Viads
@viads.bsky.social
AdTech & Programmatic 🚀
📊 Boost your campaigns with top ad formats
💡 Leading programmatic platform
🌍 Global solutions for advertisers & publishers
📊 Boost your campaigns with top ad formats
💡 Leading programmatic platform
🌍 Global solutions for advertisers & publishers
Viads Tips for Publishers 🧠
Use cache expiration headers.
Control what’s stored and when it refreshes.
#WPO #Caching #Performance
Use cache expiration headers.
Control what’s stored and when it refreshes.
#WPO #Caching #Performance
February 13, 2026 at 10:03 AM
Viads Tips for Publishers 🧠
Use cache expiration headers.
Control what’s stored and when it refreshes.
#WPO #Caching #Performance
Use cache expiration headers.
Control what’s stored and when it refreshes.
#WPO #Caching #Performance
On February 5, 2026, Google launched a Discover Core Update affecting recommendations, not Search rankings.
Discover now prioritizes local presence, filters clickbait, and evaluates authority topic by topic. Some publishers report up to 90–95% traffic drops.
Discover now prioritizes local presence, filters clickbait, and evaluates authority topic by topic. Some publishers report up to 90–95% traffic drops.
February 11, 2026 at 1:04 PM
On February 5, 2026, Google launched a Discover Core Update affecting recommendations, not Search rankings.
Discover now prioritizes local presence, filters clickbait, and evaluates authority topic by topic. Some publishers report up to 90–95% traffic drops.
Discover now prioritizes local presence, filters clickbait, and evaluates authority topic by topic. Some publishers report up to 90–95% traffic drops.
Insufferable ads and endless pop-ups on major publishers like El País aren’t accidental. It’s programmatic advertising out of control.
Readers lose trust. Advertisers face fraud and zero brand safety. Publishers damage their reputation.
Platforms profit. Everyone else pays.
Readers lose trust. Advertisers face fraud and zero brand safety. Publishers damage their reputation.
Platforms profit. Everyone else pays.
February 6, 2026 at 1:02 PM
Insufferable ads and endless pop-ups on major publishers like El País aren’t accidental. It’s programmatic advertising out of control.
Readers lose trust. Advertisers face fraud and zero brand safety. Publishers damage their reputation.
Platforms profit. Everyone else pays.
Readers lose trust. Advertisers face fraud and zero brand safety. Publishers damage their reputation.
Platforms profit. Everyone else pays.
LEGO is reorganizing its global media structure, strengthening in-house programmatic capabilities to support DTC growth. A hybrid model that blends internal expertise with agency partnerships, focused on control, data and smarter execution.
February 4, 2026 at 1:03 PM
LEGO is reorganizing its global media structure, strengthening in-house programmatic capabilities to support DTC growth. A hybrid model that blends internal expertise with agency partnerships, focused on control, data and smarter execution.
January 2026 was a wake-up call. When Google Ads fails, publishers can lose 50–90% of revenue in hours. Over-reliance on a single ad stack turned a technical issue into a cash-flow crisis. Diversification is no longer optional, it’s survival.
February 2, 2026 at 7:02 PM
January 2026 was a wake-up call. When Google Ads fails, publishers can lose 50–90% of revenue in hours. Over-reliance on a single ad stack turned a technical issue into a cash-flow crisis. Diversification is no longer optional, it’s survival.
Viads Tips for Publishers 🧠
Run A/B tests on layouts.
Sometimes a small position tweak can boost CTR significantly.
#ABTesting #UX #AdPlacement
Run A/B tests on layouts.
Sometimes a small position tweak can boost CTR significantly.
#ABTesting #UX #AdPlacement
January 30, 2026 at 10:03 AM
Viads Tips for Publishers 🧠
Run A/B tests on layouts.
Sometimes a small position tweak can boost CTR significantly.
#ABTesting #UX #AdPlacement
Run A/B tests on layouts.
Sometimes a small position tweak can boost CTR significantly.
#ABTesting #UX #AdPlacement
Netflix’s ad-supported model is no longer an experiment. With 94M+ users watching ads, it’s now a key digital advertising player. Advanced targeting across 100+ interests lets brands reach younger audiences with scale, relevance, and premium, brand-safe context.
January 29, 2026 at 12:23 PM
Netflix’s ad-supported model is no longer an experiment. With 94M+ users watching ads, it’s now a key digital advertising player. Advanced targeting across 100+ interests lets brands reach younger audiences with scale, relevance, and premium, brand-safe context.
Viads Tips for Publishers 🧠
Enable dark mode if your niche allows.
Improves nighttime retention and reduces bounce rate.
#UX #DarkMode #Engagement
Enable dark mode if your niche allows.
Improves nighttime retention and reduces bounce rate.
#UX #DarkMode #Engagement
January 23, 2026 at 10:02 AM
Viads Tips for Publishers 🧠
Enable dark mode if your niche allows.
Improves nighttime retention and reduces bounce rate.
#UX #DarkMode #Engagement
Enable dark mode if your niche allows.
Improves nighttime retention and reduces bounce rate.
#UX #DarkMode #Engagement
The future of AI won’t be free.
