Erika | The Author + Marketer
@theauthormarketer.bsky.social
Book marketing tips, tools, + techniques
📚 Establish Your Author Brand
📢 Grow Your Author Platform
🏆 Successfully Market Your Book
📚 Establish Your Author Brand
📢 Grow Your Author Platform
🏆 Successfully Market Your Book
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Hey author👋🏼, you know that thing you really hate doing (book marketing)?
Well, I do it for a living and share ✨FREE✨ book marketing tips, tools, and techniques here.
So follow me and stop stressing over how you should market your book 😉
#BookMarketing #BookMarketer #Authorsky #Writersky
Well, I do it for a living and share ✨FREE✨ book marketing tips, tools, and techniques here.
So follow me and stop stressing over how you should market your book 😉
#BookMarketing #BookMarketer #Authorsky #Writersky
If you're tired of posting about your book, switch things up and post about ONE thing you love about your book...
💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?
Share that instead, because people respond to happiness!
#BookMarketing
💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?
Share that instead, because people respond to happiness!
#BookMarketing
November 8, 2025 at 2:59 PM
If you're tired of posting about your book, switch things up and post about ONE thing you love about your book...
💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?
Share that instead, because people respond to happiness!
#BookMarketing
💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?
Share that instead, because people respond to happiness!
#BookMarketing
I did the homework for you 💙
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
November 5, 2025 at 6:20 PM
I did the homework for you 💙
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
If you're not talking about your book, how will people hear about it?
#BookMarketing #Authorsky #Writersky
#BookMarketing #Authorsky #Writersky
November 4, 2025 at 8:09 PM
If you're not talking about your book, how will people hear about it?
#BookMarketing #Authorsky #Writersky
#BookMarketing #Authorsky #Writersky
If you DREAD 😱 the thought of #BookMarketing, it's because you haven't found the RIGHT way to market your book.
❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.
❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.
October 31, 2025 at 8:35 PM
If you DREAD 😱 the thought of #BookMarketing, it's because you haven't found the RIGHT way to market your book.
❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.
❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.
Just following my own marketing advice and updating my headshot (after 3 years!)
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
October 31, 2025 at 12:01 AM
Just following my own marketing advice and updating my headshot (after 3 years!)
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
When I practice what I preach and reach out for collabs, I get to create a wonderful holiday partnership between Operation Literacy and @familiusbooks.bsky.social 🌲🎁
(Stay tuned for more info!)
#DonationMatch #HolidayDonation #Booksky #Readersky
(Stay tuned for more info!)
#DonationMatch #HolidayDonation #Booksky #Readersky
October 28, 2025 at 1:54 AM
When I practice what I preach and reach out for collabs, I get to create a wonderful holiday partnership between Operation Literacy and @familiusbooks.bsky.social 🌲🎁
(Stay tuned for more info!)
#DonationMatch #HolidayDonation #Booksky #Readersky
(Stay tuned for more info!)
#DonationMatch #HolidayDonation #Booksky #Readersky
No, I don't know EVERYTHING about book marketing.
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
October 24, 2025 at 6:25 PM
No, I don't know EVERYTHING about book marketing.
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
My day job is marketing and PR, so most days I am legitimately too sick of it to market and promote myself 🤮
Guess I'll just go curl up with a good book 💙
#DigitalMarketing #Booksky #Writersky #BookMarketer
Guess I'll just go curl up with a good book 💙
#DigitalMarketing #Booksky #Writersky #BookMarketer
October 24, 2025 at 12:07 AM
My day job is marketing and PR, so most days I am legitimately too sick of it to market and promote myself 🤮
Guess I'll just go curl up with a good book 💙
#DigitalMarketing #Booksky #Writersky #BookMarketer
Guess I'll just go curl up with a good book 💙
#DigitalMarketing #Booksky #Writersky #BookMarketer
Are cover endorsements necessary?
It depends...
📘 Will it add credibility to your book?
📘 Is the endorser's name easily recognizable by your ideal reader?
📘 Will you need to redesign your cover if you add an endorsement?
📘 Will the endorsement arrive before your pub date?
#Booksky #Authorsky
It depends...
📘 Will it add credibility to your book?
📘 Is the endorser's name easily recognizable by your ideal reader?
📘 Will you need to redesign your cover if you add an endorsement?
📘 Will the endorsement arrive before your pub date?
#Booksky #Authorsky
October 22, 2025 at 11:59 PM
Are cover endorsements necessary?
It depends...
📘 Will it add credibility to your book?
📘 Is the endorser's name easily recognizable by your ideal reader?
📘 Will you need to redesign your cover if you add an endorsement?
📘 Will the endorsement arrive before your pub date?
#Booksky #Authorsky
It depends...
📘 Will it add credibility to your book?
📘 Is the endorser's name easily recognizable by your ideal reader?
📘 Will you need to redesign your cover if you add an endorsement?
📘 Will the endorsement arrive before your pub date?
#Booksky #Authorsky
Hey author, 👋 don't know what to post in October?
