Lightnews — Scholar-powered news

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 2d

Strong partnerships drive B2B growth.
Lead with trust, consistency & real impact—success follows.

#B2BMarketing #BusinessGrowth #Trust #Partnership #RelationshipBuilding #GrowthMindset #ValueCreation #B2BLeadership #Success #Niumatrix

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 3d

Strong partnerships drive B2B growth.
Lead with trust, consistency & real impact—success follows.

#B2BMarketing #BusinessGrowth #Trust #Partnership #RelationshipBuilding #GrowthMindset #ValueCreation #B2BLeadership #Success #Niumatrix

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 4d

Discover what really drives lasting B2B partnerships—transparency, accountability, and open feedback. Get actionable tips in our latest newsletter: [https://shorturl.at/OxMmM]

#B2BPartnerships #Trust #Transparency #Accountability #NiumatrixDigital

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 5d

Most B2B ads fail because they sell emotions, not solutions. Speak the language of ROI, not feelings.

#B2BMarketing #MarketingStrategy #DemandGeneration #B2BAdvertising #GrowthStrategy #LeadGeneration #PerformanceMarketing #MarketingForBusiness #B2BContent #Niumatrix

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 6d

B2B buyers don’t just buy products they buy trust. Publishing expert insights, not just sales pitches, positions your brand as a long-term partner rather than just a vendor.

#NiumatrixDigital #B2BMarketing #ClientRetention #ThoughtLeadership #B2BStrategy #TrustBuilding #ContentMarketing

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 9d

Retention is the real B2B growth hack — cheaper, smarter, and far more sustainable.

#NiumatrixDigital #B2BMarketing #ClientRetention #CustomerSuccess #B2BStrategy #GrowthMarketing #B2BSales #BusinessGrowth #MarketingForB2B

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 10d

Retention fuels real B2B growth because keeping clients costs less and pays more.

#NiumatrixDigital #B2BMarketing #B2BRetention #CustomerSuccess #B2BStrategy #GrowthMarketing

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 11d

Want to unlock B2B growth on LinkedIn? Discover proven strategies to optimize profiles, create engaging content, and generate quality leads. Ready to build lasting relationships and grow your pipeline?

Read the full newsletter here: [https://shorturl.at/zps5S]

#B2BLeadGeneration

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 12d

Retaining B2B customers costs far less than acquiring new ones. Just a 5% lift in retention can boost profits by up to 95%! Delivering constant value and engagement builds loyalty and long-term growth.

#CustomerRetention #B2BMarketing #Niumatrix

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 13d

Choosing between Performance Ads and SEO isn’t black and white. Paid ads provide speed and precision, while SEO builds lasting credibility and compound growth. The best B2B marketers balance both to meet their goals and budgets.

#PerformanceMarketing #B2BLeads #LeadGen #Seo

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 15d

The B2B growth pipeline flows like this: Awareness sparks interest, Engagement builds trust, Conversion seals the deal, and Retention fuels long-term success. Master the flow, master your growth. How strong is your pipeline today?

#NiumatrixDigital #B2BMarketing #DigitalMarketing

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 17d

Dussehra shows light conquers darkness. Embrace change, choose growth, and rise higher this festive season. Happy Dussehra!

#HappyDussehra #Dussehra2025 #FestivalOfVictory #KeepGrowing #Inspiration #FestiveVibes #Niumatrix #B2BGrowth #CelebrateSuccess #StrategicGrowth

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 19d

Tien Tzuo, founder of Zuora, highlights that reducing churn has a bigger impact on revenue sustainability than constantly chasing new conversions—yet very few marketers prioritize it.

#TienTzuo #ChurnReduction #SubscriptionModel #BusinessGrowth #MarketingTruths

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 20d

Customer segmentation isn’t just about demographics—it’s about actionable insights that drive engagement and growth. Here are 5 advanced segmentation strategies for 2025.

#CustomerSegmentation #DataDrivenMarketing #DigitalMarketing #GrowthStrategy #AudienceInsights #CustomerExperience

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 24d

SEO isn’t dead—it’s evolving. With 75% of users never scrolling past page one, strong SEO is more vital than ever for visibility and growth.

#SEO #DigitalMarketing #SearchVisibility

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 25d

Brand safety needs more than blacklists. 🚫

AI moderation brings real-time filtering, sentiment checks & safer reach.

Read more 👉 shorturl.at/h1iRZ

#BrandSafety #AdTech #DigitalMarketing

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 26d

Ben Thompson, tech and strategy analyst, argues that in the digital era, enduring growth comes from building interconnected ecosystems where products, services, and communities reinforce each other.

#BenThompson #BusinessEcosystems #DigitalStrategy #BrandGrowth #CompetitiveAdvantage

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · 27d

Content isn’t just a marketing tool—it’s the foundation of a scalable growth engine. Learn how to structure your content ecosystem for long-term impact.

#ContentMarketing #ScalableGrowth #DigitalStrategy #MarketingTips #ContentEcosystem #GrowthHacking

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · Sep 19

Cross-Channel Attribution Modeling tracks the full customer journey, assigning accurate credit to every touchpoint.
It helps you understand what really drives conversions and optimize your marketing budget effectively.

#AttributionModeling #CrossChannelMeasurement

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · Sep 18

Big numbers don’t always mean big impact.
10k silent followers 👉 do less than 1k engaged, loyal ones.
Authenticity > vanity metrics. Focus on building trust, not just chasing numbers.

#SocialMediaTips #EngagementMatters #ContentStrategy #MarketingTips #DigitalMarketing #CommunityOverFollowers

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · Sep 17

Predictive Analytics is evolving—and Federated Learning is at the core. 🔍
Marketers can now target smarter, predict churn, and unlock insights without moving raw data.

Read more 👉 shorturl.at/a99iM

#PredictiveAnalytics #FederatedLearning #AdTech #PrivacyFirst

Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · Sep 16

Zig Ziglar, legendary sales and motivation expert, reveals the mindset shift: the most effective marketing focuses on solving real problems, not pushing products. Helpfulness builds lasting loyalty.

#ZigZiglar #ValueDrivenMarketing #CustomerHelp #LoyaltyBuilding #PurposefulMarketing

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · Sep 15

AI is transforming how brands understand and engage with their audiences. Here are 5 ways you can leverage AI to supercharge your marketing insights in 2025.

#AIinMarketing #DataDrivenMarketing #DigitalMarketing #CustomerInsights #PredictiveAnalytics #MarketingStrategy #GrowthMarketing

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · Sep 12

Unlock higher engagement with Programmatic Creative Optimization (PCO). Harness the power of machine learning and real-time bidding to deliver personalized ads tailored to your audience’s context—right when it matters most.

#ProgrammaticAdvertising #RTB #DynamicCreative

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Shiv | Niumatrix Digital | Marketing @shivkp.bsky.social · Sep 11

More isn’t always better.
Flooding feeds with average content won’t win hearts or results. One powerful, problem-solving post > five forgettable ones. Consistency matters, but quality matters more.

#ContentStrategy #MarketingTips #SocialMediaGrowth #ContentMarketing #DigitalMarketing

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