Rose Lock
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roselock22.bsky.social
Rose Lock
@roselock22.bsky.social
✍️ Account Manager at Midnight Communications, Brighton
📰 Former reporter at The Argus
🎧 Record collector + occasional DJ💃
Thinking about going for #BCorp but unsure where to begin?

Check out this free event at @shoreham-port.bsky.social on 3 July - our @floatmidnight.bsky.social will be sharing Midnight's experience and answering questions - including on the impact B Corp accreditation can have on your business 🌱
June 4, 2025 at 9:33 AM
This is a great opportunity - you'll learn loads and get to work with our fun, creative team on interesting digital PR campaigns for purpose-led brands 🌱

All at our lovely B Corp agency in Brighton, a stone's throw from the beach 🏖️

Please share! 👇

#PRjobs #Brightonjobs #DigitalPR
Looking to kickstart your career in PR?

We're looking for a Digital PR Assistant to join our award-winning team, supporting impactful media campaigns.

🧠 Full training + mentoring
🌱 Clear career progression
💰 £25k+ salary, generous benefits
📍 Brighton (hybrid)

bit.ly/42Z04a5

#PRjobs #Brighton
We're hiring! - Midnight
We're an award-winning B Corp digital PR agency and we're looking for our next Digital PR Assistant / Trainee.
bit.ly
May 15, 2025 at 9:13 AM
Reposted by Rose Lock
Using #AI to create fake experts for your brand = a credibility crisis waiting to happen.

AI should support credibility, not manufacture it.

Read our agency's take on this troubling trend:
bit.ly/44wP44Sv
Why creating fake experts for your company is a (really) bad idea - Midnight
Creating fake AI experts might seem clever, but it risks your brand’s trust and credibility. Here’s why real humans still matter.
bit.ly
May 9, 2025 at 9:08 AM
Reposted by Rose Lock
With the growth of #AI search, the way #SEO works is changing - and digital PR is more crucial than ever.

With algorithms placing expertise and trust at the heart of search rankings, securing high quality coverage is the lightning rod your SEO strategy needs.

Read more: bit.ly/4j0D3st

#DigitalPR
Digital PR in the AI age: the lightning rod for your SEO - Midnight
AI search is transforming SEO, making Digital PR essential. Discover how it can boost visibility and rankings.
bit.ly
March 25, 2025 at 10:52 AM
"Imagine waking up to find that the world’s creative works has been taken and used to make someone else rich without creators’ consent."

Excellent article here from @pressgazette.co.uk explaining why we need to protect copyright material from being used freely by AI companies.

#MakeItFair
How publishers should fight back against the greatest heist in history - new from Matthew Scott Goldstein on how AI companies are mining and underming human creativity pressgazette.co.uk/comment-anal...
How publishers should fight back against the greatest heist in history
The hypocritical theft of all human creativity by big tech is being aided by UK Government.
pressgazette.co.uk
February 25, 2025 at 3:16 PM
It's being described as 'the greatest heist in history'.

Don't want AI companies to help themselves freely to artists' and journalists' work, while enriching a few tech billionaires?

Support the #MakeItFair campaign to protect those in the creative industries:

newsmediauk.org/make-it-fair/
Make It Fair - News Media Association
Journalism Matters highlights the vital role trusted news media journalism plays in our democratic society.
newsmediauk.org
February 25, 2025 at 3:12 PM
Reposted by Rose Lock
Hello Bluesky!

For our first post, we’re sharing our latest blog on why now is the time for businesses to double down on ESG – and all the benefits that this brings: for companies, for society and our planet 🌍

Read more: www.midnight.co.uk/newsandviews...

#ESG #PR #BCorp
Why businesses must lead the ESG charge in 2025 - Midnight
With ESG under fire in 2025, businesses must step up where governments fall short. Strong brands built on trust, sustainability, and stakeholder benefit will thrive. Discover why ESG isn't just an eth...
www.midnight.co.uk
February 17, 2025 at 3:05 PM
Reposted by Rose Lock
happy birthday gromit 🐾
February 12, 2025 at 7:49 AM
Reposted by Rose Lock
A satirical proposal to purchase California for a trillion dollars and turn it into the province of “New Denmark”, with bike lanes on Beverly Hills and Mickey Mouse in a horned Viking helmet, has been supported by more than 200,000 people
‘We’ll bring hygge to Hollywood’: Denmark’s pitch to buy California
www.thetimes.com
February 12, 2025 at 5:00 PM
Hello blue sky! 🌞

Beautiful Queens Park in #Brighton this morning 🍁🍂
November 22, 2024 at 11:21 AM