ChatGPT tests ads.
Gemini stays ad-free via subscriptions.
Same AI race.
Two opposite monetization bets.
This is where the next phase of AI begins.
ChatGPT tests ads.
Gemini stays ad-free via subscriptions.
Same AI race.
Two opposite monetization bets.
This is where the next phase of AI begins.
January 21, 2026 at 9:58 AM
The future of AI won’t be free.
ChatGPT tests ads.
Gemini stays ad-free via subscriptions.
Same AI race.
Two opposite monetization bets.
This is where the next phase of AI begins.
ChatGPT tests ads.
Gemini stays ad-free via subscriptions.
Same AI race.
Two opposite monetization bets.
This is where the next phase of AI begins.
Viads Tips for Publishers 🧠
Avoid poorly implemented infinite scroll.
If load times increase, switch to pagination.
#UX #SEO #LoadingTime
Avoid poorly implemented infinite scroll.
If load times increase, switch to pagination.
#UX #SEO #LoadingTime
January 16, 2026 at 10:02 AM
Viads Tips for Publishers 🧠
Avoid poorly implemented infinite scroll.
If load times increase, switch to pagination.
#UX #SEO #LoadingTime
Avoid poorly implemented infinite scroll.
If load times increase, switch to pagination.
#UX #SEO #LoadingTime
This isn’t a war on technology. Families, schools, and governments are questioning excessive smartphone use, especially for kids. More conscious, limited devices are emerging. The future isn’t less tech, it’s better tech. #DigitalWellbeing #FutureTech
January 13, 2026 at 11:30 AM
This isn’t a war on technology. Families, schools, and governments are questioning excessive smartphone use, especially for kids. More conscious, limited devices are emerging. The future isn’t less tech, it’s better tech. #DigitalWellbeing #FutureTech
La perfección ya no vende. El CEO de Instagram lo dejó claro: el valor no está en la imagen, está en la confianza.
Hoy gana quien se muestra real, no perfecto. ¿El feed bonito sigue funcionando o está muerto?
#InstagramTips #Creadores #marketingdigital2026
Hoy gana quien se muestra real, no perfecto. ¿El feed bonito sigue funcionando o está muerto?
#InstagramTips #Creadores #marketingdigital2026
January 12, 2026 at 4:35 PM
La perfección ya no vende. El CEO de Instagram lo dejó claro: el valor no está en la imagen, está en la confianza.
Hoy gana quien se muestra real, no perfecto. ¿El feed bonito sigue funcionando o está muerto?
#InstagramTips #Creadores #marketingdigital2026
Hoy gana quien se muestra real, no perfecto. ¿El feed bonito sigue funcionando o está muerto?
#InstagramTips #Creadores #marketingdigital2026
Viads Tips for Publishers 🧠
Optimize your images: Use WebP, compress files, and add ALT text.
#WPO #SEO #Accessibility
Optimize your images: Use WebP, compress files, and add ALT text.
#WPO #SEO #Accessibility
January 9, 2026 at 10:04 AM
Viads Tips for Publishers 🧠
Optimize your images: Use WebP, compress files, and add ALT text.
#WPO #SEO #Accessibility
Optimize your images: Use WebP, compress files, and add ALT text.
#WPO #SEO #Accessibility
Te ahorro tiempo ⏱️
👉 El vídeo corto, vertical y directo es el formato más efectivo en marketing digital.
Marcas, publishers y creadores apuestan por el vídeo porque combina alcance, retención y monetización.
🚀 No es una moda. Es infraestructura digital.
👉 El vídeo corto, vertical y directo es el formato más efectivo en marketing digital.
Marcas, publishers y creadores apuestan por el vídeo porque combina alcance, retención y monetización.
🚀 No es una moda. Es infraestructura digital.
January 8, 2026 at 4:03 PM
Te ahorro tiempo ⏱️
👉 El vídeo corto, vertical y directo es el formato más efectivo en marketing digital.
Marcas, publishers y creadores apuestan por el vídeo porque combina alcance, retención y monetización.
🚀 No es una moda. Es infraestructura digital.
👉 El vídeo corto, vertical y directo es el formato más efectivo en marketing digital.
Marcas, publishers y creadores apuestan por el vídeo porque combina alcance, retención y monetización.
🚀 No es una moda. Es infraestructura digital.
Os vamos a ahorrar tiempo ⏱️
👉 El vídeo corto, vertical y directo es el formato más efectivo en marketing digital.
Marcas, publishers y creadores apuestan por el vídeo porque combina alcance, retención y monetización.
🚀 No es una moda. Es infraestructura digital.
👉 El vídeo corto, vertical y directo es el formato más efectivo en marketing digital.
Marcas, publishers y creadores apuestan por el vídeo porque combina alcance, retención y monetización.
🚀 No es una moda. Es infraestructura digital.
January 8, 2026 at 11:14 AM
Os vamos a ahorrar tiempo ⏱️
👉 El vídeo corto, vertical y directo es el formato más efectivo en marketing digital.
Marcas, publishers y creadores apuestan por el vídeo porque combina alcance, retención y monetización.
