Tomas Laurinavicius
@tomaslau.com
Growth marketer at rewardful.com. Part-time maker & small bets partner at craftled.com.
Interested in calm micro software and digital media businesses.
Personal: tomaslau.com
Interested in calm micro software and digital media businesses.
Personal: tomaslau.com
Pinned
Tomas Laurinavicius
@tomaslau.com
· Apr 4
Craftled has acquired XD Guru and UX Crush to strengthen our offering of premium design resources.
Stay tuned as we improve these platforms with new features and expanded template libraries.
Stay tuned as we improve these platforms with new features and expanded template libraries.
A week is 2% of the year
December 28, 2025 at 11:44 AM
A week is 2% of the year
All I want for Christmas is:
→ metrics that match across platforms (a Christmas miracle, I know)
→ experiments that fail fast or win clearly
→ a backlog that stops growing every single day
→ LinkedIn impressions that match the effort I put in
→ metrics that match across platforms (a Christmas miracle, I know)
→ experiments that fail fast or win clearly
→ a backlog that stops growing every single day
→ LinkedIn impressions that match the effort I put in
December 23, 2025 at 11:19 AM
All I want for Christmas is:
→ metrics that match across platforms (a Christmas miracle, I know)
→ experiments that fail fast or win clearly
→ a backlog that stops growing every single day
→ LinkedIn impressions that match the effort I put in
→ metrics that match across platforms (a Christmas miracle, I know)
→ experiments that fail fast or win clearly
→ a backlog that stops growing every single day
→ LinkedIn impressions that match the effort I put in
If your work looks perfectly organized, you’re probably not doing anything new.
History backs this up.
History backs this up.
December 22, 2025 at 10:12 AM
If your work looks perfectly organized, you’re probably not doing anything new.
History backs this up.
History backs this up.
Your unfair advantage isn’t AI. it’s taste + speed + distribution.
December 21, 2025 at 11:47 AM
Your unfair advantage isn’t AI. it’s taste + speed + distribution.
You don't lack ideas. You drown in them.
One focused year beats ten distracted ones.
One focused year beats ten distracted ones.
December 20, 2025 at 11:43 AM
You don't lack ideas. You drown in them.
One focused year beats ten distracted ones.
One focused year beats ten distracted ones.
Let's set a new standard for every website 👇
December 19, 2025 at 9:14 AM
Let's set a new standard for every website 👇
After testing Claude, Copilot, Perplexity, Scira, ChatGPT, and half a dozen other AI tools, I realized something that surprised me:
they’re far more similar than they are different!
I kept bouncing for months between them!
they’re far more similar than they are different!
I kept bouncing for months between them!
December 18, 2025 at 1:27 PM
After testing Claude, Copilot, Perplexity, Scira, ChatGPT, and half a dozen other AI tools, I realized something that surprised me:
they’re far more similar than they are different!
I kept bouncing for months between them!
they’re far more similar than they are different!
I kept bouncing for months between them!
I’m an early adopter but also an early quitter if don’t get to value fast.
December 18, 2025 at 9:35 AM
I’m an early adopter but also an early quitter if don’t get to value fast.
What’s your growth marketer toxic trait?
Mine is bookmarking hundreds of growth ideas and experiments, then never running them because I’m buried in dashboards, decks, syncs, and “quick” follow-ups 👀
Mine is bookmarking hundreds of growth ideas and experiments, then never running them because I’m buried in dashboards, decks, syncs, and “quick” follow-ups 👀
December 17, 2025 at 11:47 AM
What’s your growth marketer toxic trait?
Mine is bookmarking hundreds of growth ideas and experiments, then never running them because I’m buried in dashboards, decks, syncs, and “quick” follow-ups 👀
Mine is bookmarking hundreds of growth ideas and experiments, then never running them because I’m buried in dashboards, decks, syncs, and “quick” follow-ups 👀
If you feel the urge to complain, go create something. Compose a song, build a website, write a book, redesign public transportation, reform income taxes.
