adJAPÓNica
@adjap0nica.bsky.social
adJAPÓNica: I curate articles on Japanese businesses, brands, marcom agencies and more.
Visit adJAPÓNica in LinkedIn and/or Flipboard for past posts.
Visit adJAPÓNica in LinkedIn and/or Flipboard for past posts.
Reposted by adJAPÓNica
REPOST if you stand with AOC!
February 18, 2025 at 6:00 AM
REPOST if you stand with AOC!
James Watt didn’t just invent better steam engines—he marketed the Industrial Revolution.
By creating “horsepower,” he translated complex engineering into a language farmers and pit owners understood. His unit still defines power today, from F1 cars to Apollo 11. #Marketing #Innovation
#davetrott
By creating “horsepower,” he translated complex engineering into a language farmers and pit owners understood. His unit still defines power today, from F1 cars to Apollo 11. #Marketing #Innovation
#davetrott
THE MAN WHO MARKETED THE INDUSTRIAL REVOLUTION - Dave Trott's Blog
One of my marketing heroes didn’t work in marketing at all, in fact he lived over 100 years before marketing existed. His name was James Watt, and he marketed the Industrial Revolution. How could one ...
davetrott.co.uk
February 17, 2025 at 11:11 PM
James Watt didn’t just invent better steam engines—he marketed the Industrial Revolution.
By creating “horsepower,” he translated complex engineering into a language farmers and pit owners understood. His unit still defines power today, from F1 cars to Apollo 11. #Marketing #Innovation
#davetrott
By creating “horsepower,” he translated complex engineering into a language farmers and pit owners understood. His unit still defines power today, from F1 cars to Apollo 11. #Marketing #Innovation
#davetrott
Early in my marketing career we relied on focus groups-slow, expensive, but essential.
Today, AI-driven tools like Evidenza and ACE are revolutionizing market research, delivering insights in hours instead of months. A new era has arrived. #Marketing #AI #MarketResearch
Today, AI-driven tools like Evidenza and ACE are revolutionizing market research, delivering insights in hours instead of months. A new era has arrived. #Marketing #AI #MarketResearch
Market Research Pitfalls cartoon - Marketoonist | Tom Fishburne
Early in my marketing career, at General Mills, we used to hold focus groups in a Minneapolis suburb called Eden Prairie. I once overheard a couple of our agency partners jokingly refer to this focus ...
marketoonist.com
February 17, 2025 at 11:05 PM
Early in my marketing career we relied on focus groups-slow, expensive, but essential.
Today, AI-driven tools like Evidenza and ACE are revolutionizing market research, delivering insights in hours instead of months. A new era has arrived. #Marketing #AI #MarketResearch
Today, AI-driven tools like Evidenza and ACE are revolutionizing market research, delivering insights in hours instead of months. A new era has arrived. #Marketing #AI #MarketResearch
#Hakuhodo’s leadership reshuffle follows its merger with DY Media Partners, set to take effect in Apr 2025. The unified entity will have 4,601 employees, with no job losses in Japan.
Hakuhodo DY Holdings names new president and COO | News | Campaign Asia
Yasuo Nishiyama and Kenji Nagura will join the new leadership team, with Masayuki Mizushima set to become chairman following Yuichi Toda's retirement.
www.campaignasia.com
February 17, 2025 at 10:59 PM
#Hakuhodo’s leadership reshuffle follows its merger with DY Media Partners, set to take effect in Apr 2025. The unified entity will have 4,601 employees, with no job losses in Japan.
#Dentsu is refocusing on media under its Mid-term Plan, scaling back CRM and, likely, creative. It signals a retreat from its global multi-disciplinary ambitions. Despite acquisitions its creative push struggled with rapid exec turnover, the future of its non-media businesses is uncertain.
Big decisions loom for Dentsu as it records thumping great 2024 loss - More About Advertising
Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 l
www.moreaboutadvertising.com
February 17, 2025 at 10:57 PM
#Dentsu is refocusing on media under its Mid-term Plan, scaling back CRM and, likely, creative. It signals a retreat from its global multi-disciplinary ambitions. Despite acquisitions its creative push struggled with rapid exec turnover, the future of its non-media businesses is uncertain.
