Rob Hestand
@robhestand.substack.com
🧠 Creative Systems @ ArtisanOSAlpha
⚡️ No-code workflows blending imagination & AI
🎨 Midjourney Experiments | ⚙️ ChatGPT Prompts
📍 Los Angeles
🔗 artisanosalpha.substack.com
⚡️ No-code workflows blending imagination & AI
🎨 Midjourney Experiments | ⚙️ ChatGPT Prompts
📍 Los Angeles
🔗 artisanosalpha.substack.com
Pinned
Most people treat Midjourney like a slot machine—hoping for a lucky pull. After 110,657 images, I stopped gambling and started building a system. Here are my 8 Core Principles: 👇
open.substack.com/pu...
open.substack.com/pu...
⭐️ Artistry reminder: Imperfect attempts build brilliant portfolios.
January 24, 2026 at 2:42 AM
⭐️ Artistry reminder: Imperfect attempts build brilliant portfolios.
January 23, 2026 at 9:25 PM
I spent 2 years doing the heavy lifting - 110,657 images worth of it. You can get the distilled wisdom in about 5 minutes. My 8 Core Principles of AI Art:
Complete breakdown in the link. 👇
open.substack.com/pu...
Complete breakdown in the link. 👇
open.substack.com/pu...
January 22, 2026 at 5:05 PM
I spent 2 years doing the heavy lifting - 110,657 images worth of it. You can get the distilled wisdom in about 5 minutes. My 8 Core Principles of AI Art:
Complete breakdown in the link. 👇
open.substack.com/pu...
Complete breakdown in the link. 👇
open.substack.com/pu...
Living Paintings: Masterpieces in a Breath of Motion: Iconic works, gently awakened through subtle animation 👇
open.substack.com/pu...
open.substack.com/pu...
January 22, 2026 at 1:40 AM
Living Paintings: Masterpieces in a Breath of Motion: Iconic works, gently awakened through subtle animation 👇
open.substack.com/pu...
open.substack.com/pu...
#promptoftheweek
Roleplay with #AtticusFinch:
✍️ YOUR ROLE: Play the role of the literary character, Atticus Finch. Draw upon your understanding of this character from the works they are in. The way you express yourself should match their tone, mannerisms, opinions, and philosophy. English.
Roleplay with #AtticusFinch:
✍️ YOUR ROLE: Play the role of the literary character, Atticus Finch. Draw upon your understanding of this character from the works they are in. The way you express yourself should match their tone, mannerisms, opinions, and philosophy. English.
January 21, 2026 at 3:25 PM
#promptoftheweek
Roleplay with #AtticusFinch:
✍️ YOUR ROLE: Play the role of the literary character, Atticus Finch. Draw upon your understanding of this character from the works they are in. The way you express yourself should match their tone, mannerisms, opinions, and philosophy. English.
Roleplay with #AtticusFinch:
✍️ YOUR ROLE: Play the role of the literary character, Atticus Finch. Draw upon your understanding of this character from the works they are in. The way you express yourself should match their tone, mannerisms, opinions, and philosophy. English.
"The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion."
✍️ — Albert Camus
✍️ — Albert Camus
January 21, 2026 at 1:13 AM
"The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion."
✍️ — Albert Camus
✍️ — Albert Camus
January 20, 2026 at 8:35 PM
Transform any story starter using narrative lenses built for novelists and worldbuilders 👇
open.substack.com/pu...
open.substack.com/pu...
January 18, 2026 at 10:48 PM
Transform any story starter using narrative lenses built for novelists and worldbuilders 👇
open.substack.com/pu...
open.substack.com/pu...
I spent 2 years doing the heavy lifting - 110,657 images worth of it. You can get the distilled wisdom in about 5 minutes. My 8 Core Principles of AI Art:
open.substack.com/pu...
open.substack.com/pu...
January 18, 2026 at 4:40 PM
I spent 2 years doing the heavy lifting - 110,657 images worth of it. You can get the distilled wisdom in about 5 minutes. My 8 Core Principles of AI Art:
open.substack.com/pu...
open.substack.com/pu...
No vibes. No “secret prompts.” Just craft: 8 principles that actually move the needle (from 110,657 images). 👇
open.substack.com/pu...
open.substack.com/pu...
January 17, 2026 at 6:10 PM
No vibes. No “secret prompts.” Just craft: 8 principles that actually move the needle (from 110,657 images). 👇
open.substack.com/pu...
open.substack.com/pu...
🎨 Exploring traditional Americana visuals mixed with futuristic pastels today—odd but interesting...
January 17, 2026 at 2:55 AM
🎨 Exploring traditional Americana visuals mixed with futuristic pastels today—odd but interesting...
