We all go through these 5 steps:
We all go through these 5 steps:
Not IP
Not data
Not chips
Designers.
Not IP
Not data
Not chips
Designers.
It WON'T make you a better designer. THIS will...
It WON'T make you a better designer. THIS will...
101 portfolio tips in 12 categories:
(which took me 10 years to learn)
101 portfolio tips in 12 categories:
(which took me 10 years to learn)
• Clear role, clear tasks
• Total creative freedom
• Portfolio = Dream job, fast
• 90% of time spent in Figma
• Work with cutting-edge tech
• Everyone will love my designs
• Job: Make things "look pretty"
• Linear process: research → prototype → ship
• Clear role, clear tasks
• Total creative freedom
• Portfolio = Dream job, fast
• 90% of time spent in Figma
• Work with cutting-edge tech
• Everyone will love my designs
• Job: Make things "look pretty"
• Linear process: research → prototype → ship
Notion valued at $12B.
Canva valued at $42B.
Airbnb valued at $78B.
Pinterest valued at $22B.
Instagram valued at $100B.
All founded by designers.
Notion valued at $12B.
Canva valued at $42B.
Airbnb valued at $78B.
Pinterest valued at $22B.
Instagram valued at $100B.
All founded by designers.
(2025 version)
———
♻️ Repost if this is even slightly true for you
(2025 version)
———
♻️ Repost if this is even slightly true for you
- Files named "final_final_v3"
- Sticky notes everywhere
- Coffee stained desks
- Messy workspaces
- Endless to-do lists
- 99 tabs opened
I used to be one of them!
Then, I discovered Notion, which literally changed my work (and life).
- Files named "final_final_v3"
- Sticky notes everywhere
- Coffee stained desks
- Messy workspaces
- Endless to-do lists
- 99 tabs opened
I used to be one of them!
Then, I discovered Notion, which literally changed my work (and life).
(not for inspiration)
The internet is full of “inspirational” portfolios.
Sadly, most designers copy the wrong things ↓
(not for inspiration)
The internet is full of “inspirational” portfolios.
Sadly, most designers copy the wrong things ↓
If you miss it, you might have to wait another 365 days!
If you miss it, you might have to wait another 365 days!
“Master UX in 12 weeks”
“Master UX in 12 weeks”
(2025 edition — save them quick)
(2025 edition — save them quick)
78% designers made these 3 mistakes:
78% designers made these 3 mistakes:
Yet most companies don’t have a research practice
Without research, designers are flying blind
Which leads to:
→ Surface-level insights
→ Lack of decision clarity
→ More + more iterations
→ Building the wrong thing
We’ve all been there
Yet most companies don’t have a research practice
Without research, designers are flying blind
Which leads to:
→ Surface-level insights
→ Lack of decision clarity
→ More + more iterations
→ Building the wrong thing
We’ve all been there
A. Those who have their process figured out
B. And those who don't
A. Those who have their process figured out
B. And those who don't
(it's simpler than you think)
(it's simpler than you think)
Year 1: $24k
Year 2: $54k
Year 3: $72k
Year 4: $105k
Then I quit (and went solo):
Year 1: $60k
Year 2: $120k
Then I started UX Playbook:
Year 1: $58k
Year 2: $160k
Year 3: $200k (projected)
Year 1: $24k
Year 2: $54k
Year 3: $72k
Year 4: $105k
Then I quit (and went solo):
Year 1: $60k
Year 2: $120k
Then I started UX Playbook:
Year 1: $58k
Year 2: $160k
Year 3: $200k (projected)
(even with 15+ years at IBM)
(even with 15+ years at IBM)
“Is wireframe really necessary?”
My answer: HELL. YES.
Here’s why:
“Is wireframe really necessary?”
My answer: HELL. YES.
Here’s why:
𝗧𝗮𝘀𝘁𝗲 + 𝗣𝗹𝗮𝘆 + 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴
Some designers don’t get this
Their approach is cookie-cutter
Their portfolios lack personality
Their work looks like everyone else's
Then they wonder why they're not standing out
𝗧𝗮𝘀𝘁𝗲 + 𝗣𝗹𝗮𝘆 + 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴
Some designers don’t get this
Their approach is cookie-cutter
Their portfolios lack personality
Their work looks like everyone else's
Then they wonder why they're not standing out
I thought to myself:
"It's useless"
"Who’d buy that?"
"Apple has lost it"
But then…
I thought to myself:
"It's useless"
"Who’d buy that?"
"Apple has lost it"
But then…
You’re missing out:
You’re missing out:
Felt this pain? Repost ♻️ and lmk.
Felt this pain? Repost ♻️ and lmk.
(in just 2.5 months)
(in just 2.5 months)
It’s actually:
It’s actually: