ZERO*NDA
@zeronda.bsky.social
The show where founders build in public, and audiences join the creative process.
Join The Call: Your Chance to Shape the Future of Agentic Experiences (AX)
Comment "ZeroNDA" and we'll send you the link!
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ZERO*NDA is where creators build in public.
0nda.com
Comment "ZeroNDA" and we'll send you the link!
————————————
ZERO*NDA is where creators build in public.
0nda.com
January 20, 2026 at 10:31 PM
Join The Call: Your Chance to Shape the Future of Agentic Experiences (AX)
Comment "ZeroNDA" and we'll send you the link!
————————————
ZERO*NDA is where creators build in public.
0nda.com
Comment "ZeroNDA" and we'll send you the link!
————————————
ZERO*NDA is where creators build in public.
0nda.com
How to build in public…
wrong answers only 😓
wrong answers only 😓
January 20, 2026 at 2:02 PM
How to build in public…
wrong answers only 😓
wrong answers only 😓
Before you scale your company, scale yourself.
AI makes it possible for solo consultants to serve thousands, even millions, without losing their edge. On ZERO*NDA, Jessen Gibbs breaks down why scaling your own process comes first.
AI makes it possible for solo consultants to serve thousands, even millions, without losing their edge. On ZERO*NDA, Jessen Gibbs breaks down why scaling your own process comes first.
January 18, 2026 at 9:15 PM
Before you scale your company, scale yourself.
AI makes it possible for solo consultants to serve thousands, even millions, without losing their edge. On ZERO*NDA, Jessen Gibbs breaks down why scaling your own process comes first.
AI makes it possible for solo consultants to serve thousands, even millions, without losing their edge. On ZERO*NDA, Jessen Gibbs breaks down why scaling your own process comes first.
The power of words is the power to control the narrative.
Shadow works with elite PR and marketing firms to scale storytelling, while navigating the tension between ethics and profit. But, doing things at a small scale, contributes to a very strong orientation in the long run
Shadow works with elite PR and marketing firms to scale storytelling, while navigating the tension between ethics and profit. But, doing things at a small scale, contributes to a very strong orientation in the long run
January 18, 2026 at 5:15 PM
The power of words is the power to control the narrative.
Shadow works with elite PR and marketing firms to scale storytelling, while navigating the tension between ethics and profit. But, doing things at a small scale, contributes to a very strong orientation in the long run
Shadow works with elite PR and marketing firms to scale storytelling, while navigating the tension between ethics and profit. But, doing things at a small scale, contributes to a very strong orientation in the long run
Scale excellent humans.
Shadow.Inc is building AI infrastructure that amplifies top talent instead of replacing it. On ZERO*NDA, Jessen Gibbs breaks down how AI can scale elite services without diluting quality.
Which humans would you scale?
Shadow.Inc is building AI infrastructure that amplifies top talent instead of replacing it. On ZERO*NDA, Jessen Gibbs breaks down how AI can scale elite services without diluting quality.
Which humans would you scale?
January 17, 2026 at 8:16 PM
Scale excellent humans.
Shadow.Inc is building AI infrastructure that amplifies top talent instead of replacing it. On ZERO*NDA, Jessen Gibbs breaks down how AI can scale elite services without diluting quality.
Which humans would you scale?
Shadow.Inc is building AI infrastructure that amplifies top talent instead of replacing it. On ZERO*NDA, Jessen Gibbs breaks down how AI can scale elite services without diluting quality.
Which humans would you scale?
Reality check: More AI, More Problems
Key insight: To make AI work at scale, it has to be Fully Managed, Fully Embedded, and Endlessly Scalable.
That’s what Shadow.Inc is testing in real-time, building next gen agency operations in public on ZERO*NDA.
Key insight: To make AI work at scale, it has to be Fully Managed, Fully Embedded, and Endlessly Scalable.
That’s what Shadow.Inc is testing in real-time, building next gen agency operations in public on ZERO*NDA.
January 17, 2026 at 4:16 PM
Reality check: More AI, More Problems
Key insight: To make AI work at scale, it has to be Fully Managed, Fully Embedded, and Endlessly Scalable.
That’s what Shadow.Inc is testing in real-time, building next gen agency operations in public on ZERO*NDA.
Key insight: To make AI work at scale, it has to be Fully Managed, Fully Embedded, and Endlessly Scalable.
That’s what Shadow.Inc is testing in real-time, building next gen agency operations in public on ZERO*NDA.
Reality check: AI often delivers more homework than operational ease.
Building a system that can continuously evolve with the business, without tearing it down and rebuilding it every time is the solution Shadow.Inc is working on.
