AdMonsters
@admonsters.com
Global community of digital leaders passionate about ad technology and operations.
https://www.admonsters.com/
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Holiday traffic spikes don’t mean stability anymore.
In 2025, publishers are rethinking value through metrics like Revenue Per Session and LTV.
Featuring insights from AWS + The Arena Group.
By Lynne d Johnson
#Publishers #AdTech
In 2025, publishers are rethinking value through metrics like Revenue Per Session and LTV.
Featuring insights from AWS + The Arena Group.
By Lynne d Johnson
#Publishers #AdTech
Why This Holiday Season Should Be Publishers’ LTV Wake-Up Call - AdMonsters
Holiday traffic surge? Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.
bit.ly
December 18, 2025 at 4:48 PM
Holiday traffic spikes don’t mean stability anymore.
In 2025, publishers are rethinking value through metrics like Revenue Per Session and LTV.
Featuring insights from AWS + The Arena Group.
By Lynne d Johnson
#Publishers #AdTech
In 2025, publishers are rethinking value through metrics like Revenue Per Session and LTV.
Featuring insights from AWS + The Arena Group.
By Lynne d Johnson
#Publishers #AdTech
❄️ ✨ Happy Holidays from AdMonsters!
Thanks for an amazing year of learning, collaboration, and big ideas. We’re grateful for this community and excited for what’s ahead.
See you in 2026! 🎉
#HappyHolidays #AdMonsters #Community
Thanks for an amazing year of learning, collaboration, and big ideas. We’re grateful for this community and excited for what’s ahead.
See you in 2026! 🎉
#HappyHolidays #AdMonsters #Community
December 17, 2025 at 2:33 PM
❄️ ✨ Happy Holidays from AdMonsters!
Thanks for an amazing year of learning, collaboration, and big ideas. We’re grateful for this community and excited for what’s ahead.
See you in 2026! 🎉
#HappyHolidays #AdMonsters #Community
Thanks for an amazing year of learning, collaboration, and big ideas. We’re grateful for this community and excited for what’s ahead.
See you in 2026! 🎉
#HappyHolidays #AdMonsters #Community
What did 2025 really mean for publishers?
Andrew Byrd’s year-end conversation with Chris Kane (Jounce Media) unpacks ad load limits, transaction IDs, SSP consolidation and the Google antitrust case.
#AdTech #Publishers
Andrew Byrd’s year-end conversation with Chris Kane (Jounce Media) unpacks ad load limits, transaction IDs, SSP consolidation and the Google antitrust case.
#AdTech #Publishers
Hot Topics, Straight Talk: A 2025 Year-End Rundown with Jounce Media’s Chris Kane - AdMonsters
In the AdMonsters EOY 2025 LinkedIn Live, Chris Kane, Founder of Jounce Media, discussed how AI, Transaction IDs, and more affect pubs.
bit.ly
December 16, 2025 at 4:09 PM
What did 2025 really mean for publishers?
Andrew Byrd’s year-end conversation with Chris Kane (Jounce Media) unpacks ad load limits, transaction IDs, SSP consolidation and the Google antitrust case.
#AdTech #Publishers
Andrew Byrd’s year-end conversation with Chris Kane (Jounce Media) unpacks ad load limits, transaction IDs, SSP consolidation and the Google antitrust case.
#AdTech #Publishers
California’s Opt Me Out Act advances universal privacy controls — except on mobile apps, creating a major gap as browsing shifts to phones. 📱 Regulators call it a tech challenge; critics say it’s temporary.
How should publishers prepare for universal opt-outs everywhere?
How should publishers prepare for universal opt-outs everywhere?
California Dreamin’ Of Privacy: What The Opt Me Out Act Means For Publishers - AdMonsters
California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences.
bit.ly
December 12, 2025 at 3:10 PM
California’s Opt Me Out Act advances universal privacy controls — except on mobile apps, creating a major gap as browsing shifts to phones. 📱 Regulators call it a tech challenge; critics say it’s temporary.
How should publishers prepare for universal opt-outs everywhere?
How should publishers prepare for universal opt-outs everywhere?
2026 isn’t about traffic — it’s about resilience.
In our Q&A with Mediavine CRO Amanda Martin, we break down:
→ Multi-entry channel strategy
→ The open web in an AI-mediated world
→ Making revenue portable
→ Why trust is publishers’ edge
In our Q&A with Mediavine CRO Amanda Martin, we break down:
→ Multi-entry channel strategy
→ The open web in an AI-mediated world
→ Making revenue portable
→ Why trust is publishers’ edge
Trust Is the New Publisher Playbook — And the 2026 Advantage - AdMonsters
Mediavine's CRO, Amanda Martin, shares why trust and adaptability will set resilient publishers apart in 2026.
bit.ly
December 1, 2025 at 5:05 PM
2026 isn’t about traffic — it’s about resilience.
