AdTech Edge
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adtechedge.bsky.social
AdTech Edge
@adtechedge.bsky.social
4 followers 36 following 6 posts
Covering the technology behind modern advertising.
Ad platforms, data, measurement, and performance in a privacy-first world.
Built for B2B growth teams.
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adtechedge.bsky.social
AdTech buying decisions are driven by performance pressure and constant change. To win deals, brands must understand what truly pushes buyers to act.

#AdTech #DigitalAdvertising #MarketingTechnology #PrivacyFirst #MediaBuying #PerformanceMarketing #B2BMarketing #GoToMarket
January 30, 2026 at 11:18 AM
adtechedge.bsky.social
Adcellerant Unleashes AI‑Powered Media Planner to Slash Complexity and Accelerate Deal Wins

Read the Latest Full News – www.linkedin.com/feed/update/...

#AI #AdTech #MediaPlanning #Programmatic #MarTech #MarketingTechnology #DigitalAdvertising #Automation #MachineLearning #B2B #ADTechEdge #ADTech
Adcellerant AI Media Planner speeds planning and deal wins | AdTech Edge
AdCellerant rolls out an AI Media Planner that automates media‑mix decisions, cuts planning time and helps agencies close deals faster. Read the Latest Full News – https://lnkd.in/dce_Tm_y #AI #AdTe...
www.linkedin.com
January 30, 2026 at 11:14 AM
adtechedge.bsky.social
IAB’s 2026 Outlook Signals a 9.5% U.S. Ad‑Spending Surge, Driven by Digital‑First Growth, Cyclical Upswings, and “Agentic” AI

Read the Latest Full News – www.linkedin.com/feed/update/...
IAB forecasts 9.5% U.S. ad spend to $750B, led by AI agents | AdTech Edge
IAB forecasts US ad spend hitting $750 B in 2026, driven by digital growth, election spend, and the rise of agentic AI buying. Read the Latest Full News – https://lnkd.in/dDjNmshG #DigitalAdvertisin...
www.linkedin.com
January 30, 2026 at 11:12 AM
adtechedge.bsky.social
Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion

Read the Latest Full News – www.linkedin.com/feed/update/...

#AdTech #AdTechEdge #Kevel #DigitalAdvertising #Programmatic
January 30, 2026 at 11:11 AM
adtechedge.bsky.social
In an AI-driven ecosystem, coordination wins.
Ronn Torossian (5WPR) on why earned + paid media together drive real results.

Read Full Article Here: lnkd.in/d5PxrD85

#PRStrategy #PaidMedia #IntegratedMarketing
January 29, 2026 at 10:49 AM
adtechedge.bsky.social
A lesson from the Nihilist Penguin: in extreme environments, survival depends on precision, not excess movement. B2B AdTech is no different.

I broke this down in today’s post 👇
www.linkedin.com/feed/update/...
Nihilist Penguin | AdTech Edge
A lesson from the Nihilist Penguin: in extreme environments, survival depends on precision, not excess movement. B2B AdTech is no different. AI innovations allow marketers to target accounts with surgical precision, optimize campaigns in real-time, and measure ROI across channels. Rather than blanket advertising, AI identifies the most valuable audiences, adapts messaging dynamically, and ensures budgets are spent effectively. For B2B marketers, this means shorter buying cycles, better pipeline quality, and measurable growth. The ability to act on real-time insights transforms campaigns from guesswork into data-driven revenue engines. #AdTech #AIinMarketing #B2BMarketing #AccountBasedMarketing #PredictiveAnalytics #MarketingROI #DigitalAdvertising #MarketingStrategy
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January 29, 2026 at 10:43 AM