Building a system that can continuously evolve with the business, without tearing it down and rebuilding it every time is the solution Shadow.Inc is working on.
January 16, 2026 at 9:15 PM
Reality check: AI often delivers more homework than operational ease.
Building a system that can continuously evolve with the business, without tearing it down and rebuilding it every time is the solution Shadow.Inc is working on.
Building a system that can continuously evolve with the business, without tearing it down and rebuilding it every time is the solution Shadow.Inc is working on.
Imagine turning away $50M.
Sometimes that’s the cost of protecting a premium brand.
As AI reshapes the agency world, legacy PR and marketing models are breaking. On ZERO*NDA, Jessen (Shadow co-founder) explores scaling agencies without diluting brand.
Sometimes that’s the cost of protecting a premium brand.
As AI reshapes the agency world, legacy PR and marketing models are breaking. On ZERO*NDA, Jessen (Shadow co-founder) explores scaling agencies without diluting brand.
January 16, 2026 at 3:15 PM
Imagine turning away $50M.
Sometimes that’s the cost of protecting a premium brand.
As AI reshapes the agency world, legacy PR and marketing models are breaking. On ZERO*NDA, Jessen (Shadow co-founder) explores scaling agencies without diluting brand.
Sometimes that’s the cost of protecting a premium brand.
As AI reshapes the agency world, legacy PR and marketing models are breaking. On ZERO*NDA, Jessen (Shadow co-founder) explores scaling agencies without diluting brand.
Elite PR services…at a fraction of the price?
Shadow is building AI that lets top agencies deliver high-quality results, without the crazy price tag. Can AI unlock elite-level service for the masses, and capture millions in the process?
We're building this in public.
Shadow is building AI that lets top agencies deliver high-quality results, without the crazy price tag. Can AI unlock elite-level service for the masses, and capture millions in the process?
We're building this in public.
January 15, 2026 at 9:15 PM
Elite PR services…at a fraction of the price?
Shadow is building AI that lets top agencies deliver high-quality results, without the crazy price tag. Can AI unlock elite-level service for the masses, and capture millions in the process?
We're building this in public.
Shadow is building AI that lets top agencies deliver high-quality results, without the crazy price tag. Can AI unlock elite-level service for the masses, and capture millions in the process?
We're building this in public.
You've got big ideas.
But no one's listening, right?
Jessen's testing a bold idea with his company, Shadow: build AI-powered distribution at scale, then use that infrastructure to amplify independent voices. We're building this in public on ZERO*NDA.
But no one's listening, right?
Jessen's testing a bold idea with his company, Shadow: build AI-powered distribution at scale, then use that infrastructure to amplify independent voices. We're building this in public on ZERO*NDA.
January 15, 2026 at 4:16 PM
You've got big ideas.
But no one's listening, right?
Jessen's testing a bold idea with his company, Shadow: build AI-powered distribution at scale, then use that infrastructure to amplify independent voices. We're building this in public on ZERO*NDA.
But no one's listening, right?
Jessen's testing a bold idea with his company, Shadow: build AI-powered distribution at scale, then use that infrastructure to amplify independent voices. We're building this in public on ZERO*NDA.
What if elite agencies could scale without losing quality?
Jessen is doing something few leaders would dare attempt publicly: Transforming one partner into the world’s first autonomous elite agency.
Will this unlock millions in growth—or put decades of client trust at risk?
Jessen is doing something few leaders would dare attempt publicly: Transforming one partner into the world’s first autonomous elite agency.
Will this unlock millions in growth—or put decades of client trust at risk?
January 14, 2026 at 5:16 PM
What if elite agencies could scale without losing quality?
Jessen is doing something few leaders would dare attempt publicly: Transforming one partner into the world’s first autonomous elite agency.
Will this unlock millions in growth—or put decades of client trust at risk?
Jessen is doing something few leaders would dare attempt publicly: Transforming one partner into the world’s first autonomous elite agency.
Will this unlock millions in growth—or put decades of client trust at risk?
The New Moat: Community
Why are people gonna stick with you? Not just for utility, because that will be commoditized. It has to be for the relationship. Insights from the CEO of LateCheckout.Agency
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ZERO*NDA is where creators build in public.
0nda.com
Why are people gonna stick with you? Not just for utility, because that will be commoditized. It has to be for the relationship. Insights from the CEO of LateCheckout.Agency
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ZERO*NDA is where creators build in public.
0nda.com
November 15, 2025 at 10:36 PM
The New Moat: Community
Why are people gonna stick with you? Not just for utility, because that will be commoditized. It has to be for the relationship. Insights from the CEO of LateCheckout.Agency
————————————
ZERO*NDA is where creators build in public.
