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Sam De Boeck

@samdeboeck.bsky.social

250 followers 150 following 63 posts

Founded Oro Interactive // Murky Divers, Daemonologie & Order 13 // Professional calculated risks taker

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Sam De Boeck @samdeboeck.bsky.social · May 28

100.000 wishlists in 1 month for Easy Delivery Co. by solo dev SweatersJPG🔥

Sam De Boeck @samdeboeck.bsky.social · May 19

Hey that's our (publisher) game! :) thanks for playing

Sam De Boeck @samdeboeck.bsky.social · Apr 29

Make that 30.200 WL as of today 🔥

Sam De Boeck @samdeboeck.bsky.social · Apr 28

Our newest game Easy Delivery Co. gained 15.000+ wishlists on its reveal weekend resulting in 23.500 outstanding wishlists.

How did we do it? 🧵

Sam De Boeck @samdeboeck.bsky.social · Apr 28

Congratulations you made it to the end! Now go play our demo store.steampowered.com/app/3293010/...

Easy Delivery Co. on Steam

Easy Delivery Co. is a relaxing driving game with strange secrets. Chill out, make deliveries and get to know the mysterious residents of this scenic mountain town, all while earning well below minimu...

store.steampowered.com

Sam De Boeck @samdeboeck.bsky.social · Apr 28

8.1 - It's all about execution. This whole process was months of prep work: trailer creation, pre-seeding press, preparing social posts, dressing up store page, music for trailer, assets for store page (big thanks to Hugo!!) for everything to be pushed in a handful of days!

Sam De Boeck @samdeboeck.bsky.social · Apr 28

8 Summary - we leveraged trailer and demo for the release beat. We spread the news on social media, sent word to press and creators and tried to funnel as much traffic as possible to the page hoping the demo would go trending and become our WL generator. It did!

Sam De Boeck @samdeboeck.bsky.social · Apr 28

1.2 Trailer - I actually forgot to mention results from the trailer and I'm too lazy to edit this whole post now, but we got amazing results with the trailer on Gametrailers (notice, no IGN coverage 🥲) and @alphabetagamer.bsky.social

Sam De Boeck @samdeboeck.bsky.social · Apr 28

7. Send word to a small targeted set of content creators about the demo drop. We don't want to send word to all our contacts yet as we got more marketing beats coming and we don't want to exhaust them.

Sam De Boeck @samdeboeck.bsky.social · Apr 28

6.2 Press - here's the actual email we sent out! It's actually longer than we usual do. Ingredients: 1) Info about the game, 2) leverage viral post, 3) GIF, 4) Trailer drop, 5) what to expect (they need body to write a post about your game), 6) demo news, 7) links

Sam De Boeck @samdeboeck.bsky.social · Apr 28

6.1 Press - Result? @rockpapershotgun.bsky.social , @VICE , @gematsu.com , and more articles <3

Sam De Boeck @samdeboeck.bsky.social · Apr 28

6. Press - we knew Japan would love the game so together with @nnoroshi.bsky.social we teased it in advance a week before. Goal = get a viral post we can leverage to press! And yes! It worked!!

Sam De Boeck @samdeboeck.bsky.social · Apr 28

5. We sent word to social media news creators (TikTok, IG, etc.) and also posted shorts on our own channels. This time, the owned (Oro) channel performed better than the creators we sent to. That's why you always do both! Sometimes you win, sometimes you lose!

Sam De Boeck @samdeboeck.bsky.social · Apr 28

4. Social Media! People love cozy games. We knew the game did well thanks to @sweaters.bsky.social various posts. As such, we did a social media blast shouting out trailer from the rooftops to everyone. Big thanks to our partner @nnoroshi.bsky.social who took care of Japan with amazing results!

Sam De Boeck @samdeboeck.bsky.social · Apr 28

3.1 We used a separate demo page as we wanted to experiment with this. Our goal = 1) rank the demo page and funnel traffic to main store page, 2) gather reviews and (free) playtesting data of real people! We tested the demo thoroughly before so we were confident in its quality.

Sam De Boeck @samdeboeck.bsky.social · Apr 28

3. Drop a polished (heavily-tested) demo that gives you 30 minutes of "what to expect" of the full game as well as the option to keep playing (which helps with CCU consistency) through endless deliveries. Goal = habbit forming "your daily 5-10 deliveries"

Sam De Boeck @samdeboeck.bsky.social · Apr 28

2. A nicely dressed up, but minimalistic, store page with GIFs to explain the core gameplay loop. Goal = inform players what to expect.

Sam De Boeck @samdeboeck.bsky.social · Apr 28

1.1. Big thanks to @torelehmann.bsky.social for a banger soundtrack that resonated with a lot of people. Music plays a big role in EDCo. It is your beacon of hope. Your kei truck is your safe space. Listen to some good tunes while making deliveries. Full game will feature many original tracks.

Sam De Boeck @samdeboeck.bsky.social · Apr 28

1. A good trailer is CRUCIAL. @stijnbe.bsky.social did an amazing job with the EDCo trailer capturing 1) the atmosphere (a moody, but cozy desolate mountain town) and 2) explaining the gameplay loop (making deliveries with your kei truck).

Sam De Boeck @samdeboeck.bsky.social · Apr 28

Our newest game Easy Delivery Co. gained 15.000+ wishlists on its reveal weekend resulting in 23.500 outstanding wishlists.

How did we do it? 🧵

Sam De Boeck @samdeboeck.bsky.social · Apr 26

Oh hello there! 👀

Sam De Boeck @samdeboeck.bsky.social · Apr 24

Another game announcement?! 👀👀

Oro Interactive @orointeractive.bsky.social · Apr 24

Oro is partnering up with the talented Sam Cameron to publish Easy Delivery Co.

Think A Short Hike meets kei truck delivery, while being severely underpaid.

DEMO IS LIVE NOW!!

Sam De Boeck @samdeboeck.bsky.social · Apr 22

You and Alex look very happy!

Sam De Boeck @samdeboeck.bsky.social · Apr 10

Big congrats to you and the team Kris! The game is f*cking awesome 🔥 Better buy Hans and I a drink at Reboot to compensate for the eternal pain we'll feel.

Reposted by Sam De Boeck

Alex Kanaris-Sotiriou @kanaratron.bsky.social · Apr 2

I have one Starter Pack that still needs more folks in it!

If you're an INDIE GAME PUBLISHER (not just publishing your own games) then hit me up in the replies and I'll add you on.

Currently at 71/150 so reposts welcome.

Sam De Boeck @samdeboeck.bsky.social · Apr 3

Nice work Chris! You're taking back-to-back to the next level