Brendan Schneider
@schneiderb.com
Every student deserves a school that feels like home.
I help K-12 schools use digital marketing to create those connections, boost visibility, and welcome more families through their doors.
📚 Book: https://amzn.to/3Qim9t2
📖 Blog: schneiderb.com
I help K-12 schools use digital marketing to create those connections, boost visibility, and welcome more families through their doors.
📚 Book: https://amzn.to/3Qim9t2
📖 Blog: schneiderb.com
Pinned
Brendan Schneider
@schneiderb.com
· May 29
I wrote a book.
I didn’t write this book because I had all the answers.
I wrote it because I know how hard it is when you feel like you’re supposed to have them.
I didn’t write this book because I had all the answers.
I wrote it because I know how hard it is when you feel like you’re supposed to have them.
Learn how to create editorial calendar that attracts prospective families. This guide offers actionable strategies for school marketing teams.
How to Create Editorial Calendar: Boost Enrollment
Learn how to create editorial calendar that attracts prospective families. This guide offers actionable strategies for school marketing teams.
blog.marcomsociety.org
November 30, 2025 at 8:59 PM
Learn how to create editorial calendar that attracts prospective families. This guide offers actionable strategies for school marketing teams.
Choosing the right social media platform: A practical K-12 guide to align goals with your audience and boost enrollment and engagement.
Choosing the right social media platform: A K-12 guide
Choosing the right social media platform: A practical K-12 guide to align goals with your audience and boost enrollment and engagement.
blog.marcomsociety.org
November 29, 2025 at 3:01 PM
Choosing the right social media platform: A practical K-12 guide to align goals with your audience and boost enrollment and engagement.
Discover how to build a strategic enrollment planning process that boosts admissions and retention with our practical guide for schools.
A Guide to Strategic Enrollment Planning
Discover how to build a strategic enrollment planning process that boosts admissions and retention with our practical guide for schools.
blog.marcomsociety.org
November 28, 2025 at 1:02 PM
Discover how to build a strategic enrollment planning process that boosts admissions and retention with our practical guide for schools.
Learn how to improve email deliverability with proven strategies. Master sender reputation, authentication, and list hygiene to stop landing in spam.
How to Improve Email Deliverability and Land in the Inbox
Learn how to improve email deliverability with proven strategies. Master sender reputation, authentication, and list hygiene to stop landing in spam.
blog.marcomsociety.org
November 27, 2025 at 8:59 PM
Learn how to improve email deliverability with proven strategies. Master sender reputation, authentication, and list hygiene to stop landing in spam.
Learn how to create content strategy with a practical, step-by-step guide that defines your audience and drives measurable growth.
How to create content strategy that drives results
Learn how to create content strategy with a practical, step-by-step guide that defines your audience and drives measurable growth.
blog.marcomsociety.org
November 26, 2025 at 1:01 PM
Learn how to create content strategy with a practical, step-by-step guide that defines your audience and drives measurable growth.
Learn a crisis communication plan you can tailor for your school. Actionable steps for K-12 leaders to protect students and communicate clearly in emergencies.
Crisis Communication Plan: A Quick Guide for School Leaders
Learn a crisis communication plan you can tailor for your school. Actionable steps for K-12 leaders to protect students and communicate clearly in emergencies.
blog.marcomsociety.org
November 25, 2025 at 8:59 PM
Learn a crisis communication plan you can tailor for your school. Actionable steps for K-12 leaders to protect students and communicate clearly in emergencies.
Learn what is digital strategy and how to build a roadmap that aligns your school's technology with measurable goals like enrollment and parent engagement.
What Is Digital Strategy for Schools
Learn what is digital strategy and how to build a roadmap that aligns your school's technology with measurable goals like enrollment and parent engagement.
blog.marcomsociety.org
November 24, 2025 at 1:00 PM
Learn what is digital strategy and how to build a roadmap that aligns your school's technology with measurable goals like enrollment and parent engagement.
Learn how to launch and manage successful student ambassadors programs with actionable steps for recruitment, training, and measuring impact.
