Author | Lightnews

Point-To-Point Marketing @ptpmarketing.bsky.social · 5d

Charlamagne & iHeart Mark 5 Years of ‘The Black Effect’. A half-decade of empowering Black voices, inspiring listeners, and shaping culture buff.ly/9aJUAo1

Point-To-Point Marketing @ptpmarketing.bsky.social · 22d

Read the latest PTP Perspective article to learn how September 2025 was a vivid reminder of why Point-To-Point Marketing is so optimistic about radio’s future.

Radio’s Bright Future: From New York to Las Vegas to Cincinnati

Radio is thriving in new and innovative ways.

buff.ly

Point-To-Point Marketing @ptpmarketing.bsky.social · 24d

OpenAI is staffing up to turn ChatGPT into an ad platform. If the ad manager launches with effective tools, it’s massive reach and use will warrant very early testing. buff.ly/91yZicA

Point-To-Point Marketing @ptpmarketing.bsky.social · 26d

The Podcast Study: Listeners Eager To Try New Podcasts, But First Impressions Make Or Break. buff.ly/0lVaQpA

Point-To-Point Marketing @ptpmarketing.bsky.social · Sep 25

The second webinar of The Podcast Study takes a look at how audiences discover new shows, what motivates trial, and how curiosity becomes loyalty. Register for Webinar 2 today at ThePodcastStudy.com buff.ly/R9yBKm2

Point-To-Point Marketing @ptpmarketing.bsky.social · Sep 19

This Weekend’s iHeartRadio Music Festival To Air Nationwide. buff.ly/zdSL13A

Point-To-Point Marketing @ptpmarketing.bsky.social · Sep 16

Podcasts Grow Fast — Sloppy Shows Lose Fans: Study says momentum behind podcasting shows no sign of slowing — and highlights the opportunities and pitfalls of video in the medium. Register for our next free webinar at www.thepodcaststudy.com. buff.ly/M1fqqQy

Point-To-Point Marketing @ptpmarketing.bsky.social · Sep 8

📢 The Podcast Study: Growth is about more than research. It is about building a strategy that works. 📈

📌 Read a preview of webinar one this Thursday Sep. 11: bit.ly/PodcastStudy_Webinar1Preview

✅ Register for all three webinars: www.thepodcaststudy.com

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 29

Audacy: Sports Radio Is How Brands Win With Fans. buff.ly/Jx5ebfe

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 29

iHeartRadio Music Festival To Bring Back ‘House Of Music’ Fan Experience. buff.ly/e4A1lwC

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 26

KFC Campaign Showcases Podcasting’s Power To Move Sales Metrics. buff.ly/csGkqhp

KFC Campaign Showcases Podcasting’s Power To Move Sales Metrics.

Podcast advertising is finger lickin’ good, one might say, based on the results of a KFC campaign that ran in Australia. The fast-food chain teamed up with Acast to promote its chicken to the market…

www.insideaudiomarketing.com

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 25

Podcasts -> Broadcast! Hubbard Bridges Radio, Podcasts With Cross-Promotion Push. buff.ly/PRfdgQW

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 22

That's a wrap Dallas! #PodcastMovement 2025 was a week filled with relationships, opportunities, conversation, information, and socialization! 🎧 Strategic Solutions Research & Point-To-Point Marketing will see you next year in New York City. 🍎

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 18

📢 Don’t miss it! The Podcast Study: Growth. This nationwide study of monthly podcast users—where 88% listen every week—debuts at #PodcastMovement Wed., Aug. 20 at 12:15pm revealing who today’s listeners are, what keeps them coming back, and effective ways to increase usage and expand reach. #PM25

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 14

Read the latest PTP Perspective article, The Podcast Study: The Data Behind Growing Your Podcast. A first reveal of the results will be shared live at Podcast Movement in Dallas, TX., Wednesday, August 20 painting a clear picture of what drives growth in the evolving podcast space. buff.ly/QZEemCm

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 12

iHeart Sees Signs of Broadcast Comeback As Top Markets Outperform In Q2. In the top 50 markets, iHeart’s radio stations posted a 4% revenue increase in Q2, outperforming the broader Multiplatform Group buff.ly/2lthP8Y

Point-To-Point Marketing @ptpmarketing.bsky.social · Aug 11

Subscriptions And Advertising Take New Roles In Amazon’s Video-Centric Podcast Strategy Shift. buff.ly/WI8mfyi

Point-To-Point Marketing @ptpmarketing.bsky.social · Jul 29

Strategic Solutions Research & Point-To-Point Marketing will present key findings of "The Podcast Study: Growth" Wednesday, August 20th at 12:15pm on the keynote stage at Podcast Movement in Dallas with with speakers Hal Rood and Tim Bronsil.
The Podcast Study: www.thepodcaststudy.com

Point-To-Point Marketing @ptpmarketing.bsky.social · Jul 28

Radio’s Audience Delivery Shot Up 19% In Spring PPM Survey. buff.ly/Xy5xZp2

Point-To-Point Marketing @ptpmarketing.bsky.social · Jul 25

Podcast Listening Hits New Highs As Video Changes The Game. buff.ly/4AkqgcE

Point-To-Point Marketing @ptpmarketing.bsky.social · Jul 23

From Coast To Coast, Public Media Scrambles To Stay Afloat As Federal Support Vanishes. buff.ly/iusANG4

Point-To-Point Marketing @ptpmarketing.bsky.social · Jul 18

Why YouTube Says Going Live Is The Next Big Move For Podcasters. buff.ly/BEvDX4O

Point-To-Point Marketing @ptpmarketing.bsky.social · Jul 16

Video Ad Spend Soars As GenAI Transforms Creative. IAB forecasts U.S. digital video ad spending will jump 14% to $72.4 billion this year, buff.ly/iPjhH7M

Point-To-Point Marketing @ptpmarketing.bsky.social · Jul 14

In a landscape where everyone is talking, who’s really being heard? Read the latest PTP Perspective article: The Podcast Study: What Really Drives Podcast Engagement

The Podcast Study: What Really Drives Podcast Engagement

In a landscape where everyone is talking, who’s really being heard?

buff.ly

Point-To-Point Marketing @ptpmarketing.bsky.social · Jun 30

Audacy Brands Join iHeartRadio Platform in Pivotal Streaming Pact buff.ly/Uh8PVkL

1