#Hakuhodo and #HakuhodoDYMediaPartners
are merging effective April 1, 2025, to form a single entity with 4,601 employees. This move aligns with #HakuhodoDYHoldings’ strategy . The combined entity will retain the Hakuhodo name and continue collaborating with sister agencies.
are merging effective April 1, 2025, to form a single entity with 4,601 employees. This move aligns with #HakuhodoDYHoldings’ strategy . The combined entity will retain the Hakuhodo name and continue collaborating with sister agencies.
Hakuhodo and DY Media Partners merge in Japan | News | Campaign Asia
The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.
www.campaignasia.com
January 8, 2025 at 12:14 AM
#Hakuhodo and #HakuhodoDYMediaPartners
are merging effective April 1, 2025, to form a single entity with 4,601 employees. This move aligns with #HakuhodoDYHoldings’ strategy . The combined entity will retain the Hakuhodo name and continue collaborating with sister agencies.
are merging effective April 1, 2025, to form a single entity with 4,601 employees. This move aligns with #HakuhodoDYHoldings’ strategy . The combined entity will retain the Hakuhodo name and continue collaborating with sister agencies.
In 2023, Sundar Pichai compared AI to fire and electricity. By 2024, businesses struggled to see value. Linus Torvalds called it “90% marketing, 10% reality.”
The real AI bubble is in denial. To unlock AI’s potential, focus on hard tasks, not just easy wins. Aim carefully and hit the target.
The real AI bubble is in denial. To unlock AI’s potential, focus on hard tasks, not just easy wins. Aim carefully and hit the target.
AI Learning Curve cartoon - Marketoonist | Tom Fishburne
It’s hard to make sense of the real promise of AI amidst the hype and noise. In 2023, Google CEO Sundar Pichai famously compared AI to the creation of fire and invention of electricity on an episode o...
marketoonist.com
January 6, 2025 at 11:22 PM
In 2023, Sundar Pichai compared AI to fire and electricity. By 2024, businesses struggled to see value. Linus Torvalds called it “90% marketing, 10% reality.”
The real AI bubble is in denial. To unlock AI’s potential, focus on hard tasks, not just easy wins. Aim carefully and hit the target.
The real AI bubble is in denial. To unlock AI’s potential, focus on hard tasks, not just easy wins. Aim carefully and hit the target.
Laura Esteves, VP of Creative at DM9 Brazil: “As a writer, runner, and Brian Cox fan, my pick is Asics’ ‘Desk Break’ campaign. A fresh take on mental health & wellness as businesses return to the office.”
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that captivated, sparked envy and exemplified the power of brilliant creativity.
www.thedrum.com
December 23, 2024 at 11:17 PM
Laura Esteves, VP of Creative at DM9 Brazil: “As a writer, runner, and Brian Cox fan, my pick is Asics’ ‘Desk Break’ campaign. A fresh take on mental health & wellness as businesses return to the office.”
Over the last decade, ‘Free Returns’ went from a perk to a problem. Returns doubled in 5 years (8% → 16%), tripling costs.
Retailers are pushing back: return fees, shorter windows, BORIS policies. But the friction risks hurting brands.
How brands handle returns is now brand-defining.
Retailers are pushing back: return fees, shorter windows, BORIS policies. But the friction risks hurting brands.
How brands handle returns is now brand-defining.
Ho, Ho, Holiday Returns cartoon - Marketoonist | Tom Fishburne
Over the last decade, “Free Returns” became the new “Free Shipping,” going from differentiator (for pioneers like Zappos) to table stakes (for everyone else). But the tide is turning. According to log...
marketoonist.com
December 23, 2024 at 10:26 PM
Over the last decade, ‘Free Returns’ went from a perk to a problem. Returns doubled in 5 years (8% → 16%), tripling costs.
Retailers are pushing back: return fees, shorter windows, BORIS policies. But the friction risks hurting brands.
How brands handle returns is now brand-defining.
Retailers are pushing back: return fees, shorter windows, BORIS policies. But the friction risks hurting brands.
How brands handle returns is now brand-defining.
Honda and Nissan plan to enter merger talks, aiming to combine resources to compete with Tesla and Chinese EV makers, Nikkei reports. A holding company structure is under discussion, with a memorandum of understanding expected soon. Details on stakes to follow.
