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$55 Billion Deal for Electronic Arts Is Biggest Buyout Ever

Jason Michaels @50champ.bsky.social · 6d

$55 billion deal for Electronic Arts: If completed, it would be the largest buyout of a publicly traded company to date, not adjusting for inflation. The investors would partly finance the deal with a $20 billion loan from JPMorgan Chase. www.nytimes.com/2025/09/29/b... #games #IP #sports #EA

Jared Kushner’s private equity firm and Saudi Arabia’s sovereign wealth fund are some of the investors teaming up to take the video game giant private.

Prompt Packs | OpenAI Academy

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Jason Michaels @50champ.bsky.social · 7d

ChatGPT use cases and prompts for roles: #sales, customer success, #product, #IT, #marketing, #brand, and more. academy.openai.com/public/clubs... #prompts #chatgpt #roles #uses

Unlock the new opportunities of the AI era by equipping yourself with the knowledge and skills to harness artificial intelligence effectively.

academy.openai.com

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Jason Michaels @50champ.bsky.social · 8d

California's A.I. law: The new law signed on Monday applies to the companies creating the most advanced A.I. and with annual revenues of at least $500 million. www.nytimes.com/2025/09/29/t... #AI #law #safeguards #regulation

California’s Gavin Newsom Signs Major AI Safety Law

Gavin Newsom signed a major safety law on artificial intelligence, creating one of the strongest sets of rules about the technology in the nation.

Think AI can scale personalization alone? | MarTech

Jason Michaels @50champ.bsky.social · 11d

An estimated 44% of creative teams spend up to half their time on low-value work like resizing assets. According to some Adobe customers, 50-70% of content produced is never used because teams can’t easily find it. martech.org/think-ai-can... #csc #ai

Not without a content supply chain that can keep up.

A.I. Could Make the Smartphone Passé. What Comes Next?

Jason Michaels @50champ.bsky.social · 20d

UX, UI, Content: A.I. Could Make the Smartphone Passé. What Comes Next? Every major tech company is thinking about this million-dollar question: What comes after the smartphone? www.nytimes.com/2025/09/08/t... #UX #UI

As Apple prepares to release new iPhones this week, industry veterans shared their predictions for what will be the next big thing in personal computing.

What’s missing from your AI content workflow, and how MCP fills the gap | MarTech

Jason Michaels @50champ.bsky.social · 23d

For content teams, the most significant impact of MCPs is control and customization. With an MCP server, your AI system doesn’t rely solely on its training data or long prompts; it can pull what it needs based on your brand standards. martech.org/whats-missin...

Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.

Steve Hayden, Writer Behind Apple’s ’1984’ Commercial, Dies at 78

Jason Michaels @50champ.bsky.social · Sep 5

Bold messages: Hayden was best known for his collaboration on the 60-second commercial that introduced the Macintosh during the Super Bowl on Jan. 22, 1984. www.nytimes.com/2025/09/04/b... #ads #marketing #apple #1984

The ad for the Macintosh computer — which ran just once, during the Super Bowl — is considered one of the most memorable commercials ever made.

Marketers are drowning in tools and content, and only orchestration can pull them out | MarTech

Jason Michaels @50champ.bsky.social · Aug 29

Marketers are drowning in tools and content, and only orchestration can pull them out: Better yet, use Gradial for orchestration, agentic content composition and updates, and faster time to AI ROI. martech.org/marketers-ar... #AI #ROI #orchestration #content

Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results.

The Missing Link in Content Strategy? A Chief Content Operations Officer

Jason Michaels @50champ.bsky.social · Aug 28

A role that needs #Gradial: Chief of Content Operations: Companies must plan for more powerful, AI-enabled search capabilities, as these tools change how people search and engage with content. www.cmswire.com/digital-mark... #AI #content

Content chaos is killing efficiency. A Chief Content Operations Officer brings order, strategy and SEO sanity to the enterprise.

www.cmswire.com

Jason Michaels @50champ.bsky.social · Aug 27

B2B Content: "The scale of demand is outpacing the resources teams have at their disposal. Marketers have begun to use AI for content planning, optimization for GEO and for measurement of content efficacy." www.demandgenreport.com/industry-new... #AI #content #operations #campaigns

While B2B Content Volume Grows, Budgets Barely Budge as AI Adoption Rises - Demand Gen Report