🚀 No es una moda. Es infraestructura digital.
👉 El vídeo corto, vertical y directo es el formato más efectivo en marketing digital.
Marcas, publishers y creadores apuestan por el vídeo porque combina alcance, retención y monetización.
🚀 No es una moda. Es infraestructura digital.
The way we search is changing. Users increasingly get answers from AI engines and chatbots, not search results. GEO isn’t tricks, it’s creating content AI can understand, choose, and cite. Today, optimization means being the best answer.
#SEO #GEO #AISearch #ContentStrategy
#SEO #GEO #AISearch #ContentStrategy
January 6, 2026 at 11:03 AM
The way we search is changing. Users increasingly get answers from AI engines and chatbots, not search results. GEO isn’t tricks, it’s creating content AI can understand, choose, and cite. Today, optimization means being the best answer.
#SEO #GEO #AISearch #ContentStrategy
#SEO #GEO #AISearch #ContentStrategy
Viads Tips for Publishers 🧠
Clean up unnecessary plugins.
Fewer scripts = faster site = better UX = more revenue.
#WebPerf #UX #CoreWebVitals
Clean up unnecessary plugins.
Fewer scripts = faster site = better UX = more revenue.
#WebPerf #UX #CoreWebVitals
January 2, 2026 at 10:02 AM
Viads Tips for Publishers 🧠
Clean up unnecessary plugins.
Fewer scripts = faster site = better UX = more revenue.
#WebPerf #UX #CoreWebVitals
Clean up unnecessary plugins.
Fewer scripts = faster site = better UX = more revenue.
#WebPerf #UX #CoreWebVitals
AI isn’t going away, it’s evolving. The real advantage is no longer bigger models, but using the right one for each task. Efficiency is now strategic, impacting costs, sustainability, and performance. Using AI better matters more than using more AI.
December 30, 2025 at 2:56 PM
AI isn’t going away, it’s evolving. The real advantage is no longer bigger models, but using the right one for each task. Efficiency is now strategic, impacting costs, sustainability, and performance. Using AI better matters more than using more AI.
Viads Tips for Publishers 🧠
Articles over 1,000 words perform better in SEO.
Offer value and use clear structure.
#ContentMarketing #SEO #Publishers
Articles over 1,000 words perform better in SEO.
Offer value and use clear structure.
#ContentMarketing #SEO #Publishers
December 26, 2025 at 10:02 AM
Viads Tips for Publishers 🧠
Articles over 1,000 words perform better in SEO.
Offer value and use clear structure.
#ContentMarketing #SEO #Publishers
Articles over 1,000 words perform better in SEO.
Offer value and use clear structure.
#ContentMarketing #SEO #Publishers
Viads Tips for Publishers 🧠
Avoid intrusive above-the-fold ads on mobile.
Google penalizes them.
#UX #Ads #SEO #MobileFirst
Avoid intrusive above-the-fold ads on mobile.
Google penalizes them.
#UX #Ads #SEO #MobileFirst
December 19, 2025 at 10:03 AM
Viads Tips for Publishers 🧠
Avoid intrusive above-the-fold ads on mobile.
Google penalizes them.
#UX #Ads #SEO #MobileFirst
Avoid intrusive above-the-fold ads on mobile.
Google penalizes them.
#UX #Ads #SEO #MobileFirst
Viads Tips for Publishers 🧠
Publish during traffic peaks.
Use GA4 to identify top hours and post when your audience is most active.
#Analytics #Engagement #Publishers
Publish during traffic peaks.
Use GA4 to identify top hours and post when your audience is most active.
#Analytics #Engagement #Publishers
December 12, 2025 at 10:04 AM
Viads Tips for Publishers 🧠
Publish during traffic peaks.
Use GA4 to identify top hours and post when your audience is most active.
#Analytics #Engagement #Publishers
Publish during traffic peaks.
Use GA4 to identify top hours and post when your audience is most active.
#Analytics #Engagement #Publishers
Viads Tips for Publishers 🧠
Create content around long-tail keywords.
Less competition, more qualified traffic.
#SEO #ContentStrategy #Viads
Create content around long-tail keywords.
Less competition, more qualified traffic.
#SEO #ContentStrategy #Viads
December 5, 2025 at 10:02 AM
Viads Tips for Publishers 🧠
Create content around long-tail keywords.
Less competition, more qualified traffic.
#SEO #ContentStrategy #Viads
Create content around long-tail keywords.
Less competition, more qualified traffic.
#SEO #ContentStrategy #Viads
Viads Tips for Publishers 🧠
Review your internal anchor text.
Smart internal linking improves SEO and time on site.
#SEO #InternalLinking #Publishers
Review your internal anchor text.
Smart internal linking improves SEO and time on site.
#SEO #InternalLinking #Publishers
November 28, 2025 at 10:02 AM
Viads Tips for Publishers 🧠
Review your internal anchor text.
Smart internal linking improves SEO and time on site.
#SEO #InternalLinking #Publishers
Review your internal anchor text.
Smart internal linking improves SEO and time on site.
#SEO #InternalLinking #Publishers