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
October 8, 2025 at 4:18 PM
Hey author, 👋 don't know what to post in October?
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
On average it takes ✨THREE✨ exposures to a product before a shopper buys it.
So, have you talked or posted about your book lately?
#BookMarketing #SellYourBook #ForAuthors #WritingCommunity
So, have you talked or posted about your book lately?
#BookMarketing #SellYourBook #ForAuthors #WritingCommunity
September 26, 2025 at 12:13 AM
On average it takes ✨THREE✨ exposures to a product before a shopper buys it.
So, have you talked or posted about your book lately?
#BookMarketing #SellYourBook #ForAuthors #WritingCommunity
So, have you talked or posted about your book lately?
#BookMarketing #SellYourBook #ForAuthors #WritingCommunity
September 11, 2025 at 4:52 PM
Almost 3,000 books were released in a week (on this one platform alone).
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
September 10, 2025 at 6:18 PM
Almost 3,000 books were released in a week (on this one platform alone).
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
Thinking about using a pen name? 🖋️
Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️
#BookMarketing #PenName #WritingCommunity #AuthorFriends
Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️
#BookMarketing #PenName #WritingCommunity #AuthorFriends
September 10, 2025 at 1:15 AM
Thinking about using a pen name? 🖋️
Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️
#BookMarketing #PenName #WritingCommunity #AuthorFriends
Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️
#BookMarketing #PenName #WritingCommunity #AuthorFriends
#BookMarketing is 🚫NOT🚫 your full-time job, but it will feel that way if you try to do everything at once.
Find ONE platform you enjoy and focus your efforts there.
You won't burn out and you'll find that sharing your #book, writer journey, and inspiration is actually fun ☺️
#Authorsky #Writersky
Find ONE platform you enjoy and focus your efforts there.
You won't burn out and you'll find that sharing your #book, writer journey, and inspiration is actually fun ☺️
#Authorsky #Writersky
September 5, 2025 at 1:30 AM
#BookMarketing is 🚫NOT🚫 your full-time job, but it will feel that way if you try to do everything at once.
Find ONE platform you enjoy and focus your efforts there.
You won't burn out and you'll find that sharing your #book, writer journey, and inspiration is actually fun ☺️
#Authorsky #Writersky
Find ONE platform you enjoy and focus your efforts there.
You won't burn out and you'll find that sharing your #book, writer journey, and inspiration is actually fun ☺️
#Authorsky #Writersky
When someone tells you to reach out to your IT department to solve a problem with your email account 😅
But you don't have an IT department...it's just you...doing it all.
#SmallBusiness #Entrepreneur #Entrepreneursky
But you don't have an IT department...it's just you...doing it all.
#SmallBusiness #Entrepreneur #Entrepreneursky
a black and white photo of a person standing in front of a curtain asking who me .
ALT: a black and white photo of a person standing in front of a curtain asking who me .
media.tenor.com
September 3, 2025 at 4:57 PM
When someone tells you to reach out to your IT department to solve a problem with your email account 😅
But you don't have an IT department...it's just you...doing it all.
#SmallBusiness #Entrepreneur #Entrepreneursky
But you don't have an IT department...it's just you...doing it all.
#SmallBusiness #Entrepreneur #Entrepreneursky
I did the homework for you and compiled all of September's bookish holidays 💙
Be sure add these to your book marketing calendar 🗓️
#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish
Be sure add these to your book marketing calendar 🗓️
#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish
September 3, 2025 at 12:09 AM
I did the homework for you and compiled all of September's bookish holidays 💙
Be sure add these to your book marketing calendar 🗓️
#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish
Be sure add these to your book marketing calendar 🗓️
#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish
Get better book selfies by ☀️Facing The Light☀️.
Your cover will look brighter...
Your cover art will be true to color...
Your title will be easier to read.
#BookMarketing #MarketingAdvice #AuthorFriends #Authorsky #WritingCommunity
Your cover will look brighter...
Your cover art will be true to color...
Your title will be easier to read.
#BookMarketing #MarketingAdvice #AuthorFriends #Authorsky #WritingCommunity
August 28, 2025 at 9:41 PM
Get better book selfies by ☀️Facing The Light☀️.
Your cover will look brighter...
Your cover art will be true to color...
Your title will be easier to read.
#BookMarketing #MarketingAdvice #AuthorFriends #Authorsky #WritingCommunity
Your cover will look brighter...
Your cover art will be true to color...
Your title will be easier to read.
