Alexei Moltchan
@alexeimoltchan.bsky.social
🎢 in a love-hate relationship with Adtech & programmatic ads.
📲 driving product innovation at Verve for brands & agencies (emerging channels).
👬 a dad of 2 boys.
🏬 ex-Founder (I had my own retail shop).
https://www.linkedin.com/in/alexei-moltchan
📲 driving product innovation at Verve for brands & agencies (emerging channels).
👬 a dad of 2 boys.
🏬 ex-Founder (I had my own retail shop).
https://www.linkedin.com/in/alexei-moltchan
Just why? Is it “arbitrage”? Cheaper adslot vs a more expensive one?
January 26, 2025 at 9:07 AM
Just why? Is it “arbitrage”? Cheaper adslot vs a more expensive one?
That’s what billionaires do to become billionaires - nothing new
December 19, 2024 at 6:06 PM
That’s what billionaires do to become billionaires - nothing new
How exactly do you see number 3 happening? Agree with everything else
December 18, 2024 at 12:17 PM
How exactly do you see number 3 happening? Agree with everything else
This whole industry is built on packaging and repackaging. It used to be led by builders like BOK, now it’s lead by sales.
December 13, 2024 at 7:21 AM
This whole industry is built on packaging and repackaging. It used to be led by builders like BOK, now it’s lead by sales.
I believe part of the problem is that there are too many platforms. Plus you can’t force people to switch - they need motivation.
LinkedIn has good scale, but then algorithms…
Bluesky has hit a plateau it seems - not enough credibility.
So the solution is - keep bringing in influencers.
LinkedIn has good scale, but then algorithms…
Bluesky has hit a plateau it seems - not enough credibility.
So the solution is - keep bringing in influencers.
December 5, 2024 at 3:59 PM
I believe part of the problem is that there are too many platforms. Plus you can’t force people to switch - they need motivation.
LinkedIn has good scale, but then algorithms…
Bluesky has hit a plateau it seems - not enough credibility.
So the solution is - keep bringing in influencers.
LinkedIn has good scale, but then algorithms…
Bluesky has hit a plateau it seems - not enough credibility.
So the solution is - keep bringing in influencers.
For the price it’s a bargain! 😅
December 5, 2024 at 3:54 PM
For the price it’s a bargain! 😅
This is hilarious! 😂
December 4, 2024 at 6:51 AM
This is hilarious! 😂
Yes exactly, but OTT is just the content distribution mechanism. The essence of it is Streaming.
November 26, 2024 at 3:14 PM
Yes exactly, but OTT is just the content distribution mechanism. The essence of it is Streaming.
I'm beyond surprised Youtube is not leading the way - it's impossible to use without a premium subscription anymore.
November 26, 2024 at 2:19 PM
I'm beyond surprised Youtube is not leading the way - it's impossible to use without a premium subscription anymore.
One of the core principles in statistics says "correlation does not imply causation".
Attribution will always be messy if used in a 1:1 way (and don't get me started on the last click).
Yet, marketers prefer to live in the world of smoke and mirrors, as that's how their efficiency is measured.
Attribution will always be messy if used in a 1:1 way (and don't get me started on the last click).
Yet, marketers prefer to live in the world of smoke and mirrors, as that's how their efficiency is measured.
November 26, 2024 at 2:18 PM
One of the core principles in statistics says "correlation does not imply causation".
Attribution will always be messy if used in a 1:1 way (and don't get me started on the last click).
Yet, marketers prefer to live in the world of smoke and mirrors, as that's how their efficiency is measured.
Attribution will always be messy if used in a 1:1 way (and don't get me started on the last click).
Yet, marketers prefer to live in the world of smoke and mirrors, as that's how their efficiency is measured.
Publishing books with AI is the worst idea ever.
November 25, 2024 at 9:11 PM
Publishing books with AI is the worst idea ever.
Wawa Hotel sounds great!
November 25, 2024 at 4:35 PM
Wawa Hotel sounds great!
In Europe its business as usual (apart from the Black Week sales)
November 25, 2024 at 10:40 AM
In Europe its business as usual (apart from the Black Week sales)
😂 different perception
November 23, 2024 at 9:06 PM
😂 different perception
It is a conflict of interest at least theoretically - let’s see how will they behave in practice.
November 22, 2024 at 6:06 PM
It is a conflict of interest at least theoretically - let’s see how will they behave in practice.
SKY was trying to do that (not TikTok style tho). Probably Titan OS or TTD OS are aiming for that experience
November 22, 2024 at 4:48 PM
SKY was trying to do that (not TikTok style tho). Probably Titan OS or TTD OS are aiming for that experience
Can’t even imagine the ad load which comes as a package (+ the amount of data to be shared)
November 22, 2024 at 4:45 PM
Can’t even imagine the ad load which comes as a package (+ the amount of data to be shared)
They acquired the audience - now it will be their biggest promotion channel.
November 22, 2024 at 4:43 PM
They acquired the audience - now it will be their biggest promotion channel.