3 Big Wheels
@3bigwheels.bsky.social
Unlocking hidden value in PE deals by turning brand into a measurable financial asset. Bigger multiples, stronger exits.
Great brands aren’t just memorable, they’re monetizable. In the hands of PE, they become leverage. We help you quantify that.
#StrategicGrowth #ValueCreation #BrandAsAsset
#StrategicGrowth #ValueCreation #BrandAsAsset
June 5, 2025 at 11:44 AM
Great brands aren’t just memorable, they’re monetizable. In the hands of PE, they become leverage. We help you quantify that.
#StrategicGrowth #ValueCreation #BrandAsAsset
#StrategicGrowth #ValueCreation #BrandAsAsset
A weak brand doesn’t just hurt sales, it hurts certainty. And in PE, uncertainty kills deals faster than bad numbers.
#DealMaking #PEPlaybook #BrandDrivenGrowth
#DealMaking #PEPlaybook #BrandDrivenGrowth
June 5, 2025 at 11:44 AM
A weak brand doesn’t just hurt sales, it hurts certainty. And in PE, uncertainty kills deals faster than bad numbers.
#DealMaking #PEPlaybook #BrandDrivenGrowth
#DealMaking #PEPlaybook #BrandDrivenGrowth
Most PE firms model EBITDA, CAC, churn. Few model brand. But brand drives pricing power, retention, and exit multiple. That’s a blind spot worth fixing.
#PrivateEquity #BrandValuation #PricingPower
#PrivateEquity #BrandValuation #PricingPower
June 5, 2025 at 11:43 AM
Most PE firms model EBITDA, CAC, churn. Few model brand. But brand drives pricing power, retention, and exit multiple. That’s a blind spot worth fixing.
#PrivateEquity #BrandValuation #PricingPower
#PrivateEquity #BrandValuation #PricingPower
Brand doesn’t show up on the balance sheet. But it shows up everywhere else: in pricing power, trust, talent, and exit multiples. We’re helping PE firms finally measure what’s been missing.
#PrivateEquity #BrandValuation #StrategicGrowth
#PrivateEquity #BrandValuation #StrategicGrowth
June 1, 2025 at 8:59 AM
Brand doesn’t show up on the balance sheet. But it shows up everywhere else: in pricing power, trust, talent, and exit multiples. We’re helping PE firms finally measure what’s been missing.
#PrivateEquity #BrandValuation #StrategicGrowth
#PrivateEquity #BrandValuation #StrategicGrowth
You can show the numbers. But if the story doesn’t land, the premium won’t either. Brand bridges that gap — it gives your data a narrative buyers want to buy.
#PEExits #ExitPlanning #ValueCreation
#PEExits #ExitPlanning #ValueCreation
May 9, 2025 at 10:04 AM
You can show the numbers. But if the story doesn’t land, the premium won’t either. Brand bridges that gap — it gives your data a narrative buyers want to buy.
#PEExits #ExitPlanning #ValueCreation
#PEExits #ExitPlanning #ValueCreation
Buyers don’t just acquire cash flow. They acquire belief in future performance. Brand builds that belief — and firms who model for it are seeing the upside.
#PrivateEquity #BrandValuation #GrowthEquity
#PrivateEquity #BrandValuation #GrowthEquity
May 9, 2025 at 9:36 AM
Buyers don’t just acquire cash flow. They acquire belief in future performance. Brand builds that belief — and firms who model for it are seeing the upside.
#PrivateEquity #BrandValuation #GrowthEquity
#PrivateEquity #BrandValuation #GrowthEquity
Too often, brand is treated as a late-stage polish for exit. But the earlier it’s part of the strategy, the greater the impact. The sooner you build it, the stronger your position.
#ExitPlanning #BrandValue #PEInsights
#ExitPlanning #BrandValue #PEInsights
May 8, 2025 at 8:43 AM
Too often, brand is treated as a late-stage polish for exit. But the earlier it’s part of the strategy, the greater the impact. The sooner you build it, the stronger your position.