0nda.com
Why are people gonna stick with you? Not just for utility, because that will be commoditized. It has to be for the relationship. Insights from the CEO of LateCheckout.Agency
————————————
ZERO*NDA is where creators build in public.
0nda.com
Products & Relationships
Products are becoming less like tools, and more like relationships. And in the age of AI, breaking up and untangling yourself from those products is going to get very messy.
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ZERO*NDA is where creators build in public.
0nda.com
Products are becoming less like tools, and more like relationships. And in the age of AI, breaking up and untangling yourself from those products is going to get very messy.
————————————
ZERO*NDA is where creators build in public.
0nda.com
November 14, 2025 at 5:06 PM
Products & Relationships
Products are becoming less like tools, and more like relationships. And in the age of AI, breaking up and untangling yourself from those products is going to get very messy.
————————————
ZERO*NDA is where creators build in public.
0nda.com
Products are becoming less like tools, and more like relationships. And in the age of AI, breaking up and untangling yourself from those products is going to get very messy.
————————————
ZERO*NDA is where creators build in public.
0nda.com
We're so connected, yet disconnected.
That's the ethos behind Late Checkout's original mission. That's why community based products are at the center of everything they do.
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ZERO*NDA is where creators build in public.
0nda.com
That's the ethos behind Late Checkout's original mission. That's why community based products are at the center of everything they do.
————————————
ZERO*NDA is where creators build in public.
0nda.com
November 13, 2025 at 10:35 PM
We're so connected, yet disconnected.
That's the ethos behind Late Checkout's original mission. That's why community based products are at the center of everything they do.
————————————
ZERO*NDA is where creators build in public.
0nda.com
That's the ethos behind Late Checkout's original mission. That's why community based products are at the center of everything they do.
————————————
ZERO*NDA is where creators build in public.
0nda.com
The ACP Funnel: Audience, Community, Product
If we're gonna survive in age
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ZERO*NDA is where creators build in public.
0nda.com
If we're gonna survive in age
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ZERO*NDA is where creators build in public.
0nda.com
November 13, 2025 at 5:03 PM
The ACP Funnel: Audience, Community, Product
If we're gonna survive in age
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ZERO*NDA is where creators build in public.
0nda.com
If we're gonna survive in age
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ZERO*NDA is where creators build in public.
0nda.com
Design in the AI age: Agentic Experience (AX)
Magazine and thought starter around designing online futures with LateCheckout.Agency
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ZERO*NDA is where creators build in public.
0nda.com
Magazine and thought starter around designing online futures with LateCheckout.Agency
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ZERO*NDA is where creators build in public.
0nda.com
November 12, 2025 at 5:35 PM
Design in the AI age: Agentic Experience (AX)
Magazine and thought starter around designing online futures with LateCheckout.Agency
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ZERO*NDA is where creators build in public.
0nda.com
Magazine and thought starter around designing online futures with LateCheckout.Agency
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ZERO*NDA is where creators build in public.
0nda.com
Join The Call: Help Build An Events App
A new way to help founders build in public: luma.com/zero.nda
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ZERO*NDA is where creators build in public. You set the goal, we set the stage.
A new way to help founders build in public: luma.com/zero.nda
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ZERO*NDA is where creators build in public. You set the goal, we set the stage.
November 7, 2025 at 10:35 PM
Join The Call: Help Build An Events App
A new way to help founders build in public: luma.com/zero.nda
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ZERO*NDA is where creators build in public. You set the goal, we set the stage.
A new way to help founders build in public: luma.com/zero.nda
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ZERO*NDA is where creators build in public. You set the goal, we set the stage.
Season Goal: 10K Unique Users
Will MA.TO hit their end of season goal and become THE place to find cool events? Lisbon and Montreal, where you at?!
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ZERO*NDA is where creators build in public.
0nda.com
Will MA.TO hit their end of season goal and become THE place to find cool events? Lisbon and Montreal, where you at?!
————————————
ZERO*NDA is where creators build in public.
0nda.com
November 7, 2025 at 5:35 PM
Season Goal: 10K Unique Users
Will MA.TO hit their end of season goal and become THE place to find cool events? Lisbon and Montreal, where you at?!
————————————
ZERO*NDA is where creators build in public.
0nda.com
Will MA.TO hit their end of season goal and become THE place to find cool events? Lisbon and Montreal, where you at?!
————————————
ZERO*NDA is where creators build in public.
0nda.com
Growing Up In The Art World
MA.TO founder opens up about visiting artist studios as a child.
