Jane Portman
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uibreakfast.com
Jane Portman
@uibreakfast.com
Co-founder of Userlist 🌀 SaaS email marketing is the game. Keep them short.
Pinned
The new @userlist.com is now available ✨ Built for product dreamers and email geeks 🎩

Our customers are getting the whole new UI. We also redesigned the website, KB, and end-user parts.

Our team is making a happy dance.

Read the full story with screenshots and WIP: userlist.com/blog/how-we-...
In case you missed it. @userlist.com comes with a library of workflow templates. No, it's not AI.

When creating a new workflow, choose one of the templates. You'll get a populated workflow. As easy as apple pie 🍎
November 6, 2025 at 6:03 PM
You asked, and we delivered. @posthog.com x @userlist.com integration is live 💙

They're the cool kid on the block. Our integration allows you to send user, company, and event data from PostHog into Userlist.

- docs here userlist.com/docs/integra...
- happy integrating!
- happy halloween!
October 30, 2025 at 2:49 PM
Our integrations now have eyes 👀

@benediktdeicke.com asked me for a design system to generate images for @userlist.com integration pages and alternatives. It needed to be simple, but quirky.

Couple hours later, and new integration banners get a pair of eyes, randomly picked from 12 options.
October 30, 2025 at 2:28 PM
Reposted by Jane Portman
Super excited to finally ship this to everyone. While Userlist was able to store arrays since day one, using them in filters, conditions, or segments wasn't possible until now 🤩

The user interface even supports arrays of arrays, but not sure there's actually a good use case for that 🤣
Did you know that @userlist.com supports array properties? (One of those things that make us an advanced platform.)

For example, you can create a segment of users who have an active Stripe integration in their integrations list. The integrations array has both name and state [see illustration].
October 17, 2025 at 11:57 AM
New feature at @userlist.com 💫 You can now start workflows on a calendar schedule (daily, weekly, monthly, or yearly) using a Recurring Trigger.

For example, you can send a reminder to your Paying Customers segment every Friday (see illustration).

Happy triggering 😜
October 24, 2025 at 10:27 AM
Reposted by Jane Portman
Generous offer from Jane and a great way to surface your most valuable content!
Made printable worksheets for our workshop at @microconf.com Europe next week. You can download the PDF and have fun on your own: userlist.com/downloads/si...
September 24, 2025 at 5:03 PM
Did you know that @userlist.com supports array properties? (One of those things that make us an advanced platform.)

For example, you can create a segment of users who have an active Stripe integration in their integrations list. The integrations array has both name and state [see illustration].
October 17, 2025 at 11:38 AM
Made printable worksheets for our workshop at @microconf.com Europe next week. You can download the PDF and have fun on your own: userlist.com/downloads/si...
September 23, 2025 at 6:18 PM
Reposted by Jane Portman
If we inspired you to switch to Userlist right this second (haha, chuckle from sales), then book a demo and let’s discuss your implementation: userlist.com/demo
The new @userlist.com is now available ✨ Built for product dreamers and email geeks 🎩

Our customers are getting the whole new UI. We also redesigned the website, KB, and end-user parts.

Our team is making a happy dance.

Read the full story with screenshots and WIP: userlist.com/blog/how-we-...
September 9, 2025 at 2:45 PM
Reposted by Jane Portman
We launched a major overhaul of Userlist today 🥳

Among the obvious design changes, we also improved a bunch of things under the hood. They didn't make the cut for the blog post, but I'll briefly mention them here 🤓
The new @userlist.com is now available ✨ Built for product dreamers and email geeks 🎩

Our customers are getting the whole new UI. We also redesigned the website, KB, and end-user parts.

Our team is making a happy dance.

Read the full story with screenshots and WIP: userlist.com/blog/how-we-...
September 9, 2025 at 3:36 PM
The new @userlist.com is now available ✨ Built for product dreamers and email geeks 🎩

Our customers are getting the whole new UI. We also redesigned the website, KB, and end-user parts.

