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vejaproject.bsky.social
VEJA
@vejaproject.bsky.social
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Organic cotton / Amazonian rubber / Fair trade / Made in Brazil / Social Inclusion VEJA Stores: New York, Paris, Bordeaux, Berlin, Madrid and London https://www.veja-store.com/en_eu/
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Since 2023, we've produced 95,000 pairs of sneakers in Portugal
For comparison: minimum wages in key EU garment-supplying countries:
In Portugal, the minimum wage is $1015 per month and employees receive 14 months of salary
We work with a high-standard factory where the average salary is $1045 per month for a 40-hour workweek.
The V-82, our latest model, is manufactured in Portugal
In 2022, VEJA launched the Aegean Project: sneakers made in Europe, sold in Europe
Why VEJA now produces in Portugal? A thread ⬇️
Who said sneakers were impossible to repair?

A second life for the V-10 at our sneaker repair temple: 

VEJA General Store
11 rue de Marseille
75010 Paris
Hej, Copenhagen!​

Our first VEJA store in Denmark.​
You’ll find us on Pilestræde, in the heart of the city.​

VEJA STORE COPENHAGEN​
Pilestræde 40B​
1112 København K P009996
This time, VEJA heads to the West Coast: opening a VEJA store in Los Angeles​

We found a raw space.​
📍 Abbot Kinney Boulevard, Venice​

Why there? This mythical neighborhood is one of the few places in LA where people actually walk around, in a city where most people use cars or shop online.
VEJA x Brooklyn Museum​

From our Brazilian roots to the materials behind each pair.​

Now through July 27, explore a selection of VEJA footwear including the new Brooklyn V-10, a neighborhood exclusive.

📍200 Eastern Pkwy, Brooklyn​
NY 11238, United States​
Open until July 27th​
The Arpoador: the latest VEJA sandal​​

➡️ www.veja-store.com/en_nl/men-ar...
We collaborate with 2,800 families, 22 cooperatives in 4 Brazilian states. ​
We pay about 4 times the market price. ​
We sign long-term contracts, commit to health and safety standards.​
Up to 40% of each VEJA sole is made with this rubber.​
Every year, we return to talk, listen & improve together​
How are the VEJA sneaker soles made?​

Since day one, every VEJA sneaker contains wild rubber from the Amazon rainforest tapped by hand, without harming the trees, letting the forest regenerate.

They use ancestral techniques, passed down through generations, to harvest latex with care. ​
In 2024, the Volley was back in 9 different colorways.​

Today, the Volley comes in more than 20 colorways, with different materials like canvas, leather, suede, aircell.​

The Volley ➡ www.veja-store.com/en_us/p/voll...
70's. Volleyball. Brazil. ➡️ The Volley​

It all started in 2005. When Sebastien Kopp& François- Ghislain Morillion created VEJA. ​

They started with that shoe, the Volley, selling 5000 pairs in Paris.
Both founders had no experience in the sneaker industry. ​
Started with a friendship, ended with a sandal:
the VEJA x Homecore collaboration​
One year, one pair: the V-10 Brooklyn​

To celebrate the VEJA Brooklyn store's 1st anniversary, we are launching a special pair: the V-10 Brooklyn.​

Only available in the VEJA Brooklyn store & in online (in the U.S)​

➡️ ​https://bit.ly/45r5MTJ

#VEJA #sneakers #newpair #brooklyn #Newyork
São Paulo, mon amour​

Our first VEJA store opens right in the heart of São Paulo; ​
the first searches for the best materials, the first connections with farming families, ​the very first pairs.

➡️565 Rua Oscar Freire, ​
São Paulo

#VEJA #Brazil #newstore #sneakers #architecture #design #architect
São Paulo, mon amour​
First VEJA store in Brazil​

June 11th