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Why content that ranks can still fail AI retrieval

AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse.
#seo #smm
Why content that ranks can still fail AI retrieval
AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse.
searchengineland.com
February 6, 2026 at 11:08 PM
How PR teams can measure real impact with SEO, PPC, and GEO

A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
#seo #smm
How PR teams can measure real impact with SEO, PPC, and GEO
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
searchengineland.com
February 6, 2026 at 10:07 PM
Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse

This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content practices.
#seo #smm
Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse via @sejournal, @MattGSouthern
This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content practices.
www.searchenginejournal.com
February 6, 2026 at 8:07 PM
Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse

This week's PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.
#google #seo
Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse via @sejournal, @brookeosmundson
This week's PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.
www.searchenginejournal.com
February 6, 2026 at 7:06 PM
Why most B2B buying decisions happen on Day 1 – and what video has to do with it

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
#seo #smm
Why most B2B buying decisions happen on Day 1 – and what video has to do with it
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
searchengineland.com
February 6, 2026 at 3:07 PM
Google & Bing don’t recommend seperate markdown pages for LLMs

This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
#bing #google
Google & Bing don’t recommend seperate markdown pages for LLMs
This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
searchengineland.com
February 6, 2026 at 2:07 PM
Google Shows How To Check Passage Indexing

Google's John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank.
#google #seo
Google Shows How To Check Passage Indexing via @sejournal, @martinibuster
Google's John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank.
www.searchenginejournal.com
February 6, 2026 at 6:09 AM
What 1,000 Businesses Reveal About Growth in 2026 [Webinar]

Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.
#seo #smm
What 1,000 Businesses Reveal About Growth in 2026 [Webinar] via @sejournal, @hethr_campbell
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.
www.searchenginejournal.com
February 6, 2026 at 5:09 AM
Your local rankings look fine. So why are calls disappearing?

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.
#seo #smm
Your local rankings look fine. So why are calls disappearing?
AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.
searchengineland.com
February 6, 2026 at 4:08 AM
Google Releases Core Update Targeting Discover Feed

Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
#google #seo
Google Releases Core Update Targeting Discover Feed via @sejournal, @MattGSouthern
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
www.searchenginejournal.com
February 6, 2026 at 3:08 AM
Google releases February 2026 Discover core update

Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.
#google #seo
Google releases February 2026 Discover core update
Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.
searchengineland.com
February 6, 2026 at 2:07 AM
Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.
#google #seo
Google Ads no longer runs on keywords. It runs on intent.
If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.
searchengineland.com
February 6, 2026 at 1:07 AM
Google says AI search is driving an ‘expansionary moment’

AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
#google #seo
Google says AI search is driving an ‘expansionary moment’
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
searchengineland.com
February 6, 2026 at 12:06 AM
How AI is reshaping local search and what enterprises must do now

AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
#seo #smm
How AI is reshaping local search and what enterprises must do now
AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
searchengineland.com
February 5, 2026 at 11:06 PM
Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’

Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority.
#seo #smm
Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’
Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority.
searchengineland.com
February 5, 2026 at 10:05 PM
The Shift From Search Sessions To Decision Sessions

AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare.
#seo #smm
The Shift From Search Sessions To Decision Sessions via @sejournal, @DuaneForrester
AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare.
www.searchenginejournal.com
February 5, 2026 at 9:04 PM
Is Google Finally Cracking Down On Self-Promotional Listicles?

An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long-term SEO performance.
#google #seo
Is Google Finally Cracking Down On Self-Promotional Listicles? via @sejournal, @lilyraynyc
An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long-term SEO performance.
www.searchenginejournal.com
February 5, 2026 at 8:04 PM
Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO

Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent.
#seo #smm
Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO via @sejournal, @HelenPollitt1
Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent.
www.searchenginejournal.com
February 5, 2026 at 7:04 PM
How first-party data drives better outcomes in AI-powered advertising

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.
#seo #smm
How first-party data drives better outcomes in AI-powered advertising
Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.
searchengineland.com
February 5, 2026 at 2:07 PM
Why Off-Page SEO Still Shapes Visibility In 2026 [Webinar]

Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results.
#seo #smm
Why Off-Page SEO Still Shapes Visibility In 2026 [Webinar] via @sejournal, @hethr_campbell
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results.
www.searchenginejournal.com
February 5, 2026 at 12:05 PM
Google Search Hits $63B, Details AI Mode Ad Tests

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches.
#google #seo
Google Search Hits $63B, Details AI Mode Ad Tests via @sejournal, @MattGSouthern
Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches.
www.searchenginejournal.com
February 5, 2026 at 11:04 AM
5 Google Analytics Reports PPC Marketers Should Actually Use

Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey.
#google #seo
5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey.
www.searchenginejournal.com
February 5, 2026 at 6:09 AM
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’

Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers.
#google #seo
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’ via @sejournal, @MattGSouthern
Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers.
www.searchenginejournal.com
February 5, 2026 at 5:09 AM
Google Ads tightens access control with multi-party approval

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.
#google #seo
Google Ads tightens access control with multi-party approval
Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.
searchengineland.com
February 5, 2026 at 4:09 AM
In Google Ads automation, everything is a signal in 2026

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
#google #seo
In Google Ads automation, everything is a signal in 2026
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
searchengineland.com
February 5, 2026 at 3:09 AM