A 10Fold report found that 67% of marketers use AI for creation and design while 59% use it for optimization and targeting.

www.demandgenreport.com

Jason Michaels @50champ.bsky.social · Aug 26

Agentic AI moves AI from a passive tool to an active collaborator with enterprise workflows: "The technology enables marketing teams to automate tasks like campaign optimization, audience targeting, and performance analysis without constant human oversight." ppc.land/mckinsey-ai-... #agents #mktg

McKinsey: AI agents reshape advertising landscape

New McKinsey analysis reveals 13 frontier technologies driving transformation in marketing, with agentic AI and autonomous systems leading shift from experimental to practical applications.

ppc.land

Jason Michaels @50champ.bsky.social · Aug 25

Agentic AI is about to transform the martech stack — and the way marketers work. AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively. martech.org/agentic-ai-i... #AI #marketing #agents

Agentic AI is about to transform the martech stack — and the way marketers work | MarTech

AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.

Time to First Value: The CX metric you can’t afford to ignore | MarTech

Jason Michaels @50champ.bsky.social · Aug 24

Time to value: If you don’t deliver a perceived win early on—functional, emotional or strategic—your customers will question the value exchange. Time to First Value is about quickly proving that the customer made the right choice. That creates momentum and builds trust. martech.org/time-to-firs...

Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up. slip away.

Why The Last Year Has Been The Biggest Challenge For CMOs

Jason Michaels @50champ.bsky.social · Aug 22

The CMO role just got harder. The democratization of generative AI tools is making sophisticated AI capabilities accessible to more marketers. The focus is shifting from simply using AI to mastering AI for strategic advantage. www.searchenginejournal.com/why-the-last... via @gregjarboe, @sejournal

The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.

www.searchenginejournal.com

Jason Michaels @50champ.bsky.social · Aug 21

The analysis shows the marketing industry moving toward autonomous systems and human-AI collaboration models that promise to transform everything from campaign management to customer targeting. ppc.land/mckinsey-ai-... #ai #collaboration #marketing

McKinsey: AI agents reshape advertising landscape

New McKinsey analysis reveals 13 frontier technologies driving transformation in marketing, with agentic AI and autonomous systems leading shift from experimental to practical applications.

ppc.land

Madison Avenue Is Starting to Love A.I.

Jason Michaels @50champ.bsky.social · Aug 20

Managing customer segments isn’t something that can be applied once to permanently solve problems. A different set of conflicts is bound to come up later - new segments emerge and brands change positioning. www.fastcompany.com/91356830/bra...

www.fastcompany.com

Jason Michaels @50champ.bsky.social · Aug 19

Madison Avenue Is Starting to Love A.I.: “The amount of content that is being created today makes what was happening 10 years ago look like child’s play." www.nytimes.com/2025/08/18/b... #ai #content #production #distribution

Advertisers are increasingly using generative artificial intelligence to make their commercials.

8 Emerging Trends CMOs Need To Watch: What's Next In Content Marketing

Jason Michaels @50champ.bsky.social · Aug 18

AI and OCM: "Competitive advantage is built not by how quickly you move humans through a change program, but how seamlessly your organization’s source code—the unique combination of people, process, and technology—rewrites itself in real time." www.fastcompany.com/91380785/ai-... #change

Jason Michaels @50champ.bsky.social · Aug 15

AI is changing how we create, distribute, and measure content. These eight trends offer a clear path forward for content marketers and CMOs. www.searchenginejournal.com/trends-cmos-... via @rio_seo, @sejournal #content #ai #generative #operations

AI is changing how we create, distribute, and measure content. These eight trends offer a clear path forward for content marketers and CMOs.

www.searchenginejournal.com

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Jason Michaels @50champ.bsky.social · Aug 6

Tout the strategy, automate the execution: "If your brand is investing in craft, like creative storytelling or detailed design work, or any other high-effort endeavours, make sure you shout about it." www.marketingweek.com/why-it-works... #design #automation #contentops

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Jason Michaels @50champ.bsky.social · Jul 29

The new agency-brand model: Collaborative, AI-powered and human-led. "Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve." martech.org/what-ai-mean... #AI #agency #martech #OCM #change #workflows

What AI means for the future of agency-brand partnerships | MarTech

Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve.