Lightnews — Scholar-powered news

YouGov @yougov.co.uk · 17h

63% of Britons support abolishing stamp duty on the purchase of main homes, as Kemi Badenoch pledged yesterday

Only 13% are opposed

yougov.co.uk/topics/polit...

6 1 8

YouGov @yougov.co.uk · 17h

Have you turned the heating on yet?

I have: 45%
I have not: 53%

By region
Scotland: 61% have
North: 51%
Midlands: 47%
London: 42%
Wales: 40%
South: 39%

yougov.co.uk/topics/polit...

1 1 7

Reposted by YouGov

YouGov @yougov.co.uk · 23h

Which party do Britons trust most in key areas?

Reform UK
Immigration: 31% (+22 lead)
Crime: 20% (+8)
Represent you: 19% (+9)
Run councils: 16% (+4)
Keep promises: 15% (+7)

Conservatives
Support business: 20% (+6)

Labour
NHS: 17% (+5)

Greens
Environment: 34% (+24)

yougov.co.uk/politics/art...

3 3 5

Reposted by YouGov

YouGov @yougov.co.uk · 23h

Reform UK are the party Britons most associate with being patriotic, but also being weird and extreme

Extreme: 58% (+50 lead)
Offer change: 37% (+26)
Setting agenda: 36% (+27)
Patriotic: 35% (+27)
Likely win next election: 35% (+20)
Weird: 35% (+15)
Understands problems: 25% (+15)
Normal: 17% (+4)

4 7 12

YouGov @yougov.co.uk · 23h

Labour voters are significantly more likely to trust the Greens than Labour on the environment, poverty, keeping promises and protecting minority groups

yougov.co.uk/politics/art...

5 9 29

YouGov @yougov.co.uk · 23h

Conservative voters are more likely to trust Reform UK on immigration than the Conservatives, with both parties having similar levels of trust among Tory voters on keeping promises, poverty, crime, representing people like you and the NHS

yougov.co.uk/politics/art...

1 2 4

YouGov @yougov.co.uk · 23h

Reform UK voters trust the party significantly more than they trust the other main parties in every area polled

yougov.co.uk/politics/art...

4 4

YouGov @yougov.co.uk · 23h

Which party are Britons most likely to trust in key areas?

Reform UK
Immigration: 41% (+18 lead)
Crime: 34% (+11)
Form effective govt: 27% (+4)

Greens
Environment: 54% (+21)
Protect minorities: 38% (+4)
Keep promises: 32% (+5)

Conservatives
Support business: 36% (+5)
Defence: 35% (+6)

1 1 5

YouGov @yougov.co.uk · 23h

Which party do Britons trust most in key areas?

Reform UK
Immigration: 31% (+22 lead)
Crime: 20% (+8)
Represent you: 19% (+9)
Run councils: 16% (+4)
Keep promises: 15% (+7)

Conservatives
Support business: 20% (+6)

Labour
NHS: 17% (+5)

Greens
Environment: 34% (+24)

yougov.co.uk/politics/art...

3 3 5

YouGov @yougov.co.uk · 23h

Reform UK are the party Britons most associate with being patriotic, but also being weird and extreme

Extreme: 58% (+50 lead)
Offer change: 37% (+26)
Setting agenda: 36% (+27)
Patriotic: 35% (+27)
Likely win next election: 35% (+20)
Weird: 35% (+15)
Understands problems: 25% (+15)
Normal: 17% (+4)

4 7 12

YouGov @yougov.co.uk · 23h

Britons are most likely to see the Greens as best representing younger people

Greens: 20% (33% of 18-24s)
Reform UK: 12% (7%)
Labour: 9% (13%)
Lib Dems: 6% (5%)
Conservatives: 2% (0%)

None: 24% (16%)

yougov.co.uk/politics/art...

2 2 5

YouGov @yougov.co.uk · 23h

Britons are most likely to see the Tories as best representing older people

Conservatives: 29% (21% of over 65s)
Reform UK: 15% (16%)
Labour: 5% (4%)
Lib Dems: 4% (4%)
Greens: 1% (1%)

None: 23% (36%)

2 1 6

YouGov @yougov.co.uk · 23h

Britons living in working class households are more likely to see Reform UK than Labour as best representing working class people, though more say that no party does

C2DE 'working class' Britons
Ref: 22%
Lab: 15%
None: 30%

All Britons
Lab: 22%
Ref: 19%
None: 28%

yougov.co.uk/politics/art...

