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AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse.
#seo #smm
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
#seo #smm
This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content practices.
#seo #smm
This week's PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.
#google #seo
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
#seo #smm
This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
#bing #google
Google's John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank.
#google #seo
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.
#seo #smm
AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.
#seo #smm
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
#google #seo
Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.
#google #seo
If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.
#google #seo
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
#google #seo
AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
#seo #smm
Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority.
#seo #smm
AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare.
#seo #smm
An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long-term SEO performance.
#google #seo
Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent.
#seo #smm
Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.
#seo #smm
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results.
#seo #smm
Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches.
#google #seo
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey.
#google #seo
Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers.
#google #seo
Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.
#google #seo
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
#google #seo