In our Q&A with Mediavine CRO Amanda Martin, we break down:
→ Multi-entry channel strategy
→ The open web in an AI-mediated world
→ Making revenue portable
→ Why trust is publishers’ edge
In our Q&A with Mediavine CRO Amanda Martin, we break down:
→ Multi-entry channel strategy
→ The open web in an AI-mediated world
→ Making revenue portable
→ Why trust is publishers’ edge
2025 pushed ad tech into new territory — AI disruption, regulatory pressure, the Google monopoly ruling, and a renewed debate over TIDs.
On Dec 3, we’re talking it all through with Chris Kane of Jounce Media, moderated by Andrew Byrd of AdMonsters.
Join us. bit.ly/4o4P02w
On Dec 3, we’re talking it all through with Chris Kane of Jounce Media, moderated by Andrew Byrd of AdMonsters.
Join us. bit.ly/4o4P02w
November 19, 2025 at 3:49 PM
2025 pushed ad tech into new territory — AI disruption, regulatory pressure, the Google monopoly ruling, and a renewed debate over TIDs.
On Dec 3, we’re talking it all through with Chris Kane of Jounce Media, moderated by Andrew Byrd of AdMonsters.
Join us. bit.ly/4o4P02w
On Dec 3, we’re talking it all through with Chris Kane of Jounce Media, moderated by Andrew Byrd of AdMonsters.
Join us. bit.ly/4o4P02w
MediaMint's Mia is an interesting shift in how AI shows up in ad ops. They want to create automation without the "end-to-end magic wand" promises.
Humans stay in the loop, AI handles the grunt work, and publishers get more space to focus on strategy. Refreshing take.
Humans stay in the loop, AI handles the grunt work, and publishers get more space to focus on strategy. Refreshing take.
MediaMint’s AI Agent Puts A Fresh Spin On Simplifying Ad Ops - AdMonsters
Mediamint's agent Mia as a set of customizable AI tools built to streamline ad ops, assist media planning, and automate campaign grunt work.
bit.ly
November 19, 2025 at 3:04 PM
MediaMint's Mia is an interesting shift in how AI shows up in ad ops. They want to create automation without the "end-to-end magic wand" promises.
Humans stay in the loop, AI handles the grunt work, and publishers get more space to focus on strategy. Refreshing take.
Humans stay in the loop, AI handles the grunt work, and publishers get more space to focus on strategy. Refreshing take.
👻 Ad tech’s haunted house is open! AI phantoms, shadowy supply chains & false prophets lurk — but Meg Hong, Amanda Gomez & Amanda Martin are keeping the monsters at bay. Dare to peek inside? #Halloween #AI #programmaticsellside
Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears - AdMonsters
In the Ad Tech House of Horrors, publishers face their worse monetization fears from AI, opaque supply chains, and false prophets.
bit.ly
October 31, 2025 at 7:29 PM
👻 Ad tech’s haunted house is open! AI phantoms, shadowy supply chains & false prophets lurk — but Meg Hong, Amanda Gomez & Amanda Martin are keeping the monsters at bay. Dare to peek inside? #Halloween #AI #programmaticsellside
#Programmatic was built on automation—but not always on interoperability.
Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language?
In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.
Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language?
In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.
Standing in the Way of Control: Can AdCP Help Programmatic Break Free Of Itself? - AdMonsters
For years, publishers have done what they had to do to survive. Can AdCP and MCP, promise a shift from endurance to empowerment?
bit.ly
October 30, 2025 at 6:37 PM
#Programmatic was built on automation—but not always on interoperability.
Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language?
In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.
Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language?
In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.
Partnership drives innovation.” — Jason White, CEO of Mula
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
October 24, 2025 at 3:46 PM
Partnership drives innovation.” — Jason White, CEO of Mula
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
Publishers are breaking free from GAM.
They’re reclaiming transparency, data ownership, and profitability by building open, independent ad tech stacks. #AdOps #PublisherRevenue #AdTech
They’re reclaiming transparency, data ownership, and profitability by building open, independent ad tech stacks. #AdOps #PublisherRevenue #AdTech
Breaking Free From GAM: How Publishers Are Reclaiming Transparency, Data And Profitability - AdMonsters
Publishers are breaking free from Google Ad Manager to reclaim transparency, control, and profitability with open, independent ad tech.
bit.ly
October 22, 2025 at 7:25 PM
Publishers are breaking free from GAM.
They’re reclaiming transparency, data ownership, and profitability by building open, independent ad tech stacks. #AdOps #PublisherRevenue #AdTech
They’re reclaiming transparency, data ownership, and profitability by building open, independent ad tech stacks. #AdOps #PublisherRevenue #AdTech
AdMonsters announces a new “Powered By Mula” partnership for Sell-Side Summit Austin — with a focus on actionable growth strategies and publisher profitability.