Honda and Nissan to begin merger talks amid EV competition
Automakers eye eventual three-way tie-up with Mitsubishi as industry shifts
asia.nikkei.com
December 17, 2024 at 10:32 PM
Honda and Nissan plan to enter merger talks, aiming to combine resources to compete with Tesla and Chinese EV makers, Nikkei reports. A holding company structure is under discussion, with a memorandum of understanding expected soon. Details on stakes to follow.
The Indian-born CEO of Kameda Seika, Lekh Juneja, warns Japan must embrace more immigration to revive its economy and restore the glory of its boom years. Despite years of failed policies, Japan risks losing its competitive edge as global tech dominance slips. #JapanEconomy #Immigration
Indian-born CEO of Japanese company says nation needs immigration to thrive
Japan has very few foreign-born CEOs, and boardrooms are overwhelmingly male.
www.japantimes.co.jp
December 17, 2024 at 1:12 AM
The Indian-born CEO of Kameda Seika, Lekh Juneja, warns Japan must embrace more immigration to revive its economy and restore the glory of its boom years. Despite years of failed policies, Japan risks losing its competitive edge as global tech dominance slips. #JapanEconomy #Immigration
In the Edo period (1603–1868), women were banned from sake breweries, likely due to beliefs about impurity or the physical demands of production. Today, as gender barriers fall and Japan’s workforce shrinks, more women are joining the industry. “Now, it’s about passion, not gender.”
Once taboo, more Japanese women are brewing sake
Not long after dawn, Japanese sake brewer Mie Takahashi checks the temperature of the mixture fermenting at her family’s 150-year-old sake brewery, Koten, nestled in the foothills of the Japanese Alps...
japantoday.com
December 16, 2024 at 11:13 PM
In the Edo period (1603–1868), women were banned from sake breweries, likely due to beliefs about impurity or the physical demands of production. Today, as gender barriers fall and Japan’s workforce shrinks, more women are joining the industry. “Now, it’s about passion, not gender.”
In 1843, Charles Dickens wrote A Christmas Carol to expose the cruelty of child labour and the greed of the wealthy. Inspired by grim realities, he replaced cold facts with emotion, turning Scrooge into a symbol of change. His “sledgehammer” of storytelling still resonates today. #DaveTrott
WORDS BEAT DATA - Dave Trott's Blog
In 1842, the Second Report of the Children’s Employment Commission was released. Young girls were spending 16 hours a day, six days a week, sewing garments. Boys as young as eight were pulling coal ca...
davetrott.co.uk
December 16, 2024 at 10:55 PM
In 1843, Charles Dickens wrote A Christmas Carol to expose the cruelty of child labour and the greed of the wealthy. Inspired by grim realities, he replaced cold facts with emotion, turning Scrooge into a symbol of change. His “sledgehammer” of storytelling still resonates today. #DaveTrott
“Product/Market Fit is a buzzword in startups, but have we got it backwards?
MediaTech Ventures’ Paul O’Brien puts it: “It should be Market/Product Fit. Start with the market, then design a product.”
Marketing isn’t just ads; it’s understanding, building, and creating demand before you launch.”
MediaTech Ventures’ Paul O’Brien puts it: “It should be Market/Product Fit. Start with the market, then design a product.”
Marketing isn’t just ads; it’s understanding, building, and creating demand before you launch.”
Product/Market Fit cartoon - Marketoonist | Tom Fishburne
Product/Market Fit has emerged as a key threshold of success for startups, but the concept can apply to businesses of any size. First coined by Benchmark co-founder Andy Rachleff, Product/Market Fit w...
marketoonist.com
December 16, 2024 at 10:51 PM
“Product/Market Fit is a buzzword in startups, but have we got it backwards?
MediaTech Ventures’ Paul O’Brien puts it: “It should be Market/Product Fit. Start with the market, then design a product.”
Marketing isn’t just ads; it’s understanding, building, and creating demand before you launch.”
MediaTech Ventures’ Paul O’Brien puts it: “It should be Market/Product Fit. Start with the market, then design a product.”
Marketing isn’t just ads; it’s understanding, building, and creating demand before you launch.”