Build a Standout student ambassadors programs
Learn how to launch and manage successful student ambassadors programs with actionable steps for recruitment, training, and measuring impact.
blog.marcomsociety.org
November 23, 2025 at 8:59 PM
Learn how to launch and manage successful student ambassadors programs with actionable steps for recruitment, training, and measuring impact.
Curious what is search engine optimization? This guide explains how SEO works with practical examples of on-page, off-page, and technical strategies.
What Is Search Engine Optimization Explained
Curious what is search engine optimization? This guide explains how SEO works with practical examples of on-page, off-page, and technical strategies.
blog.marcomsociety.org
November 22, 2025 at 3:00 PM
Curious what is search engine optimization? This guide explains how SEO works with practical examples of on-page, off-page, and technical strategies.
what is a content calendar? Discover what it is and why it matters for marketing. Learn to build one to streamline workflows and boost engagement.
what is a content calendar? A quick planning guide
what is a content calendar? Discover what it is and why it matters for marketing. Learn to build one to streamline workflows and boost engagement.
blog.marcomsociety.org
November 21, 2025 at 1:02 PM
what is a content calendar? Discover what it is and why it matters for marketing. Learn to build one to streamline workflows and boost engagement.
Learn what is marketing communications and how your school can use it to build trust, boost enrollment, and create a powerful community narrative.
What Is Marketing Communications for Schools
Learn what is marketing communications and how your school can use it to build trust, boost enrollment, and create a powerful community narrative.
blog.marcomsociety.org
November 20, 2025 at 8:59 PM
Learn what is marketing communications and how your school can use it to build trust, boost enrollment, and create a powerful community narrative.
Learn practical steps to implement communication plans for schools that boost transparency, family engagement, and student success.
Boost school outcomes with communication plans for schools
Learn practical steps to implement communication plans for schools that boost transparency, family engagement, and student success.
blog.marcomsociety.org
November 19, 2025 at 1:02 PM
Learn practical steps to implement communication plans for schools that boost transparency, family engagement, and student success.
A practical guide to strategic planning for schools. Learn to build and execute a plan that aligns your community and drives real student success.
Strategic Planning for Schools Made Simple
A practical guide to strategic planning for schools. Learn to build and execute a plan that aligns your community and drives real student success.
blog.marcomsociety.org
November 18, 2025 at 8:59 PM
A practical guide to strategic planning for schools. Learn to build and execute a plan that aligns your community and drives real student success.
Learn how to create social media content calendar with a simple, step-by-step approach to plan, schedule, and boost engagement.
how to create social media content calendar: A quick guide
Learn how to create social media content calendar with a simple, step-by-step approach to plan, schedule, and boost engagement.
blog.marcomsociety.org
November 17, 2025 at 1:01 PM
Learn how to create social media content calendar with a simple, step-by-step approach to plan, schedule, and boost engagement.
Learn crisis management and social media for K-12 schools: build a response team, monitor threats, and protect your school's reputation online.
Crisis management and social media for K-12 Schools
Learn crisis management and social media for K-12 schools: build a response team, monitor threats, and protect your school's reputation online.
blog.marcomsociety.org
November 16, 2025 at 8:59 PM
Learn crisis management and social media for K-12 schools: build a response team, monitor threats, and protect your school's reputation online.
Google’s AI Overview is changing the way people search online. Instead of scrolling through a list of links, searchers can now see an AI-generated summary at the very top of the results page — with links to the original sources right underneath. For schools, this creates a valuable new opportunity:
How Schools Can Get Featured in Google’s AI Overview
Google’s AI Overview is changing the way people search online. Instead of scrolling through a list of links, searchers can now see an AI-generated summary at the very top of the results page — with links to the original sources right underneath. For schools, this creates a valuable new opportunity: if your content is selected, […]
blog.schneiderb.com
November 15, 2025 at 3:00 PM
Google’s AI Overview is changing the way people search online. Instead of scrolling through a list of links, searchers can now see an AI-generated summary at the very top of the results page — with links to the original sources right underneath. For schools, this creates a valuable new opportunity:
Explore user generated content strategies to boost engagement and learning outcomes in K-12 schools with practical tips.
