Search Engine Roundtable
LightNews LightNews
banner
seroundtable.bsky.social
Search Engine Roundtable
@seroundtable.bsky.social
1.5K followers 1 following 4.1K posts
The Pulse of the Search Marketing Community
www.seroundtable.com
Posts Replies Media Videos
seroundtable.bsky.social
SEO Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Google Gemini, ongoing search ranking volatility, business AI agents and so much more www.youtube.com/watch?v=eRiH...
Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Search Volatility
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
January 16, 2026 at 1:02 PM
seroundtable.bsky.social
Google is prioritizing removing prediction news content in Google Search / News www.seroundtable.com/google-remov...
Google Search To Prioritize Removing Prediction News Content In Search
Rajan Patel, the VP of Engineering for Search, said on X that Google is making "changes to ranking" to remove prediction content from showing up in the Google Search top stories and news sections. Th...
www.seroundtable.com
January 16, 2026 at 12:56 PM
seroundtable.bsky.social
Google AI Overviews are replacing normal local packs and killing local SEO visibility www.seroundtable.com/google-ai-ov...
Google AI Overview Local Pack Leading To Drops In Visibility
Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some busine...
www.seroundtable.com
January 16, 2026 at 12:52 PM
seroundtable.bsky.social
Microsoft Advertising new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, and more www.seroundtable.com/microsoft-ad...
Microsoft Advertising Announces Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals & Much More
Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, inc...
www.seroundtable.com
January 16, 2026 at 12:42 PM
seroundtable.bsky.social
Google Ads campaign total budget is now an open beta www.seroundtable.com/google-ads-c...
Google Ads Campaign Total Budgets Now An Open Beta
Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping c...
www.seroundtable.com
January 16, 2026 at 12:32 PM
seroundtable.bsky.social
Google Ads manual CPC bidding option more accessible www.seroundtable.com/google-ads-m...
Google Ads Manual CPC Bidding Selection Streamlined
Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the "Conversions" goal, labeled as "Manually set bids...
www.seroundtable.com
January 16, 2026 at 12:21 PM
seroundtable.bsky.social
Google Ads allows a few advertisers to run A/B tests with different product titles and images in Shopping Ads www.seroundtable.com/google-ads-a...
Limited Test: Google Ads A/B Tests Product Titles & Images For Shopping Ads
Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and images in Shopping Ads. Ginny Marvin, the Google Ads Liaison, said it is "cur...
www.seroundtable.com
January 16, 2026 at 12:12 PM
seroundtable.bsky.social
Google jail-looking stairwell at D.C office www.seroundtable.com/photos/googl...
Google Washington D.C. Jail Looking Stairwell
Here is a photo from the Google offices in Washington, D.C. At first I thought it was some sort of Google jail cell but it is a stairwell with barricades so no one falls off and hurts themselves.
www.seroundtable.com
January 16, 2026 at 12:02 PM
seroundtable.bsky.social
Gemini Personal Intelligence and soon coming to AI Mode in Google Search www.seroundtable.com/personal-int...
Personal Intelligence In Gemini & Soon In Google Search Via AI Mode
Google is rolling out what it calls "Personal Intelligence" in the Gemini app and it will soon also come to Google Search within AI Mode. Google announced that Personal Intelligence in Gemini "connect...
www.seroundtable.com
January 15, 2026 at 12:52 PM
seroundtable.bsky.social
Universal Commerce Protocol (UCP) won't kill SEO says Google www.seroundtable.com/google-ucp-w...
Google Says Universal Commerce Protocol Won't Kill SEO
Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, "I hate to bring this, but SEOs: we’re gonna be f$@...
www.seroundtable.com
January 15, 2026 at 12:41 PM
seroundtable.bsky.social
Google core updates dont influence your favicons from showing or not showing in Google Search www.seroundtable.com/google-core-...
Google Core Updates Don't Make Favicons Disappear In Google Search
While a number of Google Search features are impacted by Google's core update, favicons showing up or not is not one of them. Yes, your site can drop in the rankings, or not show up in Google Discover...
www.seroundtable.com
January 15, 2026 at 12:32 PM
seroundtable.bsky.social
Google AI Mode ads - "explore guides and articles" www.seroundtable.com/google-ai-mo...
Google AI Mode Ads - Explore Guides and Articles
We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.
www.seroundtable.com
January 15, 2026 at 12:21 PM
seroundtable.bsky.social
Google Trends explore page adds Gemini www.seroundtable.com/google-trend...
Google Trends Explore Section Gets Gemini Upgrade
Google has added Gemini to the Google Trends Explore page to help you find new and fresh search terms. It will also compare those search terms automatically for you, all in a new design. This is roll...
www.seroundtable.com
January 15, 2026 at 12:13 PM
seroundtable.bsky.social
Google Expert trophy www.seroundtable.com/photos/googl...
Google Experts Trophy
Google had some sort of event in the Brazil office for the Google Experts program and gave out these Google Experts trophies. The Google Product Experts program is an old program where volunteers can
www.seroundtable.com
January 15, 2026 at 12:00 PM
seroundtable.bsky.social
Google won't let merchants charge more in AI Mode than what is on its normal website www.seroundtable.com/google-prohi...
Google Prohibits Showing Different Prices In Search/AI Mode vs Website
The other day, I saw the Google News channel on X respond to claims that Google is going to allow merchants to overcharge you for products sold through the new AI checkout protocol. I found it crazy b...
www.seroundtable.com
January 14, 2026 at 12:54 PM
seroundtable.bsky.social
Google says it is fine to link brand/websites together on a brand page when done at reasonable scale, which may differ from advice over a decade ago www.seroundtable.com/google-linki...
Google Says Linking Brand Websites Together At Reasonable Scale Is Fine
Google's John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty co...
www.seroundtable.com
January 14, 2026 at 12:43 PM
seroundtable.bsky.social
Google AdSense publishers huge drops in eCPM/RPM in the past day www.seroundtable.com/google-adsen...
Google AdSense Earnings Dropping Again eCPM/RPM
I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google...
www.seroundtable.com
January 14, 2026 at 12:32 PM
seroundtable.bsky.social
Google Ads faster account set up through campaigns www.seroundtable.com/google-ads-c...
Google Ads Create An Account With Campaign For Faster Set Up
For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing campaign. The option reads, "Create an account with campaign for faster setup."
www.seroundtable.com
January 14, 2026 at 12:22 PM
seroundtable.bsky.social
Microsoft Advertising guide on AEO & GEO www.seroundtable.com/microsoft-ad...
Microsoft Advertising Guide To AEO & GEO
The Microsoft Advertising team released a new PDF guide named "From discovery to influence: AEO A guide to and GEO." This guide offers "Practical data strategies to empower retailers for AI search, AI...
www.seroundtable.com
January 14, 2026 at 12:11 PM
seroundtable.bsky.social
Custom Google kimono www.seroundtable.com/photos/googl...
Google Kimono Jiu Jitsu
Did you know that Google has branded kimono and belts for the Google Jiu Jitsu Club? I spotted one in a photo on Instagram. The blue belt says "Google Jiu Jitsu Club" with the person's name and Googl
www.seroundtable.com
January 14, 2026 at 12:00 PM
seroundtable.bsky.social
Google Gemini to officially power Apple Intelligence and Siri www.seroundtable.com/apple-intell...
Apple Intelligence & Siri Officially To Be Powered By Google Gemini
It is now official, Google confirmed it has entered "into a multi-year collaboration" with Apple to power Apple Intelligence features and Siri with Google's Gemini models and cloud technology.
www.seroundtable.com
January 13, 2026 at 12:52 PM
seroundtable.bsky.social
Microsoft Advertising now allows up to 50 search themes in PMax campaigns www.seroundtable.com/microsoft-ad...
Microsoft Advertising Allows Up To 50 Search Themes In PMax Campaigns
Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.
www.seroundtable.com
January 13, 2026 at 12:42 PM
seroundtable.bsky.social
Google Search ranking volatility January 12th www.seroundtable.com/google-searc...
Google Search Ranking Volatility Around January 12
I am seeing signs of a possible Google search ranking update or volatility around January 12, 2026. This is weird in that most of the tools, not all, are mostly calm, but the chatter has picked up an...
www.seroundtable.com
January 13, 2026 at 12:31 PM
seroundtable.bsky.social
Google Shopping promotions policy now allows for promotions on subscription fees and abbreviations www.seroundtable.com/google-shopp...
Google Shopping Promotions Now Support Subscription Fees & Abbreviations
Google Shopping is updating its promotions policy to now allow for promotions on subscription fees and abbreviations. This was updated as of this month, January 2026.
www.seroundtable.com
January 13, 2026 at 12:22 PM
seroundtable.bsky.social
Google hotel knowledge panel posting reviews bug www.seroundtable.com/google-hotel...
Google Hotel Knowledge Panels Posting Is Currently Turned Off Bug
Google seems to have a bug that prevents searchers from leaving hotel reviews directly in the Google Search desktop interface. It works fine within Google Maps and Hotel search interfaces but not in t...
www.seroundtable.com
January 13, 2026 at 12:12 PM