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spark*advocacy @sparkadvocacy.bsky.social · 4d

Say hello to Crystal! 👋

She joins spark* as Managing Director, Accounts. Her career spans over 20 years, working at various ad agencies and on the client side. She combines big-picture thinking with disciplined execution, always keeping collaboration and shared vision at the core of how she works.

spark*advocacy @sparkadvocacy.bsky.social · 8d

Canadians prefer “heads down” to “elbows up” when it comes to a trade deal with the U.S. 🇨🇦 🇺🇸

Read more, and see the survey results: sparkadvocacy.ca/insights/202...

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spark*advocacy @sparkadvocacy.bsky.social · 13d

Canadians across party lines are broadly united on one point: when companies move jobs out of the country, there should be consequences.

Read more from our latest spark*insights national survey: sparkadvocacy.ca/insights/202...

On Crown Royal Canadians are raising their glasses to Premier Ford:…

Canadians across party lines are broadly united on one point: when companies move jobs out of the country, there should be consequences.

sparkadvocacy.ca

spark*advocacy @sparkadvocacy.bsky.social · 22d

Ruthless, arrogant, reckless and hot tempered. People seldom vote for someone they describe this way. In Canada, anyway.

See which traits Canadians associate with the leaders of the two biggest national parties, in our latest insights: sparkadvocacy.ca/insights/202...

A tale of two leaders

Ruthless, arrogant, reckless and hot tempered. People seldom vote for someone they describe this way. In Canada, anyway.

sparkadvocacy.ca

spark*advocacy @sparkadvocacy.bsky.social · 28d

Economic anxiety, misinformation, and defeatism are re-drawing the political landscape when it comes to climate policy.

Read more from Bruce Anderson, and see our national survey results: sparkadvocacy.ca/insights/202...

Canada's climate consensus isn't broken, but it's bending.

Economic anxiety, climate misinformation, and defeatism are re-drawing the political landscape when it comes to climate policy.

sparkadvocacy.ca

spark*advocacy @sparkadvocacy.bsky.social · Sep 5

The latest spark*insights research shows that most Canadians give Carney’s government a passing grade, even though 92% say the economy is more challenging than in previous years.

📊 Read more from Bruce Anderson and see the survey results: sparkadvocacy.ca/insights/202...

spark*advocacy @sparkadvocacy.bsky.social · Aug 18

👋 Meet Lauren, our Social Media and Content Marketing Strategist! She crafts data-driven strategies and engaging content to connect with audiences across every social platform.

spark*advocacy @sparkadvocacy.bsky.social · Aug 7

✨ Meet Katie, our Senior Web Developer! With 10+ years of experience in creating web solutions, she brings ideas to life with a focus on seamless user experiences.

spark*advocacy @sparkadvocacy.bsky.social · Jul 23

🙌 Meet Alexa, our Media Planning and Campaign Specialist! With experience across sectors, she makes sure the right stories reach the right audiences. At spark*, she’s now levelling up her expertise in public affairs and letter-writing campaigns to deliver even greater impact.

spark*advocacy @sparkadvocacy.bsky.social · Jun 19

Say hello to Kyle, spark*’s newest Account Director! 👋

Skilled at leading national communications strategies and managing fast-moving files, we’re thrilled to have him join our team.

spark*advocacy @sparkadvocacy.bsky.social · Jun 18

Newly elected leaders often see their support fade, but our data shows Mark Carney is building political capital, not spending it.

📊 Read the full insights by Bruce Anderson: sparkadvocacy.ca/insights/202...

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spark*advocacy @sparkadvocacy.bsky.social · Jun 10

The spark* team came together last week for our spring retreat! We kicked it off at Beckta with wine tasting and inspiring conversations on connection, then enjoyed some friendly competition at archery tag 🏹✨

spark*advocacy @sparkadvocacy.bsky.social · Jun 9

After just 136 days, even non-Liberals are warming to Carney, seeing him as intelligent, decent, and driven. Cynicism might not run as deep as we think. See the survey results and complete insights by Bruce Anderson: sparkadvocacy.ca/insights/202...

spark*advocacy @sparkadvocacy.bsky.social · Jun 4

Our President and CEO @perrytsergas.bsky.social joined Fred DeLorey and @petermansbridge.bsky.social on Smoke, Mirrors, and The Truth to chat about the First Ministers' meeting in Saskatoon – and how it sets the expectation for Carney’s government. www.youtube.com/watch?v=kMAn...