Then you will realize the things are not as easy as they seem. Whining is cheap. Creating something valuable is expensive.
Then you will realize the things are not as easy as they seem. Whining is cheap. Creating something valuable is expensive.
December 17, 2025 at 7:11 AM
If you feel the urge to complain, go create something. Compose a song, build a website, write a book, redesign public transportation, reform income taxes.
Then you will realize the things are not as easy as they seem. Whining is cheap. Creating something valuable is expensive.
Then you will realize the things are not as easy as they seem. Whining is cheap. Creating something valuable is expensive.
I used to wonder what it was like during the dotcom bubble.
All those opportunities to build Facebook, Instagram, Uber, Airbnb.
But remember: You're always in the golden age. Right now. Today.
The best companies of 2045 haven't been built yet.
You're not late. You're early.
All those opportunities to build Facebook, Instagram, Uber, Airbnb.
But remember: You're always in the golden age. Right now. Today.
The best companies of 2045 haven't been built yet.
You're not late. You're early.
December 16, 2025 at 3:44 PM
I used to wonder what it was like during the dotcom bubble.
All those opportunities to build Facebook, Instagram, Uber, Airbnb.
But remember: You're always in the golden age. Right now. Today.
The best companies of 2045 haven't been built yet.
You're not late. You're early.
All those opportunities to build Facebook, Instagram, Uber, Airbnb.
But remember: You're always in the golden age. Right now. Today.
The best companies of 2045 haven't been built yet.
You're not late. You're early.
I noticed something interesting today.
The best product teams don't just ship features. They teach people how to use them.
Tutorial content does more than educate. It shows customers you understand their workflows. Their real problems. The tasks they actually need to complete.
The best product teams don't just ship features. They teach people how to use them.
Tutorial content does more than educate. It shows customers you understand their workflows. Their real problems. The tasks they actually need to complete.
December 16, 2025 at 3:30 PM
I noticed something interesting today.
The best product teams don't just ship features. They teach people how to use them.
Tutorial content does more than educate. It shows customers you understand their workflows. Their real problems. The tasks they actually need to complete.
The best product teams don't just ship features. They teach people how to use them.
Tutorial content does more than educate. It shows customers you understand their workflows. Their real problems. The tasks they actually need to complete.
Do you believe in writing or editing?
Most people say editing.
They think the magic happens in revision. Polish it. Perfect it. Make it shine.
But I believe in writing.
Because if you don't write it first, there's nothing to edit.
The blank page is harder than any red pen.
Most people say editing.
They think the magic happens in revision. Polish it. Perfect it. Make it shine.
But I believe in writing.
Because if you don't write it first, there's nothing to edit.
The blank page is harder than any red pen.
December 16, 2025 at 12:00 PM
Do you believe in writing or editing?
Most people say editing.
They think the magic happens in revision. Polish it. Perfect it. Make it shine.
But I believe in writing.
Because if you don't write it first, there's nothing to edit.
The blank page is harder than any red pen.
Most people say editing.
They think the magic happens in revision. Polish it. Perfect it. Make it shine.
But I believe in writing.
Because if you don't write it first, there's nothing to edit.
The blank page is harder than any red pen.
Most people start writing before they know what they're saying.
That's backwards.
Here's what actually works when you're creating content for your audience:
**Start with clarity**
Know what you want to say before you write a single word. Plan it out. Build an outline.
That's backwards.
Here's what actually works when you're creating content for your audience:
**Start with clarity**
Know what you want to say before you write a single word. Plan it out. Build an outline.
December 16, 2025 at 11:49 AM
Most people start writing before they know what they're saying.
That's backwards.
Here's what actually works when you're creating content for your audience:
**Start with clarity**
Know what you want to say before you write a single word. Plan it out. Build an outline.
That's backwards.
Here's what actually works when you're creating content for your audience:
**Start with clarity**
Know what you want to say before you write a single word. Plan it out. Build an outline.
You can learn everything about marketing in a weekend.
Reading the books. Watching the videos. Studying the frameworks.
