Adam Spadaro
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theunconsciousconsumer.com
Adam Spadaro
@theunconsciousconsumer.com
Principal UX Researcher @HubSpot | Behavioural Science × Product Strategy | Creator of The Unconscious Consumer 🧠 | I work in the space between a click and a decision
www.theunconsciousconsumer.com
AI promises to plan our lives.
Yet, many remain hesitant to embrace it.

Trust, timing, and instinct often outweigh technical capabilities.

A recent Pew study highlights this trust gap:
www.theverge.com/ai-artificia...

This week, I'll explore how understanding behaviour can bridge this divide.
Most Americans don’t trust AI — or the people in charge of it
New research reveals how Americans are thinking about artificial intelligence.
www.theverge.com
April 14, 2025 at 2:06 PM
I’m Adam. UX researcher and strategist. I work in the space between a click and a decision — where behaviour, systems, and strategy converge.

I write about behaviour, product strategy, decision-making, and where systems break.

Follow along or visit theunconsciousconsumer.com
The Unconscious Consumer
Discover the intersection of behavioural economics and consumer psychology at The Unconscious Consumer. Explore in-depth articles on UX, consumer decision-making processes, and the latest research in...
theunconsciousconsumer.com
April 14, 2025 at 2:05 PM