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Ryan Castillo

@rmcastil.bsky.social

3.3K followers 330 following 350 posts

- Helping SaaS’s track how AI's represent them with knowatoa.com - Been programming for 25+ years - Believes being a dev is a marketing/sales super power

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Ryan Castillo @rmcastil.bsky.social · Oct 28

Are bots a thing here? I’m having a hard time distinguishing who’s a legit follower. If you followed me and I didn’t follow back reply to this with your favorite treat yo self purchase and I’ll follow you back.

a man in a batman costume is saying i 'm gonna treat myself .

ALT: a man in a batman costume is saying i 'm gonna treat myself .

media.tenor.com

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Ryan Castillo @rmcastil.bsky.social · 1d

It inspired me to finally try hollow knight which has been great. Definitely not going to go for 100% completion.

Ryan Castillo @rmcastil.bsky.social · 4d

Thank you so much! Sending you a DM now.

Ryan Castillo @rmcastil.bsky.social · 4d

Do I know any founders who write their own content and would participate in a UX interview for Knowatoa's new onboarding for $$?

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Ryan Castillo @rmcastil.bsky.social · 17d

Electric versions count? Listened to purple rain yesterday.

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Ryan Castillo @rmcastil.bsky.social · 19d

Listening to how angry my son gets when Alexa tries to wake him up gives me hope of a rebellion against our eventual AI overlords.

Ryan Castillo @rmcastil.bsky.social · 23d

Thankfully autocorrect doesn’t add in letters when you submit answers 😅

Ryan Castillo @rmcastil.bsky.social · 23d

Brackets city has been my new daily. Last couple of days have been beginner friendly if you want to try it out

www.theatlantic.com/games/bracke...

Rank: 🔮 (Puppet Master)
🎹 Total Keystrokes: 56
🎯 Minimum Required: 56

Total Score: 100.0
🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪

Bracket City - The Atlantic

Solve nested clues to reveal a satisfying fact about this day in history. Climb the ranks from tourist to kingmaker (or beyond?).

www.theatlantic.com

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Ryan Castillo @rmcastil.bsky.social · Sep 14

You going to add bracket city to this?

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Ryan Castillo @rmcastil.bsky.social · Sep 7

Didn’t even know this game existed. That was a pleasant surprise.

Ryan Castillo @rmcastil.bsky.social · Aug 27

The kids are all back in school and I'm finally coming back up to breath. What's everyone been up to?

Ryan Castillo @rmcastil.bsky.social · Aug 26

at Knowatoa. Try it out on your own site today at knowatoa.com

#SEO #AI #tech #AIOverviews #SearchVisibility #Knowatoa

Knowatoa - AI Search Discovery

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

knowatoa.com

Ryan Castillo @rmcastil.bsky.social · Aug 26

tracking more like a feedback loop:
• Which answers are showing up?
• Which brands are mentioned?
• What kind of questions are triggering them?

It’s not about chasing the top spot. It’s about understanding how your brand shows up in the AI Search journey.

This is what we’re building toward-

Knowatoa - AI Search Discovery

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

knowatoa.com

Ryan Castillo @rmcastil.bsky.social · Aug 26

The #1 spot doesn’t matter if nobody clicks.

Most rank tracking tools treat visibility like a scoreboard.

You either “won” the SERP or you didn’t.

But that mindset falls apart when AI Overviews and chats give people an answer without ever clicking anything.

At Knowatoa, we think of rank-

Knowatoa - AI Search Discovery

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

knowatoa.com

Ryan Castillo @rmcastil.bsky.social · Aug 22

AI search, check out what we do at @Knowatoa.

#SEO #AI #tech #AIsearch #SearchVisibility #Knowatoa

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Ryan Castillo @rmcastil.bsky.social · Aug 22

steal it.

The real difference isn’t what they take, it’s where your content ends up.

If your site is blocked, it’s not just a traffic issue anymore. It’s a visibility one. You’re invisible in AI search clients like ChatGPT and Claude.

If you're curious and want to see how your site shows up in-

Ryan Castillo @rmcastil.bsky.social · Aug 22

We’ve spent years teaching site owners to block anything that isn’t Googlebot.

Now? That mindset might be costing you visibility.

Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to-

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Ryan Castillo @rmcastil.bsky.social · Aug 21

present where models learn and users ask.

This is exactly the surface area we’re helping companies map and own at Knowatoa: understanding where AI pulls context from, and making sure you’re part of that dataset.

#SEO #AI #tech #searchvisibility #contentstrategy #Knowatoa

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Ryan Castillo @rmcastil.bsky.social · Aug 21

knowledge (Wikipedia), visual/audio learning (YouTube), search indexes (Google), and reviews (Yelp).

If your brand, product, or content isn’t visible in those ecosystems, you’re invisible to a huge swath of AI-assisted searches.

It’s not just about ranking in Google anymore, it’s about being-

Ryan Castillo @rmcastil.bsky.social · Aug 21

Everyone’s debating whether LLMs are “creative” or just remixing, but here’s the thing: what they’re remixing matters.

The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp.

That’s a pretty human-centered set of inputs: lived experience (Reddit), structured-

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Ryan Castillo @rmcastil.bsky.social · Aug 20

world.

#SEO #AI #tech #AIOverviews #Knowatoa

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Ryan Castillo @rmcastil.bsky.social · Aug 20

understand how their brand is actually showing up or being left out across AI search.

We help you track the questions that matter, surface the AIO, and show where your brand appears or doesn’t.

Follow what we’re doing at @Knowatoa if you’re building for your site visibility in an AI-first search-

Ryan Castillo @rmcastil.bsky.social · Aug 20

Google’s AI Overviews are changing the rules.

You can rank #1 today, and tomorrow the same query is answered by an AIO with no mention of your brand, no traffic to your site, and no clue that anything changed.

That’s why we added AI Overviews to Knowatoa. Not just to keep up, but to help teams-

Ryan Castillo @rmcastil.bsky.social · Aug 19

- and what that Overview says

It’s a clearer picture of how Google is representing your brand. So you can catch gaps, adjust messaging, and stay visible.

Anyone already adding this to their reporting loop?

#SEO #AI #tech #AIOverviews #SERPfeatures #Knowatoa

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Ryan Castillo @rmcastil.bsky.social · Aug 19

Before this, tracking AI Overviews meant manually Googling questions and hoping you’d spot one in time.

Now it’s something you can actually track.

With Knowatoa’s AI Overviews, once you define the questions you care about, we’ll tell you:
- when an AI Overview appears
- whether your brand is cited

Ryan Castillo @rmcastil.bsky.social · Aug 8

your SEO and content team.

Try it out on your website at knowatoa.com

#SEO #AI #AIOverviews #Knowatoa

Knowatoa - AI Search Discovery

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

knowatoa.com

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