#BookMarketing #MarketingAdvice #AuthorFriends #Authorsky #WritingCommunity
If your book releases today, drop the title in the comments. ⤵️
Taylor Swift's engagement 💍 wins social media content today, but I still want your book birthday to be special 🎂
#AuthorFriends #Booksky #Authorsky #Writersky #WritingCommunity #BookLaunch #BookBirthday
Taylor Swift's engagement 💍 wins social media content today, but I still want your book birthday to be special 🎂
#AuthorFriends #Booksky #Authorsky #Writersky #WritingCommunity #BookLaunch #BookBirthday
August 26, 2025 at 6:15 PM
If your book releases today, drop the title in the comments. ⤵️
Taylor Swift's engagement 💍 wins social media content today, but I still want your book birthday to be special 🎂
#AuthorFriends #Booksky #Authorsky #Writersky #WritingCommunity #BookLaunch #BookBirthday
Taylor Swift's engagement 💍 wins social media content today, but I still want your book birthday to be special 🎂
#AuthorFriends #Booksky #Authorsky #Writersky #WritingCommunity #BookLaunch #BookBirthday
Get paid to review books?
It's a thing ⤵️
jobzone.publishersweekly.com/jobs/view/pw...
#Booksky #Readersky #Authorsky #BookReview
It's a thing ⤵️
jobzone.publishersweekly.com/jobs/view/pw...
#Booksky #Readersky #Authorsky #BookReview
jobzone.publishersweekly.com
August 25, 2025 at 7:35 PM
Get paid to review books?
It's a thing ⤵️
jobzone.publishersweekly.com/jobs/view/pw...
#Booksky #Readersky #Authorsky #BookReview
It's a thing ⤵️
jobzone.publishersweekly.com/jobs/view/pw...
#Booksky #Readersky #Authorsky #BookReview
You won't get ❌ANY❌ followers if you never post.
Stop overthinking it, and just post!
#DigitalMarketing #SocialMediaMarketing #BookMarketing
Stop overthinking it, and just post!
#DigitalMarketing #SocialMediaMarketing #BookMarketing
August 18, 2025 at 7:17 PM
You won't get ❌ANY❌ followers if you never post.
Stop overthinking it, and just post!
#DigitalMarketing #SocialMediaMarketing #BookMarketing
Stop overthinking it, and just post!
#DigitalMarketing #SocialMediaMarketing #BookMarketing
The most EFFECTIVE form of book marketing is also....
The CHEAPEST form of book marketing (free) but is also...
The HARDEST form of book of book marketing to get, because it's...
✨WORD OF MOUTH✨
#BookMarketing #AuthorFriends #Authorsky #Writersky #WriterCommunity
The CHEAPEST form of book marketing (free) but is also...
The HARDEST form of book of book marketing to get, because it's...
✨WORD OF MOUTH✨
#BookMarketing #AuthorFriends #Authorsky #Writersky #WriterCommunity
August 15, 2025 at 9:11 PM
The most EFFECTIVE form of book marketing is also....
The CHEAPEST form of book marketing (free) but is also...
The HARDEST form of book of book marketing to get, because it's...
✨WORD OF MOUTH✨
#BookMarketing #AuthorFriends #Authorsky #Writersky #WriterCommunity
The CHEAPEST form of book marketing (free) but is also...
The HARDEST form of book of book marketing to get, because it's...
✨WORD OF MOUTH✨
#BookMarketing #AuthorFriends #Authorsky #Writersky #WriterCommunity
Which bookstore do you dream of hosting your book launch? 📚
#Bookstore #Authorsky #Writersky #Booksky #WriterThings #AuthorLife
#Bookstore #Authorsky #Writersky #Booksky #WriterThings #AuthorLife
August 14, 2025 at 5:50 PM
Which bookstore do you dream of hosting your book launch? 📚
#Bookstore #Authorsky #Writersky #Booksky #WriterThings #AuthorLife
#Bookstore #Authorsky #Writersky #Booksky #WriterThings #AuthorLife
If you don't know where to start with your book marketing...
✨Start with your author website✨
It's your home base and can be as simple as a landing page.
#BookMarketing #AuthorFriends #Authorsky #Booksky #Writersky
✨Start with your author website✨
It's your home base and can be as simple as a landing page.
#BookMarketing #AuthorFriends #Authorsky #Booksky #Writersky
August 13, 2025 at 12:08 AM
If you don't know where to start with your book marketing...
✨Start with your author website✨
It's your home base and can be as simple as a landing page.
#BookMarketing #AuthorFriends #Authorsky #Booksky #Writersky
✨Start with your author website✨
It's your home base and can be as simple as a landing page.
#BookMarketing #AuthorFriends #Authorsky #Booksky #Writersky
Finding that you and a group of readers have the same love for 🍊orange dark chocolate🍫 is a connection...and connections count as marketing.
So, who else here loves orange dark chocolate 🙌🏼
#BookMarketing #Booksky #Authorsky #Readersky
So, who else here loves orange dark chocolate 🙌🏼
#BookMarketing #Booksky #Authorsky #Readersky
August 12, 2025 at 12:36 AM
Finding that you and a group of readers have the same love for 🍊orange dark chocolate🍫 is a connection...and connections count as marketing.
So, who else here loves orange dark chocolate 🙌🏼
#BookMarketing #Booksky #Authorsky #Readersky
So, who else here loves orange dark chocolate 🙌🏼
#BookMarketing #Booksky #Authorsky #Readersky