“Empowering negotiators: Photoroom trains employees in negotiation, saving on supplier costs while boosting autonomy and salaries. CEO Matthieu Rouiff: ‘I’d rather pay people more and get good deals than pay less and lose impact.’ #Leadership #Innovation”
Why one company is training its staff to negotiate higher salaries - Raconteur
Photoroom hopes improving the negotiation skills within the business will lead to better deals with suppliers and fairer compensation
www.raconteur.net
December 16, 2024 at 9:16 AM
“Empowering negotiators: Photoroom trains employees in negotiation, saving on supplier costs while boosting autonomy and salaries. CEO Matthieu Rouiff: ‘I’d rather pay people more and get good deals than pay less and lose impact.’ #Leadership #Innovation”
Influencer marketing is now a part of brand strategy, but it’s not without challenges. From measuring campaign success to balancing authenticity and creative control, both brands and influencers face tough questions. Is the impact worth the risk?
Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers
Despite its widespread use and significant impact, influencer marketing is surrounded by uncertainties, ambiguities and controversies, both for practitioners and general public.
theconversation.com
December 14, 2024 at 1:45 AM
Influencer marketing is now a part of brand strategy, but it’s not without challenges. From measuring campaign success to balancing authenticity and creative control, both brands and influencers face tough questions. Is the impact worth the risk?
Hello Kitty just turned 50 and is still going strong! Worth $4B a year, she’s set to star in a live-action movie, with a new park and resort on the way. Her milestone was celebrated worldwide, from Japan to the UK! #HelloKitty50 #KawaiiForever
Hello Kitty at 50: a Japanese success story of simplicity and cuteness
The character has become a global phenomenon.
theconversation.com
December 13, 2024 at 11:53 PM
Hello Kitty just turned 50 and is still going strong! Worth $4B a year, she’s set to star in a live-action movie, with a new park and resort on the way. Her milestone was celebrated worldwide, from Japan to the UK! #HelloKitty50 #KawaiiForever
In APAC, political tensions and post-Covid recovery slow M&A by Asian ad giants. #Hakuhodo eyes Southeast Asia despite challenges, while #Dentsu’s shift to Japanese leadership reshapes regional power.
Thailand, Malaysia draw M&A interest as Asian ad giants hit pause: Report | News | Campaign Asia
A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal volumes up 7.2% and AI investments hitting $17 billion despite concerns ove...
www.campaignasia.com
December 13, 2024 at 9:52 AM
Very insightful indeed for those interested in the Japanese market.
Key Stories on Japan's Retail & Consumer Markets in December
JapanConsuming monthly report December 2024 issue is now out. The following is a summary of the latest issue, providing a quick update on all the key news and analysis in Japanese retail and consumer ...
www.linkedin.com
December 10, 2024 at 10:31 PM
Very insightful indeed for those interested in the Japanese market.
The future is uncertain, but these 7 trends are shaping:
1️⃣ Department stores make a comeback.
2️⃣ Sustainable farming ends cheap food.
3️⃣ Resale/rentals thrive with Gen Z.
4️⃣ Print media regains trust.
5️⃣ Nearshoring rises, China stays vital.
6️⃣ Ad overload risks trust.
7️⃣ Smart attire returns.
Stay ahead!
1️⃣ Department stores make a comeback.
2️⃣ Sustainable farming ends cheap food.
3️⃣ Resale/rentals thrive with Gen Z.
4️⃣ Print media regains trust.
5️⃣ Nearshoring rises, China stays vital.
6️⃣ Ad overload risks trust.
7️⃣ Smart attire returns.
Stay ahead!
Seven retail trends for 2025 - Raconteur
Trust in digital, the rise of resale and the revival of the department store, here are seven trends for resourceful retailers next year.
www.raconteur.net
December 10, 2024 at 9:24 AM
The future is uncertain, but these 7 trends are shaping:
1️⃣ Department stores make a comeback.
2️⃣ Sustainable farming ends cheap food.
3️⃣ Resale/rentals thrive with Gen Z.
4️⃣ Print media regains trust.
5️⃣ Nearshoring rises, China stays vital.
6️⃣ Ad overload risks trust.
7️⃣ Smart attire returns.
Stay ahead!
1️⃣ Department stores make a comeback.
2️⃣ Sustainable farming ends cheap food.
3️⃣ Resale/rentals thrive with Gen Z.
4️⃣ Print media regains trust.