Our team is making a happy dance.

Read the full story with screenshots and WIP: userlist.com/blog/how-we-...
September 9, 2025 at 11:58 AM
Tomorrow, September 9, we're launching a major redesign of @userlist.com. We tested a lot of logo options: from abstract forms, to kittens, dandelions, and propellers. But settled on the version designed by our CTO @benediktdeicke.com. How do you like it?
September 8, 2025 at 12:59 PM
Just learned I'll be leading a workshop at @microconf.com Europe. Stoked!
August 19, 2025 at 2:37 PM
New addition to our Subscription Preferences feature ✍ Now you can subscribe people to individual topics (and unsubscribe them) via the API.

So you can leverage @userlist.com preference page + display subscription options inside your product.

Kudos @benediktdeicke.com and the dev team!
August 19, 2025 at 2:31 PM
Yay, go Leo!
“You don’t need another library for that” by Leo Euclides.

A solid look at how they built a visual workflow builder with Ember no extra library stack required.

Watch ➡️ www.youtube.com/watch?v=l8to...

🧵2/4
You don’t need another library for that: How we’ve built a Visual Workflow Builder – Leo Euclides
YouTube video by Ember Fest
www.youtube.com
June 17, 2025 at 10:04 AM
Stoked to revive my personal newsletter at UI Breakfast. The first raw pessimistic email just went out.
June 13, 2025 at 4:21 PM
Our team at @userlist.com has seen every possible automation mistake; and we might've found a cure.

Enter "Planning for the Worst": illustrated guide to building workflow mechanics → userlist.com/blog/buildin...
“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows
This step-by-step method has helped many marketers with workflow logic.
userlist.com
June 13, 2025 at 2:20 PM
Reposted by Jane Portman
Had a blast talking with Elise about getting into Rails, how @uibreakfast.com and I started Userlist, Arel, and more on The Ruby on Rails Podcast 🤩

www.therubyonrailspodcast.com/537
Userlist with Benedikt Deicke
Benedikt used to be a freelance software engineer and co-founded Userlist in 2017 as a side project with his co-founder Jane Portman. They went full-time on it in 2020. Benedikt enjoys database query ...
www.therubyonrailspodcast.com
May 22, 2025 at 10:28 AM
We're thrilled to add Make to our integrations catalog at @userlist.com 🔥 With Make you can:

💜 Create new Userlist users from Typeform responses, Calendly events, or new table rows
💜 Sync new registrants from webinar tools
💜 Keep subscribers in sync between Userlist and other email platforms
May 20, 2025 at 4:26 PM
Sailing: the most expensive way to get somewhere for free.
May 20, 2025 at 12:15 PM
New awesome feature at @userlist.com 🎉

You can now trigger a workflow for users or companies who are celebrating a monthly or annual anniversary. This is great for:

✴️ Birthday notes
✴️ Account milestones and anniversaries
✴️ Any other recurring reminders (e.g. review security settings)
April 23, 2025 at 1:48 PM
This is going to be huge for our customers. Imagine full editorial control over your receipts and notifications?
We're excited to launch support for Transactional Messages in @userlist.com 🚀

With a simple API call you can send one-off messages to individual users — while making use of Userlist's personalization, reporting, themes, subscription preferences, and more… 💪

Learn more: userlist.com/features/tra...
April 8, 2025 at 2:27 PM
🔥
This quote from a customer made my day 😍

“Userlist’s segmentation is so incredibly powerful. You can incorporate segments into segments into segments and you can filter anything in them. I don't have other software – besides raw SQL – that is able to filter data that well. It’s really amazing.”
April 1, 2025 at 6:57 PM
Dotting the i's for company-level workflows at @userlist.com 🔥
We just launched company-level triggers and filters for visual workflows in @userlist.com 🚀

You can now run powerful workflows based on what happens on an organization-level, and not just on the user-level 💪

Learn more at userlist.com/docs/workflo...
March 6, 2025 at 5:05 PM