Then you sit down to write your first post and realize:
Reading the books. Watching the videos. Studying the frameworks.
Then you sit down to write your first post and realize:
December 16, 2025 at 11:33 AM
You can learn everything about marketing in a weekend.
Reading the books. Watching the videos. Studying the frameworks.
Then you sit down to write your first post and realize:
Reading the books. Watching the videos. Studying the frameworks.
Then you sit down to write your first post and realize:
Landing page: Free trial, no credit card required
Pricing page: Free trial, no credit card required
Email signup: Free trial, no credit card required
Checkout page: Free trial, no credit card required
Someone, inevitably:
"Do I need a credit card for the free trial?"
Pricing page: Free trial, no credit card required
Email signup: Free trial, no credit card required
Checkout page: Free trial, no credit card required
Someone, inevitably:
"Do I need a credit card for the free trial?"
December 16, 2025 at 11:15 AM
Landing page: Free trial, no credit card required
Pricing page: Free trial, no credit card required
Email signup: Free trial, no credit card required
Checkout page: Free trial, no credit card required
Someone, inevitably:
"Do I need a credit card for the free trial?"
Pricing page: Free trial, no credit card required
Email signup: Free trial, no credit card required
Checkout page: Free trial, no credit card required
Someone, inevitably:
"Do I need a credit card for the free trial?"
If you like to....
test things that fail 80% of the time
explain why correlation isn't causation for the fifth time this week
celebrate a 0.02% lift like you just won the lottery
might I recommend a career in growth marketing?
test things that fail 80% of the time
explain why correlation isn't causation for the fifth time this week
celebrate a 0.02% lift like you just won the lottery
might I recommend a career in growth marketing?
December 16, 2025 at 7:58 AM
If you like to....
test things that fail 80% of the time
explain why correlation isn't causation for the fifth time this week
celebrate a 0.02% lift like you just won the lottery
might I recommend a career in growth marketing?
test things that fail 80% of the time
explain why correlation isn't causation for the fifth time this week
celebrate a 0.02% lift like you just won the lottery
might I recommend a career in growth marketing?
Not every product needs disruption.
Sometimes the first version is so good that 100+ years of innovation can't beat it.
Bobby pins. Safety pins. Ballpoint pens.
Still perfect. Still unchanged.
Maybe your product doesn't need another feature. Maybe it just needs to work.
Sometimes the first version is so good that 100+ years of innovation can't beat it.
Bobby pins. Safety pins. Ballpoint pens.
Still perfect. Still unchanged.
Maybe your product doesn't need another feature. Maybe it just needs to work.
December 16, 2025 at 7:13 AM
Not every product needs disruption.
Sometimes the first version is so good that 100+ years of innovation can't beat it.
Bobby pins. Safety pins. Ballpoint pens.
Still perfect. Still unchanged.
Maybe your product doesn't need another feature. Maybe it just needs to work.
Sometimes the first version is so good that 100+ years of innovation can't beat it.
Bobby pins. Safety pins. Ballpoint pens.
Still perfect. Still unchanged.
Maybe your product doesn't need another feature. Maybe it just needs to work.
The universe does not offer financing.
This is the mental model most marketers refuse to accept.
You want growth? Pay upfront. You want trust? Pay upfront. You want compounding returns? Pay upfront.
Modern marketing sold us the opposite.
This is the mental model most marketers refuse to accept.
You want growth? Pay upfront. You want trust? Pay upfront. You want compounding returns? Pay upfront.
Modern marketing sold us the opposite.
December 15, 2025 at 8:27 PM
The universe does not offer financing.
This is the mental model most marketers refuse to accept.
You want growth? Pay upfront. You want trust? Pay upfront. You want compounding returns? Pay upfront.
Modern marketing sold us the opposite.
This is the mental model most marketers refuse to accept.
You want growth? Pay upfront. You want trust? Pay upfront. You want compounding returns? Pay upfront.
Modern marketing sold us the opposite.
Most changelog pages just list updates.