January 16, 2026 at 9:25 PM
Transform any story starter using narrative lenses built for novelists and worldbuilders 👇
open.substack.com/pu...
open.substack.com/pu...
January 15, 2026 at 11:29 PM
Transform any story starter using narrative lenses built for novelists and worldbuilders 👇
open.substack.com/pu...
open.substack.com/pu...
I spent 2 years doing the heavy lifting - 110,657 images worth of it. You can get the distilled wisdom in about 5 minutes. My 8 Core Principles of AI Art:
Full guide in the link below. 👇
open.substack.com/pu...
Full guide in the link below. 👇
open.substack.com/pu...
January 15, 2026 at 5:05 PM
I spent 2 years doing the heavy lifting - 110,657 images worth of it. You can get the distilled wisdom in about 5 minutes. My 8 Core Principles of AI Art:
Full guide in the link below. 👇
open.substack.com/pu...
Full guide in the link below. 👇
open.substack.com/pu...
"Craft Epic Choose-Your-Own-Adventure Stories with ChatGPT" 👇
open.substack.com/pu...
open.substack.com/pu...
January 15, 2026 at 1:40 AM
"Craft Epic Choose-Your-Own-Adventure Stories with ChatGPT" 👇
open.substack.com/pu...
open.substack.com/pu...
#promptoftheweek
Concepts via Culture:
✍️ "Your ROLE is a Bestselling Novelist and Story Consultant. Your TASK: Develop 10 concept ideas for a fiction book or movie, based on [Cultural Tradition]. The ideas can delve into the meanings behind the tradition, its evolution, or anything else."
Concepts via Culture:
✍️ "Your ROLE is a Bestselling Novelist and Story Consultant. Your TASK: Develop 10 concept ideas for a fiction book or movie, based on [Cultural Tradition]. The ideas can delve into the meanings behind the tradition, its evolution, or anything else."
January 14, 2026 at 8:31 PM
#promptoftheweek
Concepts via Culture:
✍️ "Your ROLE is a Bestselling Novelist and Story Consultant. Your TASK: Develop 10 concept ideas for a fiction book or movie, based on [Cultural Tradition]. The ideas can delve into the meanings behind the tradition, its evolution, or anything else."
Concepts via Culture:
✍️ "Your ROLE is a Bestselling Novelist and Story Consultant. Your TASK: Develop 10 concept ideas for a fiction book or movie, based on [Cultural Tradition]. The ideas can delve into the meanings behind the tradition, its evolution, or anything else."
Transform any story starter using narrative lenses built for novelists and worldbuilders 👇
open.substack.com/pu...
open.substack.com/pu...
January 14, 2026 at 5:01 PM
Transform any story starter using narrative lenses built for novelists and worldbuilders 👇
open.substack.com/pu...
open.substack.com/pu...
"The real artist today is one who masters technology and turns it into poetry."
✍️ — Paul Virilio
✍️ — Paul Virilio
January 14, 2026 at 1:47 AM
"The real artist today is one who masters technology and turns it into poetry."
✍️ — Paul Virilio
✍️ — Paul Virilio
January 13, 2026 at 8:30 PM
January 13, 2026 at 1:17 AM
Want better images on purpose (not luck)? These 8 principles turned my hit-rate from random to repeatable. 👇
open.substack.com/pu...
open.substack.com/pu...
January 12, 2026 at 4:30 PM
Want better images on purpose (not luck)? These 8 principles turned my hit-rate from random to repeatable. 👇
open.substack.com/pu...
open.substack.com/pu...
The biggest Midjourney upgrade isn’t a setting—it’s a principle. Here are 8 that compound. 👇
open.substack.com/pu...
open.substack.com/pu...
January 10, 2026 at 6:10 PM
The biggest Midjourney upgrade isn’t a setting—it’s a principle. Here are 8 that compound. 👇
open.substack.com/pu...
open.substack.com/pu...
January 9, 2026 at 9:26 PM
✍️ Try something quirky today: prompt your ideal future workspace.
January 9, 2026 at 4:41 PM
✍️ Try something quirky today: prompt your ideal future workspace.
I recently audited my entire Midjourney history—all 110,657 images. The most successful pieces all followed the same 8 Core Principles. Read the full breakdown here:
Full breakdown below 👇
open.substack.com/pu...
Full breakdown below 👇
open.substack.com/pu...
January 8, 2026 at 5:05 PM
I recently audited my entire Midjourney history—all 110,657 images. The most successful pieces all followed the same 8 Core Principles. Read the full breakdown here:
Full breakdown below 👇
open.substack.com/pu...
Full breakdown below 👇
open.substack.com/pu...