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spark*advocacy @sparkadvocacy.bsky.social · Jun 4

Most voters in Canada don’t want to choose sides - they prefer to choose solutions. So far, Carney is drawing optimism and limiting political polarization in Canada.

Read more from Bruce Anderson, and see the spark*insights survey results: sparkadvocacy.ca/insights/202...

US style polarization in Canada? Maybe not.

So far, Mark Carney has drawn optimism across the spectrum as many Canadians want to pick solutions, not sides.

sparkadvocacy.ca

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spark*advocacy @sparkadvocacy.bsky.social · May 30

Next up in spark* insider:

👉 What Mark Carney’s rise tells us about the future of political comms

👉 The behind-the-scenes operators who quietly shape policy and influence outcomes

👉 Plus, keep up with what’s new at spark*

There’s still time to subscribe: sparkadvocacy.ca/subscribe

spark*advocacy @sparkadvocacy.bsky.social · May 23

📢 From Trudeau’s slide to Carney’s rise, one thing’s clear: Canadians are done with spin. They want clarity, not cleverness. Find out what this means for your next campaign, in our latest blog: sparkadvocacy.ca/blog/2025/05...

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spark*advocacy @sparkadvocacy.bsky.social · May 12

Meet Tyler, our new Senior Media Planning & Digital Advertising Analyst 👋

Since 2015, he’s helped hundreds of clients across industries with his versatile, solutions-focused marketing expertise.

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spark*advocacy @sparkadvocacy.bsky.social · May 7

What were Canadians Googling during the 2025 election? 🗳️ From housing to immigration, to U.S. tensions, search trends reveal what voters were most curious about.

📈 See our latest insights to learn more: www.sparkadvocacy.ca/insights/202...

spark*advocacy @sparkadvocacy.bsky.social · May 5

Say hello to our newest Senior Creative, Cindy! ✨

She believes that great design isn’t just about making things look good—it’s about balancing aesthetics with purpose to communicate clearly, solve problems, and spark emotion.

We’re thrilled to have her on team spark* 🙌

spark*advocacy @sparkadvocacy.bsky.social · May 1

Say hello to Laura Pennell, our new Head of Business Operations! ✨ With experience as Publisher of iPolitics and as a senior advisor in government, she brings sharp strategy, cross-functional leadership & a deep understanding of media, politics, and public affairs.

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Reposted by spark*advocacy

National Newswatch @nationalnewswatch.com · Mar 28

Canada's Campaign Watchers — 92 seasoned campaigners, political watchers from both sides of the isle weigh-in weekly on #cdnpoli #elxn2025 @sparkadvocacy.bsky.social NorthStar Public Affairs

More at: nationalnewswatch.com/watchers

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Reposted by spark*advocacy

Perry Tsergas @perrytsergas.bsky.social · Mar 23

Start your engines 🚀 🗳️ 🇨🇦

National Newswatch @nationalnewswatch.com · Mar 23

We're stepping up our election coverage with the launch of ElectionWatch 2025, a new feature within nationalnewswatch.com. Check it out today—more updates coming soon! nationalnewswatch.com

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spark*advocacy @sparkadvocacy.bsky.social · Mar 13

Join us in welcoming Jessica! 🙌

From managing calendars, to coordinating travel, planning events and everything else in between, she finds a way to make things happen. We’re thrilled to introduce her as our Executive Assistant and Office Manager!

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spark*advocacy @sparkadvocacy.bsky.social · Mar 12

Say hi to Jéda! 👋

Our newest Creative, Jéda, is a Toronto-based graphic designer who grabs inspiration from the city's vibrant culture. Her background includes working as both an in-house and agency designer. We couldn’t be happier to have her on team spark*!

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