Alex Borie
@alexborie.bsky.social
Bootstrapping toplevelplace.com.Tech marketing, product design & code. Founder @Startlead. Tennis enthusiast 🎾
Pinned
Alex Borie
@alexborie.bsky.social
· Dec 3
My tech stack in 2024:
- Nuxt (Vue)
- TailwindCSS
- Supabase
- n8n
Some others I can use from time to time, mostly for backend:
- Express
- Ruby on Rails
What is yours?
- Nuxt (Vue)
- TailwindCSS
- Supabase
- n8n
Some others I can use from time to time, mostly for backend:
- Express
- Ruby on Rails
What is yours?
Attention is no longer captured with a perfect keyword or a bigger ad budget.
So how do you win? How do you catch attention?
Don’t play the commodity game. Don’t compete for clicks.
Become memorable.
Ads and SEO are for lookalikes: www.alexborie.com/blog/ads-and...
So how do you win? How do you catch attention?
Don’t play the commodity game. Don’t compete for clicks.
Become memorable.
Ads and SEO are for lookalikes: www.alexborie.com/blog/ads-and...
October 28, 2025 at 4:43 PM
Attention is no longer captured with a perfect keyword or a bigger ad budget.
So how do you win? How do you catch attention?
Don’t play the commodity game. Don’t compete for clicks.
Become memorable.
Ads and SEO are for lookalikes: www.alexborie.com/blog/ads-and...
So how do you win? How do you catch attention?
Don’t play the commodity game. Don’t compete for clicks.
Become memorable.
Ads and SEO are for lookalikes: www.alexborie.com/blog/ads-and...
Entering a new world.
Goodbye Sublime Text, Hello LazyVim!
Goodbye Sublime Text, Hello LazyVim!
October 23, 2025 at 12:12 PM
Entering a new world.
Goodbye Sublime Text, Hello LazyVim!
Goodbye Sublime Text, Hello LazyVim!
"Success today isn’t about building fast - it’s about building smart."
AI and no-code tools have democratized product creation. Now, brace for the flood - and differentiate... or drown.
www.alexborie.com/blog/anyone-...
AI and no-code tools have democratized product creation. Now, brace for the flood - and differentiate... or drown.
www.alexborie.com/blog/anyone-...
October 23, 2025 at 7:19 AM
"Success today isn’t about building fast - it’s about building smart."
AI and no-code tools have democratized product creation. Now, brace for the flood - and differentiate... or drown.
www.alexborie.com/blog/anyone-...
AI and no-code tools have democratized product creation. Now, brace for the flood - and differentiate... or drown.
www.alexborie.com/blog/anyone-...
Just checked out Lovable. First thoughts:
- no-code shines for MVPs, admin panels, lead magnets
- it will wipe out a lot of expensive, lookalike SaaS
You can test ideas fast - but crafting engaging UX? Still out of reach.
- no-code shines for MVPs, admin panels, lead magnets
- it will wipe out a lot of expensive, lookalike SaaS
You can test ideas fast - but crafting engaging UX? Still out of reach.
October 20, 2025 at 4:17 PM
Just checked out Lovable. First thoughts:
- no-code shines for MVPs, admin panels, lead magnets
- it will wipe out a lot of expensive, lookalike SaaS
You can test ideas fast - but crafting engaging UX? Still out of reach.
- no-code shines for MVPs, admin panels, lead magnets
- it will wipe out a lot of expensive, lookalike SaaS
You can test ideas fast - but crafting engaging UX? Still out of reach.
"The future of the web won't be about flooding it with words. It will be about creating meaning again — with data, creativity, and soul."
AI is killing the web. For the better:
www.alexborie.com/blog/ai-is-k...
AI is killing the web. For the better:
www.alexborie.com/blog/ai-is-k...
October 14, 2025 at 1:57 PM
"The future of the web won't be about flooding it with words. It will be about creating meaning again — with data, creativity, and soul."
AI is killing the web. For the better:
www.alexborie.com/blog/ai-is-k...
AI is killing the web. For the better:
www.alexborie.com/blog/ai-is-k...
I was in Ghent, Belgium a few days ago.
Stunning architecture and lights, making me feel as if I were in a Harry Potter movie.
People there mostly use bikes to move.
This city brought to me lots of energy and new ideas.
Inspiring.
Stunning architecture and lights, making me feel as if I were in a Harry Potter movie.
People there mostly use bikes to move.
This city brought to me lots of energy and new ideas.
Inspiring.
October 8, 2025 at 1:30 PM
I was in Ghent, Belgium a few days ago.
Stunning architecture and lights, making me feel as if I were in a Harry Potter movie.
People there mostly use bikes to move.
This city brought to me lots of energy and new ideas.
Inspiring.