User Generated Content Strategies for K-12 Schools
Explore user generated content strategies to boost engagement and learning outcomes in K-12 schools with practical tips.
blog.marcomsociety.org
November 14, 2025 at 1:01 PM
Explore user generated content strategies to boost engagement and learning outcomes in K-12 schools with practical tips.
what is brand voice: Discover how to define a consistent, relatable voice that builds trust and loyalty for your business.
what is brand voice: Craft a memorable brand tone today
what is brand voice: Discover how to define a consistent, relatable voice that builds trust and loyalty for your business.
blog.marcomsociety.org
November 13, 2025 at 8:59 PM
what is brand voice: Discover how to define a consistent, relatable voice that builds trust and loyalty for your business.
Discover proven strategies for public relations in schools. Build community trust, manage communications, and boost engagement with this expert guide.
Mastering Public Relations in Schools
Discover proven strategies for public relations in schools. Build community trust, manage communications, and boost engagement with this expert guide.
blog.marcomsociety.org
November 12, 2025 at 1:02 PM
Discover proven strategies for public relations in schools. Build community trust, manage communications, and boost engagement with this expert guide.
Discover how to increase community engagement with proven strategies. Build stronger parent connections and boost student participation in your K-12 school.
How to Increase Community Engagement in Schools
Discover how to increase community engagement with proven strategies. Build stronger parent connections and boost student participation in your K-12 school.
blog.marcomsociety.org
November 11, 2025 at 8:59 PM
Discover how to increase community engagement with proven strategies. Build stronger parent connections and boost student participation in your K-12 school.
Discover how to plan virtual events that keep attendees engaged. Our guide offers practical strategies for tech, promotion, content, and execution.
How to Plan Virtual Events That Captivate Audiences
Discover how to plan virtual events that keep attendees engaged. Our guide offers practical strategies for tech, promotion, content, and execution.
blog.marcomsociety.org
November 10, 2025 at 1:02 PM
Discover how to plan virtual events that keep attendees engaged. Our guide offers practical strategies for tech, promotion, content, and execution.
This guide on how to handle difficult parents delivers practical strategies for setting boundaries, communicating effectively, and reducing conflicts.
How to handle difficult parents: A Practical Guide
This guide on how to handle difficult parents delivers practical strategies for setting boundaries, communicating effectively, and reducing conflicts.
blog.marcomsociety.org
November 9, 2025 at 8:59 PM
This guide on how to handle difficult parents delivers practical strategies for setting boundaries, communicating effectively, and reducing conflicts.
Build a data-driven strategic enrollment management plan that works. Learn how to navigate demographic shifts, set clear goals, and drive sustainable growth.
A Modern Strategic Enrollment Management Plan
Build a data-driven strategic enrollment management plan that works. Learn how to navigate demographic shifts, set clear goals, and drive sustainable growth.
blog.marcomsociety.org
November 8, 2025 at 3:00 PM
Build a data-driven strategic enrollment management plan that works. Learn how to navigate demographic shifts, set clear goals, and drive sustainable growth.
Parent communication is evolving rapidly. In today’s fast-paced, mobile-first world, parents expect updates in real time, not buried in a backpack or lost in an unread email. To meet these expectations, more schools are turning to automated messaging for schools to streamline communication and incre
Boost Parent Engagement with Automated Messaging for Schools
Parent communication is evolving rapidly. In today’s fast-paced, mobile-first world, parents expect updates in real time, not buried in a backpack or lost in an unread email. To meet these expectations, more schools are turning to automated messaging for schools to streamline communication and increase parent engagement. Automated messaging refers to the use of technology […]
blog.schneiderb.com
November 7, 2025 at 1:01 PM
Parent communication is evolving rapidly. In today’s fast-paced, mobile-first world, parents expect updates in real time, not buried in a backpack or lost in an unread email. To meet these expectations, more schools are turning to automated messaging for schools to streamline communication and incre