OpenAI Dev Day 2025: ChatGPT becomes the new app store — and hardware is coming
OpenAI CEO Sam Altman revealed a vision at DevDay to transform the digital world beyond simple chatbots. The company is evolving into a comprehensive computing platform, moving from model provision to building an entire ecosystem. ChatGPT is being reinvented as a platform with an Apps SDK, allowing developers to build and distribute applications directly within the chat interface. These apps can offer interactive and personalized experiences, reaching OpenAI's vast user base. Beyond ChatGPT, OpenAI is empowering AI agents with Agent Kit, enabling autonomous AI workers to automate complex tasks and business processes. The company is also significantly enhancing its AI coding agent, Codex, powered by GPT-5, which can now autonomously write, review, and integrate code. A significant, unannounced collaboration with legendary designer Jony Ive was revealed, focusing on developing new AI-centric hardware. Ive believes current products are inadequate for advanced AI and aims to reset humanity's relationship with technology. A critical constraint for this ambitious future is the massive demand for computing power, driving OpenAI's substantial infrastructure investments. The company views AI as the future fundamental driver of economic growth. OpenAI is not just creating AI; it's constructing the future environment for AI, encompassing intelligent applications, agents, and hardware.