7 6 28

Reposted by YouGov

YouGov @yougov.co.uk · 1d

How many browsing tabs do you typically have open?*

1: 6%
2-5: 54%
6-10: 14%
11-20: 8%
21-30: 2%
More than 30: 3%

*across all windows, on desktop/laptop

yougov.co.uk/topics/techn...

21 9 50

YouGov @yougov.co.uk · 1d

How many browsing tabs do you typically have open?*

1: 6%
2-5: 54%
6-10: 14%
11-20: 8%
21-30: 2%
More than 30: 3%

*across all windows, on desktop/laptop

yougov.co.uk/topics/techn...

21 9 50

YouGov @yougov.co.uk · 1d

With Hollywood actors criticising the creation of new AI-generated actress Tilly Norwood, 60% of Britons say they would be less likely to watch a live-action movie with an AI-generated actor

More likely: 5%
Less likely: 60%
No difference: 21%

yougov.co.uk/topics/techn...

1 12

YouGov @yougov.co.uk · 1d

With Celebrity Traitors kicking off tonight, our study of 35,000 Britons found that 20% would prefer to be a Traitor versus 55% a Faithful - but how do the two groups differ in terms of politics and personality? 👇

YouGov @yougov.co.uk · Jan 22

"I don't mind being ruthless to get what I want": how do the personalities of Britain's traitors and faithfuls differ?

YouGov Profiles data shows traitors have more ruthless, deceptive, money-oriented, risk-taking and rule-breaking tendencies than faithfuls 👇

yougov.co.uk/entertainmen...

2 1 6

YouGov @yougov.co.uk · 1d

With Kemi Badenoch pledging to abolish stamp duty if the Tories win the next election, our tracker polling shows that 40% of Britons see it as an unfair tax

Fair: 21%
Unfair: 40%
Neither: 21%

yougov.co.uk/topics/polit...

How fair is stamp duty?

How fair or unfair do you think the following types of taxation are? Stamp duty

yougov.co.uk

2 6

YouGov @yougov.co.uk · 1d

Kemi Badenoch has told the Conservative party conference that Britain needs the Tories "back in charge", but just 9% of Britons believe the party is ready for government

Ready for government: 9% (-1 from 11 August)
They are not ready for government: 71% (+1)

yougov.co.uk/topics/polit...

2 2 13

YouGov @yougov.co.uk · 2d

Current Conservative and Reform UK voters are more likely to think leaving the ECHR would have a positive impact - and a majority in both parties think doing so would be positive *or at least not negative*

yougov.co.uk/politics/art...

1 4

YouGov @yougov.co.uk · 2d

Britons are most likely to say withdrawing from the ECHR would have a NEGATIVE impact on...

UK reputation with other countries: 48%
Security co-operation with Europe: 39%
Minority rights in UK: 34%

yougov.co.uk/politics/art...

1 5

YouGov @yougov.co.uk · 2d

Britons are most likely to say withdrawing from the ECHR would have a POSITIVE impact on...

Control over our laws: 41%
Number of migrants deported: 39%
Number of migrants coming to UK: 29%

yougov.co.uk/politics/art...

1 3

YouGov @yougov.co.uk · 2d

How many Britons say the ECHR announcement has affected how they feel about the Conservative party?

All
More positively: 15%
More negatively: 19%

Current Reform UK
More positively: 36%
More negatively: 3%

Current Conservative
More positively: 32%
More negatively: 12%

yougov.co.uk/politics/art...

1 3

YouGov @yougov.co.uk · 2d

Kemi Badenoch announced this week that the Tories would take the UK out of the ECHR - but how many Britons want to do so?

Remain: 46%
Withdraw: 29%

By current VI
Reform UK: 72% withdraw
Con: 44%
Lib Dem: 8%
Lab: 5%
Green: 5%

yougov.co.uk/politics/art...

6 9 38

YouGov @yougov.co.uk · 2d

Kemi Badenoch reportedly pulled a very good pint at Tory conference yesterday - so how many Britons reckon they could pull a good pint on their first try?

Could: 45%
Could not: 40%

yougov.co.uk/topics/polit...

2 3