Stunning architecture and lights, making me feel as if I were in a Harry Potter movie.
People there mostly use bikes to move.
This city brought to me lots of energy and new ideas.
Inspiring.
Tried to improve my blog's Lighthouse score.
Ended up breaking the newsletter form.
Fixed it.
Lesson learned:
- Talk to your users
- Test more
- Treasure patient friends 😅
Ended up breaking the newsletter form.
Fixed it.
Lesson learned:
- Talk to your users
- Test more
- Treasure patient friends 😅
October 8, 2025 at 9:29 AM
Tried to improve my blog's Lighthouse score.
Ended up breaking the newsletter form.
Fixed it.
Lesson learned:
- Talk to your users
- Test more
- Treasure patient friends 😅
Ended up breaking the newsletter form.
Fixed it.
Lesson learned:
- Talk to your users
- Test more
- Treasure patient friends 😅
"Your product, on its own, is not the goal. It’s just a means to an end.
Like a sword in World of Warcraft, it’s valuable not because it’s shiny, but because it helps the player on his quest."
www.alexborie.com/blog/people-...
Like a sword in World of Warcraft, it’s valuable not because it’s shiny, but because it helps the player on his quest."
www.alexborie.com/blog/people-...
October 7, 2025 at 3:28 PM
"Your product, on its own, is not the goal. It’s just a means to an end.
Like a sword in World of Warcraft, it’s valuable not because it’s shiny, but because it helps the player on his quest."
www.alexborie.com/blog/people-...
Like a sword in World of Warcraft, it’s valuable not because it’s shiny, but because it helps the player on his quest."
www.alexborie.com/blog/people-...
"Change is pain. New tools, new workflows, unfamiliar landscapes. It frustrates, it overwhelms. But then? It unlocks creativity. It multiplies possibilities. It makes you sharper."
www.alexborie.com/blog/the-fut...
www.alexborie.com/blog/the-fut...
The future doesn't care about your job title
Have you realized your job is probably going to vanish in the next few years? Not just evolve a little. I mean: vanish.
www.alexborie.com
October 3, 2025 at 1:20 PM
"Change is pain. New tools, new workflows, unfamiliar landscapes. It frustrates, it overwhelms. But then? It unlocks creativity. It multiplies possibilities. It makes you sharper."
www.alexborie.com/blog/the-fut...
www.alexborie.com/blog/the-fut...
Launching my blog! www.alexborie.com
Alex Borie
Founder of Startlead. Co-host of Plus de Clients Grâce au Web. Speaker.
www.alexborie.com
October 1, 2025 at 10:39 AM
Launching my blog! www.alexborie.com
Thought CSS component-based naming was the Holy Grail?
Real life: "c_section_about_us_main_wrapper_container".
Painful, verbose, unmaintainable.
Tailwind saves lives.
Real life: "c_section_about_us_main_wrapper_container".
Painful, verbose, unmaintainable.
Tailwind saves lives.
September 25, 2025 at 5:49 PM
Thought CSS component-based naming was the Holy Grail?
Real life: "c_section_about_us_main_wrapper_container".
Painful, verbose, unmaintainable.
Tailwind saves lives.
Real life: "c_section_about_us_main_wrapper_container".
Painful, verbose, unmaintainable.
Tailwind saves lives.
Being with the right people, in the right environment is what drives creativity and productivity more than anything else.
September 24, 2025 at 2:58 PM
Being with the right people, in the right environment is what drives creativity and productivity more than anything else.
Just had a coffee with a client near the amazing St Nicholas Orthodox Cathedral in Nice, France.
Built between 1903 and 1912, it is the largest Eastern Orthodox cathedral in Western Europe.
Built between 1903 and 1912, it is the largest Eastern Orthodox cathedral in Western Europe.
February 7, 2025 at 6:04 PM
Just had a coffee with a client near the amazing St Nicholas Orthodox Cathedral in Nice, France.
Built between 1903 and 1912, it is the largest Eastern Orthodox cathedral in Western Europe.
Built between 1903 and 1912, it is the largest Eastern Orthodox cathedral in Western Europe.
Bluesky is far from being mainstream in France.
Not only regarding adoption but also brand awareness.
When I talk about it, 99% of the people I discuss with do not even know it exists.
When I am asked about what it is, I sum it up as an "open-source Twitter", which is truly SOCIAL.
Not only regarding adoption but also brand awareness.
When I talk about it, 99% of the people I discuss with do not even know it exists.
When I am asked about what it is, I sum it up as an "open-source Twitter", which is truly SOCIAL.
February 4, 2025 at 3:38 PM
Bluesky is far from being mainstream in France.
Not only regarding adoption but also brand awareness.
When I talk about it, 99% of the people I discuss with do not even know it exists.
