Author | Lightnews

Serotta Cycling @serottacycling.bsky.social · 5d

Only a few 2026 Limited Edition slots left!
Don't miss out on this rare opportunity.
Get the details now and secure your spot!
shopserotta.com/collections/...

Serotta Cycling @serottacycling.bsky.social · 15d

Fall rides don’t get much better. The fall colors are at their best. Nothing beats a Serotta Legend T9 ride through upstate New York this time of year. 🍂

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Serotta Cycling @serottacycling.bsky.social · 22d

Hey NYC cyclists! We’re excited to announce that Happy Freedman has joined our amazing team of fitters.

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Serotta Cycling @serottacycling.bsky.social · 26d

Don’t miss out—today’s your last day to preorder and save!

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Serotta Cycling @serottacycling.bsky.social · 28d

After two years working with the ceramic-based Cerakote finishes, we continue to be amazed at its durability, versatility, and just how easy it is to keep clean. We offer a choice of 3 color-ways to choose from.

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Serotta Cycling @serottacycling.bsky.social · Sep 22

Save on your Serotta merchandise by placing your order before September 26.

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Serotta Cycling @serottacycling.bsky.social · Sep 18

We’re delighted to announce our renewed partnership with Cyclefit. It’s about bloody time! UK riders can once again experience world-class fitting and order their custom Serotta without crossing the pond.

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Serotta Cycling @serottacycling.bsky.social · Sep 16

Performance without compromise, featherweight strength, exceptional durability, Serotta Titanium, it’s the ride.

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Serotta Cycling @serottacycling.bsky.social · Sep 16

Limited Edition Serotta — exceptional craftsmanship, exceptional deal, limited availability.

Serotta Cycling @serottacycling.bsky.social · Sep 12

Save by pre-ordering today! Prices rise September 26.
Visit Serotta.com

Serotta Cycling @serottacycling.bsky.social · Sep 12

Three Limited Edition builds. Inspired by client favorites + 2026 trends. Streamlined, exceptional value, fit by Ben, and the ride only Serotta delivers.

Serotta Cycling @serottacycling.bsky.social · Sep 4

Serotta Titanium

Serotta Cycling @serottacycling.bsky.social · Sep 2

Legendary ride, timeless finish. The Serotta Legend T9 Titanium frame with a Tempo finish is waiting for you at RA Cycles in Walnut Creek, CA.

Serotta Cycling @serottacycling.bsky.social · Aug 26

One of our riders took his Serotta to Hudson Valley’s Mohonk Preserve for a gravel adventure. With two wheelsets, he’s free to ride where the mood takes him—smooth roads one day, rugged gravel the next. That’s the kind of versatility we love to build into every bike.

Serotta Cycling @serottacycling.bsky.social · Aug 18

1986 Tour de France.
LeMond vs. Hinault was the headline—but in the background, Team 7-Eleven was riding custom-built Serottas designed to challenge Europe’s best..

Phil Cavell’s “The Wrong American” takes you inside the drama.
philcavell.substack.com?utm_source=s...

Phil Cavell Cycling Substack | Substack

Author of the best selling book - The Midlife Cyclist. The Cycling Addiction due out on Bloomsbury in 2025. Click to read Phil Cavell Cycling Substack, a Substack publication with hundreds of…

philcavell.substack.com

Serotta Cycling @serottacycling.bsky.social · Aug 8

A custom-fit bike means more power, more comfort, and more miles that feel like you were made for them.

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Serotta Cycling @serottacycling.bsky.social · Aug 5

Serotta Legend T9 – Engineered for your perfect fit. Built for the ride of a lifetime. Available at @PeregrineBicycleStudio

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Serotta Cycling @serottacycling.bsky.social · Jul 29

One of our customers tackling The Rift—200 km through Iceland’s lava fields and across the continental divide—on the Legend T9. Built for this.⁠

Serotta Cycling @serottacycling.bsky.social · Jul 24

After decades of building with titanium, steel, aluminum, and carbon, we now focus solely on titanium — the one material that delivers unmatched strength, light weight, durability, and ride feel.

Serotta Cycling @serottacycling.bsky.social · Jul 22

When you're ready for your custom bike, come in for a personalized fitting. Not nearby? No problem — we work with certified bike fitters across the country who can take your measurements to ensure a perfect fit for your custom build.
San Bernardino, Riverside, and Redlands - Meet Rachel Wilson

Serotta Cycling @serottacycling.bsky.social · Jul 18

Fresh from the booth and turning up the heat @jlpaintsbikes is absolutely crushing the paint game delivering next-level finishes that are nothing short of art 🔥

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Serotta Cycling @serottacycling.bsky.social · Jul 15

The CONCOURS T7 is the 7th evolution of a titanium legend. Built from our T7 seamless 3/2.5 Ti tubing—internally butted and tapered for a smoother, more responsive ride—it traces its roots back to our 1993 Legend Ti, the world’s first frame of its kind.

Serotta Cycling @serottacycling.bsky.social · Jul 8

The Concours is crafted from our T7 seamless 3/2.5 titanium tubeset—renowned for its precision internal butting and tapers that deliver extraordinary ride performance. Every tube is engineered to maximize strength, responsiveness, and the unmistakable smoothness of titanium.

Serotta Cycling @serottacycling.bsky.social · Jul 3

Serotta Titanium performance without compromise, strength without weight, exceptional durability.

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Serotta Cycling @serottacycling.bsky.social · Jul 1

Your favorite ride deserves your favorite gear 🚴♂️
Serotta merch is live at shopserotta.com – grab yours now!