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Search Engine Journal
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Timely, trustworthy information for SEOs and marketers to optimize their strategies, businesses and careers.
Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. via @mattgsouthern.bsky.social

#seonews #Google
Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over
Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. via @mattgsouthern.bsky.social #seonews #Google
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November 28, 2025 at 5:17 PM
This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. via @mattgsouthern.bsky.social

#ChatGPT
SEO Pulse: ChatGPT Gets Shopping & What Drives AI Citations
This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. via @mattgsouthern.bsky.social #ChatGPT
www.searchenginejournal.com
November 28, 2025 at 3:17 PM
While the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it.

#marketing
The Impact AI Is Having On The Marketing Ecosystem
While the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it. #marketing
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November 28, 2025 at 2:33 PM
Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches audiences when they’re most ready to act.
Paid Ad Scheduling Across Time Zones That Actually Works
Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches audiences when they’re most ready to act.
www.searchenginejournal.com
November 28, 2025 at 1:04 PM
Exclusive data about the AI Search funding landscape reveals the true upside of the market – and potential down rounds. via @kevin-indig.bsky.social

#llms
The Alpha Is Not LLM Monitoring
Exclusive data about the AI Search funding landscape reveals the true upside of the market – and potential down rounds. via @kevin-indig.bsky.social #llms
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November 27, 2025 at 2:34 PM
Answer-driven results are redefining what visibility means and demanding a more strategic approach to content and brand expertise.
From Organic Search To AI Answers: How To Redesign SEO Content Workflows
Answer-driven results are redefining what visibility means and demanding a more strategic approach to content and brand expertise.
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November 27, 2025 at 2:03 PM
Google's John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. via @mattgsouthern.bsky.social

#seonews
Mueller: Background Video Loading Unlikely To Affect SEO
Google's John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. via @mattgsouthern.bsky.social #seonews
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November 26, 2025 at 10:11 PM
SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest. via @mattgsouthern.bsky.social

#ChatGPT
New Data: Top Factors Influencing ChatGPT Citations
SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest. via @mattgsouthern.bsky.social #ChatGPT
www.searchenginejournal.com
November 26, 2025 at 5:50 PM
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies.

#marketing
From Invisible to Influential: How Founder-Led Marketing Drives 3.7x Larger Deals
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies. #marketing
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November 26, 2025 at 1:34 PM
A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, research, and everyday tasks.

#ChatGPT
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, research, and everyday tasks. #ChatGPT
www.searchenginejournal.com
November 26, 2025 at 1:19 PM
LLMs are collapsing borders in search, turning thin or misaligned regional content into global defaults that distort market visibility.
How AI’s Geo-Identification Failures Are Rewriting International SEO
LLMs are collapsing borders in search, turning thin or misaligned regional content into global defaults that distort market visibility.
www.searchenginejournal.com
November 26, 2025 at 12:03 PM
Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance.
The 2026 AI Search Benchmark Every SEO Leader Needs [Webinar]
Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance.
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November 26, 2025 at 8:49 AM
Why the same AI gives different answers (and what that means for your brand).
The AI Consistency Paradox
Why the same AI gives different answers (and what that means for your brand).
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November 25, 2025 at 2:03 PM
Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of the game yet. via @shelleywalsh.bsky.social

#Google #llms
Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win
Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of the game yet. via @shelleywalsh.bsky.social #Google #llms
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November 25, 2025 at 1:03 PM
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in users. via @mattgsouthern.bsky.social

#ChatGPT
ChatGPT Adds Shopping Research For Product Discovery
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in users. via @mattgsouthern.bsky.social #ChatGPT
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November 24, 2025 at 10:11 PM
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.

#ppcnews
What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. #ppcnews
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November 24, 2025 at 8:55 PM
Google's John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first. via @mattgsouthern.bsky.social

#Google #llms
Google’s Mueller Questions Need For LLM-Only Markdown Pages
Google's John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first. via @mattgsouthern.bsky.social #Google #llms
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November 24, 2025 at 8:02 PM
The EU's Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here's what to watch. via @mattgsouthern.bsky.social

#seonews
EU Plan To Simplify GDPR Targets AI Training And Cookie Consent
The EU's Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here's what to watch. via @mattgsouthern.bsky.social #seonews
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November 24, 2025 at 3:25 PM
PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide algorithms
The Behaviors And Mindset Of Marketers Who Win With Performance Max
PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide algorithms
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November 24, 2025 at 2:04 PM
Connect organic resonance and paid performance in one framework designed to turn thought leadership into predictable revenue.
The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
Connect organic resonance and paid performance in one framework designed to turn thought leadership into predictable revenue.
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November 24, 2025 at 1:04 PM
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche. via @mattgsouthern.bsky.social

#smmnews
Pew: 84% Of Adults Use YouTube As Platform Growth Continues
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche. via @mattgsouthern.bsky.social #smmnews
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November 21, 2025 at 8:52 PM
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. via @mattgsouthern.bsky.social

#seonews #Google
Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. via @mattgsouthern.bsky.social #seonews #Google
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November 21, 2025 at 6:24 PM
The Pulse covers the Gemini 3 launch, Adobe acquires Semrush for $1.9 billion, and Search Console adds custom annotations and a branded queries filter. via @mattgsouthern.bsky.social
SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush
The Pulse covers the Gemini 3 launch, Adobe acquires Semrush for $1.9 billion, and Search Console adds custom annotations and a branded queries filter. via @mattgsouthern.bsky.social
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November 21, 2025 at 2:04 PM
The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.
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November 21, 2025 at 1:33 PM
Transform your WordPress site into an SEO powerhouse with this comprehensive checklist covering hosting, speed optimization, security, and Core Web Vitals. via @mattgsouthern.bsky.social

#WordPress
WordPress SEO Checklist: Get Ready For (Site) Launch
Transform your WordPress site into an SEO powerhouse with this comprehensive checklist covering hosting, speed optimization, security, and Core Web Vitals. via @mattgsouthern.bsky.social #WordPress
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November 21, 2025 at 1:02 PM