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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data.
Inside the rise of social media AORs—why T-Mobile, Rocket, H&R Block and more are centering social media
September 5, 2025 at 9:11 PM
Inside the rise of social media AORs—why T-Mobile, Rocket, H&R Block and more are centering social media
Why 100% reach won’t drive results in 2030
September 5, 2025 at 7:34 PM
Why 100% reach won’t drive results in 2030
Test your campaign knowledge with the new Ad Age crossword puzzle
September 5, 2025 at 6:57 PM
Test your campaign knowledge with the new Ad Age crossword puzzle
How indie agencies can build a talent model for the AI age
September 5, 2025 at 5:29 PM
How indie agencies can build a talent model for the AI age
WPP’s leadership overhaul continues—Devika Bulchandani elevated to WPP role, Laurent Ezekiel heads to Ogilvy
September 5, 2025 at 3:09 PM
WPP’s leadership overhaul continues—Devika Bulchandani elevated to WPP role, Laurent Ezekiel heads to Ogilvy
Why live shopping will dominate e-commerce by 2030
September 5, 2025 at 1:39 PM
Why live shopping will dominate e-commerce by 2030
AI ad of the week: 13 products in one image
September 5, 2025 at 12:51 PM
AI ad of the week: 13 products in one image
The case for brand-agency marriage counseling—and why it’s so valuable before launching a review
September 5, 2025 at 12:08 PM
The case for brand-agency marriage counseling—and why it’s so valuable before launching a review
Agency news you need to know this week
September 5, 2025 at 11:22 AM
Agency news you need to know this week
Marketing winners and losers of the week
September 5, 2025 at 10:37 AM
Marketing winners and losers of the week
Behind the Kraft Heinz split—agency relationships, ad spending and growth challenges
September 5, 2025 at 3:46 AM
Behind the Kraft Heinz split—agency relationships, ad spending and growth challenges
How Pepsi is trying to keep its NFL sponsorship fresh by seeking engagement over reach
September 5, 2025 at 3:28 AM
How Pepsi is trying to keep its NFL sponsorship fresh by seeking engagement over reach
BMW skewers AI fakery in spots for its genuine pre-owned vehicles
September 5, 2025 at 2:53 AM
BMW skewers AI fakery in spots for its genuine pre-owned vehicles
17 creative campaigns to know about today
September 5, 2025 at 2:18 AM
17 creative campaigns to know about today
American Eagle CMO on lessons from the Sydney Sweeney campaign controversy
September 5, 2025 at 1:42 AM
American Eagle CMO on lessons from the Sydney Sweeney campaign controversy
The survival strategy publishers will need in 2030
September 5, 2025 at 1:07 AM
The survival strategy publishers will need in 2030
Owen Wilson and Vince Vaughn reunite with ‘Wedding Crashers’ director for Xfinity ads
September 5, 2025 at 12:33 AM
Owen Wilson and Vince Vaughn reunite with ‘Wedding Crashers’ director for Xfinity ads
Manscaped’s CMO on unconventional media strategies and learning from virality
September 4, 2025 at 11:53 PM
Manscaped’s CMO on unconventional media strategies and learning from virality
12 creative campaigns to know about today
September 4, 2025 at 11:18 PM
12 creative campaigns to know about today
How entry-level agency jobs are changing due to AI—and how to get hired for them
September 4, 2025 at 10:44 PM
How entry-level agency jobs are changing due to AI—and how to get hired for them
Inside Hyundai’s new Palisade campaign with Parker Posey
September 4, 2025 at 10:12 PM
Inside Hyundai’s new Palisade campaign with Parker Posey
Watch the newest commercials from Homes.com, Marathon, Scan and more
September 4, 2025 at 6:57 PM
Watch the newest commercials from Homes.com, Marathon, Scan and more
Innocean hires Goodby Silverstein & Partners’ Leslie Barrett as first president
September 4, 2025 at 5:53 PM
Innocean hires Goodby Silverstein & Partners’ Leslie Barrett as first president
Ad Age’s take on the hottest celebrity marketing moves of the past month. adage.com/creativity/campai...
June 5, 2025 at 4:00 PM
Ad Age’s take on the hottest celebrity marketing moves of the past month. adage.com/creativity/campai...
Ad Age is marking Pride Month with a series of contributions from guest essayists. Today, Martin Magner, CCO at creative agency Sounds Fun and international pop sensation, writes about why a queer lived experience matters more than ever. adage.com/creativity/aa-mar...
June 3, 2025 at 10:01 PM
Ad Age is marking Pride Month with a series of contributions from guest essayists. Today, Martin Magner, CCO at creative agency Sounds Fun and international pop sensation, writes about why a queer lived experience matters more than ever. adage.com/creativity/aa-mar...