Author | Lightnews

Eivind Savio @savio.no · Jun 8

New Google advertisement parameters:
gad_campaignid and gad_source

I detected gad_campaignid 4 days ago for the first time.
support.google.com/google-ads/a...

About gad_* URL parameters - Google Ads Help

gad_* parameters are URL parameters that provide aggregate data about your campaigns. They offer valuable insights into campaign performance without compromising user privacy. For example, gad_source

support.google.com

Eivind Savio @savio.no · May 27

Item List & Item Promotion attribution are now independent of each other.
Search Term can be attributed on Item Level.
If you are using SGTM and Firestore, no more Cloud Functions to write TTL.

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Eivind Savio @savio.no · May 26

Here is my original blog post about the solution from February 2023:
www.savio.no/google-tag-m...

GA4 - Item List, Promotion & Search Term Attribution with GTM - Savio.no

GA4 has Item List & Promotion reports, but no attribution. This solution for GTM Web or Server-side GTM fixes the missing attribution.

www.savio.no

Eivind Savio @savio.no · May 26

I think I was the first to create a GA4 Item List & Promotion attribution solution for more than 2 years ago. It was time to do some upgrading:

* Simplified setup
* Improved attribution
* Reduced Read & Writes for SGTM solution using Firestore

github.com/gtm-template...

GitHub - gtm-templates-knowit-experience/sgtm-ga4-ecom-item-list-promo-attribution: Variable Template (Server) for Google Tag Manager that makes it possible to Attribute GA4 Item List, Promotion & Sea...

Variable Template (Server) for Google Tag Manager that makes it possible to Attribute GA4 Item List, Promotion & Search Term to revenue or ecommerce Event's (ex. purchase). - gtm-templates-...

github.com

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Eivind Savio @savio.no · May 5

I'm using it on 2 different projects, and it seems to work nice. Adding it to 2 more projects later this week that has more volume, and they are using the Timestamp + Cloud Functions hack. Curious how much this would reduce Firestore reads and writes.

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Eivind Savio @savio.no · May 5

I decided to make a Server-side GTM Template that can write Time To Live (TTL) directly to Firestore since I don't know about any generic solution that can do this. No more hacks with Timestamp and Cloud (Run) functions to delete documents.

It's open source.

Write TTL (Time To Live) to Firestore using Server-side GTM - Savio.no

Write Firestore TTL from Server-side Google Tag Manager using the Firestore Writer with TTL Template. Reduce costs and simplify setup.

www.savio.no

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Eivind Savio @savio.no · May 4

This change made me do some updates to my "GA4 - Item List & Promotion Attribution - GTM Variable (Web)":
github.com/gtm-template...

It now supports both GA cookie formats.
I also improved the attribution logic, and added the possibility to add "search_term" to Items for easier reporting.

Eivind Savio @savio.no · May 3

I had some logic based on the old format, which broke.

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Eivind Savio @savio.no · May 3

The GA cookie value is now stored in different format. I have seen the format changes from one Event to another within the same session.

Old format:
GS1.1.1746298084.1.1.1746298084.0.0.1109558877

New format:
GS2.1.s1746298084$o1$g1$t1746298857$j0$l0$h1109558877

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Reposted by Eivind Savio

Tag Mana @tagmana.bsky.social · May 3

If you run into a Hubspot V4 form out there, you'll need a new event listener.
Here is one I just whipped up that still gives you the form ID.

(See comments for code)

#googletagmanager #googleanalytics #hubspot #ga4 #gtm #leadgeneration

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Eivind Savio @savio.no · Apr 26

I have really been missing the possibility to write Time To Live to Firestore from Server-side GTM.
And because of that, I decided to make the Template myself.
#gtm #sgtm #GoogleTagManager

Firestore Writer Server-side Tag Template with Time To Live

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Eivind Savio @savio.no · Apr 17

Nice twist with GTM pipeline.

Is also on the annotation bandwagon, so made this sheet as a testing solution. Going to be integrated somewhere else later on.

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Eivind Savio @savio.no · Apr 7

Will update the "GA4 documentation solution" that uses this concept eventually (after I have written some other updates to the solution as well).

Eivind Savio @savio.no · Apr 7

I have been using the Cloud Functions concept from this blog post from @teamsimmer.com in many different ways:
www.teamsimmer.com/2022/12/07/h...

But since Google is moving to Google Cloud Run Functions instead, I tried to see if I could make it work with Cloud Run Functions. I could.

How Do I Trigger A Scheduled Query When The GA4 Daily Export Happens?

In this article, I'll show you how you can trigger a BigQuery scheduled query as soon as the Google Analytics 4 daily export job is complete.

www.teamsimmer.com

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Reposted by Eivind Savio

Simo Ahava @simoahava.bsky.social · Mar 12

📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣

In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events.

The change isn't as dramatic as many feared.

www.simoahava.com/analytics/cl...

#measure

Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events

Google will update GTM containers on April 10 by automatically loading a Google Tag when an Ads or Floodlight event fires without a preceding Google Tag.

www.simoahava.com

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Eivind Savio @savio.no · Mar 10

One client is about to start to use Growthbook. Looks promising.

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Reposted by Eivind Savio

David Vallejo @thyng.bsky.social · Mar 9

Enhanced setup funnels with improved instructions and step-by-step videos.

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Eivind Savio @savio.no · Mar 9

Fixed a small, but irritation bug in my GA4 Documentation solution:
github.com/Knowit-Exper...

Releases · Knowit-Experience-MarTech/ga4-documentation-administration-solution

Solution for documenting & administration Events, Parameters & Annotations for Google Analytics 4 (GA4) using Google Sheet, BigQuery & Looker Studio. - Knowit-Experience-MarTech/ga4-doc...

github.com

Eivind Savio @savio.no · Mar 8

Still a long way to go, but working on making it easier to analyse A/B-tests using BigQuery.

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Eivind Savio @savio.no · Mar 6

Do the Hungarian people agree with the Putin puppet Orban? Asking for a friend.

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Eivind Savio @savio.no · Mar 6

He is a ruzzian asset.

Reposted by Eivind Savio

Jules @zjuul.net · Mar 6

Quite a comprehensive guide on setting permissions when using Big Query - by James Cottril on the @analytics-ninja.com blog

BigQuery - What permissions do I need? - Analytics Ninja

BigQuery permissions can be complicated, we're breaking down what the roles do, what users need to have and how to secure your project with IAM.

www.analytics-ninja.com

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Eivind Savio @savio.no · Mar 2

In the meeting there was a man without a suit, and some suits without men.

Jamie Schler @lifesafeast.bsky.social · Mar 2

Eivind Savio @savio.no · Mar 2

I bought my first electric car 6 years ago. On my checklist was no Tesla because Elon.
Already then he was a disgusting person which I wouldn't support with my money.

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Eivind Savio @savio.no · Mar 1

As a Norwegian, I support this.

Brian Tyler Cohen @briantylercohen.bsky.social · Mar 1

One of Norway's largest fuel companies just announced that they will no longer refuel US Navy vessels after Trump’s treatment of Zelenskyy.

“It made us sick... We encourage all Norwegians and Europeans to follow our example.”

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