Author | Lightnews

Terminalfour @terminalfour.bsky.social · Nov 26

Work in HigherEd social media marketing? Keep up with the latest social media platform changes, features and improvements, all summarized in one lovely blog post #highered #hesm #digitialmarketing #socialmedia

www.terminalfour.com/blog/posts/t...

The Winter Social Media Round-up: key trends and highlights to look out for

Social media never stands still, and this winter is no exception. From shifting user trends to emerging platforms and new features, our team has compiled the major happenings, including the mass exodu...

www.terminalfour.com

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Terminalfour @terminalfour.bsky.social · Nov 19

🎉 Our very own Carolyn Rangel & Chris Hager are in Grand Rapids Michigan today for the Higher Education Web Professionals Association (HighEdWeb) Regional Conference 🎉 @HighEdWeb #HEWebMI #highedweb https://t.co/TWzR2fNa2p

Terminalfour @terminalfour.bsky.social · Nov 19

DIY content creation for higher education has never been easier. 🎥
Here are 10 tools higher-ed marketing teams can use to strategize, organize, create, edit, and share content:
https://t.co/PCetmFQPu8

#highereducation #higheredmarketing #HEmktg #HEmarketing

Terminalfour @terminalfour.bsky.social · Nov 19

🚀 Out now: Terminalfour 8.3.19 📷 Features enhanced security, improved accessibility, new Handlebars engine, and Webhooks integration. #digitalengagement More info here: https://t.co/pJjghE6hdY https://t.co/OJF7BuPEr0

Terminalfour @terminalfour.bsky.social · Nov 19

The use of trauma-informed practices to cater to the diverse needs of students in pedagogy has gained momentum.

But how does this translate into marketing?

Check out our latest article on how higher ed marketers can use this approach: https://t.co/5x1q1fUCds
#higheredmarketing

Terminalfour @terminalfour.bsky.social · Nov 19

Is Snapchat an untapped resource in higher education marketing? Check out some examples of the potential of Snapchat to reach prospective students: https://t.co/onvZ8cgEWR

#higheredmarketing #HEmktg #highereducation #HEsocialmedia

Terminalfour @terminalfour.bsky.social · Nov 19

TikTok is back in the hot seat and facing the prospect of a ban across the U.S.: how can universities shift their marketing activity to respond to a potential post-TikTok era?

Find out: https://t.co/6L6DiOgC0I
#higheredmarketing #HEmktg #highereducation

Terminalfour @terminalfour.bsky.social · Nov 19

The next generation of young students will be applying to university in a few years. Are you ready to engage with them.

Find out how to prepare for Generation Alpha student recruitment:
https://t.co/28U2n80Xsy

#studentrecruitment #highered #highereducationmarketing #HEMktg

Terminalfour @terminalfour.bsky.social · Nov 19

College fairs play a crucial role in helping them make informed choices.
Is your marketing strategy aligned for these events so you can stand out?
Read more: https://t.co/SdcwU6CzGD

#higheredmarketing #collegefairs #HEmktg #highereducationmarketing

Terminalfour @terminalfour.bsky.social · Nov 19

You can always expect social media to change, and this winter has brought some exciting new developments. If you're a higher ed marketer, find out what's new for spring 2024:
https://t.co/nHhLE9Z20i

#higheredmarketing #HEmktg #highereducation #socialmediaupdates

Terminalfour @terminalfour.bsky.social · Nov 19

From student engagement trends to the rise of AI and effective email strategies, our latest blog post brings together the best takeaways from recent higher education surveys: https://t.co/x2LZsS4BRY

#HigherEducation #HEmarketing #higheredmarketing

Terminalfour @terminalfour.bsky.social · Nov 19

University taster sessions are different from summer schools and can be a great tool for student recruitment for higher ed marketers. Check out these examples in the UK and Ireland: https://t.co/i1LqHviGYk

