Alex Freeman
@alexandrafreeman.bsky.social
Crossbencher in the House of Lords and creator of Octopus.ac. Previously Exec Director of the Winton Centre, University of Cambridge; science filmmaker, BBC
I agree. I think that partly comes from setting your goal correctly. Biomedical goals often don't match people's (patients') goals. I think knowing where you want to go puts you on the path of finding the right 'scientific' methods (which might be a lot more from social sciences).
January 18, 2026 at 4:56 PM
I agree. I think that partly comes from setting your goal correctly. Biomedical goals often don't match people's (patients') goals. I think knowing where you want to go puts you on the path of finding the right 'scientific' methods (which might be a lot more from social sciences).
You can't 'follow the science' as science doesn't know where you want to go.
If you decide where you want to be - what you want to be able to do - science can help you find the best route to get there (if it's possible).
If you decide where you want to be - what you want to be able to do - science can help you find the best route to get there (if it's possible).
January 18, 2026 at 2:56 PM
You can't 'follow the science' as science doesn't know where you want to go.
If you decide where you want to be - what you want to be able to do - science can help you find the best route to get there (if it's possible).
If you decide where you want to be - what you want to be able to do - science can help you find the best route to get there (if it's possible).
That’s why in octopus.ac every chain of publications starts with a research problem publication…
Octopus | Built for Researchers
Get started with Octopus, an open access platform where researchers can read, review and publish findings at all stages of the scientific process.
octopus.ac
January 15, 2026 at 5:46 PM
That’s why in octopus.ac every chain of publications starts with a research problem publication…
Formatting ‘standards’ should only ever support the actual job of formatting which is to help communication of the content. Not undermine it.
(Perhaps not this case, but many ‘formatting standards’ are about branding and where that gets in the way of content then it speaks volumes about priorities)
(Perhaps not this case, but many ‘formatting standards’ are about branding and where that gets in the way of content then it speaks volumes about priorities)
January 9, 2026 at 8:06 AM
Formatting ‘standards’ should only ever support the actual job of formatting which is to help communication of the content. Not undermine it.
(Perhaps not this case, but many ‘formatting standards’ are about branding and where that gets in the way of content then it speaks volumes about priorities)
(Perhaps not this case, but many ‘formatting standards’ are about branding and where that gets in the way of content then it speaks volumes about priorities)
Yes - page 5 here: assets.publishing.service.gov.uk/media/6155f6...
We did some work on evaluating SAGE’s communication of uncertainty: doi.org/10.57874/3g0... (not all studies published yet!). Some conclusions here: doi.org/10.57874/k5k...
We did some work on evaluating SAGE’s communication of uncertainty: doi.org/10.57874/3g0... (not all studies published yet!). Some conclusions here: doi.org/10.57874/k5k...
assets.publishing.service.gov.uk
January 5, 2026 at 11:09 PM
Yes - page 5 here: assets.publishing.service.gov.uk/media/6155f6...
We did some work on evaluating SAGE’s communication of uncertainty: doi.org/10.57874/3g0... (not all studies published yet!). Some conclusions here: doi.org/10.57874/k5k...
We did some work on evaluating SAGE’s communication of uncertainty: doi.org/10.57874/3g0... (not all studies published yet!). Some conclusions here: doi.org/10.57874/k5k...
I listed all the tools I used in the credits to make clear the process (and thanks to graphics guru Lauri for making the credit graphics).
I absolutely think that AI model companies should pay copyright for what they use in training. But as a creative, I wanted to see what it would allow me to do.
I absolutely think that AI model companies should pay copyright for what they use in training. But as a creative, I wanted to see what it would allow me to do.
November 3, 2025 at 10:00 AM
I listed all the tools I used in the credits to make clear the process (and thanks to graphics guru Lauri for making the credit graphics).
I absolutely think that AI model companies should pay copyright for what they use in training. But as a creative, I wanted to see what it would allow me to do.
I absolutely think that AI model companies should pay copyright for what they use in training. But as a creative, I wanted to see what it would allow me to do.
I have a lot of sympathy for your view, but as a director I wanted to experiment with using it as a tool. I scripted, storyboarded and treated each shot as I would a normal shoot. I did not allow it to make artistic decisions.
I understand the many issues AI raises for the creative industries.
I understand the many issues AI raises for the creative industries.
November 3, 2025 at 9:57 AM
I have a lot of sympathy for your view, but as a director I wanted to experiment with using it as a tool. I scripted, storyboarded and treated each shot as I would a normal shoot. I did not allow it to make artistic decisions.
I understand the many issues AI raises for the creative industries.
I understand the many issues AI raises for the creative industries.