Rune Ytreberg
ytrer.bsky.social
Rune Ytreberg
@ytrer.bsky.social
Dataeditor, heading our AI datajournalism lab at the local newspaper iTromsø. We use AI to strengthen our investigative journalism and make new editorial tools. Member of the AI steering group in the Polaris media group.
«The first major AI scandal in the Norwegian public sector».

Today my newspaper iTromsø revealed that the Tromsø municipality in a report fabricated sources and quotes that do not exist

The head of the administration in Tromsø municipality admits the bureacrats used AI to write the report.
March 27, 2025 at 7:17 PM
Tune into Newsroom Robots this week to hear us chat with @nikitaroy.bsky.social about AI & innovation.

lnkd.in/dEkypjZz

"iTromsø’s success proves that innovation with AI doesn’t require a massive tech team—just a clear editorial vision and a commitment to making technology work for journalists."
LinkedIn
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lnkd.in
February 18, 2025 at 8:33 PM
So, ready for 3 days AI workshop in Vienna the last days of January.

Together with @Lars @hendriklehmann.bsky.social and @Virginia we arrange an AI workshop for 20+ journalists from 10 European countries.

We are going to build customized AI research assistants and more +++

Tell you more soon
January 28, 2025 at 9:21 PM
Proud that iTromsø is one of eight participants in FT Strategies and Google News Initiative's AI Launchpad.

@Lars Adrian Giske, who will head our project, says:

We'll be exploring how to further empower and enable our journalists with knowledge of AI - and of the possibilities the tech brings
January 22, 2025 at 2:07 PM
We just published the story about «Kem», a trawler connected to a russian oligark, Igor Zubarev.

Its a story about how oligarks can circumvent western sanctions.

«Kem» delivered fish in Tromsø - From my office I can see the fish terminal where it unloaded the fish.

Link in the first comment
January 18, 2025 at 12:46 PM
Reposted by Rune Ytreberg
December 6, 2024 at 10:22 PM
Utsikten fra kontorvinduet i mørketida. The view from my office, 6 weeks before the sun is back in Tromsø
December 6, 2024 at 11:38 AM
Reposted by Rune Ytreberg
A game-changer for AI in investigative journalism: The Djinn platform from iTromsø - @larsadriangiske.bsky.social, @ytrer.bsky.social etc uses genAI to rank municipal docs by newsworthiness, boosting story production & reader engagement. link.springer.com/chapter/10.1... #AI #Journalism #Innovation
Djinn—Data Journalism Interface for Newsgathering and Notifications
Journalists often face the daunting task of manually sifting through vast amounts of documents to uncover newsworthy story ideas. The Djinn platform, or “Data Journalism Interface for Newsgather...
link.springer.com
December 1, 2024 at 9:13 PM
Reposted by Rune Ytreberg
Great roundup from @craigsilverman.bsky.social with tools for digital investigations on this platform. From searching metadata to verifying content, these tips are gold for journalists & researchers: digitalinvestigations.substack.com/p/tools-and-... #DigitalInvestigations #FactChecking #OSINT
Tools and tips round up: Searching and using Bluesky, new tools from Bellingcat and Henk van Ess, and more
Bluesky is surging, so here's a rundown of tools and search operators to use on the platform.
digitalinvestigations.substack.com
November 27, 2024 at 5:09 AM
a fun day at Pressens Hus in Oslo. iTromsø was nominated in all three categories, and we won the award for “webhead of the Year.” This award is for the entire iTromsø team for our work over the past years: exploring how we can use artificial intelligence to enhance our journalism.
November 25, 2024 at 7:14 PM
Det ble en artig dag på Pressens Hus i Oslo

iTromsø var nominert i tre av tre kategorier , og vi vant årets Netthode.

Det er en pris til hele iTromsø for det arbeidet vi har gjort de siste årene: å utforske hvordan vi kan bruke kunstig intelligens til å styrke journalistikken vår.
November 25, 2024 at 7:11 PM
It will be an exciting day here at Pressens Hus. Our newspaper iTromsø is nominated for three out of three possible awards at NONA - the online journalists in Norway.

iTromsø has been nominated in all three for our work with AI:
- Innovation of the year
- Best online story
- Webhead of the Year.
November 25, 2024 at 11:32 AM
Det blir en spennende dag her på Pressens Hus. iTromsø er nominert til tre av tre mulig priser hos NONA - nettjournalistene i Norge.

Man kan kun bli nominert i tre kategorier. iTromsø er nominert for tre. Alle for vårt arbeid arbeid med AI:
- årets innovasjon
- årets nettsak
- årets Netthode
November 25, 2024 at 11:28 AM
Reposted by Rune Ytreberg
«Da staten koloniserte utmarka» Flott artikkel med ny kunnskap om bureisinga i Balsfjord av Lill-Karin Elvestad. www.nordnorskdebatt.no/da-staten-ko...
Da staten koloniserte utmarka
I år er det akkurat hundre år siden den første søknaden om bureising i Balsfjord ble godkjent. Balsfjord skulle bli den største bureiserkommunen i Norge i antall bruk. Det ville ikke skjedd uten reinb...
www.nordnorskdebatt.no
November 23, 2024 at 6:50 PM
Our AI-head @Lars tell why we made a tool that transcribes swearing in north Norwegian dialects: www.m24.no/itromso-lars...
(+) Avisa lagde eget verktøy for å forstå nordnorsk banning: – Har jo et ganske rikt språk
Trengte noe som forsto nordnorsk dialekt, da oppsto «Flabb». iTromsøs KI-leder oppfordrer bransjen til å samarbeide tettere om transkriberingsverktøy.
www.m24.no
November 22, 2024 at 9:23 PM
Great start in this forum to be mentioned in @journalistik.ai (Peder Hammerskov) overview of people interested in AI & journalism. Send a message to Peder if someone is missing. I would suggest to add @larsadriangiske.bsky.social
I've tried to make a starter pack within "AI in Media/journalism". Who am I missing?
Let's have important conversations! #AI #media #journalism
November 22, 2024 at 5:45 PM
Reposted by Rune Ytreberg
Editor and publisher interviewed me about some of the common questions they get about AI and news from their readers: www.editorandpublisher.com/stories/from...
From transcription to trust: How AI is transforming news production - Editor and Publisher
Though technological innovation moves at lightning speed, Artificial Intelligence (AI) remains in a fledgling phase. News organizations are understandably grappling with what AI means to both operatio...
www.editorandpublisher.com
November 14, 2024 at 2:15 PM
Reposted by Rune Ytreberg
Here's @rahulbot.bsky.social with a thoughtful post about how to do content audits using AI tools: generative-ai-newsroom.com/ai-powered-c... -- lots of helpful info there on how to think about and then measure your news coverage and whether it meets your expectations and goals.
AI-Powered Content Audits for Local News
How to responsibly use AI to help with understanding your coverage
generative-ai-newsroom.com
November 18, 2024 at 4:34 PM