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simonmainwaring.bsky.social @simonmainwaring.bsky.social · 9d

The way forward for sustainability turns on finding common ground through language that everyone can agree on. earthx.org/videos/?_sft...

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simonmainwaring.bsky.social @simonmainwaring.bsky.social · 15d

We all want a better future for our kids. Here, I share why time in nature is an important step in creating a better future.

My full interview with @EarthX: earthx.org/videos/?_sft...

simonmainwaring.bsky.social @simonmainwaring.bsky.social · 23d

@sustainablebrands.bsky.social

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simonmainwaring.bsky.social @simonmainwaring.bsky.social · 23d

I’m looking forward to the conversation, to learning from peers across industries, and to exploring how we can unlock the collective power of consumers to accelerate change.

If you’ll be there, I’d love to connect. Use my network code spk25SB25SD and get 25% off #SB25SanDiego bit.ly/3rLpyY4

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simonmainwaring.bsky.social @simonmainwaring.bsky.social · 23d

The greatest cost to your company doesn't come when you lean into your purpose—but rather when you walk away. Tailwinds in good times fade, but betrayal during times of headwinds lingers at huge cost to your brand.

simonmainwaring.bsky.social @simonmainwaring.bsky.social · 24d

At We First, we build stakeholder movements so that everyone – from suppliers to employees to consumers – builds your business and its impact with you. Find out more at wefirstbranding.com

simonmainwaring.bsky.social @simonmainwaring.bsky.social · 29d

Read the full Forbes story now by Simon Mainwaring featuring Starbucks Chief Social Impact Officer, Kelly Goodejohn.

Starbucks Reimagines Coffeehouses As Community Lifelines: www.forbes.com/sites/simonm...

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Sep 9

Tip: To drive engagement and win trust, stop talking about yourself as a brand. Rather, show up as the celebrant, not celebrity, of your stakeholder community. It's a small difference that makes all the difference in terms of whether people pay attention to your content.

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simonmainwaring.bsky.social @simonmainwaring.bsky.social · Sep 8

"Is corporate responsibility dying?"
Discover insights from me and other leading practitioners about this moment in time and its implications for the future of corporate responsibility.
Read Joel's full article, "Is corporate sustainability dying? 100 executives respond" trellis.net/article/corp...

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Aug 26

Does every brand need to be an activist? Not necessarily, but you do need to be authentic.

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simonmainwaring.bsky.social @simonmainwaring.bsky.social · Aug 19

Had a great conversation on the All Things Sustainable Podcast about how sustainability professionals are weathering challenging times. You can listen to the full episode here: podcasts.apple.com/us/podcast/h... Thanks to Esther Whieldon, Lindsey Hall, and S&P Global!

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Aug 13

Your community is an extension of your marketing department.

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Aug 12

Nespresso Canada has rolled out its free “green bag” recycling program across all Quebec municipalities with Éco Entreprises Québec partnerships: packagingeurope.com/news/nespres...

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Aug 11

What is true leadership in 2025? We discuss this and more on the 'On Scope' podcast by ANA. Thanks again to Mike Berberich, Ryan Dinger, and all involved. Catch the full episode here: www.ana.net/miccontent/s...

Infusing Business with Self-Awareness with Simon Mainwaring

Simon Mainwaring, founder and CEO of We First, joins On Scope to discuss what true business leadership looks like in 2025, what the long-term consequences of abdicating the reins of marketing to techn...

www.ana.net

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Aug 5

Obermeyer’s Next Ascent: How A Legacy Mountain Brand Is Scaling New Heights: www.forbes.com/sites/simonm...

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Aug 4

Excited to be interviewed on the ANA's 'On Scope' podcast. We talk about leadership in marketing and what brands must do next to better their own futures. The episode is live now and you can take a listen here: www.ana.net/miccontent/s...

Infusing Business with Self-Awareness with Simon Mainwaring

Simon Mainwaring, founder and CEO of We First, joins On Scope to discuss what true business leadership looks like in 2025, what the long-term consequences of abdicating the reins of marketing to techn...

www.ana.net

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 29

Why it's important to align your brand values with the values of your stakeholders.

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 23

From Aspen to NYC to Mexico City! Some recent We First pics from on the road to ignite purpose, collaboration, and impact. Quite the whirlwind week. 🏔🗽🌆‍

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 23

Why you need to be the chief celebrant, not celebrity, of your stakeholder community.

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 22

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 21

The future is a story we write every day. Let's write the future of business with purpose. It starts with your brand story and the impact we create together.

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 15

When you build a connected, co-created culture, not only will the burden of impact be shared by more people, but they will take your business to the next level. Here are 3 actions you can take right now to fortify your culture #LeadWithWe

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simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 14

The Taubenfligel siblings – Mark, Adam, and Ania – started their family company, Triarchy, in 2011 as a direct-to-consumer women’s jeans brand that was genuinely new and deeply responsible to the crowded denim category. Read my full Forbes story on Triarchy now: www.forbes.com/sites/simonm...

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 9

As AI becomes central to how companies operate and innovate, it’s purpose-driven leadership that will determine whether this technology helps or harms people and the planet.

Here are 4 ways that sustainability teams can lead the way:

simonmainwaring.bsky.social @simonmainwaring.bsky.social · Jul 8

Don't forget to read my Forbes story featuring Intrepid Travel CEO, James Thornton, on "Why Intrepid Travel Is Taking On Tourism’s Biggest Lies": www.forbes.com/sites/simonm...