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ZERO*NDA is where creators build in public.
0nda.com
MA.TO founder opens up about visiting artist studios as a child.
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ZERO*NDA is where creators build in public.
0nda.com
November 6, 2025 at 10:35 PM
Growing Up In The Art World
MA.TO founder opens up about visiting artist studios as a child.
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ZERO*NDA is where creators build in public.
0nda.com
MA.TO founder opens up about visiting artist studios as a child.
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ZERO*NDA is where creators build in public.
0nda.com
Follow People, Discover Places
A future feature release for MA.TO –what do you think?
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ZERO*NDA is where creators build in public.
0nda.com
A future feature release for MA.TO –what do you think?
————————————
ZERO*NDA is where creators build in public.
0nda.com
November 6, 2025 at 5:35 PM
Follow People, Discover Places
A future feature release for MA.TO –what do you think?
————————————
ZERO*NDA is where creators build in public.
0nda.com
A future feature release for MA.TO –what do you think?
————————————
ZERO*NDA is where creators build in public.
0nda.com
Lisbon's Secret Spots
Find cool events w/ MA.TO
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ZERO*NDA is where creators build in public.
Part show & part creative lab. You set the goal, we set the stage.
0nda.com
Find cool events w/ MA.TO
————————————
ZERO*NDA is where creators build in public.
Part show & part creative lab. You set the goal, we set the stage.
0nda.com
November 5, 2025 at 10:35 PM
Lisbon's Secret Spots
Find cool events w/ MA.TO
————————————
ZERO*NDA is where creators build in public.
Part show & part creative lab. You set the goal, we set the stage.
0nda.com
Find cool events w/ MA.TO
————————————
ZERO*NDA is where creators build in public.
Part show & part creative lab. You set the goal, we set the stage.
0nda.com
Vibecoding Tactics
Building MA.TO to find cool events (Lisbon, Montreal)
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ZERO*NDA is where creators build in public.
Part show & part creative lab where you set the goal, we set the stage.
0nda.com
Building MA.TO to find cool events (Lisbon, Montreal)
————————————
ZERO*NDA is where creators build in public.
Part show & part creative lab where you set the goal, we set the stage.
0nda.com
November 5, 2025 at 5:35 PM
Vibecoding Tactics
Building MA.TO to find cool events (Lisbon, Montreal)
————————————
ZERO*NDA is where creators build in public.
Part show & part creative lab where you set the goal, we set the stage.
0nda.com
Building MA.TO to find cool events (Lisbon, Montreal)
————————————
ZERO*NDA is where creators build in public.
Part show & part creative lab where you set the goal, we set the stage.
0nda.com
How To Find Cool Events
MA.TO is the new discovery tool (Lisbon, Montreal).
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ZERO*NDA is where creators build in public.
0nda.com
MA.TO is the new discovery tool (Lisbon, Montreal).
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ZERO*NDA is where creators build in public.
0nda.com
November 4, 2025 at 10:35 PM
How To Find Cool Events
MA.TO is the new discovery tool (Lisbon, Montreal).
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ZERO*NDA is where creators build in public.
0nda.com
MA.TO is the new discovery tool (Lisbon, Montreal).
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ZERO*NDA is where creators build in public.
0nda.com
Eleven Yellow?
The secretive creative collective behind MA.TO –find cool events (Lisbon, Montreal).
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ZERO*NDA is where creators build in public.
0nda.com
The secretive creative collective behind MA.TO –find cool events (Lisbon, Montreal).
————————————
ZERO*NDA is where creators build in public.
0nda.com
November 4, 2025 at 5:35 PM
Eleven Yellow?
The secretive creative collective behind MA.TO –find cool events (Lisbon, Montreal).
————————————
ZERO*NDA is where creators build in public.
0nda.com
The secretive creative collective behind MA.TO –find cool events (Lisbon, Montreal).
————————————
ZERO*NDA is where creators build in public.
0nda.com
How do you get people to listen?
A: Not by posting more.
That's why we’re focusing on conversations that open the door to building with an audience, not just for one.
That’s the experiment. Season 01 starts soon!
A: Not by posting more.
That's why we’re focusing on conversations that open the door to building with an audience, not just for one.
That’s the experiment. Season 01 starts soon!
September 24, 2025 at 7:51 PM
How do you get people to listen?
A: Not by posting more.
That's why we’re focusing on conversations that open the door to building with an audience, not just for one.
That’s the experiment. Season 01 starts soon!
A: Not by posting more.
That's why we’re focusing on conversations that open the door to building with an audience, not just for one.
That’s the experiment. Season 01 starts soon!