5️⃣ Nearshoring rises, China stays vital.
6️⃣ Ad overload risks trust.
7️⃣ Smart attire returns.
Stay ahead!
Reposted by adJAPÓNica
#Internacionales | Más de 75 premios nobel han enviado este lunes una carta abierta en la que expresan su oposición al nombramiento de Robert Kennedy Jr como secretario de Salud de Estados Unidos. ❌
Más de 75 premios nobel se oponen a Kennedy como secretario de Salud de EU
Varios de los nombramientos de Donald Trump para su administración han generado polémica.
www.eleconomista.com.mx
December 10, 2024 at 1:46 AM
#Internacionales | Más de 75 premios nobel han enviado este lunes una carta abierta en la que expresan su oposición al nombramiento de Robert Kennedy Jr como secretario de Salud de Estados Unidos. ❌
World War I showed “more is better” doesn’t always work, as Germany’s single 20mm cannon outperformed Britain’s 8 machine guns. WWII’s HMS Hood fell to similar thinking. Today, advertisers rely on repetition over creativity, proving once again: they’ve got more money than brains. #davetrott
MORE MONEY THAN BRAINS - Dave Trott's Blog
World War One was the first war to feature aircraft. As it was a new way of making war, the different sides had to figure out how it worked. For the human mind, the principle is nearly always: More is...
davetrott.co.uk
December 10, 2024 at 1:44 AM
World War I showed “more is better” doesn’t always work, as Germany’s single 20mm cannon outperformed Britain’s 8 machine guns. WWII’s HMS Hood fell to similar thinking. Today, advertisers rely on repetition over creativity, proving once again: they’ve got more money than brains. #davetrott
In business, change is constant—but so is resistance to it. By 2022, employees faced 10+ major changes/year vs. 2 in 2016, leading to fatigue and just 43% willing to support change (down from 74%). Key to navigating it? Trust and team cohesion, which vastly boost change capacity. #Marketoonist
Change Fatigue cartoon - Marketoonist | Tom Fishburne
A few weeks ago, I drew a cartoon exploring the nonstop drumbeat of change in business, particularly from a marketing perspective. When everything is constantly changing, it’s easy to lose sight of th...
marketoonist.com
December 10, 2024 at 1:42 AM
In business, change is constant—but so is resistance to it. By 2022, employees faced 10+ major changes/year vs. 2 in 2016, leading to fatigue and just 43% willing to support change (down from 74%). Key to navigating it? Trust and team cohesion, which vastly boost change capacity. #Marketoonist
The Dodgers’ partnership blitz last season was like clockwork: ANA (Apr 1), Toyo Tires (Apr 4), Kowa (Apr 8), Daiso (Apr 22), and more—cosmetics, dairy drinks, EVs. All tied to Shohei Ohtani, signed a year ago today on a 10-year, $700M deal. His impact? Even bigger than expected.
'A Shohei economy': How Shohei Ohtani's first year transformed the Dodgers financially
It's been one year since the Dodgers agreed to terms with Shohei Ohtani on a 10-year, $700-million deal, and the impact has been bigger than imagined.
www.latimes.com
December 9, 2024 at 11:36 AM
The Dodgers’ partnership blitz last season was like clockwork: ANA (Apr 1), Toyo Tires (Apr 4), Kowa (Apr 8), Daiso (Apr 22), and more—cosmetics, dairy drinks, EVs. All tied to Shohei Ohtani, signed a year ago today on a 10-year, $700M deal. His impact? Even bigger than expected.
Hiring foreign workers using the same criteria as local staff often leads to forced assimilation, undermining diversity, equity, and inclusion goals. This approach limits the full potential of foreign employees’ unique skills and contributions. #Diversity #Inclusion #WorkplaceEquality
Firms should quit turning foreign workers into Japanese ones
Many foreigners struggle with the idiosyncrasies of Japan's employment system. Local firms tend to assimilate overseas personnel rather than utilize their unique skills.
www.japantimes.co.jp
December 9, 2024 at 2:38 AM
Hiring foreign workers using the same criteria as local staff often leads to forced assimilation, undermining diversity, equity, and inclusion goals. This approach limits the full potential of foreign employees’ unique skills and contributions. #Diversity #Inclusion #WorkplaceEquality