#StudentRecruitment #HigherEd #higheredmarketing https://t.co/oJ5ua5EPtv

Terminalfour @terminalfour.bsky.social · Nov 19

After going virtual over the past few years, we're holding our North American Client User Group & Training Conference in Chicago in April. All our clients are very welcome. You can register here: https://t.co/Teq1f69lK5

Terminalfour @terminalfour.bsky.social · Nov 19

🔐 Data privacy legislation isn't much fun for higher education marketers... but what if you could turn a chore into an opportunity? Here's how to make it work for you and your students:
https://t.co/rhnFtTz1IP
#higheredmarketing #gdprcompliance #highereducation #GDPR

Terminalfour @terminalfour.bsky.social · Nov 19

🎉 Excited to announce we're now TX-RAMP Level 2 certified! A big step in our commitment to secure solutions for education. #TXRAMP #CyberSecurity 🚀 https://t.co/tr76W9rCJR

Terminalfour @terminalfour.bsky.social · Nov 19

🎤 Podcasts are ever-growing in popularity, and they can be a great resource for the higher education marketer. We run down some new ones to add to your 2024 professional development list: https://t.co/2rqVKsl1iB

#higheredmarketing #highered #podcasts https://t.co/Z4ct5TUhmg

Terminalfour @terminalfour.bsky.social · Nov 19

🔎 🎓 Check out how one higher education university in the UK is making a big (purple) splash on social media for their bicentenary 🎉 :

https://t.co/I9h2t0VsPf

#HEmktg #UoM200 #higheredmarketing #highereducation

Terminalfour @terminalfour.bsky.social · Nov 19

Trying to decide on which higher education conference to attend in 2024? This is the year to upskill. Here's our list for the best places to do that:
https://t.co/B84Gx8rGv5 https://t.co/1hQO7vVsau

Terminalfour @terminalfour.bsky.social · Nov 19

How do you bring ‘home’ the festive spirit on social media as a higher education institution? 🎄
We run down 20 examples of how universities embraced the festive spirit on social media, spreading warmth and creativity. ☃
https://t.co/OZRuK05swI

#higheredmarketing #HEmktg

Terminalfour @terminalfour.bsky.social · Nov 19

From AI and Google Snippets to YouTube, esports, and accessibility, we stayed across all the emerging trends, topics, and technologies in higher education marketing in our blog in 2023. These were your favorite articles of the year.

https://t.co/q22HfQgVmz https://t.co/U1NnJ8szM1

Terminalfour @terminalfour.bsky.social · Nov 19

Campus life videos are THE trend for Gen Z, with YouTube and TikTok taking the lead over Google as their go-to search engines.
Are you making the most of it? Here's how!
https://t.co/PXmYbaZy38

#higheredmarketing #hemktg #highereducation #campuslife #studentlife https://t.co/CUWhKmnN4h

Terminalfour @terminalfour.bsky.social · Nov 19

Campus life videos are THE trend for Gen Z, with YouTube and TikTok taking the lead over Google as their go-to search engines.
Are you making the most of it? Here's how!
https://t.co/PA53rQZFr0

Terminalfour @terminalfour.bsky.social · Nov 19

When it comes to college & university websites, keeping the proverbial lights on takes considerable power. So how can we be better stewards of the (digital) environment? We explore some ideas: https://t.co/FGpktRWOWD
#digitalsustainability #highereducation https://t.co/vqkGtODkOQ

Terminalfour @terminalfour.bsky.social · Nov 19

Our team is here at #CISGPCMG23 and already impressed with a full day of great talks and workshops. And we're now ready for the murder mystery dinner! Come chat to Piero Tintori, Maurice Lawlor, and Ben Kenyon before the killer strikes again! https://t.co/WFAJB472hf

Terminalfour @terminalfour.bsky.social · Nov 19

We're looking forward to another exciting @UCISA conference at #CISGPCMG23 on evolving technologies and higher education digital transformation journeys.
Come chat to us at Stand 21 about it or simply come say hello to our team!

#highereducation #higheredmarketing https://t.co/ROpoQCM3e6