ScreenshotOne shows a bar chart of shipping velocity first.
Before you read anything, you already know: this team ships consistently.
People don't bet on products. They bet on momentum.
ScreenshotOne shows a bar chart of shipping velocity first.
Before you read anything, you already know: this team ships consistently.
People don't bet on products. They bet on momentum.
December 15, 2025 at 6:43 PM
Most changelog pages just list updates.
ScreenshotOne shows a bar chart of shipping velocity first.
Before you read anything, you already know: this team ships consistently.
People don't bet on products. They bet on momentum.
ScreenshotOne shows a bar chart of shipping velocity first.
Before you read anything, you already know: this team ships consistently.
People don't bet on products. They bet on momentum.
Most marketers want the traffic before the content.
They want conversions before trust.
They want backlinks before they've built anything worth linking to.
They want growth before they've solved a real problem.
This is why most marketing fails.
They want conversions before trust.
They want backlinks before they've built anything worth linking to.
They want growth before they've solved a real problem.
This is why most marketing fails.
December 15, 2025 at 3:43 PM
Most marketers want the traffic before the content.
They want conversions before trust.
They want backlinks before they've built anything worth linking to.
They want growth before they've solved a real problem.
This is why most marketing fails.
They want conversions before trust.
They want backlinks before they've built anything worth linking to.
They want growth before they've solved a real problem.
This is why most marketing fails.
Everyone wants the leverage without doing the work.
They see AI as a shortcut to thinking. It's not.
The mental model that saves you time: tools ampilfy decisions, they don't make them.
They see AI as a shortcut to thinking. It's not.
The mental model that saves you time: tools ampilfy decisions, they don't make them.
December 15, 2025 at 3:29 PM
Everyone wants the leverage without doing the work.
They see AI as a shortcut to thinking. It's not.
The mental model that saves you time: tools ampilfy decisions, they don't make them.
They see AI as a shortcut to thinking. It's not.
The mental model that saves you time: tools ampilfy decisions, they don't make them.
Mental model: Every argument you start online is a tax on your attention.
You pay upfornt with your time and energy. You pay again when you check for replies. You pay a third time when you lie awake thinking about what some stranger said.
You pay upfornt with your time and energy. You pay again when you check for replies. You pay a third time when you lie awake thinking about what some stranger said.
December 15, 2025 at 11:58 AM
Mental model: Every argument you start online is a tax on your attention.
You pay upfornt with your time and energy. You pay again when you check for replies. You pay a third time when you lie awake thinking about what some stranger said.
You pay upfornt with your time and energy. You pay again when you check for replies. You pay a third time when you lie awake thinking about what some stranger said.
Media is you now.
Not something you consume. Something you create.
The old model was: institutions broadcast, you receive.
The new model is: you are the broadcast.
Every post is editorial. Every thread is journalism. Every comment is publishing.
Not something you consume. Something you create.
The old model was: institutions broadcast, you receive.
The new model is: you are the broadcast.
Every post is editorial. Every thread is journalism. Every comment is publishing.
December 15, 2025 at 11:41 AM
Media is you now.
Not something you consume. Something you create.
The old model was: institutions broadcast, you receive.
The new model is: you are the broadcast.
Every post is editorial. Every thread is journalism. Every comment is publishing.
Not something you consume. Something you create.
The old model was: institutions broadcast, you receive.
The new model is: you are the broadcast.
Every post is editorial. Every thread is journalism. Every comment is publishing.
People worry about living in a bubble.
They think you become too sterile, too disconnected from the so-called real world.
But here's what they don't get: you're already in a bubble. Everyone is.
They think you become too sterile, too disconnected from the so-called real world.
But here's what they don't get: you're already in a bubble. Everyone is.
December 15, 2025 at 11:26 AM
People worry about living in a bubble.
They think you become too sterile, too disconnected from the so-called real world.
But here's what they don't get: you're already in a bubble. Everyone is.
They think you become too sterile, too disconnected from the so-called real world.
But here's what they don't get: you're already in a bubble. Everyone is.