#ExitPlanning #BrandValue #PEInsights
#ExitPlanning #BrandValue #PEInsights
There’s a long-standing belief that brand is too intangible to quantify. But with the right data, it becomes a measurable asset. Tracked over time, benchmarked against peers, and tied directly to enterprise value. It’s not just perception. It’s performance. #BrandValuation #AIinPE #StrategicGrowth
May 8, 2025 at 8:42 AM
There’s a long-standing belief that brand is too intangible to quantify. But with the right data, it becomes a measurable asset. Tracked over time, benchmarked against peers, and tied directly to enterprise value. It’s not just perception. It’s performance. #BrandValuation #AIinPE #StrategicGrowth
Brand is one of the few levers that doesn’t require cost-cutting or new capex. Instead, it enhances the impact of everything else.
It’s time it got a permanent place in the value creation stack.
#ValueCreation #BrandStrategy #GrowthEquity
It’s time it got a permanent place in the value creation stack.
#ValueCreation #BrandStrategy #GrowthEquity
May 8, 2025 at 8:39 AM
Brand is one of the few levers that doesn’t require cost-cutting or new capex. Instead, it enhances the impact of everything else.
It’s time it got a permanent place in the value creation stack.
#ValueCreation #BrandStrategy #GrowthEquity
It’s time it got a permanent place in the value creation stack.
#ValueCreation #BrandStrategy #GrowthEquity
Private equity is built on improving performance and unlocking growth.
But brand remains one of the most underused tools in that equation.
It strengthens pricing power, customer loyalty, and exit narrative—
And we’re helping firms put a number to it.
#PrivateEquity #BrandValuation #ValueCreation
But brand remains one of the most underused tools in that equation.
It strengthens pricing power, customer loyalty, and exit narrative—
And we’re helping firms put a number to it.
#PrivateEquity #BrandValuation #ValueCreation
May 8, 2025 at 8:37 AM
Private equity is built on improving performance and unlocking growth.
But brand remains one of the most underused tools in that equation.
It strengthens pricing power, customer loyalty, and exit narrative—
And we’re helping firms put a number to it.
#PrivateEquity #BrandValuation #ValueCreation
But brand remains one of the most underused tools in that equation.
It strengthens pricing power, customer loyalty, and exit narrative—
And we’re helping firms put a number to it.
#PrivateEquity #BrandValuation #ValueCreation
Operational and financial risks are modeled in diligence. But brand — the asset buyers pay premiums for — rarely is. What if it were?
#PrivateEquity #GrowthEquity
#PrivateEquity #GrowthEquity
May 2, 2025 at 2:44 PM
Operational and financial risks are modeled in diligence. But brand — the asset buyers pay premiums for — rarely is. What if it were?
#PrivateEquity #GrowthEquity
#PrivateEquity #GrowthEquity
Cost cuts improve EBITDA. But brand supports pricing power and expansion — and that’s what buyers pay for.
Brand = growth leverage.
#PrivateEquity #ValueCreation
Brand = growth leverage.
#PrivateEquity #ValueCreation
May 2, 2025 at 2:43 PM
Cost cuts improve EBITDA. But brand supports pricing power and expansion — and that’s what buyers pay for.
Brand = growth leverage.
#PrivateEquity #ValueCreation
Brand = growth leverage.
#PrivateEquity #ValueCreation
What would it take for PE to consistently model brand strength?
Standard metrics? AI scoring? Market comps?
What would make it credible?
#PrivateEquity #ValueCreation
Standard metrics? AI scoring? Market comps?
What would make it credible?
#PrivateEquity #ValueCreation
May 2, 2025 at 2:41 PM
What would it take for PE to consistently model brand strength?
Standard metrics? AI scoring? Market comps?
What would make it credible?
#PrivateEquity #ValueCreation
Standard metrics? AI scoring? Market comps?
What would make it credible?
#PrivateEquity #ValueCreation
Premium multiples don’t come from margin alone.
They come from belief — belief in the growth story.
Brand builds that belief.
#PrivateEquity #BrandValuation
They come from belief — belief in the growth story.