When I am asked about what it is, I sum it up as an "open-source Twitter", which is truly SOCIAL.
Not only regarding adoption but also brand awareness.
When I talk about it, 99% of the people I discuss with do not even know it exists.
When I am asked about what it is, I sum it up as an "open-source Twitter", which is truly SOCIAL.
SEO is still relevant despite the growing adoption of AI chatbots.
Mostly because these apps use web search APIs to feed their users with answers.
And as people expect short answers, it becomes especially important to be in the 1-3 top results.
Mostly because these apps use web search APIs to feed their users with answers.
And as people expect short answers, it becomes especially important to be in the 1-3 top results.
February 4, 2025 at 2:05 PM
SEO is still relevant despite the growing adoption of AI chatbots.
Mostly because these apps use web search APIs to feed their users with answers.
And as people expect short answers, it becomes especially important to be in the 1-3 top results.
Mostly because these apps use web search APIs to feed their users with answers.
And as people expect short answers, it becomes especially important to be in the 1-3 top results.
When I take a look at the DMs I receive on LinkedIn...
January 6, 2025 at 3:35 PM
When I take a look at the DMs I receive on LinkedIn...
Every day with no plan is always the same:
- a morning full of hopes
- an evening full of regrets
Setting up clear objectives allows to progress on a daily basis and to get things done.
Even doing 30% of the initial goals feels like progress and brings positive vibes.
- a morning full of hopes
- an evening full of regrets
Setting up clear objectives allows to progress on a daily basis and to get things done.
Even doing 30% of the initial goals feels like progress and brings positive vibes.
January 6, 2025 at 1:50 PM
Every day with no plan is always the same:
- a morning full of hopes
- an evening full of regrets
Setting up clear objectives allows to progress on a daily basis and to get things done.
Even doing 30% of the initial goals feels like progress and brings positive vibes.
- a morning full of hopes
- an evening full of regrets
Setting up clear objectives allows to progress on a daily basis and to get things done.
Even doing 30% of the initial goals feels like progress and brings positive vibes.
Happy New Year 2025!
May this year bring health, happiness and success to you and your loved ones.
And of course... lots of new products to ship.
Happy coding! 😁
May this year bring health, happiness and success to you and your loved ones.
And of course... lots of new products to ship.
Happy coding! 😁
December 31, 2024 at 11:15 PM
Happy New Year 2025!
May this year bring health, happiness and success to you and your loved ones.
And of course... lots of new products to ship.
Happy coding! 😁
May this year bring health, happiness and success to you and your loved ones.
And of course... lots of new products to ship.
Happy coding! 😁
Taking a break in the French Alps. Not so much snow at the moment but skiing still feels great.
December 28, 2024 at 12:11 PM
Taking a break in the French Alps. Not so much snow at the moment but skiing still feels great.
Do you keep the domain after you stop a project?
December 15, 2024 at 6:12 PM
Do you keep the domain after you stop a project?
Playing tennis is a life saver.
You stay fit, get some fresh air for your mind and meet with great people.
It is also very challenging and useful for mental strength.
Competing in this sport, even at amateur level, puts you on a real journey towards self-control and awareness.
You stay fit, get some fresh air for your mind and meet with great people.
It is also very challenging and useful for mental strength.
Competing in this sport, even at amateur level, puts you on a real journey towards self-control and awareness.
December 13, 2024 at 10:08 AM
Playing tennis is a life saver.
You stay fit, get some fresh air for your mind and meet with great people.
It is also very challenging and useful for mental strength.
Competing in this sport, even at amateur level, puts you on a real journey towards self-control and awareness.
You stay fit, get some fresh air for your mind and meet with great people.
It is also very challenging and useful for mental strength.
Competing in this sport, even at amateur level, puts you on a real journey towards self-control and awareness.
December 13, 2024 at 7:45 AM
A vast majority of people in business still have not figured out that sharing and interacting on social media is a modern way to do networking, with a much higher reach and speed.
December 11, 2024 at 9:56 AM
A vast majority of people in business still have not figured out that sharing and interacting on social media is a modern way to do networking, with a much higher reach and speed.
I started learning code at 13 by trying to develop my own video game.
The programming language I picked was C++: I had a book to help me start.
Since then, I have always learned new things by trying to build new things.
What about you?
The programming language I picked was C++: I had a book to help me start.
Since then, I have always learned new things by trying to build new things.
What about you?
December 11, 2024 at 6:30 AM
I started learning code at 13 by trying to develop my own video game.
The programming language I picked was C++: I had a book to help me start.
Since then, I have always learned new things by trying to build new things.
What about you?
The programming language I picked was C++: I had a book to help me start.
Since then, I have always learned new things by trying to build new things.
What about you?