#AdMonsters #SellSideSummit #PublisherOps
#AdMonsters #SellSideSummit #PublisherOps
AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability - AdMonsters
AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform.
bit.ly
October 16, 2025 at 6:46 PM
AdMonsters announces a new “Powered By Mula” partnership for Sell-Side Summit Austin — with a focus on actionable growth strategies and publisher profitability.
#AdMonsters #SellSideSummit #PublisherOps
#AdMonsters #SellSideSummit #PublisherOps
The Trade Desk’s latest move—OpenAds—is shaking up the publisher stack.
It’s pitched as “the most transparent auction ever,” but some see echoes of Google’s old playbook.
Featuring insights from Terry Guyton-Bradley, Emry DowningHall, Jake Sullivan, and Felix Zeng.
#TheTradeDesk #OpenAds #Prebid
It’s pitched as “the most transparent auction ever,” but some see echoes of Google’s old playbook.
Featuring insights from Terry Guyton-Bradley, Emry DowningHall, Jake Sullivan, and Felix Zeng.
#TheTradeDesk #OpenAds #Prebid
The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play? - AdMonsters
The Trade Desk is taking another step into the publisher stack with a new auction wrapper called OpenAds. Is it good for publishers?
bit.ly
October 10, 2025 at 2:32 PM
The Trade Desk’s latest move—OpenAds—is shaking up the publisher stack.
It’s pitched as “the most transparent auction ever,” but some see echoes of Google’s old playbook.
Featuring insights from Terry Guyton-Bradley, Emry DowningHall, Jake Sullivan, and Felix Zeng.
#TheTradeDesk #OpenAds #Prebid
It’s pitched as “the most transparent auction ever,” but some see echoes of Google’s old playbook.
Featuring insights from Terry Guyton-Bradley, Emry DowningHall, Jake Sullivan, and Felix Zeng.
#TheTradeDesk #OpenAds #Prebid
From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
September 24, 2025 at 9:10 PM
From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
Attention isn’t a vanity metric — it’s proof your content delivers.
Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust.
Full story → bit.ly/47TwfL3
#AdOps #DigitalMedia
Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust.
Full story → bit.ly/47TwfL3
#AdOps #DigitalMedia
September 17, 2025 at 7:54 PM
Attention isn’t a vanity metric — it’s proof your content delivers.
Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust.
Full story → bit.ly/47TwfL3
#AdOps #DigitalMedia
Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust.
Full story → bit.ly/47TwfL3
#AdOps #DigitalMedia
The sell-side is ready for reconnection. At Sell-Side Summit Austin 2025 (Nov 2-4), we’ll explore The Connected Future—where interoperability, sustainable revenue, and community drive publisher growth.
Let’s build it together. bit.ly/467jlHY
#SellSideSummit #AdOps #ConnectedFuture
Let’s build it together. bit.ly/467jlHY
#SellSideSummit #AdOps #ConnectedFuture
September 17, 2025 at 4:09 PM
The sell-side is ready for reconnection. At Sell-Side Summit Austin 2025 (Nov 2-4), we’ll explore The Connected Future—where interoperability, sustainable revenue, and community drive publisher growth.
Let’s build it together. bit.ly/467jlHY
#SellSideSummit #AdOps #ConnectedFuture
Let’s build it together. bit.ly/467jlHY
#SellSideSummit #AdOps #ConnectedFuture
In honor of Hispanic Heritage Month, Oswald Méndez of Canela Media shares why multicultural audiences are more than just a purpose-driven initiative. They are essential for growth.
Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program - AdMonsters
For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.
bit.ly
September 15, 2025 at 6:46 PM
In honor of Hispanic Heritage Month, Oswald Méndez of Canela Media shares why multicultural audiences are more than just a purpose-driven initiative. They are essential for growth.
Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions.
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
September 9, 2025 at 8:09 PM
Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions.
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
Publishers are no longer staying silent. People Inc. has sued Google, alleging its ad tech monopoly slashed revenues and locked out competition. The case raises a big question: which publisher will be next to join the fight?
Inside People Inc.'s (Dotdash Meredith) Antitrust Lawsuit Against Google - AdMonsters
People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business.
bit.ly
September 9, 2025 at 5:05 PM
Publishers are no longer staying silent. People Inc. has sued Google, alleging its ad tech monopoly slashed revenues and locked out competition. The case raises a big question: which publisher will be next to join the fight?
Prebid’s Transaction ID change has publishers rethinking innovation, interoperability, and trust.
Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, breaks it down.
#Programmatic #Prebid #AdOps
Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, breaks it down.
#Programmatic #Prebid #AdOps
Balancing Innovation And Interoperability: Navigating Prebid’s Transaction ID Change - AdMonsters
Prebid’s Transaction ID change sparks debate over publisher innovation vs. open standards, raising questions about transparency and interoperability.
bit.ly
September 8, 2025 at 2:15 PM
Prebid’s Transaction ID change has publishers rethinking innovation, interoperability, and trust.
Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, breaks it down.
#Programmatic #Prebid #AdOps
Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, breaks it down.
#Programmatic #Prebid #AdOps
🎷 From music to monetization, Jake Sullivan of U.S. News & World Report is using first-party data to strike the right balance between user experience + advertising performance.
Bridging Silos: Streamlining Direct And Programmatic Advertising At U.S. News & World Report - AdMonsters
Jake Sullivan has seven years at U.S. News & World Report, evolving from a programmatic specialist to a full-spectrum ad strategist.
bit.ly
September 8, 2025 at 12:46 PM
🎷 From music to monetization, Jake Sullivan of U.S. News & World Report is using first-party data to strike the right balance between user experience + advertising performance.
Who needs 1,000 lines of code when ~30 will do? 💻
Jared Collett from Major League Fishing shared at #SellSideSummit how a JS snippet boosted ad viewability from 55% → 89%. 🚀
Viewability FTW!
Jared Collett from Major League Fishing shared at #SellSideSummit how a JS snippet boosted ad viewability from 55% → 89%. 🚀
Viewability FTW!
How A 30-Line JavaScript Snippet Took Our Ad Viewability from 55% To 89% - AdMonsters
Jared Collett, Major League Fishing, came up with a JavaScript snippet that pauses refresh if the ad isn’t in view boosting thier viewability.
bit.ly
September 2, 2025 at 7:11 PM
Who needs 1,000 lines of code when ~30 will do? 💻
Jared Collett from Major League Fishing shared at #SellSideSummit how a JS snippet boosted ad viewability from 55% → 89%. 🚀
Viewability FTW!
Jared Collett from Major League Fishing shared at #SellSideSummit how a JS snippet boosted ad viewability from 55% → 89%. 🚀
Viewability FTW!
Generative AI is hitting publishers hard.
Norine’s Nest: revenue down 48% from AI-driven search
Jared Collett: AI is scraping paywalled content
Mediavine’s Amanda Martin: “Publishers deserve credit, compensation & control”
Norine’s Nest: revenue down 48% from AI-driven search
Jared Collett: AI is scraping paywalled content
Mediavine’s Amanda Martin: “Publishers deserve credit, compensation & control”
Publishers vs. AI: Dealmaking and Rulemaking - AdMonsters
Zero-click AI search is stealing publishers traffic and ai scraping is stealing publisher revenue showing how much AI regulation is needed.
bit.ly
September 2, 2025 at 7:07 PM
Generative AI is hitting publishers hard.
Norine’s Nest: revenue down 48% from AI-driven search
Jared Collett: AI is scraping paywalled content
Mediavine’s Amanda Martin: “Publishers deserve credit, compensation & control”
Norine’s Nest: revenue down 48% from AI-driven search
Jared Collett: AI is scraping paywalled content
Mediavine’s Amanda Martin: “Publishers deserve credit, compensation & control”
Privacy isn’t slowing down—regulations are deepening and enforcement is ramping up. We asked Jessica Lee of Loeb & Loeb LLP the hard questions ad ops pros are facing now, from vendor liability to probabilistic age models. bit.ly/47NGIY3
What Ad Ops Teams Need to Know About Privacy Now - AdMonsters
To help unpack the regulatory reality facing ad ops teams today, we brought those questions to privacy lawyer Jessica Lee.
bit.ly
August 27, 2025 at 5:20 PM
Privacy isn’t slowing down—regulations are deepening and enforcement is ramping up. We asked Jessica Lee of Loeb & Loeb LLP the hard questions ad ops pros are facing now, from vendor liability to probabilistic age models. bit.ly/47NGIY3
In Canada, 75-80% of viewers still prefer linear TV—a huge contrast to the US. Bell Media’s new SVP, Matt McGowan, is leaning into that legacy reach while modernizing digital & streaming, all under Canada’s unique privacy & ad rules. 🇨🇦
Building In-House And Third-Party Ad Tech Tools For Canada’s Largest Media Footprint - AdMonsters
Matt McGowan’s appointment as SVP of business solutions at Bell Media comes at a pivotal moment for Canada’s largest media company.
bit.ly
August 26, 2025 at 5:02 PM
In Canada, 75-80% of viewers still prefer linear TV—a huge contrast to the US. Bell Media’s new SVP, Matt McGowan, is leaning into that legacy reach while modernizing digital & streaming, all under Canada’s unique privacy & ad rules. 🇨🇦