Brand builds that belief.
#PrivateEquity #BrandValuation
May 2, 2025 at 2:38 PM
Premium multiples don’t come from margin alone.
They come from belief — belief in the growth story.
Brand builds that belief.
#PrivateEquity #BrandValuation
They come from belief — belief in the growth story.
Brand builds that belief.
#PrivateEquity #BrandValuation
We worked with a founder whose brand loyalty was off the charts.
But buyers couldn’t see it — until we made it visible.
Brand is only valuable if it’s obvious.
#PrivateEquity #ExitPlanning
But buyers couldn’t see it — until we made it visible.
Brand is only valuable if it’s obvious.
#PrivateEquity #ExitPlanning
May 2, 2025 at 2:35 PM
We worked with a founder whose brand loyalty was off the charts.
But buyers couldn’t see it — until we made it visible.
Brand is only valuable if it’s obvious.
#PrivateEquity #ExitPlanning
But buyers couldn’t see it — until we made it visible.
Brand is only valuable if it’s obvious.
#PrivateEquity #ExitPlanning
We talk about brand as upside. But what about downside protection?
Strong brands insulate pricing, reduce churn, and build resilience.
Is brand also a hedge in your view?
#PrivateEquity #ValueCreation
Strong brands insulate pricing, reduce churn, and build resilience.
Is brand also a hedge in your view?
#PrivateEquity #ValueCreation
May 2, 2025 at 2:33 PM
We talk about brand as upside. But what about downside protection?
Strong brands insulate pricing, reduce churn, and build resilience.
Is brand also a hedge in your view?
#PrivateEquity #ValueCreation
Strong brands insulate pricing, reduce churn, and build resilience.
Is brand also a hedge in your view?
#PrivateEquity #ValueCreation
In many consumer deals, goodwill dominates the balance sheet.
What’s really being bought? Brand equity.
So why does brand still get left out of the valuation process?
#PrivateEquity #BrandValuation
What’s really being bought? Brand equity.
So why does brand still get left out of the valuation process?
#PrivateEquity #BrandValuation
May 2, 2025 at 2:32 PM
In many consumer deals, goodwill dominates the balance sheet.
What’s really being bought? Brand equity.
So why does brand still get left out of the valuation process?
#PrivateEquity #BrandValuation
What’s really being bought? Brand equity.
So why does brand still get left out of the valuation process?
#PrivateEquity #BrandValuation
Revenue, margin, and retention were all strong.
But buyers didn’t bite — the growth story lacked clarity.
We repositioned the brand, and belief followed.
Brand = conviction.
#PrivateEquity #ExitPlanning
But buyers didn’t bite — the growth story lacked clarity.
We repositioned the brand, and belief followed.
Brand = conviction.
#PrivateEquity #ExitPlanning
May 2, 2025 at 2:30 PM
Revenue, margin, and retention were all strong.
But buyers didn’t bite — the growth story lacked clarity.
We repositioned the brand, and belief followed.
Brand = conviction.
#PrivateEquity #ExitPlanning
But buyers didn’t bite — the growth story lacked clarity.
We repositioned the brand, and belief followed.
Brand = conviction.
#PrivateEquity #ExitPlanning
Cutting costs grows EBITDA.
But brand builds belief — and belief drives exit premiums.
Brand is a lever too.
#PrivateEquity #ValueCreation
But brand builds belief — and belief drives exit premiums.
Brand is a lever too.
#PrivateEquity #ValueCreation
May 2, 2025 at 2:27 PM
Cutting costs grows EBITDA.
But brand builds belief — and belief drives exit premiums.
Brand is a lever too.
#PrivateEquity #ValueCreation
But brand builds belief — and belief drives exit premiums.
Brand is a lever too.
#PrivateEquity #ValueCreation
Brand — the untapped asset in PE.
It drives perception, pricing power, and exit potential.
At 3 Big Wheels, we’re making brand valuation part of the conversation.
#PrivateEquity #BrandValuation
It drives perception, pricing power, and exit potential.
At 3 Big Wheels, we’re making brand valuation part of the conversation.
