.

Project Implicit is facing an existential threat. After almost 30 years, 60 million visitors, and hundreds of published papers, funding for our work has disappeared.

We’ve never held a fundraising drive before, but we need your support to keep our site running. Please consider donating! 🙏

Project Implicit is one of the longest-running data collection projects in social psychology. In addition to IATs, Project Implicit has been collecting data on visitors’ attitudes, explicit bias, and stereotypes for almost thirty years.

Now it is in danger. I will be donating; I hope you will too.

Project Implicit has helped millions of people notice how automatic associations shape judgment. That moment of recognition has fueled decades of research into how human minds work in the real world.

Help protect this work and keep the website free and open. Donate here: 4agc.com/donate/impli...

Project Implicit is a research nonprofit behind tools millions use to understand bias. Like many public science orgs, sustaining this work has become increasingly difficult. We are at risk of closing without additional support.

Help protect this impt work by donating here: 4agc.com/donate/impli...

If you use Project Implicit and/or the IAT in your classes, trainings, or programs, would you share how? Your answers help us protect and improve the public science millions rely on.
The survey takes under 2 minutes.

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Thank you for keeping this work alive. 💜

The 2024 data for all of the Project Implicit Demonstration tasks are on the OSF: osf.io/y9hiq/

Thank you to the Scientific Advisory Board for their work in making it available.

Check out this preprint by @rgracedrake.bsky.social @clarawilkins.bsky.social & @calvinklai.bsky.social looking at who POC & women expect will have their back after facing racism & sexism. Both studies were run at Project Implicit. osf.io/preprints/psyarxiv/h97wt

PI Scientific Advisory Board Member @benedek.bsky.social shares a preprint written with @thatadammorris.bsky.social and David Melnikoff about whether people are aware of their implicit attitudes. psyarxiv.com/gak52/

The 2023 data for all of the Project Implicit Demonstration tasks are on the OSF: osf.io/y9hiq/

This marks the debut of four new IATs: Hispanic IAT, Jewish IAT, Asian Attitude IAT (separate from the Asian-Foreign IAT), and Skin Tone IAT.

New research using Project Implicit data reveals gender disparities in civil trial teams. While representation has improved slightly over time, leadership roles show little progress. Gender bias "in the air" still shapes the legal field.