#PrivateEquity #BrandValuation
May 2, 2025 at 2:25 PM
Brand — the untapped asset in PE.
It drives perception, pricing power, and exit potential.
At 3 Big Wheels, we’re making brand valuation part of the conversation.
#PrivateEquity #BrandValuation
It drives perception, pricing power, and exit potential.
At 3 Big Wheels, we’re making brand valuation part of the conversation.
#PrivateEquity #BrandValuation
Cutting costs grows EBITDA. But brand drives growth narratives — and those drive exit premiums. Brand is a lever too. #PrivateEquity #BrandValuation
May 1, 2025 at 12:49 PM
Cutting costs grows EBITDA. But brand drives growth narratives — and those drive exit premiums. Brand is a lever too. #PrivateEquity #BrandValuation
We helped a founder reframe their loyalty story.
Once the “why” clicked — buyers saw the brand strength clearly.
Sometimes naming it is all it takes.
#PrivateEquity #ExitPlanning
Once the “why” clicked — buyers saw the brand strength clearly.
Sometimes naming it is all it takes.
#PrivateEquity #ExitPlanning
April 30, 2025 at 11:27 AM
We helped a founder reframe their loyalty story.
Once the “why” clicked — buyers saw the brand strength clearly.
Sometimes naming it is all it takes.
#PrivateEquity #ExitPlanning
Once the “why” clicked — buyers saw the brand strength clearly.
Sometimes naming it is all it takes.
#PrivateEquity #ExitPlanning
In many consumer acquisitions, goodwill — often reflecting brand value — can account for over 70% of the purchase price.
Brand drives that — but rarely gets measured.
Let’s make brand visible before the deal, not just at exit.
#PrivateEquity #BrandValuation
Brand drives that — but rarely gets measured.
Let’s make brand visible before the deal, not just at exit.
#PrivateEquity #BrandValuation
April 30, 2025 at 11:23 AM
In many consumer acquisitions, goodwill — often reflecting brand value — can account for over 70% of the purchase price.
Brand drives that — but rarely gets measured.
Let’s make brand visible before the deal, not just at exit.
#PrivateEquity #BrandValuation
Brand drives that — but rarely gets measured.
Let’s make brand visible before the deal, not just at exit.
#PrivateEquity #BrandValuation
What’s the most overlooked lever for value creation post-acquisition?
Brand drives loyalty, price power, and buyer belief — but rarely gets measured.
Thoughts? Curious to hear.
#PrivateEquity #ValueCreation
Brand drives loyalty, price power, and buyer belief — but rarely gets measured.
Thoughts? Curious to hear.
#PrivateEquity #ValueCreation
April 30, 2025 at 8:35 AM
What’s the most overlooked lever for value creation post-acquisition?
Brand drives loyalty, price power, and buyer belief — but rarely gets measured.
Thoughts? Curious to hear.
#PrivateEquity #ValueCreation
Brand drives loyalty, price power, and buyer belief — but rarely gets measured.
Thoughts? Curious to hear.
#PrivateEquity #ValueCreation
In PE, operational risk is modeled. Financial risk is modeled.
But brand — an untapped asset — often isn’t.
At 3 Big Wheels, we help private equity unlock brand’s role in value creation — and we’re building more to measure it.
More to come.
#PrivateEquity #BrandValuation
But brand — an untapped asset — often isn’t.
At 3 Big Wheels, we help private equity unlock brand’s role in value creation — and we’re building more to measure it.
More to come.
#PrivateEquity #BrandValuation
April 29, 2025 at 1:19 PM
In PE, operational risk is modeled. Financial risk is modeled.
But brand — an untapped asset — often isn’t.
At 3 Big Wheels, we help private equity unlock brand’s role in value creation — and we’re building more to measure it.
More to come.
#PrivateEquity #BrandValuation
But brand — an untapped asset — often isn’t.
At 3 Big Wheels, we help private equity unlock brand’s role in value creation — and we’re building more to measure it.
More